I'm having a little trouble following the marketing logic / pay off of 'uncle Franks' latest video!
I'll not link to the video as it is easy enough to find etc.
A few days ago, I stumbled across some videos on Trey Smiths blog. Apparently they were given out to Infomillionaire monthly subscribers (of which I am not one).
The 'Frank and Trey' show is very funny / a tad disturbing - but it doesn't contain any content in terms of marketing. I've seen that before, no huge problem with the 'goof off' video.
What kinda shocked me is the second episode revolves around making John Reese paranoid!
What about? Well, a helicopter fly by over John Reeses balcony... With Kern and Trey inside. When John finds out, he does not look happy. At all.
Anyway, to get back to the point - this must have been an expensive video. Really expensive - helicopter hire, costumes, lighting etc.
I'm not entirely sure how this works - delivering this sort of stuff to paying subscribers.
To potential customers - sure - it is fun, but to paid clients - I don't understand why?
Can one of the marketing sages here clue me up?