Long Tail Keywords Question..

by kb24
11 replies
With any niche when you are trying to find long tail keywords to use and you are using the google adwords keyword tool to do this... would I still be able to use the words thay say "not enough data"? I know these words are not getting searched but all the words that I have tried are either too general or too competetive.. just wondering...
#keywords #long #question #tail
  • Profile picture of the author SandyDuPlessis
    I would not use those keywords marked "not enough data". I think it will be a complete waste of your time and money.

    If you are really having a problem with your keywords PM me and perhaps I will be able to help by making use of the software/tools that I have at my disposal.

    Sandy

    P.S. No,I wont attempt to steal your keywords
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  • Profile picture of the author seabro
    I agree with Sandy. I believe 'not enough data' means search volume is very low and as such, no point in optimising for them.
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  • Profile picture of the author bjradioguy
    I think it will be a personal preference for each marketer, but I usually cut off long tail keywords under 20 searches a day. Just by experience and experiment I have found this to be my "sweet spot' on what works for me.

    You do have to remember that even though there are 20 searches a day, you will only realize slightly over 40% of those in the number 1 position of Google. It goes down considerably from there. If you start out with no searches a day, you might just be wasting your time.
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  • Profile picture of the author areaK
    I would use a keyword tool that DOES give me the data so you can make a better decision. Google adwords is nice for light-weight stuff but I wouldn't base my real keyword research off of it (but that's just me personally). I use Market Samurai (they have a free trial but it's TOTALLY worth the purchase) and there's no "not enough data" for anything, it will give you numbers for everything, even if it's a 0 so at least you know what you're looking at. (Plus it does TONS of other things) but, again, it's too much of a guessing game when you're using that kind of a tool.

    And I'm with BJ, how many searches is a personal preference for marketers and their strategy.

    Good luck =)
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    • Profile picture of the author Zeus66
      Originally Posted by areaK View Post

      I would use a keyword tool that DOES give me the data so you can make a better decision. Google adwords is nice for light-weight stuff but I wouldn't base my real keyword research off of it (but that's just me personally). I use Market Samurai (they have a free trial but it's TOTALLY worth the purchase) and there's no "not enough data" for anything, it will give you numbers for everything, even if it's a 0 so at least you know what you're looking at. (Plus it does TONS of other things) but, again, it's too much of a guessing game when you're using that kind of a tool.

      And I'm with BJ, how many searches is a personal preference for marketers and their strategy.

      Good luck =)
      MS and MNF and other paid tools are just using the data Google provides to them, which is to say what the Google Keyword Tool gives to anyone. I know MS and MNF do other useful things, but don't mistake the core data about search volumes they use as fundamentally better (or different) than what the GAKT gives you for free. Those programs are just shortcuts and information synthesizers, and I use one of them so I'm not knocking them. Just don't want anyone to think Google somehow dishes out unique or private info to those programs' users.
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      • Profile picture of the author jbsmith
        Yes - using the Google Keyword Suggestion tool is fine. My process for picking target long tail keywords is

        1. Organize keywords in range of 1000 to 100 searches a day
        2. Pick the ones that seem MOST relevant to my landing page (showing desperation is always good) After a while you get quite good at predicting commercial intent
        3. Look at competition against those keywords (by doing Google search and some other competitive lookups) - this gives me an indication of what it will take to rank highly for that long tail keyword.
        4. Come up with a shortlist of 20-30 keywords that I either shoot right into a content generation project or often test them via Adwords to get more information on how well they convert

        Hope that helps...

        Jeff
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  • Profile picture of the author SeanSupplee
    When using the keyword tool type in variations of your keyword. You'll get a long list of "like" keywords. Search for one of those with some type of search value. Not enough data you can rank for however your talking some very small numbers or no searches at all. Even if it is pretty competitive you can still shot for it it will just take more time. The harder road always seems to be the right one to take compared to the easy way out.
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    • Profile picture of the author Greggg
      I wouldn't focus on them but I would keep them handy and incorporate them into the content I'm already writing that focuses on the other keywords.

      About half of all searches are unique and you never know what you might rank for or get traffic for from the engines.

      I have one content site that is over 500 pages and I get a ton of traffic from keywords I never even came across in my research or thought about when writing. They just made sense within the context of my content.

      Hope this helps.

      Gregg
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  • Profile picture of the author cosmolito
    In my opinion, generally, these KWs are not worth going after, HOWEVER, depending on which Niche you are in (such as local buinesses), if you do a search with your long tail and google ads show up indicating competition, this may be a sign that there is some money there. In this case I might spend a tiny bit of time (not too much) getting natural rankings there.
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  • Profile picture of the author Shane Hale
    Sometimes I use them (not enough data) as tags in my blog posts and use my post or category as a target keyword with better results.

    They have depend on the phrase or long tail. Most of the time I find that if it is really long tail it does not have enough data but can convert especially if my page is relevant to what they are searching for. Sometimes those exact long tail represents a desperate searcher or someone looking hard for something. It is very easy to tag!
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    • Profile picture of the author ARVolund
      For me there is no hard and fast rule. I look at a few different things.

      1. Number of Searches-- Amount of traffic

      2. Competition-- Ease of getting that traffic

      3. Number of related keywords I can put on the site. -- If I have a bunch that do not get many searches separately and look pretty easy to get I sometimes do then all on one site as the total traffic for all of them is worth it in my view. The thing is that a lot of those long tailed keywords are shopping keywords which can convert very well compared to shorter keywords so the number of searches does not always tell the whole story.
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