Pretty WSO's <---- Be Careful And Test...

by admin Administrator 39 replies
I've long had a suspicion that part of what made WSO's so powerful was the "lack" of hypey looking images of cash and so forth..

If you are aching to start using design in your WSO's I'd advise you to figure out a way to test...you may just be killing your sales.

Could be wrong...just thinking out loud...
#main internet marketing discussion forum #sales #wso
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  • Profile picture of the author Sean A McAlister
    Thanks Allen.

    that is a very good point.

    If it aint broke dont try to fix it!

    good insight

    Sean
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    • Profile picture of the author Jose Delgado
      I think this exactly true Allen,

      Since images are now allowed,

      people are going to make their WSO's like some minisite,

      packed with huge graphics,

      headers, footers, order now buttons, bullets,

      and all that.

      What they don't realize is that this could ruin their post and

      actually make it look Uglier.
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  • Profile picture of the author Steve Taylor
    A heads up if I ever seen one, from the man with experience.
    Good call Allen.
    I can see the WSO could get out of control with all the distracting graphics and the competition of who has the best graphics and straying from the actual value of the product itself. Not to mention the flashing ads that could show up.

    Unless of coarse, one is selling a graphics related product.
    -Steve
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    • Profile picture of the author Kay King
      Not all that long ago, WSO's were often 2-3 paragraphs just telling you what the product was and giving the price.

      You had to check often because it wasn't unusual for a WSO to sell out and close in a few hours. Many top marketers releasing a new product would offer it to Warriors for a short time as a WSO. I got some great deals that way on very popular ebooks and software.

      Gradually, the trend has been full sales pages for WSO's - often leading to second sales pages on the seller's site. I've purchased a couple WSO reports that weren't much longer than the sales page

      Currently, if a WSO page doesn't tell me what the product is and what it does in the first 2-3 paragraphs, I just move on. I doubt I'm alone in that.

      kay
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      • Profile picture of the author Bev Clement
        I don't think a wso needs a long sales page. If a person wants to have long sales copy then have it on their own site.

        I don't have time to read long sales pages.
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        • Profile picture of the author SpeedDemon
          I agree about the short WSOs. One of the nicer things about a WSO is that you don't have to wade through the whole 10-page sales letter to find out what the product does and how much it costs. Save all that fluffy sales talk for the customers who need convincing - most of us are in the WSO forum ready to buy already (or trying really hard not to buy anything else )
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          • Profile picture of the author Adeel_Chowdhry
            I think a few good light graphical representations of what is being offered would enhance sales. Plus, I want to stand out too anyway.

            - I have seen some interest and a few more sales since I've been using pictures...but it's still early days yet.


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        • Profile picture of the author Kim Standerline
          Originally Posted by Bev Clement View Post

          I don't think a wso needs a long sales page. If a person wants to have long sales copy then have it on their own site.

          I don't have time to read long sales pages.
          yup I agree...

          First thing I do when I click onto a long hypy sales pitch is click away again, I can't be bothered to wade my way through all that crap.

          My WSO's are short and sharp with a link to a page if they want to read further and order.

          Works for me

          Kymi
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          • Profile picture of the author rachelle123
            Sorry for the silly question but what does WSO stand for?
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            • Profile picture of the author peteinoz
              Originally Posted by rachelle123 View Post

              Sorry for the silly question but what does WSO stand for?

              WSO stands for Warriors Special Offer.

              Hey Allen,

              My thoughts were actually opposite to yours..

              Good graphics can help sell anything, thus spending $50 on graphics can turn a absolute rubbish WSO, into a high selling wso...

              thats my 2 cents

              Pete

              btw.. we need a "2 cents" icon here you know

              Pete
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              • Profile picture of the author admin
                Administrator
                Originally Posted by peteinoz View Post

                WSO stands for Warriors Special Offer.

                Hey Allen,

                My thoughts were actually opposite to yours..

                Good graphics can help sell anything, thus spending $50 on graphics can turn a absolute rubbish WSO, into a high selling wso...

                thats my 2 cents

                Pete

                btw.. we need a "2 cents" icon here you know

                Pete

                Good graphics definitely can work wonders...but I was just wondering about the WSO forum specifically.

                It's a little bit of a different beast than the general web...

                We'll see..

                I wish there was a way to really test the idea.

