Article Marketing Is Pissing Me Off...

58 replies
I decided to use article marketing to drive traffic to my niche businesses after partly sick of dealing with AdWords and to diversify my traffic.

And I thought it's going to be easier than PPC (at least for me)...and I was dead wrong...

Here's what have been happening:



I've been testing article marketing for a week and I basically drive traffic to my squeeze pages. (I'm not an affiliate marketer though...I'm a product owner)

Here's what I've been doing to the articles:

1. submit to EZA
2. ping
3. social bookmark (some social bookmarking sites don't accept ezine articles links...damn)
4. submit articles to other smaller article directories linking back to the EZA articles.

The result isn't satisfactory for me and i have 26 articles live now at the moment. Can anyone points out what I've been doing wrong? :confused:
#article #marketing #pissing
  • Profile picture of the author Avdo
    Also interested in this theme, just started with article marketing, and I've done the same steps as Desmond, but for now only have 2 articles live..

    I've decided to submit 1 article per day, and hoping to get some good results in the near future.. But it seams Desmond is not on the right track!! I'm courios what others will say about this
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    • Profile picture of the author Kay King
      testing article marketing for a week
      That's not long enough to qualify as a "test" of article marketing.

      Quality of article (information rather than sales spiel), good titles and great bio box - those are things to look at and tweak.

      Focus on quality rather than quantity and vary your approach. Give it a couple months to see how it goes.
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      I'm going to work on being less condescending
      (Condescending means to talk down to people)
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      • Profile picture of the author edmltw
        1. Create your articles as though you're a salesman.

        2. Craft your article in such a way that people have to definitely click on your resource box.

        3. Make sure your keywords are able to rank on google for ezinearticles.

        4. Keep in mind there are many other links within the same page as your article, so create your article keeping in mind that competitive environment and you'll do fine.

        Goodluck,
        Ed
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  • Profile picture of the author Zeus66
    This might give you some ideas on improving those stats:

    http://www.warriorforum.com/main-int...marketing.html

    John
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  • Profile picture of the author affilcrazy
    There are various factors to take into consideration. These are my observations and merely my opinion.

    - You've only been testing for a week. As Kay has mentioned that really isn't long enough to be considered a "test"

    - Different niches will produce different results. Some niches you'd be p****d if you didn't average 1000 views per article, while with other niches you'd be ecstatic at hitting an average of 50 views per article.

    - Your average view per article is fairly low, BUT it has only been a week. However, once again depending on your niche, you would expect more. This could either be down to keyword research (is the keyword too competitive or is it not getting enough searches). Or it could indicate that the titles of your article are not enticing your audience.

    - Your url click through rate is disappointing as i'm sure you would openly admit. This again could be down to 2 things. Your article is actually pretty damn good, infact it's so good and gives the reader all the information they require, so there is no need to look elsewhere for further information. OR your resource box is not providing a strong enough "call to action".

    - You have however had 9 articles published. This at least means that these articles were potentially deemed as great content by other website owners and have therefore been shared amongst their "community". So check out those published articles and perhaps work on writing new ones based around those.

    I honestly think it's hard to put a timeframe or a number on what constitutes a "test", but i would say that you have a little further to go.

    As i have mentioned these are merely my observations and opinions and are not intended to offend in anyway!

    Cheers
    Partha
    Signature
    "There is no fixed teaching. All I can provide is an appropriate medicine for a particular ailment" - Bruce Lee, Tao of Jeet Kune Do (on Zen)
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    • Profile picture of the author enigmanic
      Originally Posted by affilcrazy View Post


      - Your url click through rate is disappointing as i'm sure you would openly admit.
      Partha, what would you consider as a good click thru rate? 20% or higher?
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      • Profile picture of the author JaniG
        your article needs to give content but also give them a REASON to CLICK THE LINK IN the Resource Box, so they can get more, or something FREE.
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      • Profile picture of the author affilcrazy
        Originally Posted by enigmanic View Post

        Partha, what would you consider as a good click thru rate? 20% or higher?
        Once again that really does depend on the niche, the type of article you are writing and what exactly your url is leading to. For example an article about overcoming premature ejaculation that provides a free report and stunning solution in the resource box, you may expect a 50% click through rate.

        Whereas an article about Obama's new mortgage modification plans that also links to a free report may only ever receive a 15% click through rate because the reader is simply browsing! Of course the opposite could also be true.

        For me personally, the niches i target and the type of articles i write, i would be disappointed with anything less than a 30% click through rate.

        Cheers
        Partha
        Signature
        "There is no fixed teaching. All I can provide is an appropriate medicine for a particular ailment" - Bruce Lee, Tao of Jeet Kune Do (on Zen)
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  • Profile picture of the author Desmond Ong
    Thanks guys.

    My biggest concern now is to get my articles rank high on SERP so I can get more views.

    I don't really care about the clicks at the moment because I can easily vomit out some cheeky line to get people to click.

    Anyone has any idea how I can get more views?


    Cheers
    Desmond

    PS: Article marketing is really boring. It's not so "roller-coaster" like PPC. LOL. :-p
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    • Profile picture of the author Allen Graves
      Originally Posted by Desmond Ong View Post

      I can easily vomit out some cheeky line to get people to click.
      This comment worries me.

      It's not really the mindset to have for a successful article marketing campaign.

      Not these days, anyway.

      Allen
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      • Profile picture of the author Desmond Ong
        Originally Posted by Allen Graves View Post

        This comment worries me.

        It's not really the mindset to have for a successful article marketing campaign.

        Not these days, anyway.

        Allen
        Haha. Don't worry man.

        Nothing "illegal", "blackhat" or bad to the community.

        I'm always someone who offers value to the community. No value means BS to me.

        I am an email copywriter so yeah, I know how to get people to click without pissing them off. :-) (And make them happy too when they clicked)

        Cheers
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    • Profile picture of the author affilcrazy
      Originally Posted by Desmond Ong View Post


      My biggest concern now is to get my articles rank high on SERP so I can get more views.


