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New FTC rules.

by Jeff Noel
2 replies
Been trying to figure this out.

We now have to disclose in our e-mails to our our list that we are promoting products and are paid commissions. However if we are creating a blog or a website "do we have disclose that we are making a commission?" also were do we have to make this disclosure. For example if we have a website with 30+pages of content and 3 pages of items that we sell. Do we have to disclose this information on every page, on the sales pages only or can we get away with just a disclosure paragraph that is linked from every page.
#ftc #rules
  • Profile picture of the author Steven Wagenheim
    Wherever you are providing any kind of affiliate link, you must disclose that
    if the person purchases from you, you will get a commission from the sale.

    What I do to counter this is offer my own bonuses to people to buy from me,
    sort of like an ethical bribe. I even point out that (if it's a Clickbank product)
    that they must see "affiliate=myid" at the bottom of the Clickbank payment
    page.

    Not only is this full disclosure, it works like a charm, especially if you have
    a killer bonus to offer.

    Don't have a product? Offer your time.

    This way, the customer is happy, the FTC is happy, and you make more
    sales.
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  • Profile picture of the author DogScout
    Originally Posted by Jeff Noel View Post

    Been trying to figure this out.

    We now have to disclose in our e-mails to our our list that we are promoting products and are paid commissions. However if we are creating a blog or a website "do we have disclose that we are making a commission?" also were do we have to make this disclosure. For example if we have a website with 30+pages of content and 3 pages of items that we sell. Do we have to disclose this information on every page, on the sales pages only or can we get away with just a disclosure paragraph that is linked from every page.

    FTC guides say the disclosure has to be in 'proximity' to the offer and 'prominent'. Common sense says linking to a disclosure would not save you if you are targeted, but the reality is, if you are targeted, nothing will save you. So just don't piss off your customers.
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