2,000th Post: How to Work Less, Make More Money (Secret BluePrint)

37 replies
Wow, my 2,000th post! And it's only taken me 5+ years lol. I was looking at my records the other day and realized that this is actually my 10th year in Internet Marketing (getting old, I know ). Not just the 10th year since I "discovered IM" - I actually started a company in 2001.

So, I suppose I'll try to say something meaningful to help a community that I've learned so much from over the years. For taking the time to read this long winded thread (which should have been a WSO), I'm going to give you "7 Tips Guaranteed to Make Internet Marketing Success Easier For You" (below).

One of the problems I'm noticing in Internet Marketing is that many of the systems people are teaching require working 40-60 hours a week on your business. I'm all for working hard but most people in this market have full time jobs, families, and simply don't have the time required to succeed with what is being taught.

Trust me, I've been there. For many of my years in IM, I was working 50+ hours a week on Wall St. and then another 40+ hours on my business at night and on the weekend. Being a 'Weekend Warrior' was all too familiar.

The best part of my day was coming home and hearing those sweet words of welcome from my daughter - "Daddy is Home!" The second best part was playing with her until she went to sleep and starting my "night job" on the computer. My wife started calling the computer my "girlfriend." She would say stuff like "once you're finished with your girlfriend, come to bed." Thankfully my wife is a sweetheart and is very understanding (don't underestimate how important that is to your business).

Eventually though, I began to get burnt out and was forced to learn easier ways to reach my goals. Yes, there are easier ways to earn a living online that can make your life a lot easier.

To help some of you overworked Warriors, I plan to (eventually) do a series of inexpensive reports and products which will open your eyes to easier ways to build your business and create passive income streams even if you're only part-time.

I think I'm gonna call it the "Leverage Blueprint." If I sense some interest for it from people signing up on the pre-launch notification list, it will motivate me to get off my arse and git er done.

The first installment will be what a lot of people have been asking me for - how to leverage the media to take your business to the next level. This will be a tell-all interview and report featuring the publicist who helped an average bloke like me get millions of dollars of media coverage for free. This guy is super brilliant and outrageously successful when it comes to PR. He also works with Filsaime and other top marketers.

Many people have press worthy ideas but don't think they can get media attention - so they don't even try. It's really not as difficult as it seems as you'll see.

Out of all the years I've been online, there has never been a more amazing time for me than the past 6 months. A big part of that had to do with using the media to open new doors. I really broke through and did some pretty cool things including:
  • Dozens of major TV & Media appearances
  • Becoming a NY Times Best Selling Author
  • Selling 463,260 books (with over 500,000 total in print)
  • Signing a deal to do the Internet Marketing for a famous politician running for Congress
  • Partnering with one of the most successful Offline Marketing gurus to be the SEO services provider for all his clients
  • Getting a live link from MSN's homepage which resulted in 45,000+ new subscribers in just 3 days.
  • Pitching a television cooking show to major networks (and even turning down a couple of offers).
  • Spending more time with my kids than ever before
I've learned that Internet Marketing is not about giving yourself another 50 hour job for the next 30 years. Starting a business is about being the boss, not about making yourself an employee. In my opinion, it's all about finding the sweet spot between living the lifestyle you're happy with and having the freedom to spend your time any way you want.

So that being said, here are my 7 Tips Guaranteed to Make Internet Marketing Success Easier For You (NOTE: this is all my opinion based on what has worked for me).

1) List Building / Relationship Marketing

I have three key thoughts on this. If you understand what I'm about to say, you "get it" and are on your way.

  • The easiest way to build a list is to leverage the ROI of a product to get massive traffic. It can be your product or someone else's, but you want to offset the cost (or time opportunity cost) of getting traffic with revenue (or commissions). Use a squeeze page then redirect to an offer, or place the opt in right on the offer page.
  • The sure way to have a responsive list is to consistently give your subscribers something they want in almost every email. This way they're looking forward to your emails and you get a good open rate. No matter how big your database is, you can't make money from a list if nobody opens the emails.
  • Use an autoresponder to automate your email marketing and analyze your stats. You should know which emails are generating sales, which emails are causing the most unsubscribe request, which emails are not getting good open rates, etc. One thing I'm starting to do is use a program like Hypertracker to track the sales of each email in an autoresponder series. Most people leave money on the table because they never bother to go back and change the emails that aren't working.

