Do You Think Video Squeeze Pages SUCK, Like The Gurus Say?

by Bjarne Eldhuset 19 replies
Yeah, they suck visitors into your sales funnel! At least that's what I keap hearing.

So, I'm going to make me some video squeeze pages myself. But first I would like to hear from other warriors:

- How do you like your video squeeze pages?
- Just video + an optin form?
- Both video + text + optin form?
- What is the maximum lenght of a video squeeze page that you have made or seen?
- Should the optin form be placed side-by-side with the video above the fold?

If some of you would show some examples of video squeeze pages, that would be very nice.

But please state your reason for liking it, or, most preferable, approximately how well it converts.

Looking forward to hearing your opinions!

Regards,
Bjarne
#main internet marketing discussion forum #gurus #opt-in page #optin #optin page #pages #squeeze #squeeze pages #video #video squeeze page
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  • Profile picture of the author ValleyArch
    Hi,

    As a quick video for the opt-in that's fine. As a sales page I have got to say it's really beginning to annoy me. Sitting there for half an hour looking at people's clickbank receipts endlessly before they get to th epoint of what they're selling.

    On an opt-in page that's fine, but at least let me know how long the video is before I subject myself to it.

    To sum up, I prefer the choice: video and text

    Cheers,
    Sam
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  • Profile picture of the author onlinemarketer
    yes it is annoying in a salespage, you have to read all of the stuff then watch a video, it takes time lol

    its better to use it in small pages like opt-in or squeeze page
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  • Profile picture of the author MommyEnterprises
    Sometimes they annoy me! Unless it is something I am really interested in...
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    Stefani
    Mommy Enterprises
    Helping Moms Make Money At Home $$
    http://www.MommyEnterprises.com

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  • Profile picture of the author Bruce NewMedia
    What I am noticing is a very recent trend to videos that cannot be sped up.

    ..another words, no controls on the screen. You either watch the WHOLE THING or nothing. I'm assuming this has been tested, but without the visitor knowing how long it will last, its hard to think many don't just exit the page.

    Video is fine, but having a text page also may appeal to more folks.
    _______
    Bruce
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  • Profile picture of the author write-stuff
    Not sure what the complaints are with video. People don't have to watch it if they don't want to.
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    • Profile picture of the author Eric Lorence
      Depends entirely on the marketer, message, and video quality.

      Here is a great example of an effective video (Not Affiliated):

      4 "Magic" Questions for Niche Success
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    • Profile picture of the author Pete Egeler
      Originally Posted by write-stuff View Post

      Not sure what the complaints are with video. People don't have to watch it if they don't want to.
      There are more and more pages where you HAVE to watch the video if you want to know what the heck is going on. You simply don't have a choice.

      This may just be me, but I'm really getting fed up with the idea of video this, and video that.
      I don't want to be locked into having to watch a video. I'd much rather be able to read the material, take my time and highlight the points of importance or interest to me, and go back to it as needed.

      Matter of fact, I signed up for a course last night. Got into it and found out I had to watch a video, then take a test, then move on. Dropped out at once.

      Pete
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      • Profile picture of the author write-stuff
        Originally Posted by Pete Egeler View Post

        There are more and more pages where you HAVE to watch the video if you want to know what the heck is going on. You simply don't have a choice.

        This may just be me, but I'm really getting fed up with the idea of video this, and video that.

        Matter of fact, I signed up for a course last night. Got into it and found out I had to watch a video, then take a test, then move on. Dropped out at once.

        Pete
        I'm with you 100% Pete. Too many people forget that if they tick off the website visitor, they can kiss the customer good-bye. It's all a matter of spending more time anticipating the visitor's visit and providing what the want and like.
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  • Profile picture of the author write-stuff
    Hey there, Eric. I live between Alpharetta and Cumming - we're almost neighbors. Anyway, I did look at that link but found it not my style. So as they say, it all depends.
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    • Profile picture of the author Eric Lorence
      Welcome neighbor!

      Yes, I can see how many would disagree, it is more of a "Soft Sell', but it does seem to convey trust.

      Kind of refreshing compared to all the endless CB account videos.

      Another marketer I like to watch their video's is Lee McEntyre (Hope I spelled it right).

      Best!
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      • Profile picture of the author write-stuff
        Originally Posted by Eric Lorence View Post

        Welcome neighbor!

        Yes, I can see how many would disagree, it is more of a "Soft Sell', but it does seem to convey trust.
        Well, it wasn't his message that turned me off, it was the fact that I HAD to watch the video, and in that video he read the text outloud to me.

