[PLEASE SHARE] How's Your WSO Campaign Performance?

by minisite911 35 replies
Hi Folks,
I was thinking of making a WSO for my service, perhaps in the upcoming month.
However, I would like to hear some of your experience (who had a WSO) about how good does WSO Performance? I mean, does it REALLY works? Do you really get plenty of sales from your WSO?

This has come to my tought, because I see LOTS of threads of old threads on WSO that do NOT have any replies at all!
There is this one WSO, dated 5 days ago, with NO replies, and only 39 VIEWS?
I definitely don't want my WSO to ends up like that, considering that I'm gonna be spending some money for posting in WSO.

So, please share your experience about your WSO offer, will ya?


CHeers,
Oki Trice
#main internet marketing discussion forum #campaign #offer #performance #working #wso
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  • Profile picture of the author KarlWarren
    Hi Oki.

    I've had WSOs that have made $800 in 24 hours, I've had WSOs that I've gained life-long clients from. But then again, I've had WSOs that have completely bombed. If you make your offer appealing, it will more than likely recoup the $20 posting fee.

    It works.
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    eCoverNinja - Sales Page Graphics & Layout Specialist
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    • Profile picture of the author minisite911
      Hi Karl,

      thanks for the genuine opinion, really appriciate it.

      PS: will send you PM in a moment.

      Cheers,
      Oki
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    • Profile picture of the author Jose Delgado
      Oki,

      I don't think the views work properly. So don't rely on that too much.

      I had a WSO on the old forum for 1 day.

      With no replies.

      I made almost $200 in a matter of hours.

      WSO's are very powerful.
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      < (Guess What This Does.)
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      • You're right about the views. They're not in "real time". They update throughout the day, but don't act as a "counter" every time someone views the WSO. Remember that many WSOs are purchased, even if there are no replies to the thread. No replies does NOT equal no sales.
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        • Profile picture of the author minisite911
          Originally Posted by Angela V. Edwards View Post

          You're right about the views. They're not in "real time". They update throughout the day, but don't act as a "counter" every time someone views the WSO. Remember that many WSOs are purchased, even if there are no replies to the thread. No replies does NOT equal no sales.
          Hi Angela,
          thanks for your reply.

          yes, I agree that NO replies does NOT equal NO sales.
          But what about the "Views"?
          I really think that the views counter is real time.. (I try to refresh the main page and it keeps on changing each time).. don't you think so?

          Thanks all for the reply, still looking for more


          Cheers,
          Oki
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          • Originally Posted by minisite911 View Post

            Hi Angela,
            thanks for your reply.

            yes, I agree that NO replies does NOT equal NO sales.
            But what about the "Views"?
            I really think that the views counter is real time.. (I try to refresh the main page and it keeps on changing each time).. don't you think so?

            Thanks all for the reply, still looking for more


            Cheers,
            Oki
            Actually, no...I don't think the views counter is real time. If you want to test it, click in and out of a thread on the main forum five times. Then check to see if it's gone up by five immediately. You most likely will see the same number you saw before.

            I've seen this before in VBulletin. Although VBulletin is my favorite, this is one very small drawback that I have seen.
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            • Profile picture of the author minisite911
              Originally Posted by Angela V. Edwards View Post

              Actually, no...I don't think the views counter is real time. If you want to test it, click in and out of a thread on the main forum five times. Then check to see if it's gone up by five immediately. You most likely will see the same number you saw before.

              I've seen this before in VBulletin. Although VBulletin is my favorite, this is one very small drawback that I have seen.
              ahaa.. i guess you're right, Angela.
              I did try what you suggest

              Thanks for sharing

              - oki -
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        • Profile picture of the author Gregg Hall
          Cool Idea guys! First off, while there are many cool things about the new forum one of the things that sucks is that we have to repost our WSO and lose all of the status from the replies. I know that is one of the factors I look at when I am looking at WSOs.

          With that said, my latest WSO which is at Custom Videos WSO has done over 2k this weekend so I can't really complain, but there are still things that could be done to improve the forum.

          Have a good one

          Gregg
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        • Profile picture of the author Andyhenry
          Hi Oki,

          I've run various types of WSO and my comments are:


          The results seem to depend on 3 basic things:

          1 - Do people know you and accept that you are the right person to buy your offer from?

          There are so many generic WSOs from people who are not experts at anything and are just looking for 'anything' to sell as a WSO that people now tend to avoid offers that come from people they don't know unless it is a no-brainer.

          2 - Are you providing proof of whatever you're claiming in the WSO?

          This is the main one in my experience.