      You need to market your article the same way you would market your own site if you want it to rank favourably. So make it popular in the search engines eyes, i.e. build backlinks to it. e.g. social bookmarking, blog/article commenting, forum signatures, profile links or posts, re-write your articles and add them to web 2.0 sites, blogs, other article directories, press release sites, podcast sites, video sites, e-book and pdf sites...the list goes on!

      I can see the age old argument starting - Should you be backlinking to a page on a website that someone else owns (your article) or should you be linking to a web property that you own (your website)?

      However i leave that decision to you!

      Cheers
      Partha
      Signature
      "There is no fixed teaching. All I can provide is an appropriate medicine for a particular ailment" - Bruce Lee, Tao of Jeet Kune Do (on Zen)
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      • Profile picture of the author Richnana
        I think you identified the issue. More work is required. Create a squidoo lens with a similar title with researched keyword, add a very similar article to Digg, build a blog for the niche. Keep adding content until you get the results you require.

        It is true a free marketing resource will not produce the same quality and quantity of results. Patience really is a virtue. Keep submitting the articles, keep the linking consistent and growing and you will hit the motherload.
        Good work. It takes some of us years to get an article written and submitted. You have done a very forward thinking and positive thing here.

        when you use a variety of marketing methods for your niche, you are not so dependent on the article itself but on your entire marketing strategy.

        Good luck to you
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    • Profile picture of the author Asher
      Originally Posted by Desmond Ong View Post

      My biggest concern now is to get my articles rank high on SERP so I can get more views.
      Get Dean's book - you'll love it.

      http://www.warriorforum.com/warrior-...earticles.html

      Asher
      Signature
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    • Profile picture of the author GeorgR.
      Originally Posted by Desmond Ong View Post

      Thanks guys.

      My biggest concern now is to get my articles rank high on SERP so I can get more views.

      I don't really care about the clicks at the moment because I can easily vomit out some cheeky line to get people to click.

      Anyone has any idea how I can get more views?


      Cheers
      Desmond

      PS: Article marketing is really boring. It's not so "roller-coaster" like PPC. LOL. :-p
      yes..KEYWORD research!! As well as other factors, but KW research is very important.
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      • Profile picture of the author Desmond Ong
        Originally Posted by GeorgR. View Post

        yes..KEYWORD research!! As well as other factors, but KW research is very important.
        Yeh i've done keyword research and still not much BIG results yet.
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    • Profile picture of the author david carr
      Originally Posted by Desmond Ong View Post

      Thanks guys.

      My biggest concern now is to get my articles rank high on SERP so I can get more views.

      I don't really care about the clicks at the moment because I can easily vomit out some cheeky line to get people to click.

      Anyone has any idea how I can get more views?


      Cheers
      Desmond

      PS: Article marketing is really boring. It's not so "roller-coaster" like PPC. LOL. :-p
      You need to start building links back to your article, make sure your articles are keyword optimized and make sure your anchor text is the same as your keywords and your golden just get out there and build, build, build.

      If you think article marketing is boring then your going to love backlinking lol

      Regards
      Dave
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  • Profile picture of the author johnben1444
    First article marketing requires skills just like PPC except article marketing is free while PPC is paid.

    Second article marketing takes time and effort to see real result but PPC could do the magic within minutes.

    Writ quality article and do it consistently, when writing article it is often advised you put yourself in the position of the reader. Give them what they expect and offer the solution in your resource box.
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  • Profile picture of the author Spiritjoy
    I have made money very very part time in 2009 with article marketing and i think this is the best advice.
    1. You cannot force people to click(there is no formula)
    2. You may not be a good writer..I am not being mean but you may be better at videos..podcast..Social..marketing..etc
    3.Everybody cannot write articles for profit..this is a herd mentality. I have a friend who makes money only from being popular on web 2.0 sites NO ARTICLES

    There are 100,000 new articles a day..every one cannot do articles..One woman in this forum last year made $12,000 from Squidoo in 2 months..others hate squidoo(like me).learn what you are best at!
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  • Profile picture of the author cragar
    Hello,
    Not all of the information you have gotten here is correct. There is only ONE way to get your CTR higher. You have to think like an information seeker and not Like a Marketer. Learn to plan your article for the results that you want. Do you want to be in the MOST VIEWED area on the entry page where you will get more visits? Do you want your articles to have a higher CTR.(Click Thru Rate)?
    You have to understand the strategies to get the results the you want!
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  • Profile picture of the author Desmond Ong
    Thanks for the tips guys.

    It may be because article marketing is really eating up my patience and I'm pretty ADD and OCD. lol.

    Looks like I need to work on my CTR ASAP now.
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    • Profile picture of the author FredJones
      Article marketing is an art - you just can not hope the old day bum marketing to work in the same way today as it did yesterday.

      There are a lot of good WSO on the offer for artice traffic generation, they would help you for sure.
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      $2.95 GoDaddy .com domains today: Click here.
      I am offering a free website - get it now (and they offer you a free domain with this).
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  • Profile picture of the author traceye
    First up if you are serious about article marketing you are going to need a lot more than you already have. Article Marketing can sometimes be a numbers game. I don't have the time to try and get every article I write to the number 1 spot in G, but many of them get there anyway with little promotion from me.

    I would rather spend more time writing more articles. I think the more you write the better you get a feel for what works and what doesn't anyway. It's a skill you develop and get good at over time (my early articles sucked)

    I have got some substantial traffic from EZA, and made some nice profits along the way to.



    Just keep going at it and you'll start to see the benefits soon. True it's not as fast as PPC but it's much longer lasting.

    t
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  • Profile picture of the author Desmond Ong
    Hey Tracey,

    Thanks for the screenshot. Really inspiring.

    Do you mind elaborating a little about "little promotion" that you did?

    I've always been a paid traffic guy so this is really a huge change for me.

    Also, I don't actually write my own articles. I'm a big outsourcing fan and all my articles are actually written by my VAs.
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    • Profile picture of the author Dave Hardin
      Originally Posted by Desmond Ong View Post

      Hey Tracey,

      Thanks for the screenshot. Really inspiring.

