What Can a Rapper Teach You about Marketing?

by Shannon Herod 31 replies
Rap and hip-hop are two of my favorite music choices. Recently, I've learned a great marketing concept from a rapper.

His name is Lil' Wayne. When Lil' Wayne first hit the market I hated the way he rapped, but lately it seems I like him more and more.

So, I decided to take a look at what is making me like this guy when I previously disliked his style. Well, what I found was pretty interesting.

It is hard to turn on a rap/hip-hop station and not hear a Lil' Wayne on a song. It seems this guy has collaborated with every single great rapper out there right now.

Every song that comes on the radio, it seems like he is rapping in a verse or two.

I think the reason I am now liking his style is I am correlating it with other rappers that I do like. So, he is guilty by association.

I like the rappers he is rapping with, so I started to like him.

There are many marketers out there that are doing just that. They're making themselves guilty by association. You see them with other people and you start to naturally like them.

I think a great example of this would probably be Jason Moffatt. He came onto the scene aligning himself with Ed Dale and Frank Kern. Two of the most influential marketers online today.

This is an actual great strategy. when I use the example of Jason Moffatt, I am not trying to downplay or discredit anything he has done. He's a great marketer and deserves the recognition he gets. But, I do think he did a great job in aligning himself with two great marketers to help catapult his career to where it is today.

Anyway, my point is I never looked at aligning myself this way until I started liking a rapper that I previously did not like.

What do you think?
#main internet marketing discussion forum #guilty by association #joint venture #marketing #partners #rapper #teach
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  • Profile picture of the author Mac Wheeler
    What can a rapper teach me about marketing?

    To shoot people that piss me off too much.
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    • Profile picture of the author Shannon Herod
      Originally Posted by DecurroLtd View Post

      What can a rapper teach me about marketing?

      To shoot people that piss me off too much.

      That is a horrible stereotype, and not that funny.
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    • Profile picture of the author marcanthony
      Originally Posted by DecurroLtd View Post

      What can a rapper teach me about marketing?

      To shoot people that piss me off too much.
      Isn't that what George Bush has are troops doing for him?
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      • Profile picture of the author Mac Wheeler
        Originally Posted by marcanthony View Post

        Isn't that what George Bush has are troops doing for him?
        No, he's doing it on behalf of the voting public, murder by proxy and all that.
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        • Profile picture of the author marcanthony
          Originally Posted by DecurroLtd View Post

          No, he's doing it on behalf of the voting public, murder by proxy and all that.

          Yeah... another proxy war thing-a-ma-jiggy...

          No guilt...
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        • Profile picture of the author jestershaw
          I am tired of Threads being torn apart by ignorant people. Please keep on subject. This is an Internet Marketing forum not a place to voice your opinion on politics.

          Just my two cents...

          Originally Posted by DecurroLtd View Post

          No, he's doing it on behalf of the voting public, murder by proxy and all that.
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          • Profile picture of the author Shannon Herod
            It's like in IM - Ewen Chia is known as the #1 super affiliate. I've never bought one of his products, but I recognize that title for him. How did he get that status? My guess is he claimed to be a top affiliate marketer and his peers made that title stick. Now he can make sales just off of his status alone.

            Social proof is very powerful. If 20 respected Warriors on this forum began calling me "The King of Niche Marketing," or something crazy like that - that's what I'd be by this time next month. Sounds good, but I think I'll stay an underground rapper, err marketer for now. LOL
            That is a great point and very true.





            I am tired of Threads being torn apart by ignorant people. Please keep on subject. This is an Internet Marketing forum not a place to voice your opinion on politics.

            Just my two cents...

            My thought exactly!


            Shannon
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  • Profile picture of the author Ron Douglas
    Originally Posted by Shannon Herod View Post

    Rap and hip-hop are two of my favorite music choices. Recently, I've learned a great marketing concept from a rapper.

    His name is Lil' Wayne. When Lil' Wayne first hit the market I hated the way he rapped, but lately it seems I like him more and more.

    So, I decided to take a look at what is making me like this guy when I previously disliked his style. Well, what I found was pretty interesting.

    It is hard to turn on a rap/hip-hop station and not hear a Lil' Wayne on a song. It seems this guy has collaborated with every single great rapper out there right now.