          If you're claiming that your product/service will help get people more of something (traffic, links, revenue), they will expect to see some evidence to support the expectation you're setting about the results.

          I ran a WSO once showing people how to get indexed quickly and get traffic immediately to a new blog. Rather than just describe the strategy, I bought a new domain and made a video of me setting up a blog in the way I knew would work. So obviously when people watched the video and saw the dates on the domain and the traffic stats in my server logs, there's no question that I've done what I'm talking about and that it works and can be duplicated.

          If I had just sold a report describing the strategy, maybe I would've made a couple of hundred bucks, but as it was I made around $3500.

          If you don't provide evidence that what you're saying works, you can expect poor sales.


          This goes even more so for PLR products. There's such a mass of people trying to come up with PLR stuff to sell that often it's old PLR material that has been rehashed and is being offered as something 'new'. This goes against the WSO tos, but people seem to think that because you changed a few words and graphics that it now qualifies as a unique new product.

          So if you're intending to sell PLR products - consider this:

          People looking for PLR products are expecting that you will have done the necessary research before creating it. We've all seen the sales copy "I've saved you thousands of dollars and weeks of research by creating this product for you", but in most cases there was no research done, except to see if warriors might buy the product. So instead of getting a product that you would've created to supply a demand in the market, you get a generic piece of content based on plagurism of freely available material that was never created based on research into what that market wanted - or why. So usually it's a waste of time and money and results in many people thinking the PLR concept is BS because they don't see decent results.

          If you break that pattern and do the proper work and provide evidence - you can do very well selling PLR.

          3 - Is it clear what your offer is for?

          Too many WSOs now have no actual information about what is being offered and are nothing more than a generic sales pitch which leaves so much to the imagination that you have no idea what it is on offer.


          How much you can make, how quickly and with which products are really down to whether you're doing it to help people by bringing them useful resources, or whether it's all about you and trying to make money.

          I bought a WSO today that had a ton of great stuff in it that I haven't seen before. I bought it because I like supporting warriors and because it was a long standing warrior, but I didn't really expect to learn much since I've been around a long time and do a lot of research, but was pleasantly surprised by what I bought and posted my positive feelings in the wso thread.

          Often I buy WSOs but never post in the thread, so you can't judge the success of other peoples WSOs by the posts in the thread. Very often I've sold 100 of something and only had 2 or 3 posts in the WSO thread.

          So, in summary - I think if you're genuinely bringing people value and you can back it up - you should do well.

          There are a lot of people thinking of the WSO section as an easy place to sell any old rubbish to make money and charging people for a report which is nothing more than information available in threads of this forum already, so if you stand out above the noise and can keep creating value, you can do well.

          Remember though that the WSO forum is not supposed to be the only place you sell your products. In fact, the opposite, it's supposed to be somewhere that you make a special offer for something that is available already but not at such a good price. But with that said, it's also a great place to get a few early testimonials to go on your main sales page and get feedback to develop your product.

          If you try and just make your money by milking the WSO section and your focus is not on providing real value, you'll end up desperately creating WSOs for the sake of it to try and keep the money coming. Focus on the value and people will be knocking on your door for more stuff.

          Andy
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          nothing to see here.

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          • Profile picture of the author Steven Wagenheim
            Originally Posted by Andyhenry View Post

            Hi Oki,

            I've run various types of WSO and my comments are:...

            Andy
            Andy, your post was gold. So much in fact that it should probably be made
            a sticky and put up on the WSO forum.

            Everybody who runs a WSO should read this FIRST.

            Now if only Allen 'll bring back rep LOL.
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          • Profile picture of the author minisite911
            wow, Andy, that's a great stuff you wrote. Thanks man, really appriciate it. Will surely read that all over again 2 or 3 more times before I post my WSO
            Thanks

            - oki
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            • Profile picture of the author Keith Boisvert
              As Karl stated in the earlier posts, I have had good WSO's, and bad ones. Especially when I was doing graphic design(Service). I think my first one brought in about $1k with clients I still have today even though I don't work in the field anymore except those few clients.

              I have a current WSO up now that has minimal comments, non service related. However, that wSO has brought me over $1k.

              But if you go back and read Andy's post I think that says it all right there! I wont even try to explain anything, as that one post sums everything up for you. Great post Andy!

              Virtual Rep point given

              keith
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      • Profile picture of the author admin
        Administrator
        Originally Posted by tigres409 View Post

        Oki,

        I don't think the views work properly. So don't rely on that too much.

        I had a WSO on the old forum for 1 day.

