43 replies
Why is it so many people advise people to go with "their passion" when starting an internet type biz.

I have a passion for sitting in the jaccuzi doing absolute nothing, but I sure as heck can't see myself making any money out of it. (My lappie would get wet).

Personally I don't think passion has anything to do with IM, an interest maybe, and certainly knowing something about the subject is a boon. but "passion"

Come on guys...

Surely something you know is going to make money is much more suitable

Kim
#question
  • Profile picture of the author Dan C. Rinnert
    I'm passionate about sitting on the back porch on a sunny day with a glass of iced tea.

    I haven't found a way to monetize that passion either.
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    • Profile picture of the author Kim Standerline
      Hmm I could make that into a passion tho I'm not too fond of iced tea

      Originally Posted by Dan C. Rinnert View Post

      I'm passionate about sitting on the back porch on a sunny day with a glass of iced tea.

      I haven't found a way to monetize that passion either.
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      • Profile picture of the author Dan C. Rinnert
        Originally Posted by Kim Standerline View Post

        Hmm I could make that into a passion tho I'm not too fond of iced tea
        Yeah, your on the side of the pond that would probably prefer a warm beer.

        This could be a WSO...

        "How to Make Money While Sitting on Your Back Porch Drinking Your Favorite Beverage"

        $9

        Introduction: How I Got Rich Sitting on the Back Porch

        Chapter One: Write a Special Report: "How to Make Money While Sitting on Your Back Porch Drinking Your Favorite Beverage"

        Chapter Two: Sell a WSO: "How to Make Money While Sitting on Your Back Porch Drinking Your Favorite Beverage"

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  • Profile picture of the author Lisa Gergets
    Hmmm...I don't know, Kim. I have a real passion for knitting, although I don't have too much time to actually do it these days. But I can think of half a dozen ways off the top of my head that I could monetize that passion, membership sites being a big number one on the top of that list.

    Guess it depends on what you're passionate about!
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    • Profile picture of the author francoza
      I have a passion in earning online and making my name in famous gurus. I want to be famous and successful.
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    • Profile picture of the author Bewley
      I suppose the one passion that we all have in common, is the passion to make money. For some though, passion can so easily turn into obsession!

      Adrian
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      • Profile picture of the author Lance K
        Originally Posted by Bewley View Post

        For some though, passion can so easily turn into obsession!
        Obsession is what lazy people call dedication.
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        • Profile picture of the author Lance K
          Another thought...

          Passion can be a double edged sword. It can be a great motivator. It can also keep you from acknowledging that you're on a sinking ship.

          If your dog won't hunt, you get a new dog.
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          • Profile picture of the author Ken Preuss
            Originally Posted by Lance K View Post

            Passion can be a double edged sword. It can be a great motivator. It can also keep you from acknowledging that you're on a sinking ship.
            GREAT point Lance. You're so right about this.

            I tell people they need to uncover their passion for at least one of three things: a Product, a Process, or People. Then they need to connect this passion to a viable market that's spending consistent money to get its problems solved.

            Ken
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            • Profile picture of the author SusanPoole
              Originally Posted by Ken Preuss View Post

              GREAT point Lance. You're so right about this.

              I tell people they need to uncover their passion for at least one of three things: a Product, a Process, or People. Then they need to connect this passion to a viable market that's spending consistent money to get its problems solved.

              Ken
              Thanks Ken - great advice. I agree: many people can find their passion.
              Many can find a viable market.
              When you connect the two - BAM! The world explodes in satisfaction and wealth!

              SusanPoole
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    • Profile picture of the author Jeremy Kelsall
      Originally Posted by Lisa Gergets View Post

      Hmmm...I don't know, Kim. I have a real passion for knitting,
      Go make me a sweater!
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      • Profile picture of the author Lisa Gergets
        Originally Posted by Jeremy Kelsall View Post

        Go make me a sweater!
        Oh pshaw. My husband's been begging me to make him an authentic Aran sweater for years. No go.
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  • Profile picture of the author Michi Kono
    I agree with Lisa. It really depends on what you are passionate about. i'm a dog lover. I'm sure i can make money online from that niche.
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    • Profile picture of the author garyfromdurham
      Your post made me smile Kim, especially when I tried to imagine you in the Jacuzzi trying to keep your lap top dry

      Seriously though, I think following your passion is good advice for newbies or people just starting out.

      It is tough setting up a new business and if the subject they were trying to market didn't excite them they would be more inclined to give up.

      Even if they don't make money, it will make the learning curve less painful and traumatic. (I have made is sound like a trip to the dentist )

      Gary
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  • Profile picture of the author Heidi White
    Some people know what they are passionate about and some people don't.

    I think most people don't.

    Not everybody has an interest or hobby that can be turned into a profitable blog.