2) Joint Ventures / Affiliate Marketing

The fastest way to cut to the chase and get high powered affiliate is to promote their products first. That's why it's so important to have your own list.

If you plan on launching a product, here's a foolproof method that works:

  • Contact players in your niche who can help you and ask them if they have anything you can promote for them. It's best to do this in person at an industry seminar for example. Make them aware in advance that you're going to try to help them. Make sure it's a product that's worth promoting.
  • Make some affiliate sales and follow up with them personally to let them know that you've made them some money.
  • Casually mention that you have a product that would really help their subscriber and you'd appreciate if they will let them know about it. This works best if you have a quality product with a proven conversion rate.
Do this with several of the players in your niche and the rule of reciprocation will ensure that you get some JV partners to promote for you. Once a few of the key players are on board to promote, go after all the less popular marketers by letting them know who is on board to promote your product. This social proof can motivate them to jump on the bandwagon also.

3) Incentivized User Generated Content

Content is NOT king, incentivized user generated content is. Just look at this forum and sites like EzineArticles, Twitter, Facebook, MySpace, etc. You can pay $10 to $50 per article, take the time to write them yourself, or you can give people an incentive to build your site for you.

The incentive you give can be monetary (e.g. revenue share) or it can be exposure/respect. Just look at this forum. Would people openly help each other here if there were no benefits such as exposure and building up credibility for WSOs, launches, etc? I want to believe that some still would, but I'm sure there would be a lot less posts than there are now.

What incentive can you give people to generate user generated content?

Again, if you have a list, it's so much easier to get a forum or blog off the ground. All you have to do is feature buzz worthy content on your site and promote it in your emails.

4) Continuity Income

If you're working for yourself or ever plan to, having continuity income is the closest thing to having a steady paycheck online.

Having members happily paying you every month for a service that actually helps them is the key to overcoming the stress that comes with having your own business. You won't have to worry about how you're going to pay your bills each month. Trust me - that type of stress can affect more than just your bank account - stress is the #1 cause of health problems.

The thing that most people don't consider is - you don't even have to have your own membership site idea - you can be an affiliate and get continuity income from membership sites ran by others.

Here's a post I did with some high retention continuity income ideas:

http://www.warriorforum.com/main-int...ite-ideas.html

5) Outsourcing Revenue Generating Processes

Everyone should have a particular process for making money online that is documented and mapped out. If not, you either don't have a business or you're leaving a lot of money on the table.

It could be a process for link building, a process for recruiting affiliates, a process for mass distribution of content in different formats, a process for generating customer leads etc. It really depends on your business and what your goals are.

The point is, develop processes for your business and simplify them so that you can easily train an outsourced worker to do them. You can find qualified people on Odesk or other sites for like $3 to $5 an hour.

6) Publicity (Online and Offline)

I had this debate with Roger here once and I agree with him that the most effective way to get your name out there is to do things that merit other people giving you accolades. However I disagree that letting people know about your accomplishments yourself is the "least effective way." The least effective way to get your brand recognized is to say nothing, do nothing, and wait for others to sing your praises.

You can actively seek publicity both online and offline by intentionally doing things that make good stories and are buzz worthy. The easiest way is to leverage something that is already well known as the focus of your story. This is an incredibly powerful tactic (just Google "Obama Girl" or "Ron Douglas KFC Recipe"). I won't go into detail here, but will cover this in the interview I do with the publicist.

Building your brand and establishing yourself as an expert can make business success come a lot quicker. I recently shared some good tips on this in Ken's post:

http://www.warriorforum.com/main-int...eady-play.html

7) Leveraging Key Relationships

Networking with key people can make Internet Marketing so much easier for you. Think about who has the perfect audience for your products and create win/win offers. For example, I've partnered with my publicist to bundle my TrafficOutsourcing.com SEO & Link Building services with his PR service. Now when he pitches new clients, he includes value added services that his competitors don't offer. This helps him close deals and helps me get offline clients without having to pound the pavement.

You can do the same thing with local Web Designers, Tax Accountants, etc.


