Screw the Economy!

by 89 replies
105
Hey gang,

I realize I'm probably "preaching to the choir" with this post, but...

If you're worrying about the economy... don't.

We're marketers. We are the economy.

Case in point: I just finished up a launch for a client where we did $1.2 million in seven days.

My client's business is not in the IM world... it's in real estate. In the middle of our launch, guess what happened? The largest bank failure in US history. Cause of said bank failure? Bad real estate loans.

Now, most people would have freaked out. Our launch certainly came grinding to a halt.

Then we gave it some thought and decided, "What's the real story here? Isn't this a great time to invest in properties -- when prices are plummeting? When you can, as the saying goes, 'buy low'? Of course it is!"

So we just fired up the email marketing machine and kept going... and we crushed it.

In fact, over half our sales came after the bank crashes!

For me, the moral of the story is: as a marketer, you've got the power to create your own economy. Just pay attention to what's going on in your market, respond in a way that helps them and supports your cause at the same time... and the rewards will come.

Now let's go keep the wheels of commerce turning, shall we?

;-)
#main internet marketing discussion forum #attitude #copywriting #economy #launch #screw

  • Yeeeeeeaaaaaahhhh baby...

    It's on like Donkey Kong...

    I said similar to my list yesterday... and on my blog..

    Two fingers to the economy... if it's tryin to push our back against the wall... then we knock down the damn wall folks...

    Peace

    Jay

    p.s. Abundance rocks..
    • [2] replies
    • Now thats my kind of fellow businessman. if more poeple had an attitude like this, the world would be a much better place. couldnt have said it better myself brother...
    • That's fine and dandy for now, but the US dollar is going to
      be worth nothing eventually, protect yourself and buy other currencies,
      or try and do business in another currency.

      This crisis is simple: the US has borrowed too much money
      from other countries and spent it, and now they can't pay it back.

      The FED keeps printing more and more money to give the illusion
      that they are helping, but all they are doing is devaluing the dollar.

      America is broke, America is all based on debt.

      Hyperinflation.

      Interviews with Peter Schiff about the economy.

      http://www.europac.net/video.asp
      • [3] replies
  • I am concerned about how the downturn might affect people that don't have the resources like we do, and do feel we are in a state of change that will have long term effects right now. I think the change will be positive in the long term, but clearly enormous mistakes have been made.

    As I look at the numbers on the markets, there are some great opportunities right now, but what we don't know if how deep or how long. It's a great time to buy some asset classes, but you have to be prepared to weather the storm which is just getting started.
    • [1] reply
    • When you develop a Prosperity and Success Mindset you will create wealth in any economy! For example, Even in the great depression of 1929 their were people who became millionaires years later who took advantage of opportunities during that time.
  • Just got off the phone with a friend. Was all set to visit from Toronto. Bus strike, dad away he doesn't drive. So he can't come up. Our friends say they can't come up because its too far. And yet some of our Toronto friends come up repeatedly.

    I give this brief story to illustrate the mentality that people on this thread are talking about. You can do anything if you let NOTHING stop you. Gas prices? So what? Long drive? so what! I've driven lots and paid the price and have been happier for it because I got to see people I care about. Economy downturn? Not likely! Take what it is and make something good from it. Just got downsized? Start your own business and be in profit!

    I'm a prem. Which means I was born early. In fact I was born in September of 1976 when I was supposed to be born in February of 1977. My heart hadn't developed right. The docs said I wouldn't make it. BUT I DID. Point is, if you believe you WILL achieve it. And in my book anyone that says otherwise, or lets the little things stop them is not someone I want to waste my time on.

    Whew, that was a bit more of a rant then I intended. Still, the message is the same. Thanks for listening. Let's all show 'em wrong!
  • In this time in history, being able to generate an income has no borders and using the internet is the medium.

    Some place, somewhere there is customers, you just have to find what they are buying.

    Focus on the prize and open your horizons the opportunities are there.

    Ed
  • Duh,

    For all the Doomsayers:
    If you're so broke why are you paying for internet
    service and all the bells and whistles which got you here?

    Millions and millions of people are not broke or crying !

    There is a market for those that have the mentality to
    NOT be a pessimist in their attitude.
    Duh again
    • [1] reply
    • Ryan,

      If there's one thing worse than a pessimist, it's a THINKING pessimist.

