Article Marketing - ROI

17 replies
Well, simple question I've been pondering today.

If I were to outsource articles today, at $6 a piece, would my ROI make it actually worth it to do so?

If I were to get 10 articles per day at $6 each, and do that for 1 month, I'd spend $1800, ending up with 300 articles.

If each article gets 200 views in it's lifetime (From my experience, about 4 months), then that would end up at 60,000 views total 4 months after publishing.

If our articles convert an average of 20% to clickthrough to our landing page, then that's a total of 12,000 URL clicks. Further, if our landing page converts at 35%, then we get 4200 visitors to the product salespage.

Now, if the product salespage converts at 2% (MUCH better than my current 0.4%), we get 84 sales.

Again, a $30 commission, with 84 sales. Result? $2520. Profit of $720 for 4 months total, including the entire "life" of the article. I'm sorry, but not all articles continue to be viewed for years. Most end up disappearing from my experience.

And to take it further, the articles would be worth $8.40 each

Now, I tried to be as realistic as possible, but anyone who has superior experience in article marketing, please throw in some input.

I'm the type of person who needs to work out what will happen before I do it. I'm trying to stop doing that.......but I've already wasted a lot of time article marketing with very little success (4 sales from 35 articles).
#article #marketing #roi
  • Profile picture of the author ArticlePrince
    200 views per article is way low, target better keywords or make sure that you are getting your articles ranked. I outsource at $5 per article, and average $18 per article income ($13 profit). Are you using a presell page? That conversion rate is terrible.
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    • Profile picture of the author Burtgummer
      Originally Posted by ArticlePrince View Post

      200 views per article is way low, target better keywords or make sure that you are getting your articles ranked. I outsource at $5 per article, and average $18 per article income ($13 profit). Are you using a presell page? That conversion rate is terrible.
      Yea, I'm using a presell, that talks about how the product will help solve the user's problem. I've had about 1100 URL clicks to date.

      Is it just a bad product?
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  • lol 300 articles and only 60 k views?

    I know a guy who does around 284 article and does around almost a million views

    Jay.
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    • Profile picture of the author Burtgummer
      Originally Posted by Jason Perez O'Connor View Post

      lol 300 articles and only 60 k views?

      I know a guy who does around 284 article and does around almost a million views

      Jay.
      In what time frame?

      1 week, 1 year?
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  • I think paying 6$ per article is too high as there are many quality article writers who will do this job in less price. Still article marketing do have good ROI.
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  • Profile picture of the author ArticlePrince
    Don't write articles for keywords with less than 1500 searches a month, and for a ton of views optimize for 3 keywords. Just tripled your roi :-p
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    • Profile picture of the author Burtgummer
      Originally Posted by ArticlePrince View Post

      Don't write articles for keywords with less than 1500 searches a month, and for a ton of views optimize for 3 keywords. Just tripled your roi :-p
      So when you outsource, do your forward this info to your outsourcer? Or do you add in the keywords yourself? I don't have the time to consistently write articles at the moment, so I'd like to start outsourcing.
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    • Profile picture of the author Matt Bard
      Originally Posted by ArticlePrince View Post

      Don't write articles for keywords with less than 1500 searches a month...
      If you don't end up in the top three positions on the first page then 1500 a month will get you around 60 a month or 2 a day.

      If you have a pretty good site description.
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  • Profile picture of the author CanEh!
    All of my articles get at 40-50% click trough rate.
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  • Profile picture of the author ArticlePrince
    I find keywords that are related but not synonyms so the article isn't clunky and have the writer put them in every 100-150 words or so. I use a writer on elance that charged me $2 per article and never asked for more; I paid him $5 an article to be more fair. Then, I pay someone else $8 an hour to manually submit to EZA, GoArticles, Associated Content, and ArticleBase, and to mass submit to a few hundred other sites. All told, about 5.50 per article in cost, and if I do it for 3 keywords it usually makes over 60 a month. Those article are just more difficult to set up.