So those are some things that hopefully it won't take you 10 years to learn =). It's really just the tip of the iceberg, but it points you in the right direction towards working smarter instead of harder.

Fast forward to today - Internet Marketing is relatively easy for me. I've grossed millions of dollars from my businesses and ideas. I've built a relationship with a database of over 275,000 email subscribers. I have affiliates sending me traffic every day. I have communities online where members are sharing content all the time and building my rankings in the search engines. And at age 35, my passive income from assets and investments is more than enough to support my lifestyle in a wonderful neighborhood on the North Shore of Long Island. That's the freedom I'm fortunate to enjoy and I'd like to help others do the same.

Internet Marketing has truly been a blessing for me and my family. Hopefully I gave back a little in this thread.
#blueprint #make #money #post #secret #work
  • Profile picture of the author Steven Wagenheim
    Ron, congrats on your 2000th post.

    I went through your list and while I don't do all of them, I do quite a few
    of them...so it's good to see that I am on the right track.

    I don't even know what to add to what you said because you really hit
    the ball out of the park for this one.

    A thank you would just not have been enough.
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  • Profile picture of the author freudianslip27
    2,000 posts! Congrats! It is inspiring to read about your experience; thank you for sharing these nuggets of wisdom.

    Looking through your list, I certainly need to do a better job with JV. It really doesn't take that much to get started, and it makes sense how it can literally explode your business once you get it going. Talk about an untapped resource for many people.

    Look forward to your next 2,000 posts!

    Matt
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  • Profile picture of the author tanzeelniazi
    Thumbs for Ron, keep it up
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  • Profile picture of the author joe.marsh
    Great job...

    I see I need to do a better job on things... you have inspired me.

    Thanks and I look forward to your next 2,000 posts.

    Joe
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  • Profile picture of the author zoobie
    Great and meatful tips. Congratulations/
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    • Profile picture of the author Nu
      Thanks for the great info, Ron. As a relative newbie (at least in the marketing game), I am always eager to receive information from those who are actually successful at it. I can't wait for my own 2,000 post.
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    • Profile picture of the author Stephen Crooks
      Thanks for the inspirational post and congrats on getting to the 2000. Like a good wine you have you have matured your post numbers with quality and not quantity!
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  • Profile picture of the author Doug McIsaac
    Ron,

    You hit it out of the park on this one! 7 tips that everyone needs to follow. You're a great example of what is possible through internet marketing.

    Too many internet marketers get caught up trying to do it all themselves and are unwilling to seek out partners to make things happen for them. I know it took me several years myself to learn to focus on my strengths.

    Doug
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    • Profile picture of the author Magoo4242
      Ron:

      Great post. I think you hit the nail on the head on this one. Everyone of your tips is spot on. From what I can take from it is that first you need to take action and not be afraid to fail. Then formulate a detailed plan for each step in your business, that was when you are ready you can easily teach that step to one of your outsource partners. And then I think the part about JV and using the media to gain success is brilliant. Gain sounds to me like it is all in the planning and taking the steps to achieve your plans and goals! Think outside the box and go for it. I have a long ways to go, but I think just by following these guidelines hopefully I can shave a few years of the 10 year mark you mentioned!

      Congrats on your success and your 2,000 post.

      Matt
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  • Profile picture of the author Dexter007
    Amazing lines :

    Starting a business is about being the boss, not about making yourself an employee.
    Hey Ron,

    Glad to see your 2000th post out here. A perfect dose of inspiration for a newbie like me. I really imagine how good you must be feeling after those 10 years in IM. Thanks for sharing the tips.

    But apart from things you have said, I (as a pure genuine newbie with skills to surpass anyone) would like to add LUCK plays a major role in your life.. People often say that we should not give up, and I rightly believe them. But luck comes here into limelight.

    Your post has given me courage to be my own boss. This is luck, as I stumbled into your post. I wish these lines would be for me...

    So those are some things that hopefully it won't take you 10 years to learn =). It's really just the tip of the iceberg, but it points you in the right direction towards working smarter instead of harder.
    Waiting for your 3000th post Ron... All the best!
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  • Profile picture of the author dbadwal
    The best part of my day was coming home and hearing those sweet words of welcome from my daughter - "Daddy is Home!" The second best part was playing with her until she went to sleep and starting my "night job" on the computer. My wife started calling the computer my "girlfriend." She would say stuff like "once you're finished with your girlfriend, come to bed." Thankfully my wife is a sweetheart and is very understanding (don't underestimate how important that is to your business).
    Hey buddy exactly same is happening here at my house.
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  • Profile picture of the author Mo Faisal
    That is one heck of an inspirational post. You have made my day and given new hope and ideas.

