whats better for experience ? SEO (big clients) or PPC (smaller clients)

by Mattkau 4 replies
Given the following opportunities, which would you choose and why:

A) "consultant" small SEO company that works with BIG clients, optimising their pages, PPC campaigns, lots of meetings/corporate speak, lots of data per client, google analytics

B) "tech guy" large PPC broker - a company that sells to SME (mostly small companies) 'packages' of say 2000/m in return for a 'lead generation package' .. they will optimise your PPC keywords, and using a proxy, discover what works best and what generates leads to the unique phone number. 30 or so sales reps are out there selling this product to small business.

Would you get more out of company A or company B ?

Company A "consultant" - a lot more data to work with BIG clients, more in tune with marketing, more in touch with smart marketing people. SEO +

Company B "tech guy" - exposure to 1000s of small business campaigns and a powerful system for lead capture, this company retains clients by increasing leads and profits via google PPC. Do you think you would learn a more from this company because of your exposure to so many PPC campaigns ? as my role would be to assist the sales people on the tech-side of their campaigns. No SEO

From an IM point of view company B is quite tempting but of the exposure to SO MANY small clients using PPC to generate leads/sales. Company A because they deal with bigger clients, there is definately an SEO side (probably more than PPC).

I'm trying to work out which one would you get more out of!!
#main internet marketing discussion forum #big #clients #experience #ppc #seo #smaller
Avatar of Unregistered
  • Profile picture of the author David Neale
    Originally Posted by Mattkau View Post

    Company B "tech guy" - exposure to 1000s of small business campaigns and a powerful system for lead capture, this company retains clients by increasing leads and profits via google PPC. Do you think you would learn a more from this company because of your exposure to so many PPC campaigns ? as my role would be to assist the sales people on the tech-side of their campaigns.
    In a heartbeat.

    SEO is dead simple really, just hard work. The process you describe in Company B is where the rubber meets the road for most small business. Not saying SEO isn't important but you won't learn much compared to what your doing with Company B.
    Signature

    David Neale

    {{ DiscussionBoard.errors[151946].message }}
  • Profile picture of the author Fender85
    PPC can be a bit of an easier "sell," in general. What I mean is that companies that want to go the PPC route are perfectly ok with spending money, which means they're more likely to take your suggestions on things they "should" do, but that cost money, and they'll be better about paying for your services.

    I think that SEO is an absolutely integral part of a longterm IM solution, but again, some companies tend to get a little "cheap" here, both in paying for you, plus your suggestions - things like paid directories (Yahoo!, BOTW, etc), they may want to skimp out on, regardless of you telling them how much this will mean for them as far as (the theory of) TrustRank is concerned.
    {{ DiscussionBoard.errors[154179].message }}
    • Profile picture of the author Chris Monty
      I say go with Option A. Why pay for traffic when you can dominate the SERP's with SEO?

      Ongoing SEO will be more profitable that PPC any day because the expenses are minimal by comparison.
      {{ DiscussionBoard.errors[154191].message }}
  • Profile picture of the author Andyhenry
    The second option.

    You can train people to do it and scale it up massively for very little effort.

    The other option sounds like a job.

    Andy
    Signature

    nothing to see here.

    {{ DiscussionBoard.errors[154189].message }}
Avatar of Unregistered

Trending Topics