      Do you mind elaborating a little about "little promotion" that you did?

      I've always been a paid traffic guy so this is really a huge change for me.

      Also, I don't actually write my own articles. I'm a big outsourcing fan and all my articles are actually written by my VAs.
      When I do a search for your name on EZA I get only three results,
      Jonathan McCaul,
      Antton Straton,
      Kerron Ali,
      all writers who have mentioned you in their articles.

      Maybe your VAs need a little coaching to produce the results you are looking for.
      Here's a section from one of my books. It may help them.

      Article writing -- Anatomy of an Article

      If you are using articles to drive traffic to your web page, or blog, follow this formula to produce the results you are looking for.

      Title:
      • Each First Letter Should Be Capitalized, Not the Entire Word
      • Your title should contain keywords that will allow it to be found by search engines. A good formula is - Keywords, benefits, more keywords. Forget what you learned in English class. A long title is better than a short title.
      • If you are going to use periods, (full stops to those of you who use the Queen's English) as separators, use 3, ... followed by a space.
      • If you are going to use hyphens (--) use 2, -- with a space before and a space after.
      • Words like the, or and, do not have to be capitalized.
      • If you are going to use numbers in your title, use numerals (3 steps to --), not "three steps to"

      Subtitle
      • Your subtitle should contain the same or additional keywords.
      • Each word does not have to be capitalized.
      • The subtitle should be a complete sentence.
      • The subtitle should be descriptive, but short.

      Opening paragraph:
      ยทYour opening paragraph should be a short description of what you are going to be discussing. 100 words is a good length.
      • Your opening paragraph should include keywords. It is very important because it is frequently visible to viewers in search engine results.
      • Your opening paragraph should outline the problem you are going to solve for the readers, or the questions you want your readers to ask themselves.
      • Do not write the entire article in the opening paragraph. It is more of a teaser to get the reader interested.

      Body of the article:
      • If you are writing a "7 ways to..." article, the use of bullet points is a good format. You may prefer to use numbered points. Either format draws the readers' eyes downward into the article.
      • Do not mix the two formats. Use either bullets or numbers. Mixing the two can confuse the reader.
      • Each bullet point should be one or two sentences. 30 to 40 words is a good length for each point. Article readers are information seekers. They are usually in a hurry. Too little information is usually better than too much.

      NOTE:
      If you have 100 words in your opening paragraph and 7 bullet points of 40 words each, your article now contains about 380 words. An ideal article length is 300 to 500 words, so at this point you are almost finished! For example, this article contains 385 words at this point.

      Summation:
      • Your summation should be short. One or two sentences will be enough.
      • Do not end with "The End" or anything like that. You want to draw your reader on down to your resource box.

      Resource box:
      • If you are writing articles to drive people to your web site, this is the most important part of your article. If possible, make it appear to be an extension of the article.
      • Do not make it your bio. Make it a teaser, telling the reader that more information like that which they just read is available at "www.YOURURL.COM"
      • Do not put a period immediately following your URL or it will not work correctly.

      A GOOD TIP: If you use Verdana 10 pt. as your font, a one page article will be approximately 500 words. This article contains 553 words.




      One final thought on article writing:

      Never give your reader all of the information they are looking for. Give them enough to catch their interest and then use your resource box to direct them to your web site where they can get "the rest of the story"!

      Your Resource Box
      As I have said before, the two most important elements of your article are your title and your resource box.
      Your title is what gets the reader to your article. Done correctly it will contain keywords that the search engines will pick up on and an opening statement (visible in search engine results) that will make searchers want to read your article. If they are interested in the content of your article, your resource box tells them where to go next!
      That is the entire purpose of the article - to send your reader where you want them to go!

      If you can master the art of writing great titles and resource boxes - a mediocre article will produce better results for you than a perfect article with a poor title and resource box.

      DO NOT make the resource box "all about you". I don't want to hurt your feelings, but the reader is interested in your content, not in you. Don't talk about yourself.
      DO NOT allow your resource box to be "separate from" your article. When you do that you are telling your reader, "It's over. You can leave now," and that is exactly what they will do!

      You will have done all that work for nothing!

      Here are some tips that will make your resource box very effective:
      • Write your article so that the last sentence of the article can become the first sentence in your resource box. This will keep your reader involved.
      • Give your reader a good reason for wanting to leave the site they are on and go where you want them to go. Remember that they came there for information and may be inclined to read other articles before they leave the article directory. Your "free offer", or promise of "more information", can convince them to follow your link instead of reading another article.
      • Be sure that the link in your resource box is working. Once your article is published, go back to it on the article directory site and click on your own link.
      • If you put a period directly after your link, it will not work. Always leave a space before and after your link if you want it to work.
      Some of this may be a bit simplistic, but the "formula" will get you consistent results on EZA.
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    • Profile picture of the author traceye
      Originally Posted by Desmond Ong View Post

      Hey Tracey,

      Thanks for the screenshot. Really inspiring.

      Do you mind elaborating a little about "little promotion" that you did?

      I've always been a paid traffic guy so this is really a huge change for me.

      Also, I don't actually write my own articles. I'm a big outsourcing fan and all my articles are actually written by my VAs.

      Occassionally I might write a hubpage or send a few bookmarks to an article, but I dont' do this very often. I would much rather spend time promoting my own sites.

      In fact that's what I use article marketing for, boosting my own sites. I use a few other article sites as well than just EZA, although EZA is my favorite.

      To me article marketing is about building up my own sites with traffic and links not about getting the article itself to no.1

      I do write my own articles though. I tried outsourcing once but didn't continue with it as I actually like writing (yeah I know I'm weird like that )

      Anyway you've got some great advice in this thread so I think you'll do great.

      Tracey
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  • Profile picture of the author TheRichJerksNet
    Well my question is why are you dealing with "1" article directory ?? Huge mistake right there only dealing with just 1 as you are leaving money on the table...

