Anyone See the Google Commercial from the Super Bowl?

Slin

14 years ago

Yeah my family seemed to enjoy it.

Do they really need to advertise though? I thought most bing users returned.

Thanks
1 reply

Signature

search engine cloaking

{{ DiscussionBoard.errors[1724831].message }}

Scott Million 14 years ago

Originally Posted by Slin

Yeah my family seemed to enjoy it.

Do they really need to advertise though? I thought most bing users returned.

I think it was a good idea. About 1/3 of the ads from the Super Bowl were sending people to websites. Where do you think they typed it in
- Thanks
{{ DiscussionBoard.errors[1724839].message }}

Sparhawke

14 years ago

Good advert, kept me guessing right to the end which very few ever do.

Thanks

Signature

â€œThinking is easy, Acting is difficult

And to put one's thoughts into action is the most difficult thing in the world ~ Goetheâ€

{{ DiscussionBoard.errors[1724833].message }}

TylerF

14 years ago

It would take less than 3 minutes to create. But it might take a few hours to come up with a great concept.

Great job Google

Thanks

{{ DiscussionBoard.errors[1724842].message }}

proaffiliate26

14 years ago

Thanks for posting this! I didn't get to see the actual commercial, but this is great.

Thanks

Signature

If you ever need any help, don't hesitate to contact me! I love giving back to the community...
Want to see the GREATEST list of websites to help you make money online? Check out this post!

{{ DiscussionBoard.errors[1724848].message }}

Dennis Gaskill

14 years ago

I was actually surprised to them advertise. They paid a lot of money for that, and I'd guess nearly all internet users already know of them. Most people already have their favorite search sites, and the majority already use Google, so I'm curious as to what they expected to gain by that spend. According to Wikipedia, a 30-second ad was $3.01 million, so the 52-second ad would have been close to $6 million.

Thanks
1 reply

Signature

Just when you think you've got it all figured out, someone changes the rules.

{{ DiscussionBoard.errors[1724854].message }}

Scott Million

14 years ago

Originally Posted by Dennis Gaskill

I was actually surprised to them advertise. They paid a lot of money for that, and I'd guess nearly all internet users already know of them. Most people already have their favorite search sites, and the majority already use Google, so I'm curious as to what they expected to gain by that spend. According to Wikipedia, a 30-second ad was $3.01 million, so the 52-second ad would have been close to $6 million.

Well, Google also SPENDS $500 Million a year to have YouTube... $6 Mil. is a joke for Google

Thanks
1 reply

{{ DiscussionBoard.errors[1724865].message }}

Dennis Gaskill 14 years ago

Originally Posted by Scott Million

Well, Google also SPENDS $500 Million a year to have YouTube... $6 Mil. is a joke for Google

Scott, I'm not questioning their resources, just curious about their reasoning. Wouldn't you like to know the reasoning behind some of their decisions?
- Thanks
Signature

Just when you think you've got it all figured out, someone changes the rules.
{{ DiscussionBoard.errors[1724890].message }}

Jim Hudson

14 years ago

I was disappointed with the amount of non-funny ads this year. I only got 2 belly laughs, it was the lil kid with doritos (slapping that guy) and and the other ninja doritos ad. I saw a lot of internet related ads that surprised me, the google ad was one of them. It was fairly simple to create. It was to the point and made you follow along reading everything that was typed. The ad cost to run was through the roof as was said, but the creation probably did not cost as much.

Thanks
2 replies

Signature

"In order to get a mental picture..You must first put film in the camera.." Jim Hudson
Learn how to cloak affiliate links for Facebook for FREE Plus More!