    I think that's a myth.

    Not everyone is willing to put themselves out there - either - hoping against hope that the branding of their own DNA (Gary V style) will bring the money, fame and happiness.
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  • Profile picture of the author JonMills
    Because people are damn lazy at heart, but find what they enjoy and they have an endless amount of desire to do it.

    Would you rather do something you hate? that sucks balls? no.. sure you could make money but there are a lot of people doing that and dying early deaths due to stress and heart attacks.

    Focus on what you would love to do, writing, marketing, sports.. whatever it may be.

    You only have limited amount of time on this damn planet. You can do it following your heart or you can do it bitching about the work you do.

    If it helps think of Passion as Interest

    That covers a lot more
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  • Profile picture of the author KristiDaniels
    I guess it depends on how you define passion.

    I think those who preach following a passion wouldn't consider sitting on the porch or sitting in a jacuzzi as passions.

    Passions are what MOVES you, not what makes you sit around doing nothing. Passions are things like climbing mountains, surfing, running, racing and even knitting or scrapbooking. They are motions, not lack of motion.

    They are things that excite you, not lull you into slumber. It is possible to be excited by jacuzzis. I knew a guy who was passionate about them. Passion isn't what described him sitting in a jacuzzi though. Passion is what described how he would steer every conversation to hot tubs and how they excited him. How he knew every method of sterilizing water and ever feature of every major manufacturer.

    I don't know about Internet marketing, but it's good life advice to follow your passions. It makes life a lot more fun when you don't have to split your time between "work" time and "passion" time.
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  • Profile picture of the author drmani
    Originally Posted by Kim Standerline View Post

    Why is it so many people advise people to go with "their passion" when starting an internet type biz.

    Kim
    Coz when you're passionate, it's easier to stick with what you're doing until you get successful at it.

    My 'Passion Manifesto' has more - ChangeThis :: Passion Manifesto

    All success
    Dr.Mani
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  • Profile picture of the author Matt Bard
    I have a friend who is passionate about playing the guitar but he is tone deaf.

    Look at all of the passionate people trying to make it on American Idol.

    It's great if you have the skills to turn it into a business. But knowledge and ability are more important to running a business than passion.

    Passion makes it more enjoyable and if you have the ability or skill to operate a business passionately you are likely to invest more into it. Thus improving your odds at succeeding. But passion alone is worthless when it comes to accomplishing anything without ability.

    I could be very passionate about crossing the ocean but if I drop my boat in the Salt Lake in Utah, it ain't gonna happen.

    Matt
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  • Profile picture of the author Dennis Gaskill
    Originally Posted by Kim Standerline View Post

    Why is it so many people advise people to go with "their passion" when starting an internet type biz.
    I think the obvious answer is because they're copycatting the advice found in several books that were popular in the 90's, but those books were more often about being happy rather than making money.

    You can follow your passions, at least some of them, and be happy and make money...the questions is, how much money? Some passions don't pay very well. If you can accept that, be passionate and be happy.
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  • Profile picture of the author Peter Bestel
    Maybe in an ideal world you could turn your passion directly into a business opportunity. Some folk are lucky enough to do that successfully. This is where, I believe, the advice of turning your passion into a business stems from.

    But I think the message has got lost in translation somewhere along the way.

    I strongly advocate being passionate within your business. Passionate about offering excellent value, outstanding service and incredible products. Passionate about communicating your message, remaining authentic and having fun.

    You may be passionate about making money, personally that one's not on my passion list. Passionate about being successful is.

    As long as you're congruent with your passions then there's a massive place for them in your business.


    Peter
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  • Profile picture of the author scattermouse
    If you can find a way to get paid for something you're passionate about, you never have to work another day in your life.

    Do you really have a passion for sitting in the jacuzzi, or do you just enjoy it? Could you do it for most of the day, every day, for the rest of your life?

    A true passion is something you would be doing anyway if you could, regardless of whether you got paid.

    If you have found just one thing you're passionate about, you're lucky. Most people never do. If you've found something you're passionate about that you can get paid for, why would you do anything else?
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  • Profile picture of the author R Hagel
    Good answers here. I agree with many of them. And like some others, I always tell folks to START with their passions and interests. Then the next step is to discover if they can find a way to make those passions/interests profitable.

    In other words, follow your "passion" if it also leads to profit. You'll be so much happier -- and motivated.

    Cheers,
    Becky
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  • Profile picture of the author Colin Theriot
    I think this is tied in some ways to what you posted earlier about what newbies really want. I think telling people to pursue their passion is somewhat tied up in that "sell the dream" angle because it's what people want to hear. You can make all the money you need doing what you love. Who DOESN'T wish that were true?

