List Management - Broadcasts or Follow-Ups? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

16 years ago

George,

I see your logic on the follow ups. I giveaway an ecourse and I broadcast after that. It seems easier and I will just sometimes, copy and past the previous message into a new one...testing a new headline or a new gift.

Followups are good for starting a list. One thing I would do is drive traffic to a sales page, so many people will buy, others leave, and others will get on a list promoting the product...but you giveaway some free info.

If you put a link to the sales page at the end of the follow up, you'll convert a higher percentage of buyers. To me, that's the biggest issue with followups. They are good for that.

However, I could be missing something.

Cheers,

Brad Spencer

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George Chernikov

16 years ago

Thanks a lot, Brad!

Anyone else wants to chime in on this one?

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pjs

16 years ago

Originally Posted by George Chernikov

Warriors,

After the first few follow-ups (free course, 10 free tips, etc), how do you contact your list? Do you use broadcasts or follow-up messages queued up in advance?

Which method do you prefer and why?

From what I understand, a lot of marketers recommend using broadcasts for contacting your list once the initial follow-up queue (usually of a few days) is exhausted; but I can't figure out how that'd be advantageous over just loading everything up into the follow-up queue (since that way you make sure everyone on your list sees it eventually, even people who join after the message is queued up).

I use Broadcasts to test emails and find the ones that are converting. Ones that do well I throw into the follow up sequence. Those that don't do so hot, I wouldn't be resending that out to anyone anyways. At least not without some new tweaks (subject, story, etc.) By the time I'm done tweaking, it's not the same email anymore

The new version just might make it to the followup queue...

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SolomonHuey

16 years ago

I create a short follow up series related to that list, then I do broadcasts based on any future product launches that come about.

As suggested before, if the results are strong for a particular broadcast, I will strongly consider adding it to my follow up series.

However if you want to be really hands off with that list, then it's probably wiser to just add a long follow up series so you don't have to worry about it too much.

That's how I do it anyway!

Solomon Huey

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Solomon Huey
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Takuya Hikichi 16 years ago

I run a few ezines across different niches, but for IM one, I have about 20+ follow ups sent every four days. They only go out with the same subject titles except it says issue 1, 2, 3 ...

Then I send out broadcasts every week with subject titles only related to that issue -- this way my subscribers know that they're receiving broadcasts as well as installments (follow ups).

I recommend including bonuses in every issue of follow up if possible. This way, people will get used to opening emails coming from you. Then when I find time, I add more follow ups so it'll be issue #21, 22, 23, all sent every four days with about one broadcast sent out every week. Broadcast is more on the current trend whereas follow up messages focus on strategies and business principles.

Broadcasts are mostly sent out between Fri - Sun when other marketers normally take break from sending emails out.

It's working well for me personally.
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