Pretty WSO's <---- Be Careful And Test...

by admin Administrator

Posted: 18 years ago 39 replies

INTERNET MARKETING

I've long had a suspicion that part of what made WSO's so powerful was the "lack" of hypey looking images of cash and so forth..

If you are aching to start using design in your WSO's I'd advise you to figure out a way to test...you may just be killing your sales.

Could be wrong...just thinking out loud...

#sales #wso

Sean A McAlister 18 years ago

Thanks Allen.

that is a very good point.

If it aint broke dont try to fix it!

good insight

Sean
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- Jose Delgado 18 years ago
  
  I think this exactly true Allen,
  
  Since images are now allowed,
  
  people are going to make their WSO's like some minisite,
  
  packed with huge graphics,
  
  headers, footers, order now buttons, bullets,
  
  and all that.
  
  What they don't realize is that this could ruin their post and
  
  actually make it look Uglier.
  ------------------------------
  < (Guess What This Does.)
  
  Thanks
  
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Steve Taylor

18 years ago

A heads up if I ever seen one, from the man with experience.
Good call Allen.
I can see the WSO could get out of control with all the distracting graphics and the competition of who has the best graphics and straying from the actual value of the product itself. Not to mention the flashing ads that could show up.

Unless of coarse, one is selling a graphics related product.
-Steve

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Kay King

18 years ago

Not all that long ago, WSO's were often 2-3 paragraphs just telling you what the product was and giving the price.

You had to check often because it wasn't unusual for a WSO to sell out and close in a few hours. Many top marketers releasing a new product would offer it to Warriors for a short time as a WSO. I got some great deals that way on very popular ebooks and software.

Gradually, the trend has been full sales pages for WSO's - often leading to second sales pages on the seller's site. I've purchased a couple WSO reports that weren't much longer than the sales page

Currently, if a WSO page doesn't tell me what the product is and what it does in the first 2-3 paragraphs, I just move on. I doubt I'm alone in that.

kay

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Bev Clement

18 years ago

I don't think a wso needs a long sales page. If a person wants to have long sales copy then have it on their own site.

I don't have time to read long sales pages.

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SpeedDemon 18 years ago

I agree about the short WSOs. One of the nicer things about a WSO is that you don't have to wade through the whole 10-page sales letter to find out what the product does and how much it costs. Save all that fluffy sales talk for the customers who need convincing - most of us are in the WSO forum ready to buy already (or trying really hard not to buy anything else )
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- Adeel_Chowdhry 18 years ago
  
  I think a few good light graphical representations of what is being offered would enhance sales. Plus, I want to stand out too anyway.
  
  - I have seen some interest and a few more sales since I've been using pictures...but it's still early days yet.
  
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Kim Standerline

18 years ago

Originally Posted by Bev Clement

I don't think a wso needs a long sales page. If a person wants to have long sales copy then have it on their own site.

I don't have time to read long sales pages.

yup I agree...

First thing I do when I click onto a long hypy sales pitch is click away again, I can't be bothered to wade my way through all that crap.

My WSO's are short and sharp with a link to a page if they want to read further and order.

Works for me

Kymi

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rachelle123

18 years ago

Sorry for the silly question but what does WSO stand for?

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peteinoz

18 years ago

Originally Posted by rachelle123

Sorry for the silly question but what does WSO stand for?

WSO stands for Warriors Special Offer.

Hey Allen,

My thoughts were actually opposite to yours..

Good graphics can help sell anything, thus spending $50 on graphics can turn a absolute rubbish WSO, into a high selling wso...

thats my 2 cents

Pete

btw.. we need a "2 cents" icon here you know

Pete

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admin

Administrator 18 years ago

Originally Posted by peteinoz

thats my 2 cents

Pete

btw.. we need a "2 cents" icon here you know

Pete

Good graphics definitely can work wonders...but I was just wondering about the WSO forum specifically.

It's a little bit of a different beast than the general web...

We'll see..

I wish there was a way to really test the idea.

In general I agree though, especially for example shots and so forth. Really powerful...

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peteinoz 18 years ago

following along this topic

did you see my post here?/

It would be a good idea for something like this for WSO's too

http://www.warriorforum.com/main-int...ght=guidelines

cheers

pete
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Bev Clement

18 years ago

When I first came here, people said that short was better as most of the people who buy are ready to buy.

Don't all the best books on wso's say that you should keep the sales copy short on the wso and long on your own website?

Pete the problem with that logic is too many people already do rubbish wso, and they will think nothing of spending $50 to get graphics if they know that people will buy because of the sales copy or graphic.

How many of those secret wso's have there been, which have long sales letters, and then people buy and are disappointed because the time put into the wso is on the sales page and not the product? Not saying all but can often be the case.

