The IM world to me is pretty incredible. I knew nothing about it until earlier this year when a friend of mine introduced me to Kern and the WarriorForum. I know so many people in my niche that market for their business but most just use the same tactics and there is so much I've learned by reading and watching people in the IM niche its amazing in hindsight.
The IM niche is much smaller than most people realize, especially when I compare it to the stock market or investing niche, but the best markets are in IM and they use techniques that probably aren't put to use in other niches. So anyone who can succeed in IM can dominate outsite of that niche.
Just put the customer first. Provide the maximum value you can for them and present it in a compelling manner for them - and if you can do both in ways no one inside your niche can you will dominate. That's what I've learned to do. Makes you more money and makes the customers more happy.
But I sent this email to Frank Kern as I've learned so much from his Mass Control Course and videos over the past ten months and see it as instrumental in having this success - it explains what I just did yesterday:
Frank, I just did an 83k continuity non-IM launch in the shittiest time for my niche you can imagine - stock market niche. The stock market is crashing and I just sold out a continuity launch in the trading nichet!
Thank you! Your material has changed my whole business!
I bought Mass Control off of someone several months ago and am a member now of your mass control monthly. Next time you sell something I'll be buying or have a seminar I'll pay to go.
Have been running my subscription site - wallstreetwindow.com for almost ten years now and totally revamped it and changed my marketing over the past few months.
I used to do what everyone in my niche does - send out emails telling people to buy their service to get their stock picks that are going to go up. Old Dan Kennedy style direct mail marketing techniques.
But I got sick of doing this. Found that you would get people to sign up because of the hype and that started the relationship on a bad foot with the customers and then ti would piss a good number of people on the list that didn't sign up. And everyone in the niche does it that way. I wanted to break away and do something different - I believe my product is better than just about anyone else - but didn't know how to get that across, especially since the old style direct mail through email does work, but if you market the same way everyone else does then how can they know that.
So I stopped doing it a year ago and just let the site run with the current members. But a friend introduced me to you from you first launch after it happened and I followed all of your prelaunch material then bought the course from someone.
The very first thing I heard from you was the your presentation of how the internet is different than direct mail and any other kind of marketing - and that was like a revelation right there that got me thinking and pointed in the right direction. I was looking for someone right then to put the pieces together in your presentation and you did it.
Then with the course I understood how you do your launches. Also bought product launch formula, traffic secrets, stompernet to get your bonus on making vidoes with your affiliate links. But your material has been key.
In fact I just did the launch today and am totally blown away by the results.
Here is the deal the stock market just had its worst day EVER two days ago. Friends told me to delay the launch! No way.
Because of the crappy market my open rates have dropped down. But no delay. My whole goal isn't to make as much money as I can right now but to sell out and build a foundation for the next launch.
I have a list of 6k new people that have signed up in the past few months.
Said we got 300 open spots.
I did three videos:
watch these two to get an idea:
These two are to give them good info plus little bonding - everyone on wall street wants to wear suits and put on a show and I just act like myself, so through my free letters and videos I am totally unique from anyone in my niche:
On the BoardWalk | WallStreetWindow
Then this one was the last one before the launch - it is similar in spirit to your naked dudes video, try to get them in synch with their feelings and desire for expierence, if you only watch one of these videos watch this one:
From the Melting Pot to the Financial Capital of the World & A Little FAQ | WallStreetWindow
Ok now here is what is insane. Because of the stock market I'm getting lower open rates then normal. But I had a 41% conversion rate for my launch sales page.
41% of the people who clicked the email today to sign up became a paying customer.
That totally blows me away.
And here is the other thing that blows me away.
Through this whole process I got one angry email. Not a single email about people saying this is hype, or this is a tricky sales technique. No complaints like that - which were pretty common in the past when I did what everyone else in my niche did to hammer the people and get them to buy.
No I got one email from some guy cursing because he couldn't get his credit card to process.
For me I got more work to do. Just get more people in my opt-in funnel. Start an affiliate program. But today shows me that the sky can literally be the limit.
Thanks Frank. Sure you have helped lots of other people and I know from doing what I do - being a guru I guess you can say - that I know not everyone applies what you say or listens. But your stuff works and you are worth what you charge. People just have to apply it,