Michael Cheney's Golden Thread... Not as much buzz as expected.

by guillopuyol 25 replies
There has been pretty big launches this past few days, Mike Filsaime, Rich Schefren, Frank Kern... Tomorrow there will be another huge launch with Michael Cheney's First Big ticket item... yet I haven't gotten a single promo email other than his own.

I know there are big partners involved... is there too much going on to do a pre-launch mailing?
#main internet marketing discussion forum #buzz #cheney #expected #golden #michael #michael cheney #the golden thread #thread
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  • Profile picture of the author Anna Johnson
    Not to mention Eben Pagan's launch, Nitromarketing's All Stars of Traffic and several major launches not too long ago (e.g. StomperNet and Nitromarketing's Quattro to name two)...

    I think most affiliates/JVs are wary of sending too many promo emails to their lists. I know I am, and I have promoted a few of the launches mentioned, including Rich's and Michael's.

    I'm sure you'll see the emails come your way shortly
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    • Profile picture of the author guillopuyol
      Originally Posted by Anna Johnson View Post

      Not to mention Eben Pagan's launch, Nitromarketing's All Stars of Traffic and several major launches not too long ago (e.g. StomperNet and Nitromarketing's Quattro to name two)...

      I think most affiliates/JVs are wary of sending too many promo emails to their lists. I know I am, and I have promoted a few of the launches mentioned, including Rich's and Michael's.

      I'm sure you'll see the emails come your way shortly
      Yeah... I totally forgot Eben Pagan. (And I actually bought it)... I saw something about Nitro Marketing but didn't pay much attention to it.
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      • I can't help but be curious about whether or not the IM niche is over-saturated. I know that I recently unsubscribed from probably 75% of the IM-related newsletters I was subscribed to because it was just information overload.
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  • I've got at least 3 sitting in my inbox right now with the same headlines, if anyone used a different headline there might even be more.
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    • Profile picture of the author guillopuyol
      Originally Posted by Christopher R Everson View Post

      I've got at least 3 sitting in my inbox right now with the same headlines, if anyone used a different headline there might even be more.
      I might have been too quick to delete them... I don't know. I have actually been looking out for them.
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  • Profile picture of the author cscarpero
    Personally I thought that Cheney's pre sale letter was misleading. I opted in to read the case studies but they didn't really say anything useful. I unsubscribed.
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  • Profile picture of the author DonDavis
    I think some of these guys can only go to the drinking well so many times before people are bored to death with them. There are a handful that ought to be thinking seriously about a pen name.
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    • Profile picture of the author violationz
      Originally Posted by DonDavis View Post

      I think some of these guys can only go to the drinking well so many times before people are bored to death with them. There are a handful that ought to be thinking seriously about a pen name.
      Or maybe actually offer some content to the people on their list instead of blasting promotions left and right.

      I kid you not, of all of the lists I'm subscribed to (and that's a lot), Mr.Rich Schefren and (occasionally) Mr.Frank Kern are the only ones that actually provide content - at this point they're the only two I'll be buying from.

      I don't know either of them personally but thems be cool dudes.

      Back to the "Golden Thread" - I received e-mails from a couple people, maybe more... could have got lost in the flood o' Traffic Fusion messages hah.
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  • Profile picture of the author DonDavis
    yeah that might work too

    Wasn't Cheney the one who made an announcement that he was giving up the biz op market to go into the self help stuff? I am sure it was him. Maybe that didn't work out as well....

    I will say the guy does a decent job with his videos. I laughed out loud with his last one. He just doesn't seem like the kind of dude you would expect to be zinging off riffs on his gi-tar. All his stuff comes across as being very enthusiastic. I appreciate that about the guy.
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  • Profile picture of the author jane74
    It's true the market certainly is saturated with tons of launches every month. Couple years ago this has been different ... one mayor big launch a year. Now it is a lot more.

    But hey as long as the products are awesome. :-)

    cheers to the gurus
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    • Profile picture of the author stevecl
      I have had quite a few emails about this, all from the ususal suspects. I await the day they actually send me something useful to read.

      steve
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  • Profile picture of the author Alan Petersen
    Originally Posted by guillopuyol View Post

    There has been pretty big launches this past few days, Mike Filsaime, Rich Schefren, Frank Kern... Tomorrow there will be another huge launch with Michael Cheney's First Big ticket item... yet I haven't gotten a single promo email other than his own.

    I know there are big partners involved... is there too much going on to do a pre-launch mailing?
    I've gotten a few. There is buzz...like this post with your sig promoting it.

    I enjoyed the video on your GTbonus site. Well done.
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  • Profile picture of the author BIG Mike
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    • Profile picture of the author guillopuyol
      Originally Posted by BIG Mike View Post

      Um, call me a wise guy, but isn't that what you're promoting in your signature? If so, starting a thread about it really isn't allowed here.

      If I'm wrong, I apologize, but I hope you can see that this is looking just like a promotion to get people to sign up under you.
      Not really the intent, but I dindn't know it wasn't allowed to comment on something I am promoting. What I stated above is true... I don't see as much buzz from the big names promoting this as I had expected.

      I removed the link to show good faith...
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  • Profile picture of the author JPaston
    If you sign up as a JV you get to see the salesletter. It's so full of BS hype that I'm convinced this is only going to sell to the desparate.

    "Hold on to your underpants..."

    In fact it made me laugh so much I blogged about it...
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  • Profile picture of the author JPaston
    guillopuyol, you must be on the wrong lists!