    Thank You and congrats on reaching 2000 posts.
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  • Profile picture of the author Rod Cortez
    Ron,

    Wow. Wow. Wow. What a tremendous post and a great way to give back. I don't take posts and make PDFs out of them very often but yours was worthy of that and then some. I could relate to a lot of what you wrote. My ex-girlfriend (and my current gf) also call my lap top and desktop my "girlfriends". I see a trend here.

    I'm a big fan of using publicity to grow one's business and to brand oneself, so I'm glad you brought that up. You've come a long, long way since your first post and hope you stay around so that we can continue to enjoy your pearls of wisdom.

    "Leverage Blueprint"? That's a good name. Where do I sign up Ron?

    RoD
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    "Your personal philosophy is the greatest determining factor in how your life works out."
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    • Profile picture of the author Ron Douglas
      Originally Posted by Rod Cortez View Post

      Ron,

      Wow. Wow. Wow. What a tremendous post and a great way to give back. I don't take posts and make PDFs out of them very often but yours was worthy of that and then some. I could relate to a lot of what you wrote. My ex-girlfriend (and my current gf) also call my lap top and desktop my "girlfriends". I see a trend here.

      I'm a big fan of using publicity to grow one's business and to brand oneself, so I'm glad you brought that up. You've come a long, long way since your first post and hope you stay around so that we can continue to enjoy your pearls of wisdom.

      "Leverage Blueprint"? That's a good name. Where do I sign up Ron?


      RoD
      Thanks Rod and everyone else for your kind words.

      To answer your question, I'm really just testing the waters with the Leverage Blueprint thing but if you want to know when it's available you can sign up at: The Leverage Blueprint
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  • Profile picture of the author JayPeete
    Great post Ron!

    I hope people realize just how much it contains.

    Keep on killing it in marketing my friend...

    Best,

    Jay
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    • Profile picture of the author garyfromdurham
      Ron

      That was a great post and well worthy of your 2000 milestone.

      The tips are very good. I do a few but this one struck a chord with me as this is something that I did myself this week:

      Make some affiliate sales and follow up with them personally to let them know that you've made them some money.
      It has resulted in a very interesting email exchange with the probability of a joint venture.

      This would never have happened if I hadn't contacted them.

      I will be putting the others into action immediately.

      Thanks again....I'm off to check your link for 'Rons KFC recipe'

      Gary
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  • Profile picture of the author fitz10
    Congratulations on your achievement of 2000 posts and thanks for the great advice. I really enjoyed looking at the thread about membership sites.
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  • Profile picture of the author Jagged
    Wow, thats one powerful post. That there folks are "7 rungs on the ladder of success". Each one is "A Game" material....
    Thanks Ron for ALL of your contributions to the WF & congrat's on sharing 2000 info packed & inspiring posts...

    All The Best,
    Ken
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  • Profile picture of the author kellysharali
    That is a Great Story! Congrats and hope this year will be fruitful for all of us. We all need inspiration and I am glad you posted this.
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  • Profile picture of the author Neil S
    Epic post Ron!

    For anyone looking to turn their IM strategies into a REAL business then look no further. There is some pure gold here, thanks for sharing Ron.
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  • Profile picture of the author TheDebtEliminator
    Hello Ron,

    A very nice 2,000 post

    Congratulations and here is wishing you 200,000 more with a heathy life to enjoy your family.

    All the Best
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  • Profile picture of the author Dennis Gaskill
    Excellent 2,000th post Ron. I got a kick out of you saying your wife called your computer your girlfriend. My wife did the same think when I was working a regular job and building a business. She even had a name for "her" ...she called her Babette.
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  • Profile picture of the author mello
    Top post, Ron.

    Great info and reinforces that IM is a business and there are fundamental laws that apply to ANY business. Thanks for taking the time and energy to post all that juicy stuff. Excellent way to celebrate 2000 posts. Hope to return the favour when I get there!