    Also this may help you a great deal (as long as you READ the entire thread) ..
    http://www.warriorforum.com/main-int...eza-first.html

    James
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    • Profile picture of the author Desmond Ong
      Originally Posted by TheRichJerksNet View Post

      Well my question is why are you dealing with "1" article directory ?? Huge mistake right there only dealing with just 1 as you are leaving money on the table...

      Also this may help you a great deal (as long as you READ the entire thread) ..
      http://www.warriorforum.com/main-int...eza-first.html

      James
      Hey James, I was just playing around EZA to know the game more.

      I'm a noob when it comes to this traffic generation method because I've always been the paid traffic guy. (I still love to buy traffic though)
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  • Profile picture of the author Andyhenry
    Hey Desmond,

    You've probably realised by now that people do this differently.

    In my experience, it's all about the headline and the niche. I'm assuming that you know your market is large enough to get the numbers you have in mind and it's not just a micro niche you can't expect more from.

    The easiest way to get more views for articles is to get your research right, find what people really want to see and give them it.

    If you just write articles in isolation and then throw them up on EZA you'll be lucky if you hit the right spot.

    Many people think you write your article and THEN think about EZA - I suggest the opposite.

    Andy
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    nothing to see here.

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  • Profile picture of the author onefreekiwinz
    I can show you my exact strategy for achieving over 50% CTR at EzineArticles.

    Everything You Think You Know About Article Marketing is Wrong.

    One of the most common tips you hear about good article marketing is that your article should be at least 500 words. This way you can captivate the reader and build up to make him super eager to click your link once he gets down to your resource box.

    This is so wrong.

    In a sense, the principle is sound. The more content you have your potential customer read, the more he gets a chance to bond with you and trust you more.

    This is very much correct - but the article is NOT THE PLACE TO DO IT.

    Article marketing has ONE goal and one goal only.

    Get the click.

    Period.

    Your efficiency in attaining said goal can be measured by your CTR.

    If it's below 30%, you're doing something wrong.

    Okay - lots of content is good... but not in an article optimized for high CTR.

    Here's the Biggest Secret to Getting a High CTR - ever.
    Really, this is the Holy Grail of CTR... Ready for it?

    Place Your Resource Box Above The Fold.

    Yep, that's it.

    The Goal, as previously stated, is to get the freakin' click. And that's it.

    Thus, you optimize everything you can to make the act of clicking the damn link AS EASY AS POSSIBLE.

    You can start by having it appear above the fold.

    How?

    You make your articles shorter.
    My best performing articles are between 250 and 300 words.

    Don't EVER go over 350 words. Do that and kiss your CTR goodbye.

    Go over 500 word and, unless you have totally freaking butt kicking content, you're probably down to 10% like the rest of the wannabe article marketing losers.
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by onefreekiwinz View Post

      You make your articles shorter.
      My best performing articles are between 250 and 300 words.

      Don't EVER go over 350 words. Do that and kiss your CTR goodbye.

      Go over 500 word and, unless you have totally freaking butt kicking content, you're probably down to 10% like the rest of the wannabe article marketing losers.
      Now there goes something that I totally disagree with ... Submit 250 words to my directory see don't it get removed. That is not an article that is some bull crap that some wannabe marketer spouted off in his ebook that was over-priced.

      Quality content matters and posting a small blog post as an article is not article marketing...

      James
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      • Profile picture of the author Allen Graves
        Originally Posted by TheRichJerksNet View Post

        Now there goes something that I totally disagree with ... Submit 250 words to my directory see don't it get removed. That is not an article that is some bull crap that some wannabe marketer spouted off in his ebook that was over-priced.

        Quality content matters and posting a small blog post as an article is not article marketing...

        James
        For what its worth - I agree with James here.

        Article directories are not link farms anymore - they are information farms. They want quality information that will get a visitor to (not only click on your links, but) come back to their directory time and time again.

        Someone earlier mentioned that the ONLY goal of article marketing is to get the click. I feel sorry for this person and anyone else who believes this. They are probably not going to make it in the long run.

        Those who have been article marketing for several years successfully all have one thing in common. They have not been blinded my greed - they actually understand the true meaning of article marketing and they have followed closely and conformed with the ever changing trends in the article marketing world.

        I could go on forever, LOL. But I'll shut up now.

        Allen
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        Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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        • Profile picture of the author onefreekiwinz
          Just goes to show with all the different views
          on article marketing with in this forum, that
          the best way for you to see what works for
          you is do split testing.

          Write an article with 250 - 300 words.

          Then write an article with 400+.

          End of the day it's what works best for you.
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      • Profile picture of the author tdpubs
        Same here. My directory and other now accept a minimum of 400 words. If you cannot spare that amount of space to help your reader with a problem you are simply selling not teaching.

        You should also place your dominant keyword in an anchor link in your first sentence of the resource box. This will help your article in backlink relevance to the search engines.
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    • Profile picture of the author Alexa Smith
      Banned
      [DELETED]
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      • Profile picture of the author TheRichJerksNet
        I agree, that is some of the worst advice I have seen ... I wish people would stop posting junk garbage that they read in some ebook or learned from some wannabe guru...

        End users crave information and as such the article directories and search engines want to supply that informative content for those end users. If you are not providing quality and informative content that does not sound like a sales pitch then you have no idea what true article marketing is...

        James

        Originally Posted by Alexa Smith View Post

        This is SUCH bad advice, on so many levels and for so many reasons, including all the reasons touched on in this thread, among others.

        Not only is "getting the click" not at the top of my list of goals, but I'm not even sure it's on my list at all - not consciously, anyway. The primary purpose of writing articles is to make sales, not to get traffic. 5 clicks from buyers are worth more than 50 clicks from browsers.

        My main two goals in writing articles are (i) to qualify the buyer and (ii) to ensure that republication of the article in front of targeted audiences is as widespread as possible. I'm making far more sales now that all my CTR's are well below 30% than I ever did when they were over 40%, back when I was naive enough to imagine that "getting the click" was in itself any kind of "goal".
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  • Profile picture of the author GeorgR.
    OFW, i might agree there.