    I'm seeing promos coming into my Inbox for this left, right and center.

    clawson44, I agree, it looks mainly to be about adding a 'talking head' video to your website. The value is supposed to be in the websites and hosting Michael is providing plus all the other stuff around it.

    But really I think the price is a hook to get the major marketers to promote it. I hope I'm proved wrong when it is released and we see the full product.
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  • Profile picture of the author KimW
    I also got way too many. I hit my unsubscribe button more today than I have in ages.
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  • Profile picture of the author JPaston
    Hit 'em where it hurts, Kim!
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    • Profile picture of the author Paxton
      I've had 9, including 3 from one newsletter I've been trying to unsubscribe from for about a month now.

      Every time I unsubscribe from the list, I get emails from the same guy from another of his lists.

      It all goes into my trash box anyways so no big deal. If the guy ever had a chance of selling me anything - he's lost that now.

      So back to the Golden Thread - 9 emails, and no, I won't be buying.
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  • Profile picture of the author garys_pdx
    I to am really really tired of the noise level in the IM niche so much so that I made a new rule that I use to thin my inbox:

    If I get more promotions for something than useful information (I don't care if I already know the information what is important is that the sender is attempting to be a contributor.) I unsubscribe after the fourth or fifth mailing.

    Ideally, I'd like to see a 75/25 ratio but will consider a lower ratio if the mailing looks promising.

    I also unsubscribe from all lists that send out form emails. If I get three or four emails with the same subject line you can be sure that I will unsubscribe from the majority of the lists because nothing turns me off more than a LAZY UNORIGINAL marketer.

    If more people would unsubscribe we might get less promotions and more information in out emails.

    As for the golden thread, I loaded it in my cash cannon and shot it into the trash bin. But not before I stole, err borrowed, several good ideas from the sales letter, etc.

    gary
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    • Profile picture of the author lakshaybehl
      Originally Posted by garys_pdx View Post

      I to am really really tired of the noise level in the IM niche so much so that I made a new rule that I use to thin my inbox:

      If I get more promotions for something than useful information (I don't care if I already know the information what is important is that the sender is attempting to be a contributor.) I unsubscribe after the fourth or fifth mailing.

      Ideally, I'd like to see a 75/25 ratio but will consider a lower ratio if the mailing looks promising.

      I also unsubscribe from all lists that send out form emails. If I get three or four emails with the same subject line you can be sure that I will unsubscribe from the majority of the lists because nothing turns me off more than a LAZY UNORIGINAL marketer.

      If more people would unsubscribe we might get less promotions and more information in out emails.

      As for the golden thread, I loaded it in my cash cannon and shot it into the trash bin. But not before I stole, err borrowed, several good ideas from the sales letter, etc.

      gary
      Aren't you expecting way too much from list builders? I guess I thought that way when I didn't have a list of my own. But now its a different story.

      I like marketing to others and being marketed to by others as well. I really hate it when my younger brother swtiches TV channels when there are commercial breaks...

      Just my 2 cents...

      Behl

      P.S. Do not get mad at me...
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      • Profile picture of the author Alan Petersen
        Hey Behl,

        I think what Gary was saying is to add value and content to your mailings to your list. Not just promotions all the time. I try to mix it up in my mailings. One email is just useful info or a trick/tip. The other is a promotion. Even in TV you're watching a good program with commercial in between the good program. If all it was commercials and no good valuable program I doubt you would continue watching that TV station.
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        • Profile picture of the author lakshaybehl
          Originally Posted by Alan Petersen View Post

          Hey Behl,

          I think what Gary was saying is to add value and content to your mailings to your list. Not just promotions all the time. I try to mix it up in my mailings. One email is just useful info or a trick/tip. The other is a promotion. Even in TV you're watching a good program with commercial in between the good program. If all it was commercials and no good valuable program I doubt you would continue watching that TV station.
          Sure I understand that Alan, and I am a strong proponent of providing value... I was just pointing out that expecting 75/25 ratio is not justified all the times, and even overall...

          Although at some points of time that is the case... especially when you are doing a BIG launch for a big ticket product.

          But then Michael Cheney has already done it through his live shows.

          I have been following his launches very carefully, and I know he is the one to provide value.

          -Lakshay
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          • Profile picture of the author JayXtreme
            I'm in with lakshay here... I like the marketing process... both ways.. to me and by me

            Peace

            Jay
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  • Profile picture of the author artwebster
    Golden Thread? Promoted to destruction in my in box.

    There is one major problem with these big ticket launches - they are only big ticket so that promotors can get big commissions!

    How can guru 'A' say "My fantastic product is a steal at $1,999" when $999 (or more) is being paid in commission? What this tells me is that the product might be worth $1,000 but, from I.M. experience, probably isn't and that those who buy it are simply filling the pockets of the re-writer (sorry, that was bitchy - author) and the ring of promotors.

    Put it another way - isn't the guy doing the launch simply paying a high rent for the promotor's lists?

    Where did my lack of trust come from, I wonder?
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  • Profile picture of the author BrianMcLeod
    Here's a revolutionary thought, copy & paste affiliates...

    Write your OWN email to YOUR list.

    Better yet... Make a quick video, mp3 or PDF
    about it, then link to that in your email.

    It's not rocket science. Don't bullshit - explain!

    "Here's this thing.

    Here's what it does (for you)

    Here's what to do.

    Thanks, I love you.

    You."
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