What do think about USR (UltraShort Reports)?

14 replies
In the reports I read in the last 5 years, authors added a lot a "information" just to make the report longer. I know that some people judge a report based on its size, but sometimes there are simply way too many pages.

Certain authors increase the font size to ridiculous values just to make the report having more pages. On the other side, I saw many readers complaining about a lot of reports as being too long.

For instance, I read recently a report about how to make money writing articles, sending people to your squeeze page, setting an autoresponder and a ClickBank account. All these topics were treated in great detail, but none added anything relevant to what I already new.

When I read a report, I would like to see in one page what is about and to focus only on the sections I don't know. I'm not talking here about the table of contents, but about the main ideas of the reports.

Example:
Table of contents
1. How to setup an autoresponder
2. How to write an article
3. How to open a ClickBank account
4. How to send traffic to your site.

The main ideas:
  • You want to send ClickBank offers to your list
    Why?
    Because the people on your list likes to receive opinions from you.
    How?
    You make a review of the product and attach your affiliate link
    ------------------------------------------------------------------------------------
  • You want to create that list using an autoresponder
    Why?
    Because you don't want to approve anyone manually.
    How?
    You setup an autoresponder.
    ------------------------------------------------------------------------------------
  • You need an entry gate to your site
    Why?

    Because you want to give information only to your subscribers.
    How?
    You setup a squeeze page.
    ------------------------------------------------------------------------------------
  • You need to lure the visitors, from a high traffic site to your site
    Why?
    You want to use free traffic.
    How?
    You write articles that have the question and half of the explanation on the high traffic site
    and the end of the explanation on your site.
    ------------------------------------------------------------------------------------
I call this kind of report an USR (UltraShort Report), because it has less than 10 page (like an ultrashort wavelength is less than 10 meters).

Of course, each "Why do it" and "How to do it" section can be expanded in other reports or can be redirected to the author's site. This way, the one who reads the article always has the newest ways to do a certain action.

Basically, every USR is your plan of action. Each idea needs an "Why do it" and "How to do it" explanation.

A USR can be developed on demand. For instance, if someone request a video tutorial for a certain section, the author can add that to his site, or provide links to already existing tutorials.

Short version of the above:
Regular report:
  • static information with no points to the updates
  • lack of main plan of action (reader is lost on details)
  • way too many irrelevant information or information already known by the reader
  • is not interactive : is hard to contact the author or to ask questions

UltraShort Report:
  • contains only the plan of action
  • explains why and how every step must be done
  • provides links to the newest information available
  • provides link to a forum or to a comments section

What do you think?
#reports #ultrashort #ultrashort report #usr
  • Profile picture of the author gjabiz
    I think it is a GREAT idea, so great, in fact, I've been selling my version of the USR, the HOTSHEET for over 15 years. Over 400 Warriors have rec'd my specialty report on HOTSHEETS.

    Michael Ross has a site where he sells the Ultra Short Reports, it is Hotsheet City

    You might want to check it out and add some of your reports to his site for yet another
    potential income stream.

    gjabiz
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  • Profile picture of the author Sergiu FUNIERU
    Thank you very much for your reply!

    I checked HotSheet City, but I didn't find any free report to see how it looks. I downloaded their guide, though.

    From what I understand, HotSheet uses a fixed format and I'm suggested to change the font size to make my ideas fit the format. That's the main thing I'm trying to avoid in a USR : making my report longer, just to fit the format.

    It looks that the HotSheets are totally different from what I'm trying to do. If my USR is only 4 rows long, and it that 4 rows it explains everything that make the reader happy - then so be it.

    I surely want to make money with USR, but only with the "How To" section, not with both "What To" and "How To".

    Also, only my USR's "How To" sections are developed on request, not both sections. There is a reason for this : I read that I can order a HotSheet on a certain topic, but what if I'm interested in something only after I heard the main concept?

    How do I know to ask you to write a topic for me about tranixylin, if I never heard of it? But, if I read in a USR that tranixylin can cure cancer, I will definitely want the author of that USR to write the "How To" part for me.

    The important aspect about USR is that it separates the procedure from the implementation.

    Don't get me wrong : I'm not criticizing HotSheet, I just want to better explain what I'm trying to do.


