Why are people leaving the order page?
Here's a question, maybe someone can give me some good ideas. I recently installed a code on my site, now I know exactly how many people click on the "order" button, and I even know how long they are staying, thanks to analytics.
The thing is that... I'm AMAZED, I can't really believe that so many people click on the order button, but the number is just not proportional, I have 20 times less sales than how many people are clicking on the order button. If they already know the price, why would they click and then not buy?
Do you have any ideas?
My guesses are a) they don't want to fill out the requested personal info (like, home address, which is required) or b) they are thinking long and then decide they won't buy after all for some reason c) their is no "urgency factor" on the sales page, so they think "okay, I'll buy it some other day". There are the only things I can think of. Any ideas?
Thanks in advance,
Jack
Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!
Dan also writes content for hire, but you can't afford him anyway.
BS free SEO services, training and advice - SEO Point
Free Tools:
IMT Website Submitter(Indexer) | IMT Directory Submitter | IMT RSS Submitter | IMT SERP Checker
BS free SEO services, training and advice - SEO Point
FREE >>As We Thinketh << as a man thinketh for the 21st century The missing chapters are actually the best