    I read and heard recently that you need 450ish words now on EZA otherwise your article will never get to the "most viewed" section.

    You can also easily check whatever keyword and and what article comes up high in google...and then simply see how many words those articles have.
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  • Profile picture of the author jasondinner
    Then after you do all the above stuff people are recommending, take a portion of
    your profits and dump it back into PPC to get more traffic NOW.

    Don't put all your eggs in one basket.

    Don't completely cut off PPC to do article marketing and vice versa.

    Do BOTH.

    Also, take those articles and re-purpose them into powerpoint videos
    and submit them to video sharing sites like YouTube.

    Then take the audio from the Powerpoint video and submit them to
    podcast directories.

    Then arrange your articles into short reports and distribute them accordingly as well.

    In other words, make the most of the content you create.

    - Jason
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    • Profile picture of the author Desmond Ong
      Originally Posted by jasondinner View Post


      Don't put all your eggs in one basket.
      Thanks Jason, you always provide us with awesome advice.

      That's the reason why I'm trying article marketing. I'm doing okay in PPC and SEO at the moment and I'm just using article marketing as another channel of my traffic because I, myself believe content is king. (I know, I know lots of arguments about this)

      Can't believe article marketing is actually harder than PPC for me! LOL
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  • Profile picture of the author TylerF
    The most important part of article marketing is your resources box. Have you been testing out with different call to actions?

    Testing that will yield different conversion rates.

    One other thing that most people don't do in article marketing is write content that makes people want more. You've got to give 80% of the gold, and make them click on the link in your resources box to get the 20% left.
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  • Profile picture of the author TylerF
    The most important asset in articles is the resources box.
    Test different call-to-actions and you may get higher CTR.

    One more thing most people don't do is this: give content that makes them want more. What I mean is that you should give 80% of the gold in your articles and leave out 20%, in which they would have to click on the link of your resources box to get it.
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  • Profile picture of the author CanEh!
    Just make sure that you give the searchers what they are looking for and make them wanting more.

    Don't give up just keep plugging.

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  • Profile picture of the author Zeus66
    You make your articles shorter.
    My best performing articles are between 250 and 300 words.

    Don't EVER go over 350 words. Do that and kiss your CTR goodbye.
    You can also kiss any chance of getting into the EZA Most Viewed or Most Published sections at the bottom of every article in that category. Articles have to be at least 400 now to get into those sections. I pick up maybe another 400-1000 views per article if I can get them into those sections for a month or so. Depends entirely on the category.

    What also determines CTR to a large extent, regardless of how short your article is, how well it's written, and all the other things some of you seem to think we have direct control over, is something we have no control over. That is, some topics simply have readers that click links more than others. In fact, this can vary a whole lot. And you have no control over it.

    You want the easiest way to improve CTR (at least at EZA)? Test a bunch of different categories, find the ones that produce higher CTR, and submit to them consistently. That's if you don't want to mess with changing how you write, or you like writing silly little 250 word nonsense articles, and all the rest that you do have control over.

    John
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  • Profile picture of the author MarkAse
    For me, article marketing isn't incredibly effective at driving traffic-yes I know many reasons for this, could be my niche, or simply my writing style or even topics I am choosing.

    I do know that my article marketing does help my Backlinks significantly so it is well worth the 40 minutes a day that it takes me to write 2 articles and submit to 5 directories.
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  • Profile picture of the author Jason Zalesky
    The key to article marketing is all with your keyword selection. EZA is powerful if you choose to use the right keywords and then with great content. Your articles will never see more than maybe a 100 hits if your just writing to write and not doing proper research on keyword competition etc.

    Back when I was doing article marketing I was working one keyword with several articles in EZA. So I would target the keyword in the title of the article then I would then again use it a couple of times in the article itself. Another thing you should be doing is take your keyword and enter it into the Google keyword tool and find all the related keywords that go with it and use them as well. This will make your article more SEO friendly and will bring in more long tail traffic.

    The other thing that people are doing to have huge traffic is that they are building links to their articles. EZA will rank fairly easy for keywords with low competition so you will just need to have a few targeted anchor links to them to get them ranking number one in google.

    Article marketing is very effective when done right.

    My 2 cents,
    Jason Z
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  • Profile picture of the author KristiDaniels
    I'm not sure why you would think that would be a good strategy. Is that commonly taught here? If so, that's horrible advice.

    Your strategy is all focused on EzineArticles.com which was created by IMers for IMers. It has high traffic levels, and even enjoys higher search engine rankings than it deserves, but it's primary traffic is from you... IMers, not prospects.

    Think about where your prospects hang out. What magazines do they read. What newsletters do they subscribe to? What web-sites do they visit?

    That is where you submit your articles.

    Most of the best places to submit articles won't accept duplicate material. They want original pieces by you.

    The very best publishers for article submission don't even want original material. They want your bio and proposal. They will give you the specs for what to write.

    Article marketing is great for driving prospects to your web-site if done properly. I received over 5,000 visitors from a single article submitted to a single publisher once. They were primed and ready to subscribe to the paid investment newsletter I was publishing and over 800 did subscribe at $300/year.

    That was almost a quarter of a million dollars for a single article.

    You can bet that I didn't submit that article to EzineArticles.com though!
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    • Profile picture of the author Hasan Barbary
      Originally Posted by KristiDaniels View Post

      I'm not sure why you would think that would be a good strategy. Is that commonly taught here? If so, that's horrible advice.

      Your strategy is all focused on EzineArticles.com which was created by IMers for IMers. It has high traffic levels, and even enjoys higher search engine rankings than it deserves, but it's primary traffic is from you... IMers, not prospects.

      Think about where your prospects hang out. What magazines do they read. What newsletters do they subscribe to? What web-sites do they visit?

      That is where you submit your articles.

      Most of the best places to submit articles won't accept duplicate material. They want original pieces by you.

      The very best publishers for article submission don't even want original material. They want your bio and proposal. They will give you the specs for what to write.