    Every song that comes on the radio, it seems like he is rapping in a verse or two.

    I think the reason I am now liking his style is I am correlating it with other rappers that I do like. So, he is guilty by association.

    I like the rappers he is rapping with, so I started to like him.

    There are many marketers out there that are doing just that. They're making themselves guilty by association. You see them with other people and you start to naturally like them.

    I think a great example of this would probably be Jason Moffatt. He came onto the scene aligning himself with Ed Dale and Frank Kern. Two of the most influential marketers online today.

    This is an actual great strategy. when I use the example of Jason Moffatt, I am not trying to downplay or discredit anything he has done. He's a great marketer and deserves the recognition he gets. But, I do think he did a great job in aligning himself with two great marketers to help catapult his career to where it is today.

    Anyway, my point is I never looked at aligning myself this way until I started liking a rapper that I previously did not like.

    What do you think?
    I think that this is a good post and you can learn a lot from the way rap records and artists are promoted.

    I'm not a big Wayne fan but you can't ignore him selling a million records in the first week.

    His collaboration on every song to stay relavant and get exposure is brilliant. It's similar to how you see certain marketers every salespage giving testimonials. Or how certain Warriors post in every darn thread. The more exposure you have the better for sales.

    I also noticed that he became the self-proclaimed best rapper. Him and his promoters said it so many times that people began to believe it. It made people curious and ask the question "is this guy really the best rapper" and "what makes him the best rapper?"

    All of a sudden that title stuck and now he is regarded as one of the best, if not the best.

    It's like in IM - Ewen Chia is known as the #1 super affiliate. I've never bought one of his products, but I recognize that title for him. How did he get that status? My guess is he claimed to be a top affiliate marketer and his peers made that title stick. Now he can make sales just off of his status alone.

    Social proof is very powerful. If 20 respected Warriors on this forum began calling me "The King of Niche Marketing," or something crazy like that - that's what I'd be by this time next month. Sounds good, but I think I'll stay an underground rapper, err marketer for now. LOL

    BTW, Jay Z is still the best rapper for my money. Notorious BIG would have been if he were still around.
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    • Profile picture of the author MaskedMarketer
      Yeah, lil waynes marketing is good, but his product is trash. Just like many sales letters selling crappy products, they can still make money although they suck

      They collaborate with other artists just the way we JV. They also have a catchy theme to a song to make it memorable and they also have a name for branding purposes.


      Originally Posted by Ron Douglas View Post

      BTW, Jay Z is still the best rapper for my money. Notorious BIG would have been if he were still around.
      I'd have to disagree with the BIG comment (he is great though).

      Tupac definetly was more real, more truth in his music. And if you know anything at all about the murder of BIG and Tupac, you would know BIG was killed to only make the situation look like Tupac and BIG had beef, when in reality BIG was just an innocent by standard. Its pretty sad actually. Both were good.
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  • Profile picture of the author IRON_STRONG
    tupac was a model.
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    • Profile picture of the author MaskedMarketer
      Originally Posted by IRON_STRONG View Post

      tupac was a model.
      I agree he was a great role model
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  • Profile picture of the author IRON_STRONG
    how gansta is that?
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  • Profile picture of the author Kurt
    Originally Posted by Shannon Herod View Post

    Rap and hip-hop are two of my favorite music choices.
    This reminds me of a line from the Blues Brothers movie:
    "We have both kinds of music...County AND Western."
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  • Profile picture of the author Bazbo
    That is a horrible stereotype, and not that funny.
    Shooting people is certainly horrible, and if you consider noting widespread behavior to be "stereotyping", then this is a stereotype about rappers alright, but not a horrible one. It's a very accurate one. And I didn't notice anyone saying that it's funny.

    Well, I guess the guy did follow up and say he finds it incredibly amusing.

    But he's hardly alone. A year or so ago some TV network had a special on The 50 Funniest Moments In TV History. Guess what was ranked #1? Chris Rock talking about rappers shooting up an awards show.
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    • Profile picture of the author marcanthony
      Originally Posted by Bazbo View Post

      Shooting people is certainly horrible, and if you consider noting widespread behavior to be "stereotyping", then this is a stereotype about rappers alright, but not a horrible one. It's a very accurate one. And I didn't notice anyone saying that it's funny.

