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Offliners - How Do You Contact Potential Clients?

by MIB Mastermind
14 replies
Hey Folks

I am trying to get into the offline niche and help some local businesses advertise on the search engines, the services I would initialy offer would be PPC/SEO as those are what I am best at.

Any way what I would like to no is how do you guys, who are already successful at this contacts prospects?

do you phone them up to arrange a meeting?

Or do you do it all over the phone?

Do you send a letter to local businesses in the hope they will contact you/ Or do you state in the letter that you will follow up with them in a day or to?

Any help would be appreciated, and if you wouldn't mind sharing what is working for you guys that would be great to.

Thanks

Bryan
#clients #contact #offliners #potential
  • Profile picture of the author Fernando Veloso
    Hey Bryan,

    Maybe you can check this thread here http://www.warriorforum.com/main-int...thly-fees.html

    Cold calling is too difficult to grab customers
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author Bingtran
    Email marketing is good choice. Build up a prospect list and send them email to introduce what value you can add to their business. Tell them successful stories about your work and techniques you use. Good luck
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    • Profile picture of the author MIB Mastermind
      Originally Posted by Bingtran View Post

      Email marketing is good choice. Build up a prospect list and send them email to introduce what value you can add to their business. Tell them successful stories about your work and techniques you use. Good luck
      Hey bingtran, email marketing would be a good way but I am looking for a way to get started asap.
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  • Profile picture of the author kellysharali
    Email marketing is definitely a good way and cold calling still works! Get into a habit of calling 10-15 businesses everyday and within a week or two, you will learn a lot and be better for it.
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    • Profile picture of the author MIB Mastermind
      Originally Posted by kellysharali View Post

      Email marketing is definitely a good way and cold calling still works! Get into a habit of calling 10-15 businesses everyday and within a week or two, you will learn a lot and be better for it.
      Thank for the input kelly, has anyone had success with mailing clients?
      I had a letter written that I sent out to businesses for somthing similar that was very effective, this letter could be adapted easily, I was just wondering if this is an effective way of gaining clients in this niche?
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  • Profile picture of the author TylerF
    Here's a strategy you can use:
    1. Browse through the local yellow pages
    2. Target the ones that have full page ads, or anything that is of higher budget first
    3. Contact them and ask them if they want more business. Who's gonna say no to that?
    4. Then introduce to them what you do. Make them a great offer they can't refuse like "guaranteed results or I'll pay for all the ad costs" (crazy I know. LOL)
    5. They would probably want to meet you in person and discuss about details.
    6. Get out of their office with a cheque in hand!
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  • Profile picture of the author kellysharali
    If you are willing to spend a little money, definitely go with mailing letters. Not just plain white envelopes but something that catches their eye (lumpy mail will give you some ideas). Follow up with a phone call and your success rate will increase.
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  • Profile picture of the author greff
    Try Postcard Marketing.

    Search that term for lots of ideas.
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    • Profile picture of the author Magoo4242
      I have a great 4-line letter that I send out. It pretty much leaves them wanting to know more and I get about a 20% or more call rate from it.

      It has really worked wonders and helped me drum up business when I am slow.

      Always ask your current customers for referrals and keep doing good work and you should not have too many slow times.

      Matt
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  • Profile picture of the author kellysharali
    Would you mind sharing this 4-line letter! If it works for you, it might work for us too. Would definitely appreciate the kind gesture.
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  • Profile picture of the author MIB Mastermind
    Guys thanks for all the feedback there is some good pointers in there that I will be sure to follow. Also another thing I was worried about was when I happen to get an appointment to give a presentation, how do you guys go about this, do you give a power point presentation on your laptop through open office etc, any feedback would be good.
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  • Profile picture of the author Fernando Veloso
    Hey Bryan

    I use appointments to get all the info I can from customer and see where he has major flaws I can correct, the kind of issues he does not see cause he's too much inside of his company.

    Even small stuff, like no opt-in to keep people in sales funnel.

    No point showing a presentation if you haven't a solid hook to grab him
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author duncanb
    Try and get your foot in the door, by using the existing contacts you have in business. From there you business will then build from word of mouth. - provided you offer a professional service.
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