      Article marketing is great for driving prospects to your web-site if done properly. I received over 5,000 visitors from a single article submitted to a single publisher once. They were primed and ready to subscribe to the paid investment newsletter I was publishing and over 800 did subscribe at $300/year.

      That was almost a quarter of a million dollars for a single article.

      You can bet that I didn't submit that article to EzineArticles.com though!
      This is a VERY important point ~ EZA is not the only game is town. In fact, it might not even be the right "town"! It's completely over saturated with the usual suspect Clickbank products. There are lots of other markets.

      Also, regarding the whole "short vs long", "traffic vs sales" debate, if your money site is CPA or PPV, then the Click-Thru-Rate IS the most important factor. There's no need to bash someone who has found something that works for them. Putting a Call To Action above the fold is Copywriting 101.

      The real problem with EZA in particular, is that you're a slave to the Resource Box. When you're Article Marketing on your own domains ~ not necessarily your money site but "feeder" sites, blogs, etc that you control ~ then there's no problem with presenting your 500~1,000 word masterpiece in all its glory, with multiple opportunities to convert.

      EZA is the first place many think about getting into Article Marketing. There are at least five other distribution channels I would work first.

      Finally, to the OP ~ look to your outsourcers. It's sounds like they may be the weak link.
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  • Profile picture of the author Chelsea
    Aww man, the sad thing is you ARE doing everything right, from what I can see anyways..hmm..

    You know I just read another articel that says "bum marketing is dead" - i wonder if theres truth to this. Maybe I will start a thread on this, since I was just about to launch an article marketing campaign.....BUT if it *IS* dead, well to heck with it!
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  • Profile picture of the author rajput441
    To be honest with you 8% as a click rate is very low for 26 live articles. I was just testing a new niche a few days ago so I submitted 26 articles to EZA too and I got 30% as a click rate in just a few days. However, you should know that the click rate can go up and down.
    My advice to you is work harder on your articles, they don't have to be long, a 250 word article will do the job as long as you use attractive titles, good format, and provide good info. And also try to use your keywords in the article title, it will help too.
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  • Originally Posted by Desmond Ong View Post

    I decided to use article marketing to drive traffic to my niche businesses after partly sick of dealing with AdWords and to diversify my traffic.

    And I thought it's going to be easier than PPC (at least for me)...and I was dead wrong...

    Here's what have been happening:



    I've been testing article marketing for a week and I basically drive traffic to my squeeze pages. (I'm not an affiliate marketer though...I'm a product owner)

    Here's what I've been doing to the articles:

    1. submit to EZA
    2. ping
    3. social bookmark (some social bookmarking sites don't accept ezine articles links...damn)
    4. submit articles to other smaller article directories linking back to the EZA articles.

    The result isn't satisfactory for me and i have 26 articles live now at the moment. Can anyone points out what I've been doing wrong? :confused:

    Had to ask this first because some people are confusing online article marketing from offline article marketing bundled with a touch of online publication (since offline publishers also have online presence):

    ---> are you referring to online article marketing (which I assume you most likely are); or

    ---> offline article marketing with a touch of online publication?

    Now, let's go with my assumption (you're talking about online article marketing).

    1) Determine if you're doing keyword research properly. There are tools to do this, but there are also manual methods, one of which's described below.

    Open a blank spreadsheet using MS Excel. Next, use the Google Keyword Tool to get a list of main keywords relevant to your niche/subniche along with global and local monthly search volume and PPC details. Then, use each of those main keywords on WordTracker to get related longtail keywords (under each main keyword). Paste all details on the blank XLS document (organize it in a way which will help you code equations for each relevant detail following your proprietary weight/percentage system). At this point, conduct keyword competition analysis as well as Google those main keywords then determine the PR and Alexa rank of the pages on the 1st-10th results. Paste these values for each keyword and related longtail keywords on appropriate cells of the spreadsheet. Then, code equations under certain cells which can program the spreadsheet to automatically assign a 1-10 "effectiveness" value (up to you - 1 = most effective or 10 = most effective) for each main keyword and its set of related longtail keywords following your proprietary weight/percentage system for each of those details (global monthly search volume, local monthly search volume, PPC details, PR and Alexa rank). Finally, arrange the main keywords with its corresponding 1-10 "effectiveness" values from most effective to least effective.


    2) Validate if you're placing your target keywords in the right places on your article, also considering the right keyword density.

    3) Use the 1st main keyword with its related longtail keywords to freshly write a unique article following this format: title = attention, description = interest, 2/3 body = usefulness/helpfulness/relevance for target readers, last 1/3 body = curiosity for more or new useful/helpful/relevant info/advice, bio = call to action.

    4) Manually spin the article properly (don't just use a thesaurus for synonyms --- instead: use this spinning syntax format: 2 variants of each of 2 phrases per sentence, 2 sentence variants with 2 phrase variants each per sentence, 2 paragraph variants with 2 prhase variants per phrase and 2 sentence variants per each sentence per paragraph).

    5) Use an effective article spinning tool which can produce 100+++ unique versions and can filter at least 50 versions which are each 70%-above unique.

    6) Get a list of the top 50 "most effective" article directories. Details of article directories that count include PR, Alexa, total number of outbound links in published article page, total number of inbound links in published article page, total number of outbound links in published article body, total number of inbound links in published article body, total number of outbound links in published article bio, and total number of inbound links in published article bio. You cna assign your proprietary weight/percentage system for each of these details so you can get a 1-10 "effective" grading chart (you can use manual methods similar to the one above).

    7) Submit each of those 70% unique versions to each of those top 50 article directories following this method: version 1 to directory 1, version 2 to directory 2, version 3 to directory 3 and so on until you submit version 50 to directory 50. You can do the submission process across a period of say 3-7 weeks.

    8) Ping and social bookmark each submission.

    9) Move on to 2nd main keyword with its own related longtail keywords and do steps 3-9. You can link your new batch of articles to your 1st batch of articles, particularly the already published ones.

    10) Move down your list of main keywords with corresponding longtails then do steps 3-10.

    11) While doing this: track and monitor the overall performance of your online article marketing campaign.

