What Would You Gladly Pay a High Price for?

44 replies
Just a few minutes ago, I stumbled across an IM product (no names mentioned).

It was a high-ticket product ($497), but from what I could gather in Google, it was a bad product. Nonetheless, it sold out too.

Anyway, after seeing that product, I feel like pricing my product a little bit higher. But I decided to ask instead.

So here's the question,

What Would You Gladly Pay a High Price (>$200) for?

EDIT:
1. Would you pay <$200 for old but effective information laid out clearly?
2. Would you feel complete if the book contains nothing but step-by-step instructions. No introduction, no ending, only information?
#gladly #high #pay #price
  • Profile picture of the author RGallowitz
    If the lesser priced product is of high quality, the vendor would have earned my trust and therefor I might consider buying a higher priced product from him.

    Also if I spot a buzz around the product (not jv partner buzz...that's bull****), then I will consider it. Forums are the BEST place to spot real buzz.

    I won't buy a high ticket item from an unknown marketer, except if their product addresses a need that no other competitor does. Then I have no choice really.
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    • Profile picture of the author SRLee
      Originally Posted by RGallowitz View Post

      If the lesser priced product is of high quality, the vendor would have earned by trust and therefor I might consider buying a higher priced product for him.

      Also if I spot a buzz around the product (not jv partner buzz...that's bull****), then I will consider it. Forums are the BEST place to spot real buzz.

      I won't buy a high ticket item from an unknown marketer, except if their product addresses a need that no other competitor does. Then I have no choice really.
      I mean what would you pay a high price to know?

      But your reply is an insightful one too. Spotting a buzz... I'll add buzzers to my product.
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      • Profile picture of the author RGallowitz
        Originally Posted by SRLee View Post

        I mean what would you pay a high price to know?
        Every person has different needs, which means that every person attaches a different amount of value to certain information.

        A stay at home mom/dad won't pay $2000+ bucks to learn how to do solid copywriting, because the risk attached is too high.

        While a businessman would easily pay $2000+ to know how to work his finances better.

        A celebrity will easily pay $2000+ for someone to simply set up their twitter account.

        I assume you are talking about IM subjects. I think other's should pitch in here as well because I honestly can't say. I think software/scripts that make my tasks easier are probably the only thing that I consider real high value.
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        • Profile picture of the author butters
          Originally Posted by RGallowitz View Post


          A celebrity will easily pay $2000+ for someone to simply set up their twitter account.
          Direct them my way I'll happily do it for them :p.
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  • Profile picture of the author Oxbloom
    Anything for which I believe there's a slam-dunk, believable, low-risk, quick-return ROI well in excess of the cost...for which there is not also a lower-priced, equally-good alternative.

    Sorry to be so vague, but it's 100% the only correct answer I could give.

    If such an investment exists in the field of IM, I have yet to find it, but of course, I'm still relatively new. Also, I'm not doing anything that requires much technical savvy.

    That said, I feel like that price point is perfectly viable in lots of niches, so long as you have a quality product and solid marketing to handle the heavy lifting.
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    • Profile picture of the author Sara Young
      1. Software and tools that will save me time on doing something that I do manually on a regular basis.

      2. A course or coaching that fits into my current business plan and has me convinced that I will quickly make my money back.

      Originally Posted by Oxbloom View Post

      If such an investment exists in the field of IM, I have yet to find it, but of course, I'm still relatively new. Also, I'm not doing anything that requires much technical savvy.
      I once paid $1,500 for a course and made my money back before it was over.
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      • Profile picture of the author ksburgess
        I would probably pay that for good software that will truly help me, like MNF or MS. I would also pay that for a course that's going to teach me something new and different... some on product launches, for instance. I recently paid pretty well for a course to help me develop a more effect autoresponder series. I have to admit that is one of the only courses I've purchased that was totally worth every single penny.

        I will NOT pay good money for another course that's just going to rehash the same "this is how you set up a blog" "this is how you do keyword research" etc. That's just bull and I can find it anywhere, and right now I think if I read it again, I'm going to tear my eyes out.

        I also don't want to pay a lot of money to hear about how mindset makes my business. I understand that. Give me a page or two on how that relates to IM, then refer me to some solid books and leave it at that. Don't spend pages telling me about that kind of stuff.

