What makes a valuable domain?

18 replies
I'm suddenly curious about domaining. What makes a name the most valuable? Is it a short name? Something catchy? A keyword match? Lots of type-in traffic? A market? Something else?
#domain #makes #valuable
  • Profile picture of the author JennSpencerIM
    I'd like to know this too. Specifically age of domain. I just purchased a domain that is 10 years old thinking it'd be somewhat beneficial but not totally sure of the impact that others have seen by using aged domains vs. new ones. (Yes, I kept the same domain registrar.)

    Here's an article that might help address some issues, if its okay for me to share:

    searchenginejournal.com/200-parameters-in-google-algorithm/15457/
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    • Profile picture of the author Burtgummer
      -Highly searched keyword
      -Length
      -Brand-ability
      -No hyphens
      -Age
      -TRAFFIC

      Those are the factors that come to mind at the moment.
      Signature

      “Today's scientists have substituted mathematics for experiments, and they wander off through equation after equation, and eventually build a structure which has no relation to reality.” -Nikola Tesla

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  • Profile picture of the author mpeters7
    And if it's a highly-searched keyword plus another word, something like that? It still holds value, right?
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  • Profile picture of the author duncanb
    *also ease of remembrance
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  • Profile picture of the author ryangb74
    there's really no telling criteria to guarantee the value of a particular domain name.

    Here are some general guidelines, but as with everything, there are ALWAYS and OFTEN exceptions to the rule:

    • Shorter Domains Are Preferred
    • No Definite Articles in the Domain(the, an, a)
    • No hyphens
    • Age Is A Factor
    That being said i have seen some domains break all of these guidelines and sell high.

    The best thing to remember is that a domain name's value is not in what i think, you think, or anyone else for that matter.

    The value of a domain name is in the eyes of a prospective buyer, and that is what is important.

    I just saw a domain that I thought was awful sell for 5 figures on Flippa the other day. The best thing was, everyone ridiculed his asking price and pretty much called him stupid.

    You know, the people who never buy or sell anything on Flippa and go on there just to criticize other peoples domain names and websites.

    Well they look dumb now, he got 5 figures for it.

    • It was over 20 characters
    • It used "4" instead of "for"
    • It was a fairly ugly name

    But he sold it.
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    • Profile picture of the author Dean Martin
      Originally Posted by ryangb74 View Post

      there's really no telling criteria to guarantee the value of a particular domain name.

      Here are some general guidelines, but as with everything, there are ALWAYS and OFTEN exceptions to the rule:

      • Shorter Domains Are Preferred
      • No Definite Articles in the Domain(the, an, a)
      • No hyphens
      • Age Is A Factor
      That being said i have seen some domains break all of these guidelines and sell high.

      The best thing to remember is that a domain name's value is not in what i think, you think, or anyone else for that matter.

      The value of a domain name is in the eyes of a prospective buyer, and that is what is important.

      I just saw a domain that I thought was awful sell for 5 figures on Flippa the other day. The best thing was, everyone ridiculed his asking price and pretty much called him stupid.

      You know, the people who never buy or sell anything on Flippa and go on there just to criticize other peoples domain names and websites.

      Well they look dumb now, he got 5 figures for it.

      • It was over 20 characters
      • It used "4" instead of "for"
      • It was a fairly ugly name

      But he sold it.
      or at least it looks like he sold it... don't believe every sale you see on Flippa as a large percentage fall through...

      There are guys with million dollar bankrolls in the domain game right now. If you want to pick and choose a few favorite niches go for it - if you're looking to rule the domain game you're going to need several hundred thousand just to get started, buy and hold while selling off the good ones.

      I'm a small player and still spend over $10,000 per year on renewals just to make $500-$5000 on the one or two good domains that I get offers on and sell from time to time.
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      • Profile picture of the author jimmmarks
        Thanks for the information shared above. it has helped me a lot. Thanks again.
        Signature
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        • Profile picture of the author mpeters7
          What about registering new domains, ie for reg fee, and selling them?
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          • Profile picture of the author sbucciarel
            Banned
            Originally Posted by mpeters7 View Post

            What about registering new domains, ie for reg fee, and selling them?
            Probably be best to do a lot more research before registering a bunch of domains to sell or you'll just end up with a bunch of domains that aren't even worth reg fee unless developed.

            Namepros.com is the best place to start learning about domaining. Read a lot before even considering purchasing domains just for resale.
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          • Profile picture of the author davidjames42973
            Originally Posted by mpeters7 View Post

            What about registering new domains, ie for reg fee, and selling them?
            I don't want to say that you won't get any money for these, but about 98% of the domains I registered for reg fee don't get sold.

            How I learned the domain game was I use to buy domains from ebay for $1 a piece and sell them for $10 at other forums...

            It's very time consuming. I feel internet marketing is easier to make money on, but if you treat domaining as an investment instead of quick cash, you'll do very well...
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  • Profile picture of the author Gene Pimentel
    There are many, many attributes that contribute to the value of a domain name. Funny thing is, not all attributes will apply to all domains. Each domain has to be analyzed individually to determine it's real value. Some attributes DO apply to all domains, like age, traffic, exact keyword match to search volume, etc.

    In my opinion, namepros.com is THE best place on the Internet to learn about domaining.
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  • Profile picture of the author davidjames42973
    All 2 letter dot com domains usually go for $100,000+
    All 3 letter dot com domains usually go for anywhere between $2500-$10,000
    All 4 letter dot com domains usually go for anywhere between $40-$1,500

    If you own AEIO .com the domain would be worth more than something like
    BZBO . com

    Domains that have names in it are really good, no matter what extension. I once had a dot org domain with somebody's name in it and sold it for over $200.

    Just last week I had a 4 letter domain name that was worth about $40 sell for $200. Sometimes you just never know what domains people are looking for.

    My numbers aren't an exact price, because domains actually fluctuate in price at times too.

    Just 3 years ago people were buying four letter dot com's for over $100 a pop, when the year before that they were going for $20 a piece. I think the four letter dot com boom has fizzled out, but I highly suggest buying them.

    Four letter dot com's are rare because all of them are registered.

    Hope that helps a bit...
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    • Profile picture of the author davidjames42973
      And I highly suggest staying away from 4 letter dot net's unless if they actually spell out a word...
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    • Profile picture of the author Chris Grable
      Originally Posted by davidjames42973 View Post

      All 4 letter dot com domains usually go for anywhere between $40-$1,500.
      Hmm... I've got a spare 4 letter domain if anyone has a spare $1500.00
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  • Profile picture of the author Arun Kumar
    I would prefer aged domains with a short keyword in it with less competition and more search volume.
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  • Profile picture of the author digigo
    Originally Posted by mpeters7 View Post

    I'm suddenly curious about domaining. What makes a name the most valuable? Is it a short name? Something catchy? A keyword match? Lots of type-in traffic? A market? Something else?
    How about all the above... no set formula.. a lot to do with the industry it is in... the more valuable the keywords.. the more valuable domain with that name...

    in the early dot com days.. "cool.com" was offered $36M... but the owner did not sell...
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