    EDIT: You have to get your CTR up, if you have a 30% and I have a 50%, for every 1000 views I'm getting 200 more clicks than you. That's at least one sale, should be more like 5.
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  • ArticlePrince has it. The guy I'm on about has his articles optimized to last for the future also, using each and every article to its full effect and attempts to rank them in the search engine.

    With 1 mil views over 284 articles, which I think took him around a year or a few months less then that, he's averaging 3521-ish views an article, and he was targeting keywords with 1000-3000 monthly searches, who knows what you could get going for 5-10 k +

    And like prince says, he targets more than one keyword that is relevant to the main keyword across the article.

    Meaning he's probably ranking for more than one term, which increases his views, that means he gets more views from being in the most viewed section and more backlinks, meaning his rankings go higher.

    I havn't had his results because I've not been doing it long enough to have those stats, yet I'm getting there and trying to improve my titles and resource boxes.

    Remember in the resource box don't waste time speaking about yourself, unless the topic at hand provides that you tell people about yourself in order to help them.

    For example the make money niche, people want to know your an expert in the industry.

    For weight loss, no one cares who you are as long as you teach them how, because most are in the desperately need to lose weight frame of mind.
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  • Profile picture of the author iYingHang
    Originally Posted by Burtgummer View Post

    Well, simple question I've been pondering today.

    If I were to outsource articles today, at $6 a piece, would my ROI make it actually worth it to do so?

    If I were to get 10 articles per day at $6 each, and do that for 1 month, I'd spend $1800, ending up with 300 articles.

    If each article gets 200 views in it's lifetime (From my experience, about 4 months), then that would end up at 60,000 views total 4 months after publishing.

    If our articles convert an average of 20% to clickthrough to our landing page, then that's a total of 12,000 URL clicks. Further, if our landing page converts at 35%, then we get 4200 visitors to the product salespage.

    Now, if the product salespage converts at 2% (MUCH better than my current 0.4%), we get 84 sales.

    Again, a $30 commission, with 84 sales. Result? $2520. Profit of $720 for 4 months total, including the entire "life" of the article. I'm sorry, but not all articles continue to be viewed for years. Most end up disappearing from my experience.

    And to take it further, the articles would be worth $8.40 each

    Now, I tried to be as realistic as possible, but anyone who has superior experience in article marketing, please throw in some input.

    I'm the type of person who needs to work out what will happen before I do it. I'm trying to stop doing that.......but I've already wasted a lot of time article marketing with very little success (4 sales from 35 articles).
    You're a good analyst mate! From what I know from article marketing, it used to be working well years ago but i don't think now.

    Cheers,
    iYingHang
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    • Originally Posted by iYingHang View Post

      You're a good analyst mate! From what I know from article marketing, it used to be working well years ago but i don't think now.

      Cheers,
      iYingHang
      Still works well
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  • Profile picture of the author ArticlePrince
    I actually have an excel sheet I made to figure out the ROI for outsourcing articles, would anyone want/use that? (it'd be free, no WSO)
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    • Profile picture of the author Burtgummer
      Originally Posted by ArticlePrince View Post

      I actually have an excel sheet I made to figure out the ROI for outsourcing articles, would anyone want/use that? (it'd be free, no WSO)
      I'd be more than happy to look at it if you're offering!
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  • Profile picture of the author MisterMunch
    Spend some time distributing your article RSS feed, and also to build backlinks to your existing articles.

    Check your keywords for the articles that get SE traffic and get them back there. Use these keywords as anchortext for your backlinks.

    If you already have 300 articles out there, you can spend some of your income on backlinking packages and find what works. You can also find SEO backlinking tools and do that.

    Instead of writing 300 new articles, focus on making those you already got last longer. I have articles that has lasted for 3 years.

    I am not saying to stop writing new articles, but if you already got content out there you should not ignore them.
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  • Profile picture of the author ArticlePrince
    It's here http://www.warriorforum.com/main-int...ng-no-opt.html . Enjoy! This tool will show what a difference CTR makes
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