      Especially one who can WRITE.

      But that doesn't make you correct.

      ;-)
      • [1] reply
  • This is definately the best time to invest in things like Gold.
  • Yes, you are 100% correct as marketers we make our own economy. As far as I'm concerned I'll be Ok. I'm still young and I'll bounce back no problem.

    But I do worry for my parents who are not marketers and are ready to retire.

    Now I find myself talking to them about investing in precious metals to hedge against inflation and protect what they have.
  • Banned
    This is just the beginning of economy down turn, there will be more worst news to come, but you are right, we are the marketer, we are the economy!

    So cheer up warrior! let's fight the economy and make more money....we are the economy!
    • [1] reply
    • If this is just the beginning then it is a long one i was hoping that we were closer to the end than the start and that maybe around the turn of the year we will see things heading in an upwards direction once again.
  • Banned
    hi,

    i think for peopel actually selling products online like on amazon or ebay then they will be effected other other IM wont be.
    • [1] reply
    • Here's a different, empowering question:

      If money is nothing more than a measuring unit of the exchange of value... what can you do to create more value?

      Think about that carefully.

      While there may (or may not) be a finite amount of money... if we can CREATE value (which we can)... then there is an INFINITE amount of value to create.
  • That sounds like What Frank Kern stated in his emergency video.

    Now that was a good solid video, and right on spot with the economy.


    Mary
  • I thought, and was ALWAYS told, that a couple companies WERE run by the government. I wanted to tell you a half truth, and found I was RIGHT! The half truth? From their website:

    OK, you got me! The "lie"? They changed their WRITTEN name because nobody could remember Federal National Nortgage Association, or whatever the ackronym is precisely for. Today they are known as Fannie Mae!

    About Fannie Mae

    How about the FEDERAL Home Loan Mortgage Association, FHLMC AKA Freddie Mac!? Shouldn't the GOVERNMENT have been watching them? If anyone, the POLITICIANS should pay! If I were king, I would GUT their pensions and entitlements and buy back the worthless loans, and kick out the freeloaders. Unfortunately, I am NOT. If done RIGHT though, this won't make ANYONE rich! It WILL bring sanity back though. I guess none of you feel you have to save any money.

    You PROBABLY want to have over $150K for every year of your life up to 70. If you are 20, that means you probably want $7,500,000 saved up! Do you have that? If not, HOW will you get it? DON'T say selling, because the credit market could make internet commerce HISTORY! And WHO might buy?

    OK, DON'T be pessimistic! The depression is a big 800 pound gorilla. DON'T worry about him hurting you. Just DON'T advocate going up and trying to hit him, etc.... Doing so would be pretty stupid!

    BTW by my little formula, which may STILL be low, I only need 3,750,000! This latest downturn certainly hasn't helped.

    STEVE
  • Great post. I was about to start one just like this, but your real estate launch is an awesome example.

    Good marketing is even MORE important in our current economy.

    Doug
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  • I keep telling everybody that all they have to do is give ME the $700 Billion dollars and I'd be glad to spend it and revive the economy.
    • [1] reply

    • Call me up when you get the 700 billion, dinner on you though..
  • Hey there Radioray,

    Wow, great post man thanks for sharing that and it's nice hearing you made some serious money there.

    The second I finished reading your story you reminded me of the definition of an entrepreneur and I never truly knew what it was until I watched the movie "The Call of the Entrepreneur".

    I'm not getting paid to advertise this but I recommended everyone to check out this movie or at least watch the trailer on Youtube... Here's the link The Call of the Entrepreneur.
    Again thanks for sharing your success story man it really motivated me!


    Regards,

    -Alex Kaplo
  • funny ....I was talking todaya to several guys who discussed the situation the same as you guys ...

    what I am thinking is that we should ALL concentrate on developing some method(s) to get in the way of some of that 700 billion dollars ...

    now that is a great assignment for you guys .....ponder me that .

    where does the money go ? who gets the check ? and I am sure that I am not the first to suggest that EACh Amerikan get a check for his/her share of that PLUS our share of the Iragi boondoogle....

