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"I'm Retiring" Trend

by Cyrus
9 replies
Has anyone noticed how people pretend to "retire" but still are making all their money from the internet?

Does faking "retirement" actually get you more sales?

Seems it started with Mark Joyner back in the day, now Russell Brunson, Mike Filsaime, Terry Telford, Andy Duncan...probably several others I'm forgetting.

Anyone else noticed this trend? Are some of these people actually just not making enough $ to keep online marketing, or are they just faking their "retirement"? Kinda like the "going out of business store" in "Don't Mess with Zohan"?

It's just a twist on the scarcity model with implied authority/success - as in "I'm brilliant at what I do, successful enough to retire early, so learn/buy my stuff before it's too late - I won't be producing any more from now on as I've earned enough"

More and More Product Launches from People, so they aren't actually retiring
but making $$ by lying about their Retirement. So Cheap..
#im retiring #marketing #mike filsaime #retiring #russell brunson #trend
  • Profile picture of the author fred67
    While I wouldn't get personal over this, yes there is a trend with the "I'm Retiring" tag in every E-mail lately. It appears to have replaced the "Sorry about the bad link in my last E-mail" title tag.

    I know these people are obviously total geniuses, but the rest of us aren't exactly stupid :-(

    (Though you wouldn't think so the way that we're treated with such contempt).
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  • Profile picture of the author Brad Gosse
    Some people have retired from the business. Consider Perry Belcher.

    I do agree in most cases it's a marketing tactic to make them look like a big deal while trying to sell you something. Usually their last thing. More often than not these people will come out of retirement because they don't really have enough money put away to stay retired.

    Not to mention, I have attempted retirement myself and it's pretty boring. So I can see how some people might go back to work after three months of boredom.
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    • Profile picture of the author Ralf Skirr
      Actually some of them are just moving to BIGGER opportunities.

      • There certainly are bigger markets than the make money niche.
      • There are also clients with bigger pockets than the typical client in the make money online niche.

      So, while some use it as marketing gimmick, some actually outgrow the niche.

      Ralf
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    • Profile picture of the author Kim Standerline
      Same here,

      I "semi" retired last year, but after taking several months off I got really bored

      Sad aint we

      Kim

      Originally Posted by Brad Gosse View Post


      Not to mention, I have attempted retirement myself and it's pretty boring. So I can see how some people might go back to work after three months of boredom.
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  • Profile picture of the author Ken Leatherman
    And of course there are those that are retiring because of the recent changes made by the FTC. Please understand I'm not referring to those mentioned in the OP.

    So I guess you could say these folks may be "forced into retirement" because of legal or potential legal problems. Then again personal situations of which you will never hear about can be a contributing factor.

    Ken Leatherman

    The Old Geezer
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  • Profile picture of the author cyberchick
    Originally Posted by Cyrus View Post

    Has anyone noticed how people pretend to "retire" but still are making all their money from the internet?

    Does faking "retirement" actually get you more sales?

    Seems it started with Mark Joyner back in the day, now Russell Brunson, Mike Filsaime, Terry Telford, Andy Duncan...probably several others I'm forgetting.

    Anyone else noticed this trend? Are some of these people actually just not making enough $ to keep online marketing, or are they just faking their "retirement"? Kinda like the "going out of business store" in "Don't Mess with Zohan"?

    It's just a twist on the scarcity model with implied authority/success - as in "I'm brilliant at what I do, successful enough to retire early, so learn/buy my stuff before it's too late - I won't be producing any more from now on as I've earned enough"

    More and More Product Launches from People, so they aren't actually retiring
    but making $$ by lying about their Retirement. So Cheap..
    Hahaha... sounds like the Rolling Stones who announced their last concert tour back in the 80s. Somehow they still keep rockin'.

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  • Profile picture of the author Riz
    The most recent marketers to use the 'I'm Retiring' tag line are Michael Cheney and Mike Morgan.

    When marketers say they are retiring from IM i assume they mean retiring from creating and selling 'make money' products to the IM niche.

    They are not retiring from Internet Marketing per se, just moving onto different products for a different market but still promoting online. They are still involved in IM, just not selling 'make money' products.

    More often than not they will remain affiliates of 'make money' products created by other marketers.

    Mike Filsaime retired and started to focus on his software business and other projects.

    Michael Cheney and Mike Morgan are going to be (as per their emails) focusing on 'other' niches.

    Everybody chooses different paths in their business as it progresses.

    Riz
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    • Profile picture of the author sylviad
      I agree with Riz. But then, there are various meanings to the word, "retiring"... going to bed, for example. Retiring for the night.

      Certainly, they could be retiring from one aspect of the business. In fact, I've read some notices stating they want to put their energy into some other aspect of their business. This is usually a result of business growth and expansion or downsizing.

      It's similar to the "I'm selling my business" ploy. If they are well known you can probably expect that they're selling a very profitable business. But it could just as easily be one of their businesses that is no longer profitable or has become boring for them.

      Or worse, the business is no longer a hot trend or has far too much competition for you to compete successfully without spending more than you bring in.

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      • Profile picture of the author Jack Martin
        Late last year, Howie Schwartz told his lists that he was retiring from IM training. The end of the year came and went, and he's out there promoting new offers.

        Perry Belcher "retired" because it was a condition of his plea agreement. He's started to make some noise in the last few days, though he makes it clear that he can't do IM training.

        A lot of the rest are just saying they're "retiring" because it's the new artificial scarcity play. My opinion of that is, if they're going to lie to us during the sales cycle, they don't deserve our business.
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