I am getting tremendous response from an item I'm giving away to build my list. It is starting to go viral. We'll call this item CoolThing. All of the links go to a squeeze page at CoolThing.com, and I'm suddenly realizing that they should have gone to CoolThing.com/tryitfree instead. That would allow me to create a sales page for the upsell at CoolThing.com. What should I do to rectify this? Moving the squeeze page to CoolThing.com/tryitfree seems necessary but not sufficient. After all, people who get old versions of the link will feel ripped off if they don't see some kind of link to the free version. OTOH it is axiomatic that a sales page should funnel the user to a sale, not give stuff away. I don't want to make it overly easy for visitors who were primed for a sales page to get distracted by the freebie.
Viral Giveway Goes Haywire-Please Help An Idiot!
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I am getting tremendous response from an item I'm giving away to build my list. It is starting to go viral. We'll call this item CoolThing. All of the links go to a squeeze page at CoolThing.com, and I'm suddenly realizing that they should have gone to CoolThing.com/tryitfree instead. That would allow me to create a sales page for the upsell at CoolThing.com.
What should I do to rectify this? Moving the squeeze page to CoolThing.com/tryitfree seems necessary but not sufficient. After all, people who get old versions of the link will feel ripped off if they don't see some kind of link to the free version. OTOH it is axiomatic that a sales page should funnel the user to a sale, not give stuff away. I don't want to make it overly easy for visitors who were primed for a sales page to get distracted by the freebie.
My current plan is to create a tab right alongside Contact, About, Privacy Policy, etc. named Get Free CoolThing. Freebie seekers are usually reasonably determined, so I think that will do the trick. However, I am very open to suggestions.
What should I do to rectify this? Moving the squeeze page to CoolThing.com/tryitfree seems necessary but not sufficient. After all, people who get old versions of the link will feel ripped off if they don't see some kind of link to the free version. OTOH it is axiomatic that a sales page should funnel the user to a sale, not give stuff away. I don't want to make it overly easy for visitors who were primed for a sales page to get distracted by the freebie.
My current plan is to create a tab right alongside Contact, About, Privacy Policy, etc. named Get Free CoolThing. Freebie seekers are usually reasonably determined, so I think that will do the trick. However, I am very open to suggestions.
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