        I made almost 200 in a matter of hours.

        WSO's are very powerful.
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        < (Guess What This Does.)

        Jose,

        That beer icon should be removed from your posts. It looks like you have two sigs. For now it would be okay in your WSO's..

        The beer mugs are coming back soon anyway...

        Thanks,

        Allen
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        • Profile picture of the author Jose Delgado
          Originally Posted by admin View Post

          Jose,

          That beer icon should be removed from your posts. It looks like you have two sigs. For now it would be okay in your WSO's..

          The beer mugs are coming back soon anyway...

          Thanks,

          Allen
          Ok! Thats Great!

          Thanks Allen.
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        • Profile picture of the author Mark McWilliams
          Originally Posted by admin View Post

          The beer mugs are coming back soon anyway...
          I did wonder how Jose was getting away with it, I look forward to the beer mugs coming back although I hope it'll be better and help prevent all the spam that we received the last time, and sometimes I still do receive the odd spam email!

          Anyway, sorry, were was I? (Back on track me thinks!)

          Thanks
          Mark
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          On mark.mcwilliams.me or @markmcwilliams you'll find me!
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    • Profile picture of the author Steven Wagenheim
      I had one WSO that made me over $4,000.

      I had another one that made me about $170.

      It all depends on how good your offer is and if it's something that people
      want.

      It's really no different from regular marketing outside of the forum except at
      least here you've got a pretty well targeted audience, especially if you're
      providing products and services that marketers are specifically looking for.

      From my experience, the best offers seem to be:

      Products on how to make money
      Graphics packages
      Mini sites
      Software

      From the feedback I've gotten, article packs don't do as well as they used
      to, which is why I rarely make one available.

      There's no one size fits all. You'll have to do some testing to see what
      works for you.
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  • Profile picture of the author Ryan Gabriel
    Hey Oki,

    A couple ideas..

    -You should never judge the performance of a WSO by the views/replies. My WSOs have done well enough, but I've had only a couple replies in total.
    -You need to set up a way to get your WSO buyers on a list of yours & update them every time you have a new promotion/product. People buying WSOs will generally continue to do so, and if they've already bought from you, selling to them is even easier.
    -Figure out a way to make one WSO appeal to different price points. You already offer many different packages at different prices on your site, so be sure to mention that in your WSO.
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  • Profile picture of the author Kyle Tully
    I've only done 2 WSO's and did about $6k between them.

    My tip: Spend a little time at Warriorplus.com and do some research. Find out which WSO's seemed to go well... what was the offer? Price? Guarantee? Copy? Subject line?

    Like nearly everything in Internet marketing there is no need to reinvent the wheel. Do a little research and there's a really good chance you'll do just fine.

    Or if you're a cowboy marketer who thinks research if for sissy girls, then just pony up the $20 and see what happens. I mean, if you're really worried about spending $20 in your business...
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    • Profile picture of the author peteinoz
      Ive got a bit of experience here


      1. first its about your title, unless you have a Compelling Title. Your going to do it tough.

      Research the popular WSO's on warrior plus and get an Idea of their titles..

      2. You need testimonials from other warriors.
      Offer your wso for free to successful warriors in exchange for an honest testimonial before releasing it. and list these testimonials. on your wso page.

      3. start off small. build your wso list over time = success..
      Thats how I got to have the 8 out of 50 most popular WSO's of all time
      as seen here WarriorPlus

      Cheers

      Pete
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      Follow me on Twitter http://twitter.com/peterdrew
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      • Profile picture of the author Dana_W
        Pete, how can you tell which WSOs are popular by looking at Warrior Plus?
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        • Profile picture of the author peteinoz
          Originally Posted by Dana_W View Post

          Pete, how can you tell which WSOs are popular by looking at Warrior Plus?
          Hey Dana,

          see this link here


          WarriorPlus

          this shows all wso's by all time sorted by amount of comments..

          look for my username down the right side

          you can change the results by changing the pull down menus top right of page.

          cheers

          Pete
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          • Profile picture of the author Dana_W
            Thank you, Pete! Do you feel that number of comments is a reliable indicator of how well a WSO did? I had several WSOs for my ghostwriting where I had no comments at all - basically everyone just PMed me directly - but I did really well on them.

            I guess comments are the only visible indicator one has.

            That baby you're kissing is so cute her picture should be on a jar of baby food.
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            • Profile picture of the author Jose Delgado
              WarriorPlus seems like a good place to look for WSO's but I dont believe comments matter.