        Basically, I want solid, original content that's not just rehashed from everyone and their grandma.

        (sorry for being so grumpy but man... if I read about setting up a Wordpress blog or doing keyword research one more time... m(_ _)m )
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      • Profile picture of the author ksburgess
        Originally Posted by Sara Young View Post

        1. Software and tools that will save me time on doing something that I do manually on a regular basis.

        2. A course or coaching that fits into my current business plan and has me convinced that I will quickly make my money back.
        Great guidelines Sara!
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  • Profile picture of the author Marekso
    a hooker,
    on a serious side too wide of a question... many things... too many to name... on every possible income raiser... of course substantial income raiser... or a tool that could raise that or automate this... but yeah your question is too broad..
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  • Profile picture of the author dsmpublishing
    Hi guys

    im probably the tightest warrior on the planet so there is not much that i would pay over $200 for. If it was from a business point of view if it was software that would improve my sales then i would probably go for it. However i would never consider paying that price for an ebook for example.

    kind regards


    sam
    X
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  • Profile picture of the author SRLee
    So generally people will pay for software much more than step-by-step blueprints and/or other ebook-related concepts?
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    • Profile picture of the author thedogtreatjar
      Ebooks are more than step by step blueprints...

      However, people shouldn't pay for step by step blueprints if the information is found elsewhere.

      For example, how many newbies buy WSOs that contain info that would easily be found for free on warrior. They take the trade off by spending money instead of spending time.

      This whole thing is so vague - I mean I would pay my entire life savings for a step by step guide on how to cure cancer
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  • Profile picture of the author JamesM
    There are very few information products that I'm willing to pay *anything* for - I always feel that by finding the information yourself, either through trial and error, or by trawling the forums, youactually *understand* things more. Just my opinion, but then I'm pretty stingy.

    The only information product that I would spend more than $200 on is something that would quickly save me more than that initial $200 investment.
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  • Profile picture of the author rapidscc
    Honestly, $200 isn't that big if you'll be investing it on a real
    business.

    If $200 will give me an autoblog that's already set. Ranked on
    google with a buying keyword, with incoming traffic, backlinks
    and everything, and with proven capacity to sell an affiliate
    product, then that is a nice investment.

    An all-in-one business-in-a-box, that would be great to spend
    $200 on. Especially if there's a concrete traffic strategy that's
    proven and doable.

    In the end my rule is, if I can make that investment in a month
    or two, and earn more after that continuously , it's a no-brainer.

    All the best,
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    • Profile picture of the author theemperor
      Originally Posted by rapidscc View Post

      Honestly, $200 isn't that big if you'll be investing it on a real
      business.
      True but that isn't the whole story...

      If you are a plumber, spending $200 on a the best tool, vs. $20 on a bad tool is a good investment. You can find out how good the tool is in advance, talk to others etc. Also the high quality $200 best tool is not available cheaper elsewhere.

      With IM, you could be spending $200 on a croc of s*** then have to spend another $200 on another rubbish eBook etc. until you find the right one. Then you find that the information is free on WF or the War Room.

      So while $200 is not a big investment, spending $0 for the same investment is even better
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      • Profile picture of the author SRLee
        Originally Posted by theemperor View Post

        True but that isn't the whole story...

        If you are a plumber, spending $200 on a the best tool, vs. $20 on a bad tool is a good investment. You can find out how good the tool is in advance, talk to others etc. Also the high quality $200 best tool is not available cheaper elsewhere.

        With IM, you could be spending $200 on a croc of s*** then have to spend another $200 on another rubbish eBook etc. until you find the right one. Then you find that the information is free on WF or the War Room.