{{ DiscussionBoard.errors[1724906].message }}

Sarge 14 years ago

I liked the commercial, but I was hoping they'd use some of my keyword phrases... would've been nice to be in the top 3 for that commercial. LOL

Sarge
- Thanks
- 1 reply
{{ DiscussionBoard.errors[1725631].message }}
- Warrior Markets 14 years ago
  
  Originally Posted by Sarge
  
  I liked the commercial, but I was hoping they'd use some of my keyword phrases... would've been nice to be in the top 3 for that commercial. LOL
  
  Sarge
  
  ...Another sign you've been in Internet Marketing too long - but so true.
  
  -WM
  
  Thanks
  
  {{ DiscussionBoard.errors[1728385].message }}
- Warrior Markets 14 years ago
  
  [DELETED]
  
  {{ DiscussionBoard.errors[1728390].message }}
  
  Aaron.Scott 14 years ago
  
  It was actually one of my favorite super bowl commercials. It just goes to show you that KISS still works!
  
  Thanks
  
  Signature
  
  >>FREE<< 9,028 Auto Approve Scrapebox Postable Backlinks... Includes 107 High PR Backlinks... >>FREE<<
  
  >>>>> Get it for FREE before I take down the page <<<<<
  
  {{ DiscussionBoard.errors[1728402].message }}
  
  Aaron.Scott 14 years ago
  
  It was actually one of my favorite super bowl commercials. It just goes to show you that KISS still works!
  
  Thanks
  
  Signature
  
  >>FREE<< 9,028 Auto Approve Scrapebox Postable Backlinks... Includes 107 High PR Backlinks... >>FREE<<
  
  >>>>> Get it for FREE before I take down the page <<<<<
  
  {{ DiscussionBoard.errors[1728405].message }}

amujtabaa

14 years ago

The little kid and the doritos had me laughing for a while!

Originally Posted by huckexp

I was disappointed with the amount of non-funny ads this year. I only got 2 belly laughs, it was the lil kid with doritos (slapping that guy) and and the other ninja doritos ad. I saw a lot of internet related ads that surprised me, the google ad was one of them. It was fairly simple to create. It was to the point and made you follow along reading everything that was typed. The ad cost to run was through the roof as was said, but the creation probably did not cost as much.

Thanks

{{ DiscussionBoard.errors[1729487].message }}

greff

14 years ago

Google understands that if you can't remember the company name after seeing an ad, then it was a failure. Think about their website. You can see it in your mind, right?

I think the Super Bowl commercial was brilliant. Thanks for sharing.

Thanks

Signature

Greg Cryns
Expert WordPress design and promotion
My Marketing Blog
Scentsy flameless candles

{{ DiscussionBoard.errors[1725833].message }}

greff

14 years ago

Dennis,

I remember an ad for the Electric Company. It featured "Little Bill". I wondered why the monopolistic company would advertise at all. Now I understand it was about good will.

I think Google had this in mind with this commercial. It is a gentle reminder that Google loves us. Maybe they do. Maybe they don't. But that's not the issue. It is the feeling that they are a useful, service rather than an overpowering giant.

Why does McDonald's advertise so much?

Thanks
1 reply

Signature

Greg Cryns
Expert WordPress design and promotion
My Marketing Blog
Scentsy flameless candles

{{ DiscussionBoard.errors[1725846].message }}

mpeters7

14 years ago

Originally Posted by greff

Dennis,
I think Google had this in mind with this commercial. It is a gentle reminder that Google loves us. Maybe they do. Maybe they don't. But that's not the issue. It is the feeling that they are a useful, service rather than an overpowering giant.

Why does McDonald's advertise so much?

This is EXACTLY why they ran the ad. As they start to take over the world, they need to keep happy associations of their brand in people's minds. Especially as things like that controversy about digitizing all the books in the world, or capitulating to China's censorship demands awhile back, neither of which are horrible things, but tend toward the appearance of a faceless leviathan. These issues will only increase in frequency as they get bigger.

I can't believe that was done with Camtasia! Are you sure? It just seems like a little higher quality.