    4371 dead in Irag ....how many died in the towers ? at a cost of over a trillion dollars ...those numbers amuse me ....no ONE knows how much a trillion dollars really is ...I can divide the same as Bush , but cannot really see the implications until you start dividing those billion by , say , the 200 million it would take to build a state of the art medical training university ...
    or
    say 1000 free medical/dental clinics across the US and fund em ...for 10 million EACH

    and the youngsters get to pay for all this ...in deflated dollars ..in a defeated homeland ....

    in the meantime, we need to develop a method to get as much of that 700 billion as possible

    any ideas ?
    • [1] reply
    • Stand back..

      1. Find a large group of people who are really excited about some particular subject in a near-fanatic way (you know like golf, football, Ferraris, losing weight, collecting "classic" computers, Star Trek, hair weaves, etc.)

      2. Make sure they're already spending money on this subject... ideally on info-products of some kind.

      3. Make sure there's PLENTY of competition already (in other words, other info products that you will compete against).

      4. BUY them all.

      5. Take their BEST ideas... re-work them and weave them together with YOUR best ideas (which are new, and fresh, and which fill in the "gaps" in the other products).

      6. Create your own product now, that is BETTER than all the others.

      7. Use the marketing knowledge you already have to SELL that product.

      You will be SPENDING MONEY on other people's products.

      You will be LEARNING and IMPROVING your life.

      You will MAKE MONEY selling your own product.

      Your customers will SPEND money and their LIVES WILL IMPROVE.

      Repeat at will.

      That's how you get to let some of that money that is out there, circulating. That's the ONLY way for us to "grow" the economy... by keeping the money (eg, the EXCHANGE OF VALUE) circulating. When we shut down and stop the flow.... bad things can happen.

      This is what I have been getting at all along.

      Now... go do SOMETHING!

      :-)
      • [ 3 ] Thanks
  • Understood that the economy may be perceived bad by the majority of people.....but does this perceived bad state of the economy Help or Hurt internet marketing ??
  • No matter if the economy is going up/down or "Nose-Dive Crashing", it's never bad news for us online marketors. Infact, sorry to say, it's good. Well, I am not happy for everyone that is getting tight on cash, but from the perspective of making money online, it just makes it so much easier! Just have a think about it.

    There are loads of ways to cash-in on the economy crash.

    Firstly, you can put packages together that help people escape the rat race, "No longer having rely on a job or the GOVERNMENT", you can come with a very powerful and emotionally compelling offer, when you come with those sort of thoughts. People are scared, you can help them
  • It's all mental; this recession is actually an opportunity for those with the right perspective. Certainly some sectors have slowed down to an almost grinding halt but that doesn't mean it's the end of the world as some people claim.
  • What is the difference between a Recession and a Depression?

    Recession: When your neighbour loses his job
    Depression: When you lose your job

    This is exactly what 'they' refer to when they say 'The Internet Is The Great Equalizer'. We no longer need to rely on an employer or the government to satisfy our needs. The internet provides us the ability to create our own destiny. What we learn can be taught to those around us and this allows us to improve our micro-community.

    Perhaps this downturn in the 'traditional' economy will help people see the light. The early settlers did not come to America because the Indians were hiring. They came because they were offered a piece of land and the opportunity to make something of it. It was called Home-Steading.

    The Internet has given birth to Net-Steading. For the cost of an Internet Connection and a Domain Name anyone can create thier own economy.

    It is my feeling that we have just begun to see a resurgence of the Entrepreneurial Spirit that made North America great... And the world will be a better place because of it.
    • [2] replies
    • Here's a paraphrasing of a famous quote from the carmaker, Henry Ford...

      If you think the bad economy will keep you from succeeding, you're probably right.

      If you think it won't, you're probably right.


      All the best,

      Jack
    • When I had a job, I read the book The Sovereign Individual by James Dale Davidson and Lord William Rees-Mogg.

      It is a phenomenal book. It helped me to understand how the Internet is changing society, and helped me to adapt. I highly recommend it.

      Amazon.com: The Sovereign Individual: Mastering the Transition to the Information Age: James Dale Davidson, William Rees-Mogg: Books

      On a positive note, imagine the most difficult business you could possibly be in at the moment. The one segment of the economy that is hurting the most.

      I'm currently in that market... and with a single direct mail letter plus a single broadcast email, we've produced nearly 50 inquiries with combined MONTHLY volume of more than $40 Million.

      If even half of these inquiries become clients, it will produce $240 Million of ANNUAL volume for my client.