    Cheers
    Mel
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  • Profile picture of the author Mark Riddle
    Ron,
    Great 2000th post, and I bet you would have been able to do a lot MORE posts, if you hadn't been actually building your business, and learning how to create your systems.

    Very informative post.

    Mark Riddle
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    • Profile picture of the author JohnMcCabe
      Congrats on reaching #2,000 and doing it up right when you got there.

      Two comments, and a question...

      1. Life got a lot better around our place when I started spending less time with the computer when my wife gets home from work. I have to keep telling myself she married me, not the back of my head (which isn't all the much to look at.)

      2. Great reminder on creating and documenting processes. I'm constantly preaching that to other people, but I fall short on that for my own businesses. I guess it's like the old saw about the shoemaker's kids going barefoot...

      Now for the question:

      Is Wendy Williams really as air-headed as she comes off on TV? :confused:

      Now you have me looking forward to #3,000...
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      • Profile picture of the author Ron Douglas
        Originally Posted by JohnMcCabe View Post

        Congrats on reaching #2,000 and doing it up right when you got there.

        Two comments, and a question...

        1. Life got a lot better around our place when I started spending less time with the computer when my wife gets home from work. I have to keep telling myself she married me, not the back of my head (which isn't all the much to look at.)

        2. Great reminder on creating and documenting processes. I'm constantly preaching that to other people, but I fall short on that for my own businesses. I guess it's like the old saw about the shoemaker's kids going barefoot...

        Now for the question:

        Is Wendy Williams really as air-headed as she comes off on TV? :confused:

        Now you have me looking forward to #3,000...
        LMAO. Good question John. I would say yes, but she was nice enough to have me on her show, so NO .
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        • Profile picture of the author Sean A McAlister
          Congrats on all the success Ron...and a great thread!

          It is truly wonderful to call you a friend and I enjoy every time we hang out together!

          Keep up the excellent work!!!

          All the best
          Sean
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  • Profile picture of the author Cruiser
    Thanks for the great post!
    Congrats on the 2000th!
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  • Profile picture of the author revcook
    Congrats on 2000. I have a long way to go.
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  • Profile picture of the author Erik Ortega
    From one Long Islander to another...Congrats!
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  • Profile picture of the author Ruth P
    This is a great post, thanks for sharing what you've learnt from your journey.

    What you said about having monthly income you can rely on is really important - I often get this 'fear' that things won't be the same month after month, so I'm slowly building up more reliable systems.

    And you're right, stress can be such an unhealthy result of running your own business, anything that you can do to minimise that - including by making sure you spend enough time with loved ones and away from your computer - is so important.

    ~Ruth
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    • Profile picture of the author Rod Cortez
      Many people have press worthy ideas but don't think they can get media attention - so they don't even try. It's really not as difficult as it seems as you'll see.

      Out of all the years I've been online, there has never been a more amazing time for me than the past 6 months. A big part of that had to do with using the media to open new doors. I really broke through and did some pretty cool things including:
      Bingo! This one struck a chord in me Ron. I'm getting into a lot more free publicity this year, utilizing strategic press releases as well as making guest appearances on the radio. As far as using the media was this something you did yourself at first? Did you hire a PR firm? I also sent you a PM with a different question.

      RoD
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      "Your personal philosophy is the greatest determining factor in how your life works out."
      - Jim Rohn
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      • Profile picture of the author Ron Douglas
        Originally Posted by Rod Cortez View Post

        Bingo! This one struck a chord in me Ron. I'm getting into a lot more free publicity this year, utilizing strategic press releases as well as making guest appearances on the radio. As far as using the media was this something you did yourself at first? Did you hire a PR firm? I also sent you a PM with a different question.

        RoD
        Hey Rod,

        I'm happy that you got something from this thread.

        To answer your question, I was fortunate enough to find a good publicist. You'd be surprised at how many marketers have a product with a great publicity angle but never even try. I used to be one of them.

        Glad to see that you're opening new doors for your business.
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  • Profile picture of the author Steve Peters Benn
    Way to over deliver for your 2000th post - I'd like to do the same, although I've no idea what yet. Time to get my thinking cap on, you've set the bar quite high!
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