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Brad Gosse has got me thinking about the Ipad launch.

by marklyford
16 replies
Hi Guys

I just thought I would share with you what my coach, mate and mentor has said about lessons we can learn from Apples product launches. Well worth a watch guys. Check it out here:



It got me thinking, there is a great deal to be learnt from the way Apple does things, if we can emulate a little of how they do launches we can earn and learn guys..

Has any one else got any thoughts on this ?

BTW if any one else is going to Mark Anastasi's Master List Build Seminar in London this weekend and wants to meet up catch me on twitter @marklyford and lets have a beer or two..
#brad #gosse #ipad #launch #thinking
  • Profile picture of the author Andy Money
    The most brilliant thing they do is make it unfashionable to copy their launch process. Google tried it and it came off as stupid, that's something interesting about Apple launches.
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    • Profile picture of the author ShawnC
      Hey Andrew - could you elaborate on that thought? I'm not familiar. And I am interested.
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      • Profile picture of the author Andy Money
        Sure. Google tried doing a pre-launch hype builder for their very uninteresting phone (at least in my opinion) by announcing an announcement (which is what Apple does as we all know) and it just came off as weird.

        I'm sure it worked for their target audience but it didn't for the countless millions of people who own iPhones. The point is this: if you try to imitate anything Apple does it weakens YOUR brand and makes you look silly, at least to a large chunk of the population. Again this is just my opinion.

        That being said, imagine another mobile company or computer company announcing an announcement for a new product, keeping it completely secret from start to finish and announcing it to a huge, anxious crowd. If it even worked, it'd still seem like a huge copy cat move which as a result would make it less effective and lame.

        However the basic building blocks are still there... there's still a lot to take away from their launch. They keep the details secret, it happens all at once, there's scarcity, anticipation, etc. etc. There's still a lot to learn but in a lot of ways you just can't copy what Apple does.
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  • Profile picture of the author marklyford
    Have you noticed though that the IM industry hits the viewer with the biggest sales point first, where apple build you up to it ? they dont mention the price for over an hour in the presentation ...
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  • Profile picture of the author Brad Gosse
    I am still not totally sold on this oversized iphone.
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    • Profile picture of the author Lisa Gergets
      Originally Posted by Brad Gosse View Post

      I am still not totally sold on this oversized iphone.
      Personally, I'd feel rather stooooopid holding that up to my ear. LOL
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  • Profile picture of the author marklyford
    You may be when you hold it
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  • Profile picture of the author daniellesdad27
    Apple does the same thing that the IMers do.

    With every product they launch, they use the 'This is the greatest thing on earth' line...

    A few years later the next product comes out and it's 'No Really...THIS is the greatest thing on earth'...

    A few more years go by...and guess what...Im not typing it again.
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    • Profile picture of the author marklyford
      Originally Posted by daniellesdad27 View Post

      Apple does the same thing that the IMers do.

      With every product they launch, they use the 'This is the greatest thing on earth' line...

      A few years later the next product comes out and it's 'No Really...THIS is the greatest thing on earth'...

      A few more years go by...and guess what...Im not typing it again.
      I think apple do think the thing they are launching is the best thing at the time .... bit I am an apple fan I suppose
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  • Profile picture of the author Brad Gosse
    I think we can certainly all learn something from the way they launched the product.

    However I think they missed the ball with the name. Which sounds too much like a feminine product. And I also think they will have a very narrow audience for this device.

    So far the only thing I can see it being good for is an oversized remote for my Apple TV.
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    • Profile picture of the author Mukul Verma
      Originally Posted by Andrew Maule View Post

      Sure. Google tried doing a pre-launch hype builder for their very uninteresting phone (at least in my opinion) by announcing an announcement (which is what Apple does as we all know) and it just came off as weird.

      I'm sure it worked for their target audience but it didn't for the countless millions of people who own iPhones. The point is this: if you try to imitate anything Apple does it weakens YOUR brand and makes you look silly, at least to a large chunk of the population. Again this is just my opinion.

      That being said, imagine another mobile company or computer company announcing an announcement for a new product, keeping it completely secret from start to finish and announcing it to a huge, anxious crowd. If it even worked, it'd still seem like a huge copy cat move which as a result would make it less effective and lame.

      However the basic building blocks are still there... there's still a lot to take away from their launch. They keep the details secret, it happens all at once, there's scarcity, anticipation, etc. etc. There's still a lot to learn but in a lot of ways you just can't copy what Apple does.
      The reason this works for Apple is that they have a cult like following, people who get excited. Google does not have that, so they are not able to pull it off yet.

      I saw the Nexus and I thought it was pretty cool, I have used a G1 for about 16 months now...


      Originally Posted by Brad Gosse View Post

      I am still not totally sold on this oversized iphone.
      Wow, never herd Brad not be sold on Apple.


      I was thinking of getting it, just as a intro to Apple products, but then I remembers what they do each time.

      Release it at $499+

      In 2 months the price will drop down and bugs be taken out.....

      I guess that is part of the process.

      Cheers,
      Mukul
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    • Profile picture of the author DogScout
      Originally Posted by Brad Gosse View Post

      I think we can certainly all learn something from the way they launched the product.

      However I think they missed the ball with the name. Which sounds too much like a feminine product. And I also think they will have a very narrow audience for this device.

      So far the only thing I can see it being good for is an oversized remote for my Apple TV.

      I for one thought it was a feminine product. My only thought was 'Where else will they get to go on line? Ipenis?'

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      • Profile picture of the author Brad Gosse
        Originally Posted by DogScout View Post

        I for one thought it was a feminine product. My only thought was 'Where else will they get to go on line? Ipenis?'
        DUDE your avatar ROCKS!!!
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  • Profile picture of the author ShawnC
    I agree the name is a fail. It's just weird. I think if the product takes off, the name will feel normal. iPod felt stupid to me early on.

    I actually feel this will become a big item. I already am picturing running a powerpoint on it with a potential client while sitting in Starbucks. With bluetooth, should be able to use a remote for it. Put that puppy in the clients hands and voila. It just makes a lot of sense to me from a face to face business standpoint.

    But as far as carrying it around with me - I like my iPhone size.

    This I feel will replace Netbooks tho. It's ease of use, the amount of "apps" for it in a years time? Yeah, this is going to be big.
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  • Profile picture of the author WD Mino
    I personally hate apple they cost me hundreds of dollars every bloody year just to keep the wife's computer up to date . however. they certainly know how to "draw you in"
    -WD
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    "As a man thinks in his heart so is he-Proverbs 23:7"

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