      And that's the WORST business I can possibly imagine being in at this moment.

      So while you should be aware of what's happening, you should also have your "opportunity sensors" set to high sensitivity.

      Even in the midst of hardship, opportunity abounds.

      Ryan Healy
  • You wrote your post in July now look what's happened.
    When the world struggles with money I realize 1 thing.......it's time to pull out my guitar and play some concerts and STOP STRESSING, got to keep on living. I'm not going to sit down and wait this thing out for the next 4 years.
  • I have to agree with those who are posting that WE are what keeps this economy going. So go out and make your own future. Don't wait for the government to solve our problems...

    ------------------------------------------------------------

    Tim Colletti
    Fellow Entrepreneur

    Copy My Wealth - Abundant Living Systems
    eProspectFinder
    http://www.riches4anyone.com
    OnlineBiz4Cash - Start your own business | internet marketing solution | online website business | homebased business
    • [1] reply
    • Just came across this article:

      Why the jobs report is so ominous - Nov. 7, 2008

      The author, Anthony Karydakis, "is a former Chief U.S. Economist for JP Morgan Asset Management."

      He writes:

      "Any doubt that we're officially in a recession can be put aside. Fourth-quarter real GDP is likely to contract sharply. The rapid deterioration of labor markets points to a sharp decline in hours worked and output in the fourth quarter. This is likely to lead to a decline in personal consumption to the tune of 5% or so for that period. Since that makes up about 70% of the economy, the stage has already been set for real GDP to shrink at a more than 4% rate in the fourth quarter."

      At this point, I think it's hard to argue that the recession is a figment of our collective imaginations.

      For the next 6 months, it will be critical to remain vigilant in marketing and promoting your business -- and keeping costs under control. A dollar saved goes straight to your bottom line.

      Ryan Healy
  • I was in Southern China twice for about 5 weeks in the passing several months. The entire city is for manufacturing. Most products are exported to US or EU. About 4000 toys makers, there will have about 1700 go bankruptcy in this period of down time. Why? It is because US/EU consumers do not buy as many as before. Why? because US/EU economy is not good, US/EU consumers do not have enough $ as before to spend for their children. As a young father myself, this will be the last I will do. It means I have no choice. So, my conclusion is: the economy in US is really bad now.

    I wish I'm wrong.


    david
    • [1] reply
    • Here's my take on the situation...

      There is ABSOLUTELY no point in arguing over it.

      Personally, my plan is to do everything I can possible do to prosper in these economic times, given whatever resources I can use to make more money.

      Do I think the US is gonna go completely bust? Probably not.

      However, say the worst case scenario happens and our beloved US turns into a steaming pile of crap.

      Then, I'll accept it as it is, do what I can to survive and prosper, and keep living my life to the fullest like I am right now.

      If there's something we can change - change it.

      If it's out of our hands - accept the fate and make peace with it.

      Everybody else can have fun arguing, I'm gonna go keep editing the copy I'm working on so I can make myself more rich, then meditate (which I highly suggest learning how to do if you don't already - it helps in times like these), brainstorming up ways to increase my business..then go to bed
  • I feel the same way. The economy should not stop any of us going forward in our dreams and desires to be successful in multiple streams of income such as real estate, stocks and internet marketing. Onward and forward to our success. This is the time for us all to push forward people are going to need us. Let us all get going and keep our positive mindsets.
  • Doomsdayers seem to get off on times like these. Seriously. They almost seem excited to suddenly have a springboard for their pessimistic predictions. Their ultimate high would be to be able to say "I told you so!" To them this would be pure bliss.

    Fortunately, a lot of us know that spending time worrying, complaining and resigning ourselves to a grim fate doesn't get us anywhere but exactly where we predict we'll be. One of my favorite sayings is "Whether you say you can or you say you can't, either way, you are right."

    It really is all in the attitude.
    • [1] reply
    • This is a great time for Internet Marketers. There are more people than ever wanting to have their own home-base business. Reach out to them in local newspaper ads and put a sign on your car, pass out flyers, etc. I have a sign on my car that says:

      What Recession? Business is Booming!
      Work At Home - Never Have A Boss Again

      .. then my phone number and website.

