What's Your Interpretation of This Number

14 years ago

Originally Posted by jamawebinc

What's Your Interpretation of This Number?

The last email he sent converted at 7.64%

Meaning...What does that mean to you?

For every 100 emails sent 7.64 people took the desired action.

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Paul Hancox

14 years ago

To me, it implies that 7.64% who were sent the email took the action requested by the email - presumably a sale?

However, it's a little ambiguous. What is the conversion goal? Does it include people who didn't even open the email? ... and so on.

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butters

14 years ago

If I saw that number, I would think, ok thats 7%, why did they take action at the rest didn't. How can I take that 7% and turn it into 10%.

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neodarth

14 years ago

If the convertion goal is to make a sale 7,4% is not a bad number at all. Let's say you sell a product for $100
for every 100 mails 7 sales $7.000,
for every 1.000 mails 70 sales, $70.000
for every 10.000 mails 700 sales $700.000

But if by 7.4% CR you mean mails opened.... not that good.

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JohnMcCabe

14 years ago

That's the problem - what defined a successful conversion?

Was it a sale? An opt-in? An open, a link click, something else?

And was the 7.64% based on the total number of addresses on the list? The number of unique individuals (remember getting multiple copies of any email recently?)? The number presumed to be delivered (list size - bounces)?

Just way too many possible combination to infer more than the fact that 7.64% of some group did something, presumably because of the email.

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jamawebinc

14 years ago

Good answers.

The reason I came up with this thread is because I was reading something where the author talked about how successful a particular email was, and that this particular email converted at 7.64%.

And I started thinking...this can be interpreted in many ways
Just 3 examples of what it can mean are...

7.64% of the the people the email was sent to, purchased.
7.64% of the people who opened the email, purchased.
7.64% of the people who clicked thru, purchased

Putting that into actual sales figures, the differences are staggering.

For an example, let's say you have an email list of 5,000 people.

Let's say the email open rate was 20% so that's 1000 people.

Let's say the click-thru rate was 5% - so that's 50...

So, the final sales for each of the 3 possibilities are...

It can mean 382 sales
It can mean 76 sales
It can mean 4 sales

If statistics are not clearly defined they can be misinterpreted and then manipulated to try to make something appear better or more effective than it really is.

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rosetrees

14 years ago

"there are lies, there are damned lies and there are ......"

It also means he had a large list. For those figures to make any sense at all at least 10k emails must have been sent.

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JohnMcCabe

14 years ago

Originally Posted by rosetrees

"there are lies, there are damned lies and there are ......"

It also means he had a large list. For those figures to make any sense at all at least 10k emails must have been sent.

Ah, but now you are assuming the writer quoted by the OP intended the figure to make sense. It may have been intended to make cents (and dollars)...

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lilbrk4lilmac 14 years ago

hey there, new to the forum, saw you on 7.64% thread, seem pretty sharp, wondering if u do any mentoring, and if so, what ur area of interest is in

thanks,
lilbrk4lilmac

that was directed too Mr. McCabe, sorry
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paulie888

14 years ago

This is just an assumption, of course, but I'd say that the 7.64% figure was the sales conversion rate, i.e. for every 100 emails sent there were 7.64 sales made. It could have been a free offer or an opt-in to someone else's list, but then that wouldn't really be an impressive figure to be crowing about, in my opinion.

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Will Edwards

14 years ago

Originally Posted by jamawebinc

What's Your Interpretation of This Number?

The last email he sent converted at 7.64%

Meaning...What does that mean to you?

Probably means that 7.64% opened the mail.

Will

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Paul Myers 14 years ago

Will,

Probably means that 7.64% opened the mail.

In that case, the conversion rate would be for the subject line.

There might be more hints in the context of the original comment. I'd look there, or ask the person who said it. Unless the question is meant to show how things can be differently interpreted (a legitimate purpose, mind you), in which case it's already a success.

Paul
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tony80801

Banned 14 years ago

[DELETED]

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jamawebinc 14 years ago

Ok, let me clear things up some more.

The 7.64% was a sales conversion rate. But, it was left ambiguous and not fully explained as to exactly where the 7.64% number came from.

There are many ways to interpret a conversion rate of 7.64% as this thread proves.

And, by leaving it ambiguous, each reader can extract from it, what it means to them.

The person who wants to increase their own sales conversion rate may see their own sales conversion rates much lower than 7.64%.

This person reads about a 7.64% sales conversion rate when they only perhaps get a sales conversion rate of .92%

They assume the author used the same formula for "sales conversion rate" they themselves do and thus see the author as an authority figure because of their high conversion rate.

Thus they become pre-sold to the offer the author is making for something that will help increase their sales.
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futurestrategy

14 years ago

This is a real terminology of bulk email marketers. They call it conversion or hit rate.

Probably they send trial offers in bulk and this rate specifies how many of them responded by signing up or agreeing for a trial. And also, these are mostly paid trials.

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theemperor

14 years ago

Originally Posted by jamawebinc

What's Your Interpretation of This Number?

The last email he sent converted at 7.64%

Meaning...What does that mean to you?

If he is a spammer, it means 7.64% of the emails he sent didn't end up marked as SPAM.

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JohnMcCabe

14 years ago

Originally Posted by jamawebinc

Ok, let me clear things up some more.

The 7.64% was a sales conversion rate. But, it was left ambiguous and not fully explained as to exactly where the 7.64% number came from.

There are many ways to interpret a conversion rate of 7.64% as this thread proves.

And, by leaving it ambiguous, each reader can extract from it, what it means to them.

The person who wants to increase their own sales conversion rate may see their own sales conversion rates much lower than 7.64%.

This person reads about a 7.64% sales conversion rate when they only perhaps get a sales conversion rate of .92%

They assume the author used the same formula for "sales conversion rate" they themselves do and thus see the author as an authority figure because of their high conversion rate.

Thus they become pre-sold to the offer the author is making for something that will help increase their sales.

Even more powerful, each reader can assign to it what they want it to mean...

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1 reply

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AffiliateJ 14 years ago

Of the people who opened the email, 7.64% bought the product/opted in to a new mailing list etc?
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What's Your Interpretation of This Number

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