Prepare For The Next Trend In Email Subject Lines...

by Lawrh
11 replies
This is Clayton Makepeace's latest post -

Recession-Buster #3: What Yesterday’s Senatorial Election in Massachusetts Should Tell You | The Total Package

I wonder how many list marketers will start a barrage of messages with news headlines as the subject. At least we've been warned.
#email #lines #prepare #subject #trend
  • Profile picture of the author sandra.IMqueen
    Appreciate the heads up. I know this is our business but I have to brace myself so I don't switch off. Still I guess people have to find new ways to connect and build those lists.
    {{ DiscussionBoard.errors[1645090].message }}
    • Profile picture of the author Hesaidblissfully
      Yeah, I saw that newsletter earlier. People have been doing this for awhile actually. It's not really anything new. Well I should say, "some" people have been doing it for awhile. I will say that the technique worked for Clayton in my case, as it did get me to open his email.
      {{ DiscussionBoard.errors[1645134].message }}
  • Profile picture of the author Zeus66
    Call me naive. Call my idea quaint. Call me for dinner. Just don't call me Shirley. What? Oh yeah. Anyway, I say give your list so much value and such ridiculous amounts of useful tips and info that your subject lines stop mattering. Make them want to open your messages simply because YOU are the sender.

    John
    {{ DiscussionBoard.errors[1645445].message }}
    • Profile picture of the author Lawrh
      Originally Posted by Zeus66 View Post

      Call me naive. Call my idea quaint. Call me for dinner. Just don't call me Shirley. What? Oh yeah. Anyway, I say give your list so much value and such ridiculous amounts of useful tips and info that your subject lines stop mattering. Make them want to open your messages simply because YOU are the sender.

      John
      How about starry eyed idealist? Noodles for dinner.
      Signature

      “Strategy without action is a day-dream; action without strategy is a nightmare.” – Old Japanese proverb -

      {{ DiscussionBoard.errors[1645627].message }}
    • Profile picture of the author jamawebinc
      Originally Posted by Zeus66 View Post

      Make them want to open your messages simply because YOU are the sender.

      John
      Yup
      http://www.warriorforum.com/main-int...open-rate.html
      {{ DiscussionBoard.errors[1645666].message }}
      • Profile picture of the author Kenster
        Thats the key, make them WANT to open your email just when they see your sender name and dont give a hoot about your subject line.

        Then your golden!
        {{ DiscussionBoard.errors[1645685].message }}
    • Profile picture of the author Dennis Gaskill
      Originally Posted by Zeus66 View Post

      Call me naive. Call my idea quaint. Call me for dinner. Just don't call me Shirley. What? Oh yeah. Anyway, I say give your list so much value and such ridiculous amounts of useful tips and info that your subject lines stop mattering. Make them want to open your messages simply because YOU are the sender.

      John
      Glad to see somebody (besides me) gets it. Having said that, Makepeace makes a good point. Makepeace is a sharp cookie, I'm also a subscriber and enjoy his newsletters.
      Signature

      Just when you think you've got it all figured out, someone changes the rules.

      {{ DiscussionBoard.errors[1646976].message }}
  • Profile picture of the author DonDavis
    So you are saying we should no longer use the "Bad News" subject lines?
    Signature

    {{ DiscussionBoard.errors[1646986].message }}
  • Profile picture of the author jennypitts
    News subjectline? You should consider focusing on quality content for your lists!
    Signature
    Traffic Exchange - Solo Ads - Contact Solo Ads
    Social Networking For Internet Marketers to Increase Traffic to Referral Program or Site.
    {{ DiscussionBoard.errors[1646992].message }}

Trending Topics