Creative Crisis on Product Creation
I'd like to write a newsletter and develop a list so I can sell my own information products. My problem is...what products? I'm not a running coach so I can't offer training plans, though I'd be qualified to write a "how to become a runner" ebook, my readers are past that stage (I just took a survey and they consider themselves intermediate to experienced). I do plan to write a beginner ebook eventually, but it wouldn't be useful for the list.
They tell me I inspire them - I started late in life and turned out to be a fast runner - but I'm not sure how to package that! I've written a few times about goals and motivation and that goes over well, though there's only so much you can attach specifically to the sport of running.
Would it be ok to write about personal development in a general life sense and push that to the list? Or is that too broad? I've even thought about writing a blogging guide since so many of my readers are bloggers (and I talk to them openly about marketing) but then again, that's not about running.
Having a hard time meshing my potential "authority" with the specific subject of running, so if anyone has suggestions, I'm all ears. Sorry for the long post.
Edit: just thought of another direction, what about a comical running ebook, a send-up of the sport, could use video very well for that as bonuses. But does funny sell? Or must it "fill a need"?
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