There was a scientific article I read awhile back that said multi tasking causes a lower rate of productivity. This is because your brain needs your full attention to process the information for that individual task properly.
If you’re multi tasking, your brain has to try to digest multiple streams of information at once. Try watching 5 TV shows at once and see how much you get out of it.
As an Internet marketer, you have to educate and APPLY yourself on a myriad of things – how to get traffic, web design, selling strategies – the list goes on and on.
So what happens if you're reading an eBook on blogging while trying to blog at the same time, and checking forum posts in between while you also answer emails? Your productivity comes to a standstill and two hours later, you feel like you worked hard and still didn't get anything accomplished.
Instead of taking the multi-tasking route, set up a schedule giving each task your individual attention. Isn't it better to devote 15 minutes of your time to traffic building and see solid results than to spend an hour changing gears between tasks and then being
disappointed because you expected to see an hour's worth of results, which didn't materialize?
Remember, multiple streams of income are good, but multiple tasks occurring all at once can put the brakes on your success.