Offliners: A lesson in marketing

Offliners,

There is this song called "Pants on the Ground" that was performed by 62 year old Larry Platt on American Idol.

The song is sweeping across the country and the world so much so that Larry is being interviewed on national tv talk shows.

On youtube, the video has receive over 2.5 million views since January 13, 2010.

(If you have not heard it, go check it out because it is funny. Go to listen to it.)

If he was one of my clients, we would have purchased the domain name: pantsontheground.com where we would offer his song as a mp3 download for .99

We would easily sell 1 million if not more copies of the song within the first week, but more importantly, we would build a 1 million person list of buyers that we could sale additional songs, ring tones etc to.

Here's another ideal. What about setting up a membership site that charged $1 per month and what the members would receive is 1 or 2 of Larry's new song every month.

So let's see. 1 million members times 1 dollars equals 1 million dollars per month. Sweet.

Now I have two questions that I would like to ask you Offline Warriors:

1) If Larry was your client, what advice would you offer him in order to take advantage of the 15 minutes of fame that he received?

2) How would you structure how you got paid? Percentage of the sales, money upfront, fixed fee etc.


Expect Abundance,

Michael