An approach to dominating a niche I am wondering about?

8 replies
I have been discussing various topics regarding how to get higher rankings at this and other forums lately and have been wondering about one approach that I would like to use but am not entirely sure about.

That approach is this...

You have a web site. It ranks sufficiently high that you are getting some traffic to it. Not much but some. You are on page 2 of Google for your targeted keyphrase for the home page and are showing up in various positions for long tails.

You see the stats and notice that some people are finding you on page 2 or 3 of Google for related phrases that you are not targeting. This is commonly referred to as long tail traffic which in some cases can amount to 70% or more of a sites traffic (though it comes in through long tails that do not in and of themselves have sufficient traffic on their own to make them worth targeting).

If I see a small cluster of long tails coming in and that my site is apparently ranking for (to some degree), get a really high quality article spinner (like the Best Spinner not the garbage one's), spin my home page, and build additional pages with some tweaking to now target the long tail phrases that are appearing in my stats.

Has anyone ever done that and if so how effective was it in increasing the traffic to your site as more and more articles started ranking for more and more long tails?

I would also interlink the site pages by creating text, keyword anchored text, links between the pages.

The downside I see is that if a human reviewer looks at my site he/she will see that most of my pages are about the same thing only said in a sufficiently different way so as to avoid duplicating content with a minor paragraph added here and there to better target a long tail but still...essentially the same thing said over and over again on different site pages.

Thoughts on this approach would be most appreciated as to whether or not it s worth trying and whether a human reviewer might discount my site and penalize it for being duplicative in spirit if not in actual practice.

One could easily develop a site around a specific keyword phrase this way and end up with a hundred pages all focused on the essence of the site keyword phrase. I don't know how effective this would be so I am asking before I move forward any more with this idea.

Thanks.

Carlos
#approach #dominating #niche #wondering
  • Profile picture of the author Davioli
    You can rank for those terms without needing to have different pages. These terms are almost always those with few searches. All you need to do is link to your home page with that term as your anchor text.
    Since you say the content is very much related to the keyword..Google will then rank the same page for that keyword as well.
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    • Profile picture of the author carlos123
      Originally Posted by Davioli View Post

      You can rank for those terms without needing to have different pages. These terms are almost always those with few searches. All you need to do is link to your home page with that term as your anchor text.
      Since you say the content is very much related to the keyword..Google will then rank the same page for that keyword as well.
      That's good feedback Davioli. I hadn't thought of using the long tail phrase in an anchored text link as a way to drive more of the long tail traffic to the same page (vs creating new pages to target the long tails instead).

      Interesting.

      The one problem I see with that though is that I must then go out and get backlinks to do that through as opposed to doing it much more easily on my own site where I can create new pages at will and interlink those pages with whatever anchor text I want, any time I want.

      I will have to think about what you said or rather add that to my repertoire of ranking techniques.

      Thanks for the input.

      Carlos
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  • Profile picture of the author Davioli
    You too pose an interesting point about internal linking.

    Why not use what I mentioned above.. and change it to internal links instead of external. Link from your other pages using the long tail anchor text.
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    • Profile picture of the author carlos123
      An excellent suggestion Davioli! Again one I hadn't thought of in connection with what we are talking about. Have to get away from the mindset that long tail ranking backlinks can only be created from external sites. I guess that is stuck in my head because generally I have not put much value on internal linking for such (rather ironic given my free report available through my signature LOL).

      The problem I have with leveraging such internal, on-domain, links for their anchor link value respecting the long tails is that...well...I don't have many pages on my sites to link to each other through LOL. So I have to reserve such backlinking internally for whatever value I can get to my targeted keyword phrases. To now try and fit in a bunch of long tail keyword anchored links into and between my existing pages would make my pages look like...well...Wikipedia interlinking on steroids I think LOL.

      Many have 2 or 3 pages. 5 is the most I think. My sites are very keyword phrase targeted. I am working on adding more content which is why in part I was thinking of spinning my way to additional content without having to come up with some entirely fresh content all over again (it's getting to be a bit of a drudgery...some days are better than others but I think I am experiencing some writer's block or something).

      Carlos
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  • Profile picture of the author Davioli
    I wouldn't go with the spinning approach. I've always been a firm believer of having superb quality content on my own websites.

    If you're using the X Factor method.. I use a spin off from it whereby I create websites on exact keyword domains but make them really big. This way i can target alot more long tails.

    I think.. from what i've seen... you could get alot more traffic simply by adding more content to your website. those new pages will rank for more long tails especially if you have an in content internal linking system.

    I've now set my limit to about 15 websites so i can manage the number of content that I have to add as well as getting the backlinks for them all.
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    • Profile picture of the author carlos123
      Originally Posted by Davioli View Post

      I wouldn't go with the spinning approach. I've always been a firm believer of having superb quality content on my own websites.
      Hmm...I wonder if a superb quality article, spun through a great spinner, would qualify to be another...well...superb quality article LOL.

      If you're using the X Factor method.. I use a spin off from it whereby I create websites on exact keyword domains but make them really big. This way i can target alot more long tails.
      How big exactly? Fifteen pages max seems to be your max. Is that right?

      Carlos
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  • Profile picture of the author Davioli
    Well.. I still stick to my NO spinning policy for website content..lol..

    As for the number of pages.. I'm always increasing them. If a website is doing well.. I start adding more content per week than the others. I have some websites nearing 40 posts now.

    I think I made good choices when buying domains. I didn't go for very very specific ones. I went for niches where there were alot of lateral long tails I could target. This way I have long lists of keywords for which I can write articles to use as website content.
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    • Profile picture of the author carlos123
      Originally Posted by Davioli View Post

      Well.. I still stick to my NO spinning policy for website content..lol..
      Don't get me wrong Davioli. I aplaud you for not spinning any articles at all for your web site content. That might be a good approach for me to follow though I think I will almost for sure spin ezine type article content when providing articles to other article directories. It's simply too easy and too apparently effective to do otherwise for articles I mean.

      As for the number of pages.. I'm always increasing them. If a website is doing well.. I start adding more content per week than the others. I have some websites nearing 40 posts now.
      Interesting. I would have thought the one's needing more content would have been the one's not doing so well so that such content could push them into the doing well category but what you say makes sense too.

      I think I made good choices when buying domains. I didn't go for very very specific ones. I went for niches where there were alot of lateral long tails I could target. This way I have long lists of keywords for which I can write articles to use as website content.
      That's one problem I am encountering. My site domains are so tightly focused and somewhat long tail to begin with that it's difficult to find new keywords that are worth anything, to write about on the sites themselves I mean.

      I can see the value of registering for more general domain names. Of course then...you loose the value of exact keywords in the domain name and bump into higher competition. But of course like you say such a tight focus to the domain somewhat limits your options respecting new content.

      Great stuff. Thanks for sharing.

      Carlos
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