What do think about USR (UltraShort Reports)?
Certain authors increase the font size to ridiculous values just to make the report having more pages. On the other side, I saw many readers complaining about a lot of reports as being too long.
For instance, I read recently a report about how to make money writing articles, sending people to your squeeze page, setting an autoresponder and a ClickBank account. All these topics were treated in great detail, but none added anything relevant to what I already new.
When I read a report, I would like to see in one page what is about and to focus only on the sections I don't know. I'm not talking here about the table of contents, but about the main ideas of the reports.
Example:
Table of contents
1. How to setup an autoresponder
2. How to write an article
3. How to open a ClickBank account
4. How to send traffic to your site.
The main ideas:
- You want to send ClickBank offers to your list
Why?
Because the people on your list likes to receive opinions from you.
How?
You make a review of the product and attach your affiliate link
------------------------------------------------------------------------------------ - You want to create that list using an autoresponder
Why?
Because you don't want to approve anyone manually.
How?
You setup an autoresponder.
------------------------------------------------------------------------------------ - You need an entry gate to your site
Why?
Because you want to give information only to your subscribers.
How?
You setup a squeeze page.
------------------------------------------------------------------------------------ - You need to lure the visitors, from a high traffic site to your site
Why?
You want to use free traffic.
How?
You write articles that have the question and half of the explanation on the high traffic site
and the end of the explanation on your site.
------------------------------------------------------------------------------------
Of course, each "Why do it" and "How to do it" section can be expanded in other reports or can be redirected to the author's site. This way, the one who reads the article always has the newest ways to do a certain action.
Basically, every USR is your plan of action. Each idea needs an "Why do it" and "How to do it" explanation.
A USR can be developed on demand. For instance, if someone request a video tutorial for a certain section, the author can add that to his site, or provide links to already existing tutorials.
Short version of the above:
Regular report:
- static information with no points to the updates
- lack of main plan of action (reader is lost on details)
- way too many irrelevant information or information already known by the reader
- is not interactive : is hard to contact the author or to ask questions
UltraShort Report:
- contains only the plan of action
- explains why and how every step must be done
- provides links to the newest information available
- provides link to a forum or to a comments section
What do you think?
WSO 003 - How To Create A Sales Page Generator
:: Writing, Audio Transcription Services? - Award-winning Journalist is taking new projects. Warrior Discounts!
WSO 003 - How To Create A Sales Page Generator
WSO 003 - How To Create A Sales Page Generator
WSO 003 - How To Create A Sales Page Generator
WSO 003 - How To Create A Sales Page Generator
WSO 003 - How To Create A Sales Page Generator