    Now that's not to say it CAN'T come true. Check out that thread Ken Preuss started yesterday and watch the Gary Vaynerchuk video in it. In there he talks about how the internet now allows people to be genuine and actually find and connect to the exact audience that already would like you if you met them incidentally.

    The web lets anyone draw a crowd. Having command of a crowd is monetizable. So now more than ever, it's more likely that a passion can sustain a living. But it's not 100% guaranteed, or even the best choice for some.

    Most stuff I'm passionate about would cease being fun if I was obligated to do it. But it depends on the work involved.

    You know what the best thing to do is? Develop a passion for helping people solve their problems, and you can use that to make a living pretty much in any "niche" you decide.
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  • Profile picture of the author Lisa Gergets
    @Matt
    passion alone is worthless when it comes to accomplishing anything without ability.
    I don't agree. (Imagine that!)

    Couldn't passion push you to learn the necessary things so that you can fully enjoy, yet also monetize, that passion?

    @Colin
    You know what the best thing to do is? Develop a passion for helping people solve their problems, and you can use that to make a living pretty much in any "niche" you decide.
    YES! Exactly!
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    • Profile picture of the author Matt Bard
      Originally Posted by Lisa Gergets View Post

      Couldn't passion push you to learn the necessary things so that you can fully enjoy, yet also monetize, that passion?
      Hey Lisa, look at my American Idol example. There are people that have taken voice lessons and spent hours upon hours at practice yet they will never be able to have a singing career.

      They could in fact know more about music than most but in order to make it as a singer you have to have the ability to sing.

      Using my other example of the trip across the ocean. I could have the passion and the ability to maneuver a sailboat but my lack of geographical knowledge would keep me from accomplishing the task.

      I stand by my belief that one must posses the knowledge and the ability but it is unnecessary to have passion in order to succeed.
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  • Profile picture of the author Melanie Crouse
    hmm I have a passion for caring for needy animals (particularly fostering rescued dogs), working with dogs, horses and other animals. I suppose I could find some way to monitize that, but it really is a non-profit sort of thing.
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    • Profile picture of the author Lloyd Buchinski
      Originally Posted by Melanie Crouse View Post

      hmm I have a passion for caring for needy animals (particularly fostering rescued dogs), working with dogs, horses and other animals. I suppose I could find some way to monitize that, but it really is a non-profit sort of thing.
      It took me about 2 years to forget about idealism and my opinion of quality while slugging it out in the market place. Organic food might be a nice passion but if there is more money selling chocolates that's where I'm going for now at least. (Not actually, just an example.)

      There are some areas that are just not hungry markets. My top quality site (imo) has made about $12 in 2 years, and a ratty little one $250 in a couple of months.

      And a quote from Dr Mani's part of the world that is one of my top favorites right now. "A dream is not what you see in your sleep. A dream is what keeps you awake." - Abdul Kalam (At least slightly related to this thread.)
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  • Profile picture of the author Kim Standerline
    Ok I admit my tongue was very firmly in cheek when I wrote about jaccuzis etc and I do take the point that some passions could be monetised.

    One of my "passions" is horses, and I have an adsense site dedictated to these which brings me in a small (very small) adsense income. If I did a bit more work on it, I'm sure it would bring in more.

    What I'm trying to say albeit badly is that it seems to be the one answer so many people trot out. "Follow your passion"

    If your lucky, your passion may be marketable, however it most probably isn't.

    Just be careful about the advice given, it's not always the right type

    Kim
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by Kim Standerline View Post

      If your lucky, your passion may be marketable, however it most probably isn't.

      Just be careful about the advice given, it's not always the right type
      Dr. Mani's point was right on. Since it takes a while to build a business, you want something that you're going to stick with. You want something you'll continue doing even when there's no money rolling in. That's why the advice is typically to follow your passion.

      In cases where that's not feasible, I think the next best bit of advice is to choose something you are interested in, for the same reasons as choosing something you're passionate about.

      There are things that may bring in a lot of money, but if they bore you to tears, why pursue them? Go after things that you at least have an interest in. It may not be possible to make money at what you're most passionate about, but it should be possible to find something you find interesting that will bring in an income.
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      • Profile picture of the author Kim Standerline
        I agree entirely

        Dan you are theeeeeeee man today

        Originally Posted by Dan C. Rinnert View Post

        Dr. Mani's point was right on. Since it takes a while to build a business, you want something that you're going to stick with. You want something you'll continue doing even when there's no money rolling in. That's why the advice is typically to follow your passion.

        In cases where that's not feasible, I think the next best bit of advice is to choose something you are interested in, for the same reasons as choosing something you're passionate about.

        There are things that may bring in a lot of money, but if they bore you to tears, why pursue them? Go after things that you at least have an interest in. It may not be possible to make money at what you're most passionate about, but it should be possible to find something you find interesting that will bring in an income.
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  • Profile picture of the author Robert Puddy
    Originally Posted by Kim Standerline View Post

    Why is it so many people advise people to go with "their passion" when starting an internet type biz.

