The "How To Survive The Recession" Soon To Be a Cliche

by Daniel Molano 8 replies
I have been thinking lately that the "How to survive the recession..." sales pitch or its variations will be overused and become a cliche fast (I'm using it myself in certain things).

I have seen this pitch being used by several people already.

What are your thoughts on this?
#main internet marketing discussion forum #cliche
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  • Profile picture of the author indexphp
    I think that it will be overused too. It's not too late at the moment, though.
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  • Profile picture of the author Frank Donovan
    Daniel, I agree with you.

    But you ain't seen nothin' yet!


    Frank
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    I've just put Richard Branson's number on speed-dial. I call it my "Get-Rich-Quick" scheme.

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    • Profile picture of the author marciayudkin
      Daniel,

      Some of us are old enough to have true stories from previous recessions to share. That's one element that can separate the "me too" pitches from those that have more depth, believability and interest.

      Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author trafficwave
    "Free" has become a bit of a cliche too. But it's still one of the most popular and response-inducing words in the advertising world.

    If it works.... don't fix it!
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    Brian Rooney
    TrafficWave.net Email Marketing AutoResponders
    Email Marketing Blog

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  • Profile picture of the author rapidscc
    Yeah I agree it will become a cliche, in fact you and steven have almost similar post..go check it out in the main thread.. :-)

    ~rapidscc
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  • Profile picture of the author Monetize
    Howard J. Ruff has written about the impending doom of
    our economy since the 1970's, predicting that conditions
    would get so bad that people would someday follow each
    other home from the grocery store in order to rob them
    of their food.

    I believe that the topic of recession, depression, financial
    survival, hard times, frugality, saving money, etc. are not
    yet played out and probably never will be.
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    • Profile picture of the author Kay King
      survive the recession

      has over 2 million google results already
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      Saving one dog may not change the world - but forever changes the world of one dog.

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      • Profile picture of the author Steven Wagenheim
        It will not become a cliche because it is too true, too close to home and will
        always be a problem for people as long as we live in a world where everything
        revolves around money.

        Star Trek had the right idea.

        I just would love to know how they achieved such utopia.
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      • Profile picture of the author myob
        Cliches still work. But I would suggest you use "How To Survive the Economic Crash" Seriously, we are using it and getting signups to our various affiliate programs.
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