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            • Profile picture of the author peteinoz
              Originally Posted by Dana_W View Post

              Thank you, Pete! Do you feel that number of comments is a reliable indicator of how well a WSO did? I had several WSOs for my ghostwriting where I had no comments at all - basically everyone just PMed me directly - but I did really well on them.

              I guess comments are the only visible indicator one has.

              That baby you're kissing is so cute her picture should be on a jar of baby food.

              thanks she is a real cutie!!
              comment count does attract attention no doubt.

              though this will change now since there is no bumping

              (though note that some of my wso's above were listed prior to bumping)

              All comment counts show to WSO viewers, is this wso has a lot of attention and inspires them to have a look

              pete
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              • Profile picture of the author Simon_Sezs
                my first WSO was actually one in which I partnered with someone who had roughly 60 posts. I didn't do the WSO myself as I had previously lost my password and the email account it was attached to was a dead one.

                Anyway, we have done 2 runs so far and have made a little over 2k since it launched a week ago. Not bad but there is value, unique in its angle, comes with software that we made and the WSO is not cheap but a mid tier one ($27).

                Anyway, the point is that while having clout in the forum may be considered a prerequisite for some and may actually make you more money but is not necessary. That said, there are some things that are. Good ad copy is one...

                I think that where most newbe marketers make a huge boo-boo is that they throw together ad copy that is either too short, doesn't have enough bullets/benefits, or simply looks too good to be true.

                Case to consider...if people are having to ask you a ton of questions about your product, chances are your ad copy is in dire need of a makeover. Think about it. If you were to go to a random site and read a sales page and had several questions about the product, would you buy?

                On a separate but similar note, most WSO's (even some of the ones that are clouted by senior members) are really nothing more than rehashed material that they read in someone else's book. I recently wrote a scathing review on one of my review sites and got an email from the author that stated that 'everything was copied by everyone'. That is true for the most part but not true when you look at the best selling WSO's.

                The Best WSO's...the ones that are viral...are the ones that are unique either in their perspective or in their design (shtick). Think about that and then take a look at most of the WSO's out there..yup....not very unique in either category.

                Now, I am not an expert in what makes WSO's **zing** but from my perspective and the short experience I have had with WSO's, I gotta say that you can definitely make money with them.
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                • Profile picture of the author lakshaybehl
                  Originally Posted by Simon_Sezs View Post

                  my first WSO was actually one in which I partnered with someone who had roughly 60 posts. I didn't do the WSO myself as I had previously lost my password and the email account it was attached to was a dead one.

                  Anyway, we have done 2 runs so far and have made a little over 2k since it launched a week ago. Not bad but there is value, unique in its angle, comes with software that we made and the WSO is not cheap but a mid tier one ($27).

                  Anyway, the point is that while having clout in the forum may be considered a prerequisite for some and may actually make you more money but is not necessary. That said, there are some things that are. Good ad copy is one...

                  I think that where most newbe marketers make a huge boo-boo is that they throw together ad copy that is either too short, doesn't have enough bullets/benefits, or simply looks too good to be true.

                  Case to consider...if people are having to ask you a ton of questions about your product, chances are your ad copy is in dire need of a makeover. Think about it. If you were to go to a random site and read a sales page and had several questions about the product, would you buy?

                  On a separate but similar note, most WSO's (even some of the ones that are clouted by senior members) are really nothing more than rehashed material that they read in someone else's book. I recently wrote a scathing review on one of my review sites and got an email from the author that stated that 'everything was copied by everyone'. That is true for the most part but not true when you look at the best selling WSO's.

                  The Best WSO's...the ones that are viral...are the ones that are unique either in their perspective or in their design (shtick). Think about that and then take a look at most of the WSO's out there..yup....not very unique in either category.

                  Now, I am not an expert in what makes WSO's **zing** but from my perspective and the short experience I have had with WSO's, I gotta say that you can definitely make money with them.
                  I'd agree with what you say here Simon!

                  But I would like to add here that most of the internet marketing information is just available for free out there! Unless you are a Seth Godin that is!


                  And that is why most of the info products will just seem to be a repackaging of some book out there!

                  but think of it this way!

                  If you read a 100 books, went to 20 forums and researched, spent endless hours on Youtube and found the methods that worked for you, then obviously that is a new method that you can call your own.

                  Info-products are like connecting the dots scattered all around the internet, and saving the buyer a lot of time and Work tha6t they would have to do themselves!
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                  • Profile picture of the author DennisM
                    Hi Oki,

                    I just took a look at your site. You have a great portfolio you should be proud of! I'd run the WSO as I'm sure you'll get orders.