    Once you get the "success" rates you're looking for, consider expanding to offline article marketing with a touch of online publication. Then, track and monitor overall performance of both campaigns so you can efficiently compare results to come up with a combination percentage of your own for each article marketing campaign type, something which works for you.

    Hope this helps.
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    • Profile picture of the author tdpubs
      Originally Posted by Marx Vergel Melencio View Post

      Had to ask this first because some people are confusing online article marketing from offline article marketing bundled with a touch of online publication (since offline publishers also have online presence):

      ---> are you referring to online article marketing (which I assume you most likely are); or

      ---> offline article marketing with a touch of online publication?

      Now, let's go with my assumption (you're talking about online article marketing).

      1) Determine if you're doing keyword research properly. There are tools to do this, but there are also manual methods, one of which's described below.

      Open a blank spreadsheet using MS Excel. Next, use the Google Keyword Tool to get a list of main keywords relevant to your niche/subniche along with global and local monthly search volume and PPC details. Then, use each of those main keywords on WordTracker to get related longtail keywords (under each main keyword). Paste all details on the blank XLS document (organize it in a way which will help you code equations for each relevant detail following your proprietary weight/percentage system). At this point, conduct keyword competition analysis as well as Google those main keywords then determine the PR and Alexa rank of the pages on the 1st-10th results. Paste these values for each keyword and related longtail keywords on appropriate cells of the spreadsheet. Then, code equations under certain cells which can program the spreadsheet to automatically assign a 1-10 "effectiveness" value (up to you - 1 = most effective or 10 = most effective) for each main keyword and its set of related longtail keywords following your proprietary weight/percentage system for each of those details (global monthly search volume, local monthly search volume, PPC details, PR and Alexa rank). Finally, arrange the main keywords with its corresponding 1-10 "effectiveness" values from most effective to least effective.


      2) Validate if you're placing your target keywords in the right places on your article, also considering the right keyword density.

      3) Use the 1st main keyword with its related longtail keywords to freshly write a unique article following this format: title = attention, description = interest, 2/3 body = usefulness/helpfulness/relevance for target readers, last 1/3 body = curiosity for more or new useful/helpful/relevant info/advice, bio = call to action.

      4) Manually spin the article properly (don't just use a thesaurus for synonyms --- instead: use this spinning syntax format: 2 variants of each of 2 phrases per sentence, 2 sentence variants with 2 phrase variants each per sentence, 2 paragraph variants with 2 prhase variants per phrase and 2 sentence variants per each sentence per paragraph).

      5) Use an effective article spinning tool which can produce 100+++ unique versions and can filter at least 50 versions which are each 70%-above unique.

      6) Get a list of the top 50 "most effective" article directories. Details of article directories that count include PR, Alexa, total number of outbound links in published article page, total number of inbound links in published article page, total number of outbound links in published article body, total number of inbound links in published article body, total number of outbound links in published article bio, and total number of inbound links in published article bio. You cna assign your proprietary weight/percentage system for each of these details so you can get a 1-10 "effective" grading chart (you can use manual methods similar to the one above).

      7) Submit each of those 70% unique versions to each of those top 50 article directories following this method: version 1 to directory 1, version 2 to directory 2, version 3 to directory 3 and so on until you submit version 50 to directory 50. You can do the submission process across a period of say 3-7 weeks.

      8) Ping and social bookmark each submission.

      9) Move on to 2nd main keyword with its own related longtail keywords and do steps 3-9. You can link your new batch of articles to your 1st batch of articles, particularly the already published ones.

      10) Move down your list of main keywords with corresponding longtails then do steps 3-10.

      11) While doing this: track and monitor the overall performance of your online article marketing campaign.

      Once you get the "success" rates you're looking for, consider expanding to offline article marketing with a touch of online publication. Then, track and monitor overall performance of both campaigns so you can efficiently compare results to come up with a combination percentage of your own for each article marketing campaign type, something which works for you.

      Hope this helps.
      If you are going to do that much work, try the top 10 article directories with High PR and do-follow links. Many of the top directories have no-follow links which negates your back-link value. Test 10 unique articles spun 10 times each. Make sure that the titles are as unique as possible. Run them through Google with quotes before submission to test for uniqueness.

      It seems like a lot of work but article marketing can be a great way to test a niche for no money out of pocket. One more thing, promote your articles on Craigslist with an anchor link to your main keyword once they appear in a directory. I also spin a version for Squidoo and Hubpages.

      You can end up with amazing backlinks doing this method. I've tried spinning hundreds of articles and distributing to many directories but found that they take forever to show up in my links and the number of respondents pales in comparison to the top 10 no-follow article directories.
      Hope that helps.
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      • Originally Posted by tdpubs View Post

        If you are going to do that much work, try the top 10 article directories with High PR and do-follow links. Many of the top directories have no-follow links which negates your back-link value. Test 10 unique articles spun 10 times each. Make sure that the titles are as unique as possible. Run them through Google with quotes before submission to test for uniqueness.

        It seems like a lot of work but article marketing can be a great way to test a niche for no money out of pocket. One more thing, promote your articles on Craigslist with an anchor link to your main keyword once they appear in a directory. I also spin a version for Squidoo and Hubpages.

        You can end up with amazing backlinks doing this method. I've tried spinning hundreds of articles and distributing to many directories but found that they take forever to show up in my links and the number of respondents pales in comparison to the top 10 no-follow article directories.
        Hope that helps.
        Ahh, yes = thanks for pointing out a detail I missed (either subconsciously on purpose -- because I just mentioned all details to be factored into a proprietary weight/percentage system, but nevermind since it's a proprietary weight/percentage system anyway - or otherwise) = include DF/NF in the details you gather about each article directory in your list and also include it in your proprietary weight/percentage system to come up with a 1-10 "effectiveness" charting system.

        Also, don't forget to separate "non-automatic submission" article directories from "automatic submission" article directories like ContentCrooner, UAW, AMA, etc. when creating lists of article directories ranked in terms of overall effectiveness for article marketing campaigns. You could have a list of the top 50 or 100 or 500 "non-automatic submission" article directories and the top 10 or 25 or 50 "automatic submission" article directories.