    I have a passion for sitting in the jaccuzi doing absolute nothing, but I sure as heck can't see myself making any money out of it. (My lappie would get wet).

    Personally I don't think passion has anything to do with IM, an interest maybe, and certainly knowing something about the subject is a boon. but "passion"

    Come on guys...

    Surely something you know is going to make money is much more suitable

    Kim
    If you want to get passionate... get passionate about the marketing process

    Then it doesnt matter what the product or the niche is
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  • Profile picture of the author JennSpencerIM
    When I first started IM, I was taught NOT to follow your passion unless that is going to create you a solid income...our products are NOT related to my passions but that is because we found markets that were more lucrative! Its more about finding what you are going to be able to make money doing. So as much as I believe you love what you are doing, I don't think you have to be completely passionately about the topic....or just learn to be!
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  • Profile picture of the author Kate C
    The only reason people suggest you go with something you are passionate about is that they assume it is something you will enjoy doing so you will put a lot of time and effort into it. I personally do not think this should limit you.

    You can succeed in any niche as long as it is profitable and you put all your efforts into it. I do not think the people who succeed with dating sites actually date a lot. You can put your mind to doing something and make it big.
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    • Profile picture of the author Scott Henderson
      I believe that you can make money off of just about any passion one may have. Chances are if you have a passion for something, others have the same. Seek them out and offer your services.

      If it's sitting in a jacuzzi and doing absolutely nothing then make a video of you doing just that, put it up on You Tube, market it "Want to sit in a jacuzzi and do nothing for hours on end and make money at the same time? Let me show you how, click here."

      Make a series of videos, Jacuzzi Joe back again this week with......

      I learned how to build websites based on one of my passions, it made it easier to learn the process. I wasn't looking to make any money off of it, matter of fact I don't. But I learned a lot and that helps me with the sites that are built for income.

      So I say yes it can be a good idea for a beginner to start out with his/hers passion, it may lead to bigger and better things, it has for me.
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      • Profile picture of the author All Night Cafe
        KIm,I have to have passion about my niches.

        Without it I would be going after every new
        idea in most emails.

        I'm heavily involved in my niches out side of
        th internet.

        That's what makes them so fun. I don't work
        I relate to my customers on a level they get.

        Passion, I have to have it. It makes me a good
        living.
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  • Profile picture of the author Quentin
    It doesn't matter if you are in the IM niche or an offline business as when the preasure comes it will be your passion that pulls you through.

    Me I am passionate about my many charity programs I run and my online business simply fuels my passion.

    So many get this wrong as they think you need to be passionate about your business.

    If you read any biographies of successful business people you will find they are passionate about something and this is what drives.

    95% of people fail online simply because they never found a passion.

    Just making money is a lousy motivator and to really take the bull by the horns you need to be passionate about something.

    Now Kim your passion is sitting in the jaccuzi doing absolute nothing and having done this you will find that the passion will quickly wain. It sounds really good but we both know after doing that for a few days the novelty wears off.

    Passion is about something greater than you.

    It is what keeps you going when nothing else will.

    It is not necessarily being passionate about your business but the things it will allow you to do.

    Quentin
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  • Profile picture of the author Ken Preuss
    Fascinating discussion. When it comes to Passion, I believe in the concept of "Know Thyself". You need to understand what drives YOU to follow through on what it will *really* take to create a successful business.

    For me personally, I am extremely driven by Passion. I need to be passionate about what I'm doing and who I'm serving, otherwise my motivation and follow-through is ZILCH. I understand this about myself and I constantly use it to do what is required to make things happen.

    I always tell people "Find a customer audience you can fall in love with". Why? Because your entire livelihood will be a by-product of *serving* that audience. If you really care about them, you'll work WAY harder to bring value to that customer than 99% of the other businesses serving them.

    Finally, I don't believe that most people lack passion. It's that they don't relate to themselves as having passion about anything. I find in many cases they've either not allowed themselves to experience being passionate about a topic or audience, or they've simply been conditioned out of it by society, circumstances, etc.

    Nothing wrong with that, although I'm personally an outspoken advocate about finding your passion. Mainly for the reason Dr. Mani mentioned: you'll be spending TONS more time building a business than you ever will at any job. You might as well truly love what you're doing, or who you're serving, or ideally both.

    Ken
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  • Profile picture of the author Dave777
    Then again...

    Ask Social media branding guys & gals like Gary Vaynerchuk that question...
    FORA.tv - CRUSH IT!: Gary Vaynerchuk
    Gary Vaynerchuk - Google Search=

    Dave
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  • I agree, go with an interest unless you can find a passion to make money off of.
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