ClickBank Marketplace, Choosing product?

19 replies
I am looking for someone to point me in the right direction or even a link to a previous thread here or elsewhere. I have looked and can't seem to find anything in much detail?

I am looking for info on what you look for when trying to promote an affiliate product? What do some of you guys look for? Clickbank statistics? Sales Page? Commision? I know there are many factors, just would like some input on what I should be researching and targeting. I have done some great research and found some great keywords I want to target, now I am looking for a product to promote?

Any advice or a link to a previous thread would be great.

Thanks,

Matt
#choosing #clickback #marketplace #product
  • Profile picture of the author Dennis Gaskill
    It depends where I'm promoting the product. If it's to one of my mailing lists, I look for something related to the reason they signed up to that particular list. If it's on one of my websites, I look for products that are related to the theme of that site.

    When choosing between several possible products, I read the sales pages. If it makes me want to buy, that's the top criterion to me. Once I hone in on one product, I buy it.

    Whoa, I can hear mental gears grinding to a halt all over the forum now after saying I buy the product, but hear me out...

    If I buy it and like it, it's easy to write a great review of it and I know I'll earn my money back and a lot more, plus I'll have the benefit of having the product.

    If I buy it and it's a crap product I'll ask for my money back. That hasn't happened often though. I don't know if it's because I'm good at picking out good products in the first place, or because most products are good. Doesn't matter to me.

    Once in a while I'll buy a product that isn't good enough to recommend, but isn't bad enough to ask for a refund if I'm being fair to the vendor. I chalk that up to a business expense and move on.

    The point is, by actually trying the products I recommend, I gain several benefits:
    • I'll be able to write about them with authority, and authority sells.
    • I'll be able to maintain a high level of credibility with my audience.
    • I'll make more money in the long run.
    • I'll have a good product for my own use.

    Hope that helps.
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    • Profile picture of the author AragornStrider
      Originally Posted by Dennis Gaskill View Post

      It depends where I'm promoting the product. If it's to one of my mailing lists, I look for something related to the reason they signed up to that particular list. If it's on one of my websites, I look for products that are related to the theme of that site.

      When choosing between several possible products, I read the sales pages. If it makes me want to buy, that's the top criterion to me. Once I hone in on one product, I buy it.

      Whoa, I can hear mental gears grinding toa halt all over the forum now after saying I buy the product, but hear me out...

      If I buy it and like it, it's easy to write a great review of it and I know I'll earn my money back and a lot more, plus I'll have the benefit of having the product.

      If I buy it and it's a crap product I'll ask for my money back. That hasn't happened often though. I don't know if it's because I'm good at picking out good products in the first place, or because most products are good. Doesn't matter to me.

      Once in a while I'll buy a product that isn't good enough to recommend, but isn't bad enough to ask for a refund if I'm being fair to the vendor. I chalk that up to a business expense and move on.

      The point is, by actually trying the products I recommend, I gain several benefits:
      • I'll be able to write about them with authority, and authority sells.
      • I'll be able to maintain a high level of credibility with my audience.
      • I'll make more money in the long run.
      • I'll have a good product for my own use.
      Hope that helps.

      wow...this really opened my mind... i have a clickbank acct but dont knw were to set sail...
      thanks Dennis for the input
      and Thank you "Matt" for starting this thread
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  • Profile picture of the author Magoo4242
    Dennis:

    Thank you for the reply. Alot of what you said makes total sense. Which is not always what IM seems to be (Logical?)

    I plan on designing sites around these products that I choose. I have honed in on the keywords that I have targeted and will be building my sites around the products. Reviews, trials, blogs etc.

    I was just curious if there are anything to look out for when looking for a product to promote. Curious to see what everyone else has to say.

    Thanks again Dennis. I notice that you seem to be very active and a very helpful warrior. I for one appreciate it.

    Thanks,

    Matt
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  • Profile picture of the author Home Easy Earn
    What Dennis has said so far is th sort of thing that I would recommend, get knowledge of the product. If you are just starting out I would stay away from products that have hig gravity on click bank. The may be selling well, but you are going to be competing with some big marketers.

