Some Questions for Offline Marketers

Here is exactly what I did for a landscaping company

They already had an account with yellow pages and he pays yellow pages 3k/month for 1 keyword adwords campaign.

I didn't know this when I started, I found out, to my shock later on.

Here's what I charge him

$3600 for me to even look at him
I also showed him where he was online and that was no where.
even with the yellow pages he was not getting seen at all, we even kept refreshing the pages until about the 10th time he finally showed up, and I tell you he was pissed to say the least.

The $600 is for the blog/website for me to start with the seo.
it needs to be a blog type website and I use wordpress.

I finish the blog in a week and start with the SEO, well actually I'm always doing seo right through, I build the blog/website with seo always on my mind, every move I make.

I charge him $1000/month to keep him up there, sure I don't need to use all this money because I have article writers and they write them for me and I pay for good backlinking. They don't need this information, they just know I'm slaving away and putting them on the top of google for 5 out of 10 keywords for sure. They don't know this but when I show them they get really excited and think they got more for what I charged. I usually do a 3 keyword start. I show them the KW's that are getting the hits and why they are important to their business.

In actuality, if I did find I had a fight on my hands over a keyword then I do my own personal writing and backlinking, but because it is locally I usually don't find this problem.

If he had any idea of what yellow pages are making off of him he'd freak I'm sure, he asked me to look into it and I might land a adwords job with him as well. who knows, only time will tell. And heck I wouldn't charge anything less than what yellow pages charged him. and it's all local so the daily adwords would never hit 3k/month. He would show up every time someone typed in that KW.

Yellow pages piss me off they have something fishy going on over there, I think they group websites together and run through them all throughout the day, but they don't give any type of special care to any specific business n a specific KW. I pretty much just figured out their little trick about a week ago.

After I figured out this, well you can imagine how I'm going to go about taking business away from yellow pages, they should have watched their footsteps. Any SEO person on the planet could figure them out a mile away.

Also I asked how many people call him a day and he said he sometimes gets 5/day but that is off and on. I told him that if he's not showing up on google for his adwords and for his business organically than he needs to get this in place before the spring hits and some other "johnny come lately" business pops up on the 1st page and takes over everything.

This is a really funny part:

I told him that I could take my husbands truck and put MYA's Landscaping magnets on each side and wipe out all businesses in this city for landscaping, I would have so much business I wouldn't know what to do with it and I'm not even a landscaper... It was the push I think he needed for me to start business with him.

As for hosting they all host with me through hostgator.
they don't need to know it costs me only a certain amount a year.
I buy the domain name which is also SEO ready.
I don't use aweber and never would for local businesses. I use the plain old autoresponder that you get through hostgator. Believe me it is enough if your doing something locally.

I will send out mails to the people who signed up for seasonal deals on the autoresponder, I don't want them to have access to my hostgator account. It might be time consuming, but this business is well worth it in the end. If you want show them aweber and see if it's something they would be interested in. Remember, if they go your route with the way you're collecting emails and leads (through hostgator) if they don't renew you have gained a year of landscaping leads, and they are now yours. Just don't mess up your hostgator account and you will be fine.

At the end of the year, actually 3 months before the year is up we will renegotiate everything.

There really is so much more but I'm sure you have got a handle on most of it from what I read from your post.

Hope this helped,

Mya Goodwill.


PS: I only started doing this so I'm not an expert yet, I will be though, in a few months the way things are looking LOL

One more note, I won't say the businesses I work for ever, thats a no-no, and well the city doesn't really matter, you can do this in any city, but if you take on lawyers, or that type of business you may have to work harder and charge a whole lot more than just $3600. In fact I wouldn't even touch lawyers because I would have to charge them 10k to start and chances of them showing up in google will be tough but doable. Too much of a headache if you asked me.

Be confident,
Mya