WSO is a different selling ground, and what works on the sales page here isn't always what works on your website

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peteinoz

18 years ago

Originally Posted by Bev Clement

Pete the problem with that logic is too many people already do rubbish wso, and they will think nothing of spending $50 to get graphics if they know that people will buy because of the sales copy or graphic.

Hey Bev,

I think you missunderstood me..

What Im saying is, that is the problem with images allowed. that a rubbish wso can now look great with just $50 spent on graphics...

I dont at all think the images should be disabled, just stating a point as I see it..

Like anything over time, we'll learn as we go.

Though I'm guessing the graphics guys on WF will start to get a bit more trade now

Cheers

Pete

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TimS 18 years ago

I thought writing for a WSO was refreshing, especially since I am artistically challenged.

There is a lot of power in words, whether they are spoken or written.

Tim
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MikeHumphreys 18 years ago

Originally Posted by admin

I wish there was a way to really test the idea.

In general I agree though, especially for example shots and so forth. Really powerful...

Don't know how if this is true HTML or not but if it is... you can use a multi-variate testing script to test if using a graphic or different headline works.

Not every testing script would do this. Some require the whole webpage to be loaded into it.

The software would have to be one that uses some of testing tag (like my Easy Multi Tracking does) on the webpage where you want to track conversions.

Where the testing tag is, is where you would rotate image vs. non-image... headline 1 vs. headline 2. etc. It wouldn't have to be installed on this forum either -- just in one WSO post.

Maybe I'll try it for my next WSO if you're okay with that.

My 2 cents,

Mike
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Steven Fullman

18 years ago

Originally Posted by peteinoz

btw.. we need a "2 cents" icon here you know

Pete

Pete,

Your wish is my command, buddy!

Steve

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Steven Fullman

18 years ago

Originally Posted by Adeel_Chowdhry

I've seen a huge spike in sales now since I launched my new (it's not really new...as it was listed in the old WF for quite a while) WSO here on this board...which I believe a good percentage is down the the images I now have in my copy...they look slick (even if I do say so myself).

Oh happy day$...happy day$...

Originally Posted by Steve Peters

I have to agree with you Adeel, I have seen a massive boost - and I think that comes down to being able to include proof.

Well guys...it's either that, OR the fact there are about 5x as many active participants since the new forum arrived!

Steve

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peteinoz 18 years ago

Originally Posted by Steven Fullman

Pete,

Your wish is my command, buddy!

Steve

Sorry Steve, thats only 1 cent

this is two cents

pete
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Kevin Riley

18 years ago

Originally Posted by rachelle123

Sorry for the silly question but what does WSO stand for?

Rachelle

There are no silly questions. Experienced Warriors know WSOs, but you are new and not expected to know. It is a Warrior Special Offer and is where we offer our own products at a deal that's better than anywhere else -- either lower price or more value.

You can see the WSOs if you go out to The Warrior Forum and click on the secong board. Be careful. Some become WSO junkies.

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Josh Anderson

18 years ago

I find the less copy in a wso the better since my sales letters convert so well...

So basically my only goal is to be short and get the curiosity roused so that they will click.

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martinp

18 years ago

WSO's are a real impulse buy for me so I prefer short copy - I like good strong bullet points though so that I know what I'm buying. As Kay said, if the WSO isn't much longer than the big hyped up sales page, then I'd be probably be unhappy with my purchase unless it was absolutely amazing.

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zapseo 18 years ago

Heh, Josh.

That's from your fine credibility & rep.

I'm pretty sure today I read someone say something to the effect that,
whatever you put up on a WSO, they buy.

Good job! Not just on marketing, but being an awesome businessman.

Live JoyFully!

Judy Kettenhofen, Profit Strategist/Copywriter
NextDay Copy
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zapseo

18 years ago

Originally Posted by martinp

I've definitely bought WSOs where the copy was the best part of the product....(no , not copywriting products, either.

And I think I did buy at least one WSO where the copy WAS longer than the product.

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Mr.P

Banned 18 years ago

[DELETED]

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admin

Administrator 18 years ago

Originally Posted by Mr.P

Looking through that warriorplus site some of the most profitable WSOs had crap copies but relied on testimonials & simple telling people what the product does.

But on the old warrioforum the wso's usually had atleast 10-30 replies. here its lucky if there is 5 replies..how comes?

What you are seeing is the result of not being able to bump. It was the same way on the old forum before bumping was allowed. But, don't make the mistake of thinking that because you see few replies that no one is buying, that's not the case at all. Most people that buy don't respond.

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Adeel_Chowdhry 18 years ago

I've seen a huge spike in sales now since I launched my new (it's not really new...as it was listed in the old WF for quite a while) WSO here on this board...which I believe a good percentage is down the the images I now have in my copy...they look slick (even if I do say so myself).

