email unsubscribe percentage

by ponty
3 replies
hi warriors,

just wondering what is a healthy unsubscribe ratio per list? mine is about 15-20% average, usually within the first email so not that bad...

what are yours?

sweet
lp
#email #percentage #unsubscribe
  • Profile picture of the author Frosy
    Personally I don't worry too much about the unsubscribe rate and don't give any attention to it.

    Most people who unsubscribe probably only joined for free stuff. Just focus on giving out good content and you list will grow.

    Best wishes
    David
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    • Profile picture of the author jamawebinc
      Its different for each list. Some of my lists, can have an unsubscribe rate of 50%...but they also have the most buyers as well.

      Be careful of worrying too much about your unsubscribe rate that you try too hard to keep it low and get no buyers in the process.

      If you are not getting enough complaints, unsubscribes, etc. then you are probably not trying hard enough to persuade people to purchase.
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      • Profile picture of the author eidorian
        Originally Posted by jamawebinc View Post


        If you are not getting enough complaints, unsubscribes, etc. then you are probably not trying hard enough to persuade people to purchase.
        This is such a good mindset to adopt towards people unsubscribing from our list.
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