    I attached a report, to illustrate my point.
    Compare with How to Change Your WordPress Password | eHow.com - an USR is downloadable, brandable and expandable on request.
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    • Profile picture of the author gjabiz
      Here is the link: www.angelfire.com/biz/gjbiz/hotsheets1.pdf

      If you (or anyone has questions, you can PM or email me at gjabiz@yahoo.com

      Now I'll answer your questions.

      There may be a format for that site, but not for HOTSHEETS in general, once you read the report you'll see that.

      Concise, pithy information of any kind is the common thread that connects HOTSSHEETS to USR.

      gjabiz



      Originally Posted by Sergiu FUNIERU View Post

      Thank you very much for your reply!

      I checked HotSheet City, but I didn't find any free report to see how it looks. I downloaded their guide, though.

      From what I understand, HotSheet uses a fixed format and I'm suggested to change the font size to make my ideas fit the format. That's the main thing I'm trying to avoid in a USR : making my report longer, just to fit the format.

      It looks that the HotSheets are totally different from what I'm trying to do. If my USR is only 4 rows long, and it that 4 rows it explains everything that make the reader happy - then so be it.

      I surely want to make money with USR, but only with the "How To" section, not with both "What To" and "How To".

      Also, only my USR's "How To" sections are developed on request, not both sections. There is a reason for this : I read that I can order a HotSheet on a certain topic, but what if I'm interested in something only after I heard the main concept?

      How do I know to ask you to write a topic for me about tranixylin, if I never heard of it? But, if I read in a USR that tranixylin can cure cancer, I will definitely want the author of that USR to write the "How To" part for me.

      The important aspect about USR is that it separates the procedure from the implementation.

      Don't get me wrong : I'm not criticizing HotSheet, I just want to better explain what I'm trying to do.


      I attached a report, to illustrate my point.
      Compare with How to Change Your WordPress Password | eHow.com - an USR is downloadable, brandable and expandable on request.
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      • Profile picture of the author sylviad
        What you're suggesting is more like a Q&A sheet, like you get in products that you have to assemble yourself - that offers a checklist to getting it done. It also sounds like a basic FAQ.

        Obviously it works as some of you have been doing them for awhile, but I think there is a market for both types of reports - the USR and the regular reports that provide information as well as How-To. It depends on the purpose of the report and the needs of the audience, obviously.

        Sylvia
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  • Profile picture of the author flobaby
    The concept is interesting but I find it confusing to read. As short as it is, the whats, whys and hows are extraneous. Without those, it's really just this, isn't it?

    How To Reset The Wordpress Administrator's Password?

    Answer.


    If someone needs to reset the WP admin's password, don't they already know why they need to do that and are just looking to find out how? I must be missing something.
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    • Profile picture of the author Sergiu FUNIERU
      Originally Posted by flobaby View Post

      How To Reset The Wordpress Administrator's Password?
      Answer.

      If someone needs to reset the WP admin's password, don't they already know why they need
      You are right. That's why there is no "Why to reset the password?" question in my USR.

      There are several issues with resetting the Administrator's password. Imagine this situation (I've been there, and I'm not the only one). This USR is for the worst situation, when nothing else works.

      You forgot the password.

      - You try to reset it, using the standard reset procedure, yet you never receive that eMail with the new password.
      - You don't know how to work with the database. You just upgraded to WordPress 2.9.1, that was released yesterday, and all tutorials are at best up to 2.9. In the 2.9.1, they made a change to the database.
      - None of the scripts for resetting the password work. You can't afford to wait until someone release a new one.
      - Even worse, you don't have access to the database, only to FTP
      - You know how to edit a file with Notepad, but you don't know it's as simple as that and you don't know what file to edit and what to change.

      What do you do then?

      The subtitle of this sample report should be:
      Reset ...
      ... When nothing else worked.

      By the way, this method worked to ALL the versions so far, no matter what changes WordPress made to the database.

      When you can't update your $200 a day blog, would you pay $3 for this USR, as it is? If your answer is no, then I envy you : you didn't feel the despair of losing a lot of precious work, just because you can't get past a simple thing, which is the admin password.
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  • Profile picture of the author George Wright
    I have always liked what I call step reports
    Step 1. Do this. Step 2. Do that. Step 3. Etc.

    George Wright
    Signature
    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author Sergiu FUNIERU
    gjabiz, Thank you very much for the report. It's very interesting and I'm grateful for it.


