Onsite Duplicate Content - Experienced Advice Only

6 replies
Hello Warriors and passerby's

I am considering building a site that is heavy laden with duplicate content, in order to try a best capture different keywords.

Does anyone have any experience with onsite duplicate content and duplicate content penalties? Are they permenant penalities? Are they certain to come? Can I get away with my strategy?

I appreciate the help. PM's are welcome
#advice #content #duplicate #experienced #onsite
  • Profile picture of the author Kay King
    I don't think you understand the google definition of "duplicate content".

    A while back marketers were using a questionable strategy to make their sites appear larger and more important to the search engines.

    They added multiple new pages to the site - but all the pages had the same content on them.

    THAT was duplicate content and there was at the time a google duplicate content penalty. It involved site that duplicated pages within the site.

    I know some marketers who lost their adsense account by using this duplicating method, too.

    If you are talking about reproducing articles as site content, there is no duplicate content penalty unless you are repeating the same info on several pages of the site.

    If you are asking about reprinting articles there is no duplicate penalty but a site with only unchanged PLR will find it difficult to rank well. That can be avoided by simply adding a unique paragraph at the beginning and the end of PLR content on your site.

    If you are reprinting articles found on article directories that is called syndication, not duplication. A good technique is to add 2-3 lines of your own above the article title that tells the visitor "the article below is an excellent explanation of..." or whatever as the paragraph will add some unique content to the page even though you have reprinted an article that may be found on other sites.

    If that doesn't answer your concerns, be more specific please.

    kay
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    • Profile picture of the author atwellpub
      Hey Kay,

      The practice I want to employ is the first one mentioned one. I want to replicate the same content, but use content seo and page name(url structure) tactics to emphasize the different possible long tail terms found in the content. .. to expand my range of seo catching possibilities.

      I understand that this practice developed what is known as the duplicate content penalty, but I am wondering how aggressive it is employed. And if anyone has tested methods against it.

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      • Profile picture of the author Kay King
        Don't do it!

        It is not a good strategy. Worked for a short while several years ago - but google caught on to it. Once google finds a bad strategy it's on their list of "what to look for".

        As for penalty - it's likely the site would be deindexed at some point. No reason to test a losing strategy. Replicating the same content throughout a site is asking for trouble.

        kay
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  • Profile picture of the author John Romaine
    Not sure if this helps you any. But when Im faced with multiple pages with similiar keywords, I outsource to numerous writers. This way they write based on similiar keywords, but the articles are entirely different.
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    • Profile picture of the author Kay King
      Good point -but the OP is wanting to list the exact same content on multiple pages and just change page titles, etc, as I understand what he is saying. That won't work very well.
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