    What I do is look for something that has a gravity of between 50 and 70 and is going to get me $15+ per sale, but like anything else this is not set in stome but is a good place to start.

    If you have great keyword make sure it is in a niche you are passionate about because you are going to be doing a lot of writing and promoting in that niche.
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    • Profile picture of the author superowid
      Originally Posted by gaz59 View Post

      ... I do is look for something that has a gravity of between 50 and 70 and is going to get me $15+ per sale, but like anything else this is not set in stome but is a good place to start.

      If you have great keyword make sure it is in a niche you are passionate about because you are going to be doing a lot of writing and promoting in that niche.
      Agree. Gravity is between 50 & 70. But I do looking for +/- $30 per sale. Also I'm looking for keyword in Google Keyword Tool External where I will get the keyword hit is between 1,000-12,000 hits a month on EXACT mode. And also Google competition search is still bellow 2 millions.
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      • Profile picture of the author Magoo4242
        Guys you have given me some great information and the other threads that were suggested have even more great information. I think I am on the right track.

        I would be very enthused if someone has the time to talk to me for a bit. I would love to see a basic outline of some of the products you guys are working on and promoting. I am a very hands on type of learner. If someone can send me the links to some of their sites that they are using to promote their affiliate I would love to take a look and see how you are doing it.

        Ok maybe this is a big request now that I think about it, but if someone is willing to let me pick their brain with a couple questions and then let me see some of their current work as some examples that I may see and learn from that would be awesome!!

        This is place had been a wealth of knowledge. And I appreciate anything that you guys are willing to help or throw at me.

        Ok now that I read this let me rephrase this. I am comfortable getting traffic to a site. I guess I am looking for what kind of sites or pages you use in your promotions. IE: review sites, brand new sales pages, squeeze pages etc.

        Thanks,

        Matt
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  • Profile picture of the author Magoo4242
    John:

    Thank you. That is the type of information I was looking for. I knew there had to be a few threads already out there. Again thank you and I will go and do some research and DD on the threads you suggested.

    Matt
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  • Profile picture of the author tryinhere
    View Profile: Steven Wagenheim

    you could always short cut the process by using the services of a warrior who has done the hard work
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  • Profile picture of the author Dennis Gaskill
    Matt, it looks like you found your answers. I would just add that, since your going to build sites around the products, it's even more important to try the products first. The more work you put into it the more sure you need to be of what you are promoting. You might also want to do a little check on reputation as well.
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  • Profile picture of the author RefundHost
    1 When you browse the marketplace do so looking for high-search products.
    These are the things people want - NOW! Weight loss, etc. (Many more)

    2 Look at the REF: This is not "refunded" but rather "referred" which tell you
    the percentage of sales that are referred - which tells you how well they convert
    for affiliates AND likely which ones affiliates are promoting via AdWords.

    3 Compare the GRAVITY to all other products in the search result. The higher, the better. In fact, you can PICK the products based on the gravity, essentially,
    but if the REF'D: is also high, then likely there are no "tricks" on the sales page
    that cost you commissions, such as:

    - Opt-ins which delay the sale, which ultimately comes from an email
    - hard-coded affiliate link ( which isn't YOURS lol ) on their buy link
    - a CLEAR COOKIES script that cleans your affiliate cookie and gives them 100%
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    • Profile picture of the author searchnology
      I wouldn't exlcude sites that have opt-ins. That is smart marketing and is a way to actually increase sales by continuous email followup. Most people won't purchase on the first visit. What you do have to look out for are affiliate links(that overwrite yours) in the followup emails. You can check this by just opting into the list yourself. Most affiliates with high gravity don't use these dirty tricks because they know that if their affiliates aren't making money they won't be around long.

