Got a couple questions for you about offline marketing...
1) When setting clients up with email auto-responders do you create a new list under your existing account or do you sign them up for a new account?
I have a couple clients setup under my Aweber account already and I wanted to hear your thoughts on this. The reason I created their list under my account was because I had included my email marketing service into a 1 year package that I sold them.
I could of signed them up for their own account using an Aweber affiliate link but I didn't want the $20 monthly fee to eat into my profits. That's $220 per year. So instead of getting $2k I'd really only be making $1,780 on the deal. Not to mention hosting. I did the same for hosting too. Just set them up under my reseller hosting account.
2) How do some of you justify charging $1k+ per month for on going services? I tried this with one client and they shot me down. I offered them a $2k setup fee and $1k for ongoing SEO and email marketing.
When the client asked why $1k per month they wanted to know exactly what I'd be doing for that $1k per month. That question caught me off guard and I stumbled my words. I said it was for ongoing SEO and email marketing. When in fact I know for sure it would have been a one time thing for me to set and forget.
How am I supposed to justify this high monthly cost to them? They pretty much bamboozled me into taking a one time payment of $2k for the whole job with no recurring payments.
I really want to start charging these folks on a monthly basis so I don't need to acquire new clients all the time. To me, asking for $1k per month is a little bit off a rip off when all I'm doing is building some backlinks and writing a few auto-responder messages.
Sure, I'll bring them traffic and sales every month but that work was pretty much set and forget.
Your thoughts please?