      Well, I guess the guy did follow up and say he finds it incredibly amusing.

      But he's hardly alone. A year or so ago some TV network had a special on The 50 Funniest Moments In TV History. Guess what was ranked #1? Chris Rock talking about rappers shooting up an awards show.
      Chris Rock was being funny...

      If you can mention one rap music award ceremony that was "shot up" please share it with us... good luck finding that one.

      Trust me... it's a stereotype.
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      • Profile picture of the author Eric Johnson
        Originally Posted by marcanthony View Post

        Chris Rock was being funny...

        If you can mention one rap music award ceremony that was "shot up" please share it with us... good luck finding that one.

        Trust me... it's a stereotype.
        But isn't it a stereotype that the rappers themselves keep going?

        Seems kinda silly to get down on a guy who is buying into the image that the rappers go out of their way to promote.
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        • Profile picture of the author cfnifrog23
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          • Profile picture of the author Ricky Parker
            Lil Wayne taught me that a ton of people looking for his music online also love to signup for ringtone offers.


            That's all I learned. And it's enough.
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          • Profile picture of the author Lance K
            If it weren't for stereotypes, comedians wouldn't be funny.


            Anyway, I think the intended message of this thread is getting clouded over. It's a good lesson about the power of borrowed credibility/authority.
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            • Profile picture of the author Andy Money
              This couldn't be more true. Lil Wayne would have been king of the e-hustle if he were into internet marketing, you can just tell. I hated him when he first came out and I, too, gradually like him more and more. I'm a huge fan actually.

              People who say he sucks at rap don't understand rap, period. I wouldn't say just his marketing is taking effect, he entered the rap industry with entirely unique word play you don't find in other rappers. He's gaining in popularity for a LOT of reasons, but his marketing and style are a huge part of it.
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        • Profile picture of the author marcanthony
          Originally Posted by Eric Johnson View Post

          But isn't it a stereotype that the rappers themselves keep going?

          Seems kinda silly to get down on a guy who is buying into the image that the rappers go out of their way to promote.
          Sure... rappers have a hand in perpetuating the stereotype. No doubt about it. And, they should definitely be held accountable for the words they speak.

          My previous comment was not intended to be an assholish statement... it was more of a challenge.

          I think that people sometimes need to sift through the propaganda and formulate their own original opinions.

          Example: I would be an idiot if I believed that all white people shared the beliefs and thoughts of the KKK.

          Anyhow, just to clear this up. My intention wasn't to get down on him. And if he feels like I did... I apologize.
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    • Profile picture of the author Andy Money
      Originally Posted by Bazbo View Post

      But he's hardly alone. A year or so ago some TV network had a special on The 50 Funniest Moments In TV History. Guess what was ranked #1? Chris Rock talking about rappers shooting up an awards show.
      Chris Rock said that? You sure he wasn't talking about people shooting off guns in a movie theater? I've followed his career pretty rigorously, maybe I missed this bit somehow. Link?
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  • Profile picture of the author I'mNothing
    Is that so???... well I think rappers shouldn't be mentioned anywhere near Internet Marketing...

    Wanna know why??

    They will scare everyone aways
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  • Profile picture of the author BJ Min
    watching tupac, 50 cent, jay-z, and even lil wayne...motivates me as well for my business too even though my business has nothing related to rap...

    but it is ALL relatable...

    you see their AMBITION...their DESIRE TO SUCCEED...to GROW...
    when i see that in people like tupac (such as there is a video of him motivating all these 10 rappers to just start rapping rap after rap...and how he did like 10 cd's in one year year)...

    look at 50 cent...the guy is a great businessman...he makes money NOT only from music...but MOVIES...DVD's...CLOTHING LINE...SHOES...even his own porn dvd...his own type of car (1 style came out)...

    I HEARD he even has his own CONDOMS!! =)

    I mean...watching rappers to me is ALWAYS motivates and pumps me out to do more and more...
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  • Profile picture of the author tommyfocus
    Good post, to bad it is digressing into something else. I think you can find parallels in any industry.
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  • Profile picture of the author Fabian Tan
    Good post Shannon.. Another guy is Akon, he seems to be everywhere

    Fabian
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