                In general I agree though, especially for example shots and so forth. Really powerful...
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                • Profile picture of the author peteinoz
                  following along this topic

                  did you see my post here?/

                  It would be a good idea for something like this for WSO's too

                  http://www.warriorforum.com/main-int...ght=guidelines


                  cheers

                  pete
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                • Profile picture of the author Bev Clement
                  When I first came here, people said that short was better as most of the people who buy are ready to buy.

                  Don't all the best books on wso's say that you should keep the sales copy short on the wso and long on your own website?

                  Pete the problem with that logic is too many people already do rubbish wso, and they will think nothing of spending $50 to get graphics if they know that people will buy because of the sales copy or graphic.

                  How many of those secret wso's have there been, which have long sales letters, and then people buy and are disappointed because the time put into the wso is on the sales page and not the product? Not saying all but can often be the case.

                  WSO is a different selling ground, and what works on the sales page here isn't always what works on your website
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                  • Profile picture of the author peteinoz
                    Originally Posted by Bev Clement View Post


                    Pete the problem with that logic is too many people already do rubbish wso, and they will think nothing of spending $50 to get graphics if they know that people will buy because of the sales copy or graphic.
                    Hey Bev,

                    I think you missunderstood me..

                    What Im saying is, that is the problem with images allowed. that a rubbish wso can now look great with just $50 spent on graphics...

                    I dont at all think the images should be disabled, just stating a point as I see it..

                    Like anything over time, we'll learn as we go.

                    Though I'm guessing the graphics guys on WF will start to get a bit more trade now

                    Cheers

                    Pete
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                    • Profile picture of the author TimS
                      I thought writing for a WSO was refreshing, especially since I am artistically challenged.

                      There is a lot of power in words, whether they are spoken or written.

                      Tim
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                • Profile picture of the author MikeHumphreys
                  Originally Posted by admin View Post

                  I wish there was a way to really test the idea.

                  In general I agree though, especially for example shots and so forth. Really powerful...
                  Don't know how if this is true HTML or not but if it is... you can use a multi-variate testing script to test if using a graphic or different headline works.

                  Not every testing script would do this. Some require the whole webpage to be loaded into it.

                  The software would have to be one that uses some of testing tag (like my Easy Multi Tracking does) on the webpage where you want to track conversions.

                  Where the testing tag is, is where you would rotate image vs. non-image... headline 1 vs. headline 2. etc. It wouldn't have to be installed on this forum either -- just in one WSO post.

                  Maybe I'll try it for my next WSO if you're okay with that.

                  My 2 cents,

                  Mike
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              • Profile picture of the author Steven Fullman
                Originally Posted by peteinoz View Post


                btw.. we need a "2 cents" icon here you know

                Pete
                Pete,

                Your wish is my command, buddy!



                Steve
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                • Profile picture of the author Steven Fullman
                  Originally Posted by Adeel_Chowdhry View Post

                  I've seen a huge spike in sales now since I launched my new (it's not really new...as it was listed in the old WF for quite a while) WSO here on this board...which I believe a good percentage is down the the images I now have in my copy...they look slick (even if I do say so myself).

                  Oh happy day$...happy day$...


                  Originally Posted by Steve Peters View Post

                  I have to agree with you Adeel, I have seen a massive boost - and I think that comes down to being able to include proof.
                  Well guys...it's either that, OR the fact there are about 5x as many active participants since the new forum arrived!



                  Steve
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                  Not promoting right now

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                • Profile picture of the author peteinoz
                  Originally Posted by Steven Fullman View Post

                  Pete,

                  Your wish is my command, buddy!



                  Steve
                  Sorry Steve, thats only 1 cent

                  this is two cents






                  pete
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            • Profile picture of the author Kevin Riley
              Originally Posted by rachelle123 View Post

              Sorry for the silly question but what does WSO stand for?
              Rachelle

              There are no silly questions. Experienced Warriors know WSOs, but you are new and not expected to know. It is a Warrior Special Offer and is where we offer our own products at a deal that's better than anywhere else -- either lower price or more value.

              You can see the WSOs if you go out to The Warrior Forum and click on the secong board. Be careful. Some become WSO junkies.
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              • Profile picture of the author Josh Anderson
                I find the less copy in a wso the better since my sales letters convert so well...

                So basically my only goal is to be short and get the curiosity roused so that they will click.
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                • Profile picture of the author martinp
                  WSO's are a real impulse buy for me so I prefer short copy - I like good strong bullet points though so that I know what I'm buying. As Kay said, if the WSO isn't much longer than the big hyped up sales page, then I'd be probably be unhappy with my purchase unless it was absolutely amazing.
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                  • Profile picture of the author zapseo
                    Heh, Josh.