Oh happy day$...happy day$...
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- Steve Peters Benn 18 years ago
  
  I have to agree with you Adeel, I have seen a massive boost - and I think that comes down to being able to include proof.
  
  Thanks
  
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Johnny12345

18 years ago

Originally Posted by Bev Clement

I don't have time to read long sales pages.

Bev,

There was a famous reply made (by a well-known copywriter) to a statement similar to yours.

He said he could write a 100-page sales letter and get you to read every word of it. The headline would read: "All About Bev Clement."

If it interests you, you'll read it.

Johnny

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peteinoz

18 years ago

Originally Posted by Johnny12345

NICE!!

I love that one!

cheers

Pete

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Frank Bruno 18 years ago

To improve your conversions with anything, really, you need to be noticed.

So if everybodys using fancy graphics to get noticed, then you can be taken more serious by being different.

If everybody seems to be using no graphics then start using graphics to get noticed.

This is different than using the usual "do whats working".

This is also true with PPC. The little 2 line ads embedded along with the other 4 line ads will stand out much more.

Frank Bruno
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- Bev Clement 18 years ago
  
  Pete I did understand you, but what I was saying was that some people would take that as gospel and think a crappy wso could look better with $50 graphics.
  
  I agree that I don't think images should be disabled, but I think they are like anything open to abuse.
  
  Johnny, I would read a sales page all the way through if I needed to, but I don't have time to go to the wso and read 20 new wsos which all have very long sales letter, and at the end of it all wonder what is the person selling.
  
  Thanks
  
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  Johnny12345 18 years ago
  
  Bev,
  
  I prefer long sales letters. Why? Because it's extremely difficult to give complete selling information and adequately address potential objections in a short sales letter. That's why the long sales letter remains the standard.
  
  I don't have time to read a lot of WSOs, either. I only read the ones that have a post title that draws me in.
  
  Johnny
  
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  rapidtronics 18 years ago
  
  If I missed it somewhere let me know.. But I believe you are only allowed up to 4 images on a WSO.
  
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  Sirius Lin 18 years ago
  
  I kind of prefer the older WSO format. Since everything was text only, the offer really had to sell itself to you by merit of its contents/quality. Any genuinely interested buyer will appreciate a link to the full salespage, but to slap the entire salespage as a WSO just creates too much clutter, IMHO. Anyway, who has time to read every long WSO pitch? Just get to the point already - either your product interests me, or it doesn't
  
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Johnny12345 18 years ago

Originally Posted by peteinoz

NICE!!

I love that one!

cheers

Pete

Thanks, Pete.

I'm not sure who said it. It might have been Halbert.

Johnny
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Tamer 18 years ago

Originally Posted by Kay King

I've purchased a couple WSO reports that weren't much longer than the sales page

Me too...

The trend is now like: VERY long sales page (posting in the WF) + ANOTHER LONG page at the Warrior's website.

This makes scanning through the WSOs like reading a medium size book everyday

Tamer
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- dbh 18 years ago
  
  No big long WSO sales pages here. Never have, never will. But in a future WSO, I might add a few sample graphics just to show what the product does.....
  
  - Darrell
  
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Ryan Gabriel 18 years ago

What happens when you make the WSO look too polished is it looses some of it's "insider appeal."

I try to include only a simple header with my logo at the top of my WSO, an image of what I'm selling (since it's usually a review site, an image helps here), and my pen signature at the bottom.

To further illustrate the point- My first WSO was setup to go to a crummy looking html page, put together in minutes with basically three different order buttons. Conversion rate on that was around 25%. That same WSO, after rerouting it to my new, more polished site suitable for non-forum traffic as well, dropped to about 5%.

I really think it was because people thought it lost some of that "insider appeal" I mentioned earlier. I doubt many were congiscent of that, but it no doubt happened.
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Jack Duncan 18 years ago

@Admin,

I'd advise you to figure out a way to test

This is THE million dollar problem with a WSO.

The only way to perform a definitive test is the ability to control all of the variables.

Everything else is pure speculation.

Allen, I'd love for you to share some ideas on how you would go about doing testing in the WSO section.

This is actually the topic of a report I'm working on to publish in the War Room...I've titled it "Are You Out Of Control"...which covers the lack of definitive testing that goes on within most of the IM community.

The only way (as of right now, without some type of software implementation) to really test a WSO is to create a WSO listing with only a Title and a single link within the WSO to a landing page that can have all of the variables controlled.

(Note: I have no idea if this is against WSO policy...)

This limits the uncontrollable variables to just 1.

-Jack
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Pretty WSO's <---- Be Careful And Test...

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