        We developed an inhouse tool which can produce 100+++ unique versions and filter out at least 50 versions which are each 70% unique.

        We also developed a proprietary system for manual submissions of internal projects and an automated system which updates details of "non-automatic submissions" and "automatic submissions" article directories included in our lists in our database. The automated system also ranks each article directory on those lists automatically, following our proprietary weight/percentage charting system.

        So, our systems can handle large volumes of internal manual spinning, software processing of spun articles and manual submission projects.

        What we can write, manually spin, inhouse software-process (for production of unique versions from spun article) and manually submit for our internal projects is limited to the number of inhouse personnel working with me at my company.

        I also make it a point for each internal project to follow proprietary randomized submission frequencies (for each version submitted to each article directory). Yes, SE slaps/penalties for building thousands upon thousands of backlinks in a short time frame is a myth, but we also regularly track/monitor keyword search frequencies and PR as well as Alexa changes of the article directories in our lists.

        I also don't disregard NF article directories, especially since our weight/percentage system gives I believe appropriate weight for this factor, considering other factors include PR, Alexa (traffic), total number of inbound and outbound links in published article pages, article body and bio.

        I believe NF backlink building also has its advantages in terms of target traffic generation, particularly if those NF article directories have high PR, Alexa rank and minimal outbound/inbound links (a lot of links = a lot of distractions which could most likely translate to CTR reduction).

        Why?

        We focus on: (1) getting the attention of target readers (title); (2) enticing them to read the article (description); (3) providing them with real value which can solve their problems, end their pain and suffering, destroy their enemies, ease their burden, improve their lives, etc. (2/3 of the article body; (4) making them curious enough to think they'll get more or new useful/helpful relevant info/advice from the author (last 1/3 of article body --- and we ensure they actually do when they get to read the linked pages); and (5) improving the effectiveness of the call to action section (bio) in making them do what they believe can help them more.

        Yes, NF backlinks can't improve a linked page's PR directly, but:

        ---> it can provide wider exposure to the target market for the author and thereby for the pages linked from those articles.

        Why?

        PR of these NF article directories (at least those included in accurate lists of top NF article directories) give them SE rank power, which translates to SE target search traffic generation for authors of those articles and their linked pages.

        Plus, Alexa rank of such NF article directories = target traffic generation for article authors and linked pages.

        More traffic = content syndication membership volume of these NF article directories. Some substantial percentage of DF backlink building can happen when their members syndicate article content and publish it on their DF sites.

        Anyway, offline article marketing with a touch of online exposure and pure online article marketing can work effectively for your bottomline = brand exposure, brand rep building and sales margin improvement, especially if done in the right combination which works for you, so don't forget to track down results you get from your offline and online article marketing campaigns then formulate and implement innovative methods that can help you improve and maximize the results you get from your ventures.
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  • Profile picture of the author mktgpro21202
    Originally Posted by Desmond Ong View Post

    I decided to use article marketing to drive traffic to my niche businesses after partly sick of dealing with AdWords and to diversify my traffic.

    And I thought it's going to be easier than PPC (at least for me)...and I was dead wrong...

    Here's what have been happening:



    I've been testing article marketing for a week and I basically drive traffic to my squeeze pages. (I'm not an affiliate marketer though...I'm a product owner)

    Here's what I've been doing to the articles:

    1. submit to EZA
    2. ping
    3. social bookmark (some social bookmarking sites don't accept ezine articles links...damn)
    4. submit articles to other smaller article directories linking back to the EZA articles.

    The result isn't satisfactory for me and i have 26 articles live now at the moment. Can anyone points out what I've been doing wrong? :confused:
    Search out a person by the name of Sean Mize and get on his list. He coached me in Article Marketing and the guys unbelievable. He gives away tons of free stuff through his list too.

    I'd say that more information is needed to diagnose your problem. You are certainly having a problem though because I see about a 30% click through rate.

    Most likely it's the content in your articles so maybe try and work on that and see if you can pull more clicks.
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  • Profile picture of the author carlo_sim
    I believe that you need to test, test and test. Test your resource box and see if you are not getting enough clickthroughs then if it doesn't work maybe you might want to change it. I also believe that you only need to submit you articles to the top 10 directories since they are the ones that give much weight in terms of backlinks. Hope this helps.
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  • Profile picture of the author John Romaine
    Originally Posted by Desmond Ong View Post

    I've been testing article marketing for a week
    A week? Dude, chillax.

    Build your sites, put the content on there. If its great content natural backlinks, views and traffic will follow.

    Just my $0.02
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  • Profile picture of the author DanielCW
    Article marketing CAN be an incredibly powerful tool to generate traffic and backlinks. However I find it time consuming and I need to be in the mood to write. I have a CTR ( Click Thru Ratio ) of about 45% across the board on average.

    How do you achieve this.

    1. Your niche research has to be spot on. People in your niche must be hungry and must want a solution to something

    2. When you write an article. Tease the reader. Give them enough to generate an interest and then leave them hanging... That is how you get a click.

    3. Construct your article carefully. Your intro highlights their problem. You then explain there is a solution. Then you tell them how that solution can change everything for them. Then you will explain exactly how they can use this.....Click

    That's the general idea
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  • Profile picture of the author Nathan Denton
    Great tips in this post so far guys. We have quite a few 'expert article marketers' in here! Appreciate the screenshots too, thanks for sharing.

    I suppose my advise would be that article marketing should be seen as part of an overall marketing strategy which when combined with other techniques (free or paid) will gradually lead to more traffic and sales on your sites.

    Give it a month Desmond and then see what the results look like. Im willing to bet you will see an improvement compared to your first week.

    Nathan
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  • Profile picture of the author johnantony441
    Banned
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by johnantony441 View Post

      I am newbie in the internet marketing and have submitted five articles in EZA, waiting for approval, let's see what would be the result.
      I hope you are not just waiting and not submitting your articles to other places... Especially on your own blog ..

      James
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