                    That's from your fine credibility & rep.

                    I'm pretty sure today I read someone say something to the effect that,
                    whatever you put up on a WSO, they buy.

                    Good job! Not just on marketing, but being an awesome businessman.

                    Live JoyFully!

                    Judy Kettenhofen, Profit Strategist/Copywriter
                    NextDay Copy
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                  • Profile picture of the author zapseo
                    Originally Posted by martinp View Post

                    WSO's are a real impulse buy for me so I prefer short copy - I like good strong bullet points though so that I know what I'm buying. As Kay said, if the WSO isn't much longer than the big hyped up sales page, then I'd be probably be unhappy with my purchase unless it was absolutely amazing.
                    I've definitely bought WSOs where the copy was the best part of the product....(no , not copywriting products, either. And I think I did buy at least one WSO where the copy WAS longer than the product.
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                    • Profile picture of the author Mr.P
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                      • Profile picture of the author admin
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                        Originally Posted by Mr.P View Post

                        Looking through that warriorplus site some of the most profitable WSOs had crap copies but relied on testimonials & simple telling people what the product does.

                        But on the old warrioforum the wso's usually had atleast 10-30 replies. here its lucky if there is 5 replies..how comes?

                        What you are seeing is the result of not being able to bump. It was the same way on the old forum before bumping was allowed. But, don't make the mistake of thinking that because you see few replies that no one is buying, that's not the case at all. Most people that buy don't respond.
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                        • Profile picture of the author Adeel_Chowdhry
                          I've seen a huge spike in sales now since I launched my new (it's not really new...as it was listed in the old WF for quite a while) WSO here on this board...which I believe a good percentage is down the the images I now have in my copy...they look slick (even if I do say so myself).

                          Oh happy day$...happy day$...


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                          • I have to agree with you Adeel, I have seen a massive boost - and I think that comes down to being able to include proof.
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        • Profile picture of the author Johnny12345
          Originally Posted by Bev Clement View Post

          I don't have time to read long sales pages.
          Bev,

          There was a famous reply made (by a well-known copywriter) to a statement similar to yours.

          He said he could write a 100-page sales letter and get you to read every word of it. The headline would read: "All About Bev Clement."

          If it interests you, you'll read it.

          Johnny
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      • Profile picture of the author Tamer
        Originally Posted by Kay King View Post

        I've purchased a couple WSO reports that weren't much longer than the sales page
        Me too...

        The trend is now like: VERY long sales page (posting in the WF) + ANOTHER LONG page at the Warrior's website.

        This makes scanning through the WSOs like reading a medium size book everyday

        Tamer
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        • Profile picture of the author dbh
          No big long WSO sales pages here. Never have, never will. But in a future WSO, I might add a few sample graphics just to show what the product does.....

          - Darrell
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  • Profile picture of the author Ryan Gabriel
    What happens when you make the WSO look too polished is it looses some of it's "insider appeal."

    I try to include only a simple header with my logo at the top of my WSO, an image of what I'm selling (since it's usually a review site, an image helps here), and my pen signature at the bottom.

    To further illustrate the point- My first WSO was setup to go to a crummy looking html page, put together in minutes with basically three different order buttons. Conversion rate on that was around 25%. That same WSO, after rerouting it to my new, more polished site suitable for non-forum traffic as well, dropped to about 5%.

    I really think it was because people thought it lost some of that "insider appeal" I mentioned earlier. I doubt many were congiscent of that, but it no doubt happened.
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  • Profile picture of the author Jack Duncan
    @Admin,

    I'd advise you to figure out a way to test
    This is THE million dollar problem with a WSO.

    The only way to perform a definitive test is the ability to control all of the variables.

    Everything else is pure speculation.

    Allen, I'd love for you to share some ideas on how you would go about doing testing in the WSO section.

    This is actually the topic of a report I'm working on to publish in the War Room...I've titled it "Are You Out Of Control"...which covers the lack of definitive testing that goes on within most of the IM community.

    The only way (as of right now, without some type of software implementation) to really test a WSO is to create a WSO listing with only a Title and a single link within the WSO to a landing page that can have all of the variables controlled.

    (Note: I have no idea if this is against WSO policy...)

    This limits the uncontrollable variables to just 1.

    -Jack
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