    Concise, pithy information of any kind is the common thread that connects HOTSSHEETS to USR.
    It seems that I have no talent to explain what I want to do differently about an USR, so maybe is better to write down the questions to which the USR has the answers:

    1. You have a standard report. How easily do you contact the writer of that report to ask him a question or to leave feedback?
    USR : Each step has a link to the author's website, where is a section of comments.

    2. You want to ask a question about a section from a report. You also want to read the other people's opinions. How do you do that?
    Standard reports : some reports have a link to the author's site, where the whole report is commented. You have to read the whole comments to find the section you need.
    USR : each report links to a certain subforum area on the authors's site. Each topic from that report has a thread associated with it. You can find very fast exactly what you need.

    3. The report was written in 2004. Since then, a lot of things changed in the "How to" section, although the "What to" is pretty much the same.
    USR : The reader follows the link to the forum, where he finds the newest information written about that subject.

    4. What if the information from the report is obsolete? For instance, old eBooks about selling information products on eBay are obsolete, because eBay significantly changed its policy.
    USR : the reader is warned that the method might be obsolete and is invited to see the newest method by following the link to the subforum section.


    By standard report I mean a report that doesn't have the above features. It doesn't matter if it's a HowTo, or a 50 pages report. I'm talking here about interactivity with the reader and keeping the information from that report up to date. I've never seen these features I'm talking about in any reports I've read so far.

    Standard reports are static : they represent the point of view of the author of the time they were made. Standard reports can become obsolete.

    USRs are dynamic : they describe the most recent ways to solve a specific action. When a better/newer way is found, this is mentioned on the website associated.
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    • Profile picture of the author entry
      Whats the minimum length a short report should be?

      The minimum amount of pages?
      (for it to be considered a worthwhile document)-although this would depend on the content of course
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  • Profile picture of the author Sergiu FUNIERU
    I'm thinking of 1 page minimum. Obviously, a USR can't have 0 pages, so the minimum possible it will be 1 page. However, there is a maximum limit - an USR can have no more than 9 pages.

    I believe that the steps to solve a specific problem can fit in 9 pages, while there is no restriction for the content included on the site, which explains in greater detail how to do the steps.
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    • Profile picture of the author entry
      Originally Posted by Sergiu FUNIERU View Post

      I'm thinking of 1 page minimum. Obviously, a USR can't have 0 pages, so the minimum possible it will be 1 page. However, there is a maximum limit - an USR can have no more than 9 pages.

      I believe that the steps to solve a specific problem can fit in 9 pages, while there is no restriction for the content included on the site, which explains in greater detail how to do the steps.
      lol, i know you cant have 0 pages, i meant How many pages minimum, for it to be considered a worthwhile document (although this would depend on the content of course)
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  • Profile picture of the author Sergiu FUNIERU
    An USR is just the tip of the iceberg.

    From my point of view, even a document with half a page can be useful.

    More than that, even if simply contains links do different sites, can be useful, as long as it can answer the reader's questions.

    I would prefer a document with 1 page, where is only 1 row, with the next lottery's winning number, than a 100 page report about how I might win the third prize.
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    • Profile picture of the author entry
      Originally Posted by Sergiu FUNIERU View Post

      An USR is just the tip of the iceberg.

      From my point of view, even a document with half a page can be useful.

      More than that, even if simply contains links do different sites, can be useful, as long as it can answer the reader's questions.

      I would prefer a document with 1 page, where is only 1 row, with the next lottery's winning number, than a 100 page report about how I might win the third prize.
      Where do you distribute these Ultra short reports?

      how many of yours do you have out there?

      and how much daily traffic do you get from just this source alone (not any other sources) ?
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      I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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      • Profile picture of the author Sergiu FUNIERU
        Originally Posted by entry View Post

        How many of yours do you have out there?
        None, as of now. I'm just trying to get some feedback before actually starting to distribute them.



        Originally Posted by entry View Post

        Where do you distribute these Ultra short reports?
        I think I will start with Scribd and simililar sites.



        Originally Posted by entry View Post

        How much daily traffic do you get from just this source alone (not any other sources)?
        I expect to have 1 visitor a day per USR. I'll see, in time, if this will be a realistic figure.
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