Can your handwriting be losing you $$$$$ ?

by Peter Bestel 10 replies
A lot of folk use handwritten messages on their sales pages. And with good reason, little hand drawn graphics and phrases break up the monotony of the text and bring more personalisation and interest to the page. More importantly, these messages and drawings are said to have a great effect on response rate.

OK, I’ll buy that, but I can’t help but notice that some people’s handwriting is appalling. Yes, this is just my opinion, but as someone who has an interest in graphology (that’s handwriting analysis) I’ve got to tell you that you could be losing people because of the way your messages look.

There are certain traits within everybody’s handwriting that give clues as to their mental state, honesty and trustworthiness to name but three. I believe that even the untrained eye can spot these traits and we naturally make snap judgements on the subconscious level.

Just like we instinctively react to different colours of a website or headline, I believe we make decisions and form opinions about people when we see their handwriting.

What are your first thoughts when you see this style of writing?



And how about this?



The first style of writing is a bit inconsistent and uneven. Some letters are disproportionate to the others and incomplete. It would be easy to come to an subconscious conclusion that this person might be inconsistent and possibly untrustworthy in their business dealings. Remember, this is a snap judgement you make within seconds of seeing the writing. You may be way off, but you've made your judgement.

The second sample is much more fluid and consistent. The fact that the writer's used upper and lower case letters gives a more rhythmic flow and the roundness of the letters and curls of the 'y' leads us to believe that they are caring.

There's more that can be 'read' from these samples but whether you choose to think this is bunkum or not, is it worth taking the risk on your sales page?

But the proof of the pudding will be the testing. Why not test different handwriting styles and see which one performs the best.

Peter
#main internet marketing discussion forum #$$$$$ #handwriting #losing
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  • Profile picture of the author mmurtha
    Hi Peter,

    Now that's an interesting topic.

    I never thought about handwriting like that. But you are in tune to it more than me lol.

    Thanks for the share. I'll be sure to test it out.


    Mary
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  • Profile picture of the author Ricter
    Good point and thanks for the reminder. My handwriting is atrocious, it's definitely something I would want to outsource. Including my signature.
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  • Profile picture of the author Colin Evans
    I'm not sure how many marketers sit there and actually write these notes and have to face all the hassle of scanning, cropping etc. Besides my doctor's handwriting is easier to read then mine...

    Much easier to use a handwriting font and a graphics program.

    So the question I ask is: Which handwriting font will give me the best possible character?
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    • Profile picture of the author Peter Bestel
      Originally Posted by Colin Evans View Post

      So the question I ask is: Which handwriting font will give me the best possible character?
      IMO, this is a good free one

      Free Handwriting Fonts Gallery

      It's called Cheryl Hand (the one quoting Katherine Hepburn) Once installed it will appear as 'FG Cheryl' in your font list.

      Peter
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  • Profile picture of the author KimW
    As a public service, PayPal me $50 and send me a handwritten sample and I will do a analysis for you.
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    • Profile picture of the author Peter Bestel
      Paul,

      Take at look at Ricter's quote. This is one of the benefits of graphics and good fonts - nobody has to see your real handwriting, not even your signature.
      Originally Posted by Ricter View Post

      Good point and thanks for the reminder. My handwriting is atrocious, it's definitely something I would want to outsource. Including my signature.

      Originally Posted by Wild Boom View Post

      It's clear that the second pic with handwriting is the winner. I can really feel the difference just glancing over them. It really do feel if you look at it, the first one is like some 10 year old wrote the message. The other one looks much more sophisticated and trustworthy. I think that's why the first one fails because it dont feel like an adult wrote it and therefor not resonate with readers.

      Am I on to something here Peter?
      A professional graphologist may or may not agree with you, but that's irrelevant because it's about what your first impressions are. You can't be wrong here.

      Originally Posted by KimW View Post

      As a public service, PayPal me $50 and send me a handwritten sample and I will do a analysis for you.
      This is quite a big business these days. It goes way beyond the curious punter who wants their palm read (BTW Analysis of handwriting won't tell you your future!) It's been used by police forces and recruitment agencies for years now.

      Peter
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  • Profile picture of the author MarkMcDonald
    God I'd hate to see how my real handwriting converts :O
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  • Profile picture of the author dvduval
    I used to have very good handwriting, but now I can't write too long without it hurting. Typing is no problem, so more, there isn't too much choice in the matter.
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