                    Remember, when offering a service, it's all about timing. It's no different in the offline world. You'll only have your dry cleaning done when needed.

                    A service is based more on a need instead of a want (like selling a report) so if your WSO does not do well right away don't give up! Again, it's all on timing. I've seen posts where people ask if they can purchase the service and use it at a later date when they really need it. Something to consider when running a WSO. Be flexible if you can.

                    I don't think there's a better advertising deal out there for your $20 fee as there's 300 - 400 people viewing the WSO section almost 24 hours a day.

                    Good luck!
                    Dennis
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                    • Profile picture of the author minisite911
                      Originally Posted by DennisM View Post

                      Hi Oki,

                      I just took a look at your site. You have a great portfolio you should be proud of! I'd run the WSO as I'm sure you'll get orders.

                      Remember, when offering a service, it's all about timing. It's no different in the offline world. You'll only have your dry cleaning done when needed.

                      A service is based more on a need instead of a want (like selling a report) so if your WSO does not do well right away don't give up! Again, it's all on timing. I've seen posts where people ask if they can purchase the service and use it at a later date when they really need it. Something to consider when running a WSO. Be flexible if you can.

                      I don't think there's a better advertising deal out there for your $20 fee as there's 300 - 400 people viewing the WSO section almost 24 hours a day.

                      Good luck!
                      Dennis

                      Hi Dennis,
                      thanks for your inputs, really appriciate it

                      see you on my WSO then, lol.

                      Cheers,
                      OKi
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                      • Profile picture of the author TOPGUN08
                        Banned
                        [DELETED]
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                        • Heya,

                          I tend to find there is not much of a relation between replies and sales. I've had some WSOs with loads of replies and hardly any sales and vice versa. I also have recently seen a strong correlation between replies and sales - very very odd to be honest - it means I can predict a sales within 30 - 60 minutes.

                          I really doubt that this holds true most of the time. I'm not sure what you can do other than PM people whos wsos they are curious about - I dont think that many people will want to give away their WSO stats on the forum...
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                  • Profile picture of the author Andyhenry
                    Originally Posted by lakshaybehl View Post

                    And that is why most of the info products will just seem to be a repackaging of some book out there!

                    but think of it this way!

                    If you read a 100 books, went to 20 forums and researched, spent endless hours on Youtube and found the methods that worked for you, then obviously that is a new method that you can call your own.

                    Info-products are like connecting the dots scattered all around the internet, and saving the buyer a lot of time and Work tha6t they would have to do themselves!
                    Copying from one place is plagiarism, copying from lots is called research.
                    Signature

                    nothing to see here.

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      • Profile picture of the author minisite911
        Originally Posted by peteinoz View Post

        Ive got a bit of experience here


        1. first its about your title, unless you have a Compelling Title. Your going to do it tough.

        Research the popular WSO's on warrior plus and get an Idea of their titles..

        2. You need testimonials from other warriors.
        Offer your wso for free to successful warriors in exchange for an honest testimonial before releasing it. and list these testimonials. on your wso page.

        3. start off small. build your wso list over time = success..
        Thats how I got to have the 8 out of 50 most popular WSO's of all time
        as seen here WarriorPlus

        Cheers

        Pete
        Thanks Pete.. and Kyle too!

        I will have to agree with you about the amount of comments posted. Altough it does NOT represent exactly how success a WSO is, but it can serve as an indicator for that.

        oki
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        • Profile picture of the author lakshaybehl
          Not done any WSO's yet!

          But I think there's more to them than just making some money- its known as making "Relationships"

          i would like to have 2 raving fans per day instead of havinf 50 new customers!

          Why?

          Because these are the poeple that will be real close to meand I can hope to grow together with them! We grow together... Help each other forever!

          With that said- Customers are obviosly the lifeline of any business so obviously I would like to have those 50 customers as well!
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  • Profile picture of the author Paul_Short
    A few years ago pretty well anything you threw at the WSO forum would make a nice chunk of change. Now it's different. You have to put a lot more time and effort into it to get the same results.

    I used to complain about it, but then I smartened up and realized that you just have to make better offers ;-)

    Since then, my WSO's do well but the money is not the biggest benefit. If you believe that, you're missing out on a whole lot of testing that could be far more valuable to you in your marketing efforts outside the forum.

    Use the WSO forum as a test bed for offers and new products. Use it as a place to build your customer list and network to get affiliates. Show what you're made of.

    Paul
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  • Profile picture of the author mrmcd
    Mine just made a sale, and it was for $97, so that's a good sign
    (it's my first)
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