      I am getting more signups for my affiliate programs than ever before. And, I put everything over living expenses that I earn into the stock market. The economy will rebound; it always has and there always will be more downturns in the future to make even more money during these cycles. Home business signups boom when the economy sours, and becomes even more profitable for those home business owners who just started when the good times roll again. And they will. You can take that to the bank.
      • [1] reply
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  • Radioray,

    There is a saying out there that says,"Get in when everyone is getting out." That usually only applies to real estate and stocks. However, do you see that all niches have the same chance of making money in this economy (besides real estate and stocks/forex)?

    Jeff
  • The last thing I' think about is the shape of the economy. I didn't even know the economy was in this so called recession...strange, as I still make great money, meet awesome people, and am still having a great time.

    It's all a matter of perspective.

    I do feel for those who have been downsized because of the economy, but why are so many people looking for a pity party or a handout for their misfortune?

    People need to wake up and smell the coffee. Nothing is guaranteed in life and people have grown to expect these guarantee's.
  • Ben Bernanke, in his Book, offers the following Comparison:Idea People, however, will be making money off the recession....
  • Being clear about definitions is something sorely lacking in American Consciousness. I am relieved that folks are haggling out definitions here with determination and vigor!
  • So very true. I know about 20-30 property investors and they are having a field day

    Of course, this does mean that people are losing out somewhere along the line, but I guess that's just business!
  • Interesting how relevant this revived thread is nearly a year on.

    What I would like you to consider for a moment it the fact that before, during and after the recession there are a number of constants. In particular there are roughly the same number of people able to produce, and roughly the same number of people needing to consume. They are able to produce roughly the same number of things and they need to consume roughly the same number of things. The only thing that changes is the availability of liquidity to facilitate the exchange of goods and services. At the outside limit, if we were able to barter, there could not be a recession. However, bartering cannot accommodate the complex transactions we need to run a modern economy. It cannot accommodate partial transactions, transactions made over a distance nor does it facilitate the accumulation of buying power in view of a large transaction.

    So we need currency. But currency does not create wealth. People do, and as I stated earlier, we're all still here. So where is the problem?

    There have been quite a few references to fiat currency on this thread, mostly in a negative light. However the problem is not fiat currency. Further, we don't have fiat currency. I wish we did. What we have is debt currency, and this debt currency is the root of the problem. The debt currency we have whether US, UK or any place else is created through debt by private banks (the Fed is a private bank). Very little currency is created by central banks. In the UK it is less than 6%. 94% of currency in circulation is created by private banks for their profit.

    Because all currency is created through debt, the sum of all interest accrued is rising constantly and must be paid back with borrowed money (since there is no other kind). More money must constantly be borrowed to pay the exponentially increasing interest bill until the debt market becomes saturated. At this point no matter how low the interest rates are set, no more money can come into circulation because everyone has borrowed to the hilt. What ensues is called a credit contraction. It is not a natural business cycle. It is the perverse and intended result of the debt money we use. When the credit contraction occurs, there must be defaults on loans. Houses, land and other forms of property must be seized to pay the loans. This is necessary to purge the interest pipeline and put permanent currency into circulation (a defaulted loan becomes permanent currency, a bizarre necessity in this system we live with).

    We are not going to get away from this system any time soon. Be as long as there are human beings, there is the potential to create wealth. And history has shown that when people want to do business they find a way. During the banking strike in Ireland people virtually created their own system of IOU's and trusted third parties (usually pub owners) which temporarily replaced the banks.

    So what can you do?
    1) Stay positive. Whenever you complain two things happen. First you program your own brain for failure. Second you poison everyone who hears you.
    2) Keep as much of your personal wealth as possible invested in hard assets such as real estate and precious metals. If possible, keep some of it offshore.
    3) If you invest in the stock market hold both long and short positions.
    4) Inasmuch as possible don't depend on a single market for your livelihood. Try to get business from more than one country.

    My $0.02 worth.
  • My business has grown since this economic downturn. I sell the top dating programs for men who don't want to spend all their money pursuing women -- and want women to pursue THEM instead. Check out my links below.

    I think that this downturn is causing millions of people to spend more time online. Some of them are broke and searching for jobs, but many other people are searching things on the internet because they HAVE money, but they're not spending it in restaurants, and bars, because they are spending more time at home to conserve money.

    Realize this..and market to them. Check my links, you'll see...
  • It's great folks are able to make a consistent income despite the problems in the economy

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