Exactly how does Adwords work?

by bmac 1 replies
I'm pretty sure I understand, but there are always little things unsaid. That's why I'm asking the forum. After I set my budget and get my ad live what exactly happens next?

Thanks
#main internet marketing discussion forum #adwords #work
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  • Profile picture of the author Droopy Dawg
    Originally Posted by bmac View Post

    I'm pretty sure I understand, but there are always little things unsaid. That's why I'm asking the forum. After I set my budget and get my ad live what exactly happens next?

    Thanks
    You should create multiple ads... this way you can do what's called a "split test" (not trying to insult your intelligence... just trying to help out).

    You track your impressions, and look at your clicks, and determine which ad is getting the most attention.

    You then tweak your "underperforming" ad and try to get more attention to that one.

    There is so much in adwords to learn. There are a ton of youtube videos that you can watch to learn strategies in Adwords.
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