        Here's one I did recently. You'll see that I pulled out the key phrases from the speaker's narration and only showed them in the text. Lasts about 4 minutes and you don't have to watch the whole thing:
        www.goldsealflight.com/cardell/player.html

        BTW, I've been enjoying surfing around from your site to the links you have. Finding some interesting stuff.
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        • Profile picture of the author Marian Berghes
          somewhat of a concrete example that i took and maybe you guys have noticed was the campaign for Filsaime's Traffic Fusion.

          Have you noticed that he based almost all his campaign on videos? And the thing is he had success with it. Instead of just putting up a withe page with 5000 words in it he made a series of videos and only highlighted the most important features of the product in the sales copy.

          To me that was a brilliant idea... the only thing is that he made his videos a bit too long, but in rest they explain everything you want to know about the product, and you can actually see him speaking to you.

          The worst problem i see is that people do not know how to write a scrip or they don't even consider it... thats why i see a lot of lousy videos in squeeze pages and sales pages. I have done some acting on stage and directed some short movies for some amateur movies competitions, and believe me that the script can really make or brake a movie. Then only time that a script is not really necessary is when you are sending short videos or some stories of some kind to your list...because you want to be as natural as you can.

          Another factor is the duration of the video... usually people tend to get bored around the 5 minute range... but... if you can make your video somewhat interesting and connect with the buyer (not showing clickbank accounts for 5 minutes) then the chances are you will have a better success with video.

          And also there is this little thing: if you lie in your videos or don't seem natural, people WILL see trough that... if you are not 100% positive about what you are saying in your videos then don't even make it.
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        • Profile picture of the author Eric Lorence
          Originally Posted by write-stuff View Post

          Well, it wasn't his message that turned me off, it was the fact that I HAD to watch the video, and in that video he read the text outloud to me.

          Here's one I did recently. You'll see that I pulled out the key phrases from the speaker's narration and only showed them in the text. Lasts about 4 minutes and you don't have to watch the whole thing:
          www.goldsealflight.com/cardell/player.html

          BTW, I've been enjoying surfing around from your site to the links you have. Finding some interesting stuff.
          Very nice, do you have a business site link?
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          • Profile picture of the author Justin Jordan
            It's an automatic click away for me, unless I was already going to buy the product/join.

            I'm not representative, though - I dislike videos a lot more than most people do, because they waste my time.
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            • Profile picture of the author Marian Berghes
              Originally Posted by Justin Jordan View Post

              It's an automatic click away for me, unless I was already going to buy the product/join.

              I'm not representative, though - I dislike videos a lot more than most people do, because they waste my time.
              Justin i don't want to pick a fight with you or anything like that but i've got some questions for you: wouldn't you prefer to actually see the person that is selling you the stuff? even if this means watching 2-5 mins of video?

              Wouldn't you like to see if he's for real? how he speaks? You can tell a lot more about a person when you actually see him, and no matter how good he acts..if he's lying you should see right trough him. Text is just...black on white... if you know what i mean.

              And i do personally prefer to have a pause and play button and some text besides the video.
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              • Profile picture of the author petebolduc
                I like, and use video squeeze pages. Primarily I use them on giveaway download pages where the video and the download link all fits in the same screen. It gives them the option without having to scroll down a tremendously long OTO.

                It is convenient and easy to watch a video and if they choose to watch the video it gives you an opportunity to present your product, effectively introduce yourself, as stated above, and do so all in a single screen.

                Although i haven't been using this practice long, it has resulted in sales of a $97.00 product from a giveaway download page and has also resulted in increased affiliates for the product as well as there is an affiliate page link just below the video.

                pete
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  • Profile picture of the author Adam Kenzington
    Hey Bjarne,

    Video is OK if kept under 2 minutes and only starts playing if I hit the play button (give me a pause button, too). I would want some text, also, with a strong call to action.

    If you can do all that AND keep the Name & E-mail form above the fold, all the better.

    If you can't, then I would have the Name & E-mail form off to one side of the video & text, above the fold. And I would have it again at the bottom of the page, after the text.

    Cover the bases,

    Adam
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    "I can" is much more important than I.Q.

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  • Profile picture of the author indexphp
    Marketing is about communication. Video allows for you to hear tone of voice, see body movements, and all the other things that affect "communication".

    Video opt-in's [and on sales pages] are where it's at. Video + Text
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  • Profile picture of the author Stephen Dillon
    I think Video squeeze pages done right can be very effective.

    Must be short, must capture your interest and most of all must make you curious enough to opt-in! if they do not do this they are worse than a standard squeeze page.

    Stephen
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