      Originally Posted by RefundHost View Post

      3 Compare the GRAVITY to all other products in the search result. The higher, the better. In fact, you can PICK the products based on the gravity, essentially,
      but if the REF'D: is also high, then likely there are no "tricks" on the sales page
      that cost you commissions, such as:

      - Opt-ins which delay the sale, which ultimately comes from an email
      - hard-coded affiliate link ( which isn't YOURS lol ) on their buy link
      - a CLEAR COOKIES script that cleans your affiliate cookie and gives them 100%
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  • Profile picture of the author gmann46
    Gravity is a good indicator that the product is being promoted highly. Loook @ the sales page and make sure there are no escapes from the page. The more leaks the fewer sales for you.
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  • Profile picture of the author GeorgR.
    Originally Posted by Magoo4242 View Post

    I am looking for someone to point me in the right direction or even a link to a previous thread here or elsewhere. I have looked and can't seem to find anything in much detail?

    I am looking for info on what you look for when trying to promote an affiliate product? What do some of you guys look for? Clickbank statistics? Sales Page? Commision?
    marketplace is "ok", but sites like cbengine are better, IMHO.

    First, what NOT to look at: Gravity, Popularity. Those are indeed quick indicators whether a product is hyped and sold at the moment, but they dont tell you anything about refunds, quality of product. A gravity 300+ product can sell badly, and a product with only gravity of 5 can sell WELL.

    Some very good and well selling products have low gravity, 7-10

    WHAT TO LOOK FOR:

    Refund stats are often wrong or simple say "n/a", but there is trick which i use at cbenegine.com to find whether a product has a high refund rate:

    You look at "commission", and let's assume it say $34 commission.
    One line below you see "Earned per Sale". If this number is SIGNIFICANTLY lower then you know there is something wrong since the actual earnings are NOT what it is says in "commission". Why? Because people are getting refunds! For example: $34 commission and actual earnings like $20 EPS...caution.

    PLUS:

    I recently started to weed out each and any vendor with pop-ups and email collection popups on their landing page. I dont want vendors "circumvent" affiliates by offering them "deals" via email.

    My criteria is a clean and good landing page with a straight-forward check-out process. If it doesn't do this and instead merely collects emails: GOOD BYE.

    That's why you should check the landing pages.

    I wouldn't exlcude sites that have opt-ins. That is smart marketing and is a way to actually increase sales by continuous email followup.
    Its egoistical marketing and a spit in the face for any affiliate. As an AFFILIATE i have my own interest, i am the one promoting, SEOing and paying for ads! A popup for email collection has NO place on the affiliate landing page. I dont gain anything from the vendor's list and how "smart" the vendor is in raking in HIS profits.

    By the way, the vendor can be as "smart" as he wants if he has a separate main page and a separate lander for his affiliates (some do)...he can do whatever he wants on the main page as long as he provides an extra/alternate lander without the email popup.
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  • Profile picture of the author GeorgR.
    Magoo,

    I would love to see a basic outline of some of the products you guys are working on and promoting. I am a very hands on type of learner. If someone can send me the links to some of their sites
    I really doubt that anyone is willing to do that. Same with giving away URLs, there are MANY reasons why a marketer would and should not necessarily want to give away URLs. Jealousy is common. Its a tough market and you want to protect your assets and your income

    But i can tell you that much: Forums are a good source of information. There are at least three known webmaster forums where you can see marketers and affiliates talking about what they promote and how well it is working for them. Spend a little time reading and you might get ideas.

    What works for Joe should usually also works for Jack!

    The rest is your own research, trial and error. You got some pointers what to look at, now go to cbengine and check what's on there and start promoting
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  • Profile picture of the author Magoo4242
    George yes I agree with everything you said about the outline........LOL that is why i said after reading my own post maybe someone would be willing to just show me the type of pages they use. Even that is long shot. I am not so much interested in the product the promote, but rather the types of pages. Hell it could even be for a product that is failing and not getting the hits. I am more looking for examples and what I need to shoot for. Not looking for product ideas or to create competition for them.

    You can even send me an email or PM. Either way prob still a long shot but worth asking.

    Thanks for all the help guys.

    Matt
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  • Profile picture of the author ProEFI
    Also look for one that has a good quality affiliate center with fresh affiliate tools and a good promotional campaign.
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