Real Marketing - Niche Factors that Never Fail - Calling Out Travis Sago

I decided to focus on truly understanding the niches I go into, finding the hot buttons, etc ... and using those to push my marketing into a full time income.

I really dig the way Travis Sago and Rob Howard talk about finding ideal customer hot buttons and then using that inside knowledge to sell to them.

Basically using the concepts of the "Niche Factors that Never Fail" report that Travis wrote ... and then rolling out a campaign.

So...once you find an awesome niche that fits the factors ... where do your keywords come from (that have good traffic with buyers?)

I'm having trouble using the method of acting like my prospects and using "real" search phrases they'd look up. The traffic doesn't seem to be there.

Maybe I'm missing something?

Just looking for a little more understanding on how to roll this out. This seems like "real" marketing in my mind... but I'm not quite grasping how to pull in those people into my sites so I can help them find what they're looking for.

Seems like all the keyword nuggets I find on this forum are numbers based (using pretty boring Google KW Tool phrases that aren't quite as targetted as I'd like). Find "keyword" ... "buy keyword.com or .net, or .org, etc" "write articles based on keyword, distribute, etc, etc..."

I'm just not into the idea about building sites based on stale keywords when I'd rather focus on the problems and hot buttons ...?

I'm looking for the finishing touches ... yeah?