        So while $200 is not a big investment, spending $0 for the same investment is even better
        You make a point, but if you're buying a step-by-step, complete blueprint to do something? You're literally buying the time otherwise needed to slowly find all the information yourself.
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  • Profile picture of the author Jacer
    One of the things people look for is an "Easy Button". Something that easily produces results. As Jeff Walker put it, the easy button relates back to the old proverb "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." Well people don't want to fish, and they don't even want you to give them a fish. They want a fish sandwich. Sell them a fish sandwich, and you will have no problems finding customers.
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  • Profile picture of the author fitz10
    Most likely the only thing I would spend $200+ on in the IM field is a product which would serve to automate parts of my business, which in turn would save me money in the long run. I am extremely frugal though so I may not be the best person to ask.
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    • Profile picture of the author DogScout
      Originally Posted by fitz10 View Post

      Most likely the only thing I would spend $200+ on in the IM field is a product which would serve to automate parts of my business, which in turn would save me money in the long run. I am extremely frugal though so I may not be the best person to ask.
      I spend $239 a month for a single membership site. If your reputation is such that people used to buying your products know, if implemented the ROI is likely to be high, there is almost no upper limit (except maybe 5k or so). If this is your 1st product, you have to start smaller, $200 as a 1st product is pretty high, but probably doable.
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      • Profile picture of the author Marketstriker
        200 $ is not too much for the product which will guarantee that I'll earn 10 times more. I think when the product has a quality, well-known brand, positive recommendations, it's worth to buy it. If the product covers my need that I can estimate more than 200$, I'll buy it. Everything you need is to find the need that only few businesses can satisfy.
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  • Profile picture of the author thunderbird
    I'm willing to pay a high price for lots of things, but not usually that hyped-up jv stuff that floods my email with duplicate messages.
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  • Profile picture of the author sbucciarel
    Banned
    Not much. Perhaps software that automated a lot of things that I need done, but certainly no info products, not from gurus or unknowns.
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  • Profile picture of the author kenny5
    The only things I would pay that much for are things that would do everyhting for you and you just have to maintain it or something that is an exact step by step method to how someone made their money. But without any information.

    There are hundreds of products that promise exact methods but always leave out a key ingredient to the real success. If someone made a product that really didn't leave anything out, and I had the money, I would buy it.
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  • Profile picture of the author JRok
    Like the posters above, I'd gladly pay $200 for:

    - software that automates my business with a quick turnaround on ROI (1 month or so)
    - mentoring from a proven IM entrepreneur

    * (I'd draw the line at ebooks though, I think $200 is kind of steep and I figure I could probably find the information elsewhere.)
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  • Profile picture of the author SuiteJ
    I agree with everyone above as far as it being hard to pinpoint an answer. There really are too many variables to consider.

    My business is likely different than yours and so I might be willing to spend $200 on something that you wouldn't even blink an eye at.

    For instance, I do my own graphics, ebook covers, etc. and so paying $200+ for high quality Photoshop actions is worth it to me. But, that's because they directly help me make money and I know there will be an ROI.

    I also have no problem spending hundreds or thousands on PLR content monthly, because again, I put it all into action and I'm 98.9% sure the bulk of it will see a profitable ROI.

    I bought security software to protect my products/digital downloads. When I was researching, I honestly didn't really care that much about the cost (well, within reason, of course). I simply wanted the best available that suited my needs.
    Again, I KNOW it's something that will contribute to my business.

    If we're talking about strictly IM products that are just methods on "how to make money online", then I honestly don't think I'd pay $497+ for one. At least, I haven't seen one yet. However, I'm the type that likes to seek out the info, ask for help from people already doing it, and get my hands dirty myself.

    I find you end up learning more "techniques" that way anyway. Trial and error takes longer, but has always been my best teacher.

    Personally, I've seen $17 products that blow $97 out of the water on the same topic over and over again. So, a $497 product would have to come with a lifetime supply of Starbucks or something similar that I KNOW will benefit me.

    Out of curiosity, what was the $497 product that was sold out?

    Cheers
    Jay
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  • Profile picture of the author SRLee
    I see, I agree that it's too vague too. But I just want an overall public perception.

    SuiteJ, I'm sorry but I do not wish to disclose the product name. Hope you understand.
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    • Profile picture of the author SuiteJ
      Originally Posted by SRLee View Post

      I see, I agree that it's too vague too. But I just want an overall public perception.

      SuiteJ, I'm sorry but I do not wish to disclose the product name. Hope you understand.
      Oh, of course. I wasn't trying to pry.

      Plus, if you did say which one, this thread would likely turn into a debate on that product.

