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Need buyers, not freebie grabbers

by archivefive
11 replies
I've executed on the usual advice: set up some sites, gotten some traffic via article marketing, given away free reports, gotten people on a very small autoresponder list (~75 people), and sent them 10+ emails, each containing an article plus a brief pitch.

Also, not in the make money online or internet marketing niche.

My problem is that nobody's buying. (I realize the lists are very small, but I don't have even one buyer.)

In one case, product owner's salesletter is old and probably not as hard-hitting as it could be (it has a guarantee, but no bonuses). In the other case, it was my salesletter.

I don't know what to do next.
- Try to get more traffic and opt-ins?
- Do something, I don't know what, to attract buyers intead of freebie grabbers?
- Keep changing the sales letter?
- Come up with some bonuses?
- Move on to another niche?

Any guidance or advice would be appreciated !!
#buyers #freebie #grabbers
  • Profile picture of the author 5Tool
    To get the best advice on this, you really need to post your site- it could any of those things...
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  • Profile picture of the author hushy
    I would find a good copy writer. Find and read and rewrite everything they put down. By rewriting it you get the idea of how things are made up. Personally I would have to think its more of your sales letter. If you are getting the opt ins. Its your follow up that seems to be an issue.

    Getting more opt ins? Matter of time. Remeber this is a building business. Not everyone has success over night. It may take a couple of years to get really good success. I do hope you contiue.
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  • Profile picture of the author soniia21
    Check what the open rate and click through rates are on your emails. If no-one opens them - you need better subject lines and if no-one clicks through - you may need a better offer.
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  • Profile picture of the author Not So New
    It could be a number of factors like you mentioned in your post, but to be honest a sample of 75 is probably not enough to decide whether to run with it or dump it.

    I had a similar problem with one of my sites, but I think it was that I was giving away too much info for free so there was no reason for them to buy. Maybe this is the same for you.
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  • Profile picture of the author Dennis Gaskill
    Try to be objective and view the offers you're promoting and the sales message you're using from a subscriber's point of view. Are you really trying to help them, or just sell them something? I've always had the best fortune when I'm trying to help my readers.

    Another thing, do you really know the products you're promoting? I don't know about others, but I find it's often easy to tell when someone is promoting something they don't really know anything about. If I suspect they're pitching what they don't know, I'm not trusting them and I'm not buying their words.

    Your sample size is too small to draw any conclusions yet, and you haven't been communicating with them very much yet either. It takes time to build trust. Send some emails without sales pitches in them. That shows you're in it for more than just selling, you also want to help them. That helps build trust much faster.

    Onward!
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    • Profile picture of the author All Night Cafe
      Dennis has a lot of good advise for you.

      Also, if it is a Clickbank product, go and see what the
      gravity is. See if it is selling as it is a older product.

      Tone up on your writing skills. Like Dennis said send
      them them some articles/emails that teach them
      how to do something that helps there business.

      Give of yourself first and they will listen later to
      what you have to say about an affiliate product.

      Hope this helps.

      Good advise Dennis
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  • Profile picture of the author buster17
    just post your site.
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  • Profile picture of the author lowjo
    What's your opt in rate for your email series?

    It's a tricky one to nail down and it will likely take some testing and time. I have some sites that convert 1 in 400 visitors which isn't great sometimes that 1 in 400 comes quick other times I get through 1596 no sales and get 4....now I could have given up way too early. Each of those visitors is free and each sale is over $500 so not bad.

    Dennis gave some solid advice there, get into the customer or readers shoes and tell them what they want to hear first.

    However some markets are extremely hard to sell to, others will disagree with me, but for something like toothache or yeast infection unless you can give me relief immediately (or all the conventional methods have failed me) and it'll cost me less than $10 I'm more likely to head off to the local store or health professional.

    Now with killer sales letters that can change but still some markets just don't work for me.

    And please give us a website.....

    Cheers,

    Jonathan
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by lowjo View Post

      ...However some markets are extremely hard to sell to, others will disagree with me, but for something like toothache or yeast infection unless you can give me relief immediately ...
      Sorry to hear about your yeast infection, Jonathan.

      Seriously though, I agree with you that some markets are harder to sell to, and any market can be hard to sell to if you don't know the market. That's why market research should include more than just keyword research.

      All Night Cafe raised a good point too. Check how well the products you're promoting are converting on whole. Does the sales page make you want to buy? If the vendor isn't tempting you to buy, chances are not many are being tempted to buy.
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      • Profile picture of the author archivefive
        Thanks, all of you, for the helpful responses!

        I emailed my tiny list with a time-limited free giveaway which had a good response. One person even contacted me after the deadline asking for a copy of it (which I did not provide, in fairness to the others who responded by the deadline). So the subscribers are seeing and reading my emails.

        I understand that it would be helpful for you to see the site and stats. For now, I'm going to work on revising the sales offer and copy, and see what happens when I get more traffic. If that doesn't work, I'll be back.

        Thanks again.
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