Ecourse or Ebook - Refund difference?

by ShayB 13 replies
Hello, Warriors!

I am developing a series of products. I have 2 choices - ebooks or ecourses (short ecourses - about 10-14 days).

I am leaning towards ecourses, because I really like the idea of giving small steps for them to take and then answering questions along the way vs. giving the info all at once and they might get overwhelmed. :confused:

The product I am testing right now is an ecourse. I have gotten very positive feedback, but the group is small (10 people) who already know me and like me.

I think the ecourse approach is a more personal approach.

I also think I could ask a higher price for an ecourse since there would be email support from me during the course and beyond.

I would also think that an ecourse would have a lower refund rate, especially from scammers that ask for a refund immediately after buying and downloading the product.

Any thoughts or experience in this area? All suggestions - pro and con - would be appreciated.
#main internet marketing discussion forum #difference #ebook #ecourse #refund
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  • Profile picture of the author jan roos
    I am actually in the exact same position as you and it sure would be nice to hear some opinions.

    Cheers
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    • Profile picture of the author ShayB
      Heeeellooooooooo????? Warriors????

      Any thoughts??? Comments??? Anything?

      Anyone? Anyone? Beuller?
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      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author nebuer
    I would definately go with the ecourse. You can charge a much higher price, and it's more unique than simply an ebook.
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    • Profile picture of the author Jose Delgado
      I'd have to agree with you on the more personal approach thought.

      Plus, with an ecourse you are collecting more email.

      Downside is that even though you might not get as many refunds, there's is a Slight chance you get less sales since there are lazy, desperate people that would actually get discouraged of buying the ecourse since they'd have to wait days to get the whole thing.

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      • Profile picture of the author ShayB
        Originally Posted by Jose Delgado View Post

        I'd have to agree with you on the more personal approach thought.

        Plus, with an ecourse you are collecting more email.

        Downside is that even though you might not get as many refunds, there's is a Slight chance you get less sales since there are lazy, desperate people that would actually get discouraged of buying the ecourse since they'd have to wait days to get the whole thing.

        Yep, I thought about that. But I think those people would also be the type to buy an ebook, never take action and then ask for a refund.

        In the sales letter, I will emphasize the personal help and also the step-by-step approach for the ecourse as selling points.

        Thanks for your feedback, though!
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        "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author Monetize
    I also prefer the ecourse method. You could offer a couple of
    different versions - perhaps offer the two-week course for one
    price and give the option of a three-day "crash" course priced
    higher but with more intensive training and support.
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    • Profile picture of the author ShayB
      Originally Posted by Monetize View Post

      I also prefer the ecourse method. You could offer a couple of
      different versions - perhaps offer the two-week course for one
      price and give the option of a three-day "crash" course priced
      higher but with more intensive training and support.
      Ooooooooooooooooohhh! I like that!

      Thanks for the tip!!
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      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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      • Profile picture of the author jan roos
        Let's say I wanna do a ecourse about traffic generation would the best way to it be to write or find articles about different methods of generating traffic and then email one article a day or how would you guys do it?

        Cheers
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        • Profile picture of the author ShayB
          Originally Posted by jan roos View Post

          Let's say I wanna do a ecourse about traffic generation would the best way to it be to write or find articles about different methods of generating traffic and then email one article a day or how would you guys do it?

          Cheers
          I am no expert, but the way I am writing mine is to have a certain goal in 14 days - then giving one step each day they need to take in order to get the desired results at the end of 14 days.
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          "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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          • Profile picture of the author jhongren
            Hi Shay,
            I thought you are supposed to be asleep by now. LOL.

            Why not ask your list? Do a survey how many like ebook or ecourse? And give them a range of prices they are willing to pay for. =)

            John
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            • Profile picture of the author ShayB
              Originally Posted by jhongren View Post

              Hi Shay,
              I thought you are supposed to be asleep by now. LOL.

              Why not ask your list? Do a survey how many like ebook or ecourse? And give them a range of prices they are willing to pay for. =)

              John
              Great idea! I will!
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              "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author kkchoon1
    Banned
    Forget about the refund, they will always be there, unless you use some software to protect it.

    Just concentrate on creating a good product, be it e-book or e-course. You still create e-book that reveals interesting content and grap your customers attention, then up sell them with a complete and full courses that provides even more good content, use your powerful sales letter to draw them to your e-course!
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  • Profile picture of the author write-stuff
    Ecourse biz has done pretty well for me. I run an online pilot ground school at www.faa-ground-school.com. Feel free to rummage around and see if it gives you any ideas.

    On the other hand, an ebook is likely a lot easier to develop than an ecourse. People expect audio/video in an ecourse and an ebook is generally just text.
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