      Good thread.
      Cheers
      Jay
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      • Profile picture of the author SRLee
        Originally Posted by SuiteJ View Post

        Oh, of course. I wasn't trying to pry.

        Plus, if you did say which one, this thread would likely turn into a debate on that product.

        Good thread.
        Cheers
        Jay
        I don't want the owner to come looking for me. :p

        So does big launches help in selling? I want to determine if I want to do a big first launch.
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  • Profile picture of the author Rezbi
    I've paid high prices for things which were so bad, those people are now on my permanent black-list.

    On the other hand, I've bought things for so little money I was amazed at the bargain. Those people gain my trust for when they sell high-ticket products.

    Unfortunately, some do get greedy and start charging too much after initially charging too little.

    And, nowadays I stay away from people who tell hard-luck stories about how poor they were that they had to survice on peanut butter and jam (jelly) sandwiches... and then fleece every new person who they come across and doesn't know any better.
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    • Profile picture of the author Steve Dailly
      I agree that those product that charge a low price and overdeliver value. If I feel that there is a higher price products are going to do the same relative to the price means I would consider investing another product.

      I must say I am still very cautious as i have been scammed in the past, it just means I am more careful when making product choices.
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      • Profile picture of the author AffiliateJ
        I think lots of people here will pay $200 for lots of things - perhaps not as an info product, but perhaps a home study course (dvd's, manuals, workbooks etc).

        I'm sure I would. Especially if the info already provided has been of a high quality.

        In any case, your target market is to be considered. People looking for a 'fix bad credit rating' wont have $200 to spend, but a person looking to open a new brick and mortar business will easily spend $200 on a product which tells them how to earn $5000 with their new retail store.
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  • Profile picture of the author seoislove
    I'm willing to pay a premium for stuff which I know is of GOOD quality and something that I could use for a long long time. Investment-worthy stuff is the term
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  • Profile picture of the author King Shiloh
    Banned
    I would gladly pay a high price for a any product or service that would give me reasonable/highly profitable ROI.

    That is, if I will not make money from the product or service, forget it.

    As for an e-book, No, I will not spend as much as $200 irrespective of the quality and stuffs like that.
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  • Profile picture of the author SRLee
    Original post updated with some questions.
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  • Profile picture of the author jazbo
    I would pay a high price for a night with Pamela Anderson....

    On topic, I would pay a high price for information I knew was not obtainable elsewhere.
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  • Profile picture of the author trevor75
    Fankly, I wouldn't pay $500 for anything less then a 40 page ebook jam packed with great content, or a complete site with great content. Everything already costs too much money these days. 80% of the world is broke! Make your product affordable and more people will buy it. Jeez thats just basic marketing 101
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  • Profile picture of the author SRLee
    I see, but people are still paying $297/month for Frank Kern's Mass Control Monthly lol. X.x

    What's in it anyway?
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  • Profile picture of the author SRLee
    So how do people produce these softwares?
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  • Profile picture of the author Karen Connell
    I would only spend that sort of money on something that would guarantee a good return on the investment.

    I'm really stingy and rarely spend more than $37 on any product, so a $200+ product would have to be good.

    Karen

    Karen
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    • Profile picture of the author SRLee
      Originally Posted by Karen Connell View Post

      I would only spend that sort of money on something that would guarantee a good return on the investment.

      I'm really stingy and rarely spend more than $37 on any product, so a $200+ product would have to be good.

      Karen

      Karen
      But how do you define "good"?

      I'm thinking forums.
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  • As mentioned a couple times above, $200 is a small amount to invest in a business and you cannot expect a big return. It just doesn't happen.

    If I had $200 to spend, I would buy some snacks, a good DVD, and hit the SEO very hard.

    Hope this helps.

    -AS
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    • Profile picture of the author SRLee
      Originally Posted by TheBrainchildGroup View Post

      As mentioned a couple times above, $200 is a small amount to invest in a business and you cannot expect a big return. It just doesn't happen.

      If I had $200 to spend, I would buy some snacks, a good DVD, and hit the SEO very hard.

      Hope this helps.

      -AS
      Ya I know, but if everyone thinks like you do then products wouldn't be selling (I don't have a product, just to let you know).
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