I've gotten some great input on this forum and I am hoping to get some similar input on the strategy I have settled on as my next step toward internet marketing success. My tentative strategy is as follows:
For some time I have been accumulating quotes from various forums, blogs, SEO papers, and otherwise all over the internet that have been tremendously helpful to me toward acquiring a great understanding of SEO, Adsense, and many things internet marketing.
I now want to give away those quotes in a newsletter and begin building my list through such an offering.
The title of my newsletter will be something like "Master SEO and Adsense Tidbits". Mind you I am not a Master myself. I won't hide that but I figure there is nevertheless value in my sharing with others what quoteworthy content I have found in my internet travels.
I will offer this newsletter through forum posts and article writing mostly adding other means of getting the word out as seems advisable.
So that's the subject of my list.
I will monetize that list initially by promoting Hostgator hosting which ties in nicely with the subject of the newsletter in that people interested in SEO and Adsense obviously need a website or two.
I may eventually offer various other products either as an affiliate or of my own but for now Hostgator will be the main way I will monetize the list.
Okay...so regarding how to build this list I am still working out the pieces but tentatively here is what I think I will do.
I will set up a blog on blogspot (i.e. Blogger) where the home page of that blog will be the landing page to encourage one's to join my list. A few additional pages will have sample tidbits and quotes of the type that will be included in my newsletter.
I will use Feedburner's email subscription option and add it to my blogger blog to collect email address.
Separately from blogger (if I cannot do it at blogger itself) I will find an autoresponder to use and set up a series of newsletter issues. Probably 12 to start out with. Sent out once every week for 12 weeks. If the response is good and I am making money from this newsletter I will increase the number of posts that I set up under the autoresponder. If not I will redirect list subscribers to something else if I can.
The blogger blog will only be to get the email addresses and nothing else.
The autoresponder will handle the rest.
I think I can set this up to pretty much do this on autopilot.
What are your all thoughts so far on what my plans are? Anybody see any potential problems that I should be aware of?
What about the subject matter. Does something like this offer enough value to motivate one's to sign up?
Each quote will have a URL where one can go and read the quote in full context as well as any additional insight or notes I might want to share on what the quote is about and why I think it was worth quoting.
The main value to this newsletter will be realized in the time savings it will give to one's who are interested in the subject matter. There is a HUGE amount of information about SEO and Adsense available but many people simply do not have the time to weed through it all to find the gold. I've already done that for myself and will share what I have found saving people a lot of time.
Feel free to knock down this whole idea but it does seem to me that there is some potential here. I am especially interested in hearing about the practicals of how to implement this if anyone has any ideas on how to do it better.
PS. One of the main reasons for me to use blogger are that it is free. As such I can test out various newsletter ideas to see what interest they are able to generate without risking any money to do it. If a particular newsletter idea works out real well there I can always move it to a domain of it's own and expand upon it. By using blogger and forum signature posts I can test and test and test until I hit on a winner at virtually no cost to myself other than time of which I have an abundance.