Thanks

{{ DiscussionBoard.errors[1728550].message }}

forum123

Banned 14 years ago

[DELETED]

{{ DiscussionBoard.errors[1725849].message }}

jasondinner 14 years ago

I think the "searcher" was moving a little too fast and should have taken things a bit slower. LOL

However, it was a very cool commercial.
- Thanks
Signature

"Human thoughts have the tendency to transform themselves into their physical equivalent." Earl Nightingale

Super Affiliates Hang Out Here
{{ DiscussionBoard.errors[1725860].message }}

kellysharali

14 years ago

Great commercial for offline marketers as most of it was based on local searches and how you can get a site to the first page of google and in the top 1o box!

Thanks
1 reply

{{ DiscussionBoard.errors[1725908].message }}

Scott Million

14 years ago

Originally Posted by kellysharali

Great commercial for offline marketers as most of it was based on local searches and how you can get a site to the first page of google and in the top 1o box!

I agree, that's a great example to show clients the benefits of targeting long tail and local keywords. I've already bookmarked the video for use in presentations

.

It's also a great proposition for doing a video like that for your clients. "Google spent $6 Million running that ad. I can do the exact same for $2,500."

Thanks

{{ DiscussionBoard.errors[1726797].message }}

Kim Standerline

14 years ago

Aww what a lovely commercial, and very clever of the person/people who thought it up

Kim

Thanks

Signature

The Easiest Dimesale Script Ever!!

EasyMemberPro is back with Mama
How To Write And Profit From Hot Romance (Kindle Product)

{{ DiscussionBoard.errors[1725919].message }}

Rod Cortez

14 years ago

Cool commercial. Believe it or not, there are still people who may have heard of "Google" but aren't sure what Google is. Then there are those that don't know even the simple things we take for granted. I still run into people who don't know what a blog is.

Take my roommate as an example, she still searches the internet using her AOL browser. When I asked her to "Google" something she gave me a blank stare. I had to not only show her how to find Google.com but how to use it. It blew me away.

There are still people out there that needed to see that commerical. And others were simply reminded that Google is still around and look at all the neat searches you can do with it.

Well-done and well-placed. But did they get a decent ROI from it? They'll never really know since there's no way to definitively track it. But I enjoyed it nonetheless.

RoD

Thanks
1 reply

Signature

"Your personal philosophy is the greatest determining factor in how your life works out."

- Jim Rohn

{{ DiscussionBoard.errors[1725933].message }}

Jesus Perez 14 years ago

Originally Posted by Rod Cortez

Believe it or not, there are still people who may have heard of "Google" but aren't sure what Google is.

I BELIEVE IT...we judge everyone by our high-tech standards. We are way smarter as a community than we realize.
- Thanks
Signature
{{ DiscussionBoard.errors[1726045].message }}

jaiganeshv

14 years ago

nice one, experienced stuff!!

Thanks
1 reply

Signature

Qilio.com - Social Media Swiss Army Knife

{{ DiscussionBoard.errors[1726057].message }}

JohnMcCabe

14 years ago

It was a nice counterpoint to all the Bing ads where "searchers" spin off into riffs of free-association gibberish, presumably from using Google. In 52 seconds, they showed someone using Google as part of their everyday life and getting the results they wanted quickly and easily.

The "awww" factor just cements the ending in people's minds.

Brilliant...

The other ad that stuck out for me was the Miller ad where the grinning delivery guy announced that Miller was giving up its time to promote some of their customers. That was followed by four "regular guy" local businesses, by name and location. Definitely reinforced Miller's brand image of premium beer for the common person.

Thanks
1 reply

{{ DiscussionBoard.errors[1726320].message }}

MissTerraK

14 years ago

Originally Posted by JohnMcCabe

It was a nice counterpoint to all the Bing ads where "searchers" spin off into riffs of free-association gibberish, presumably from using Google. In 52 seconds, they showed someone using Google as part of their everyday life and getting the results they wanted quickly and easily.

The "awww" factor just cements the ending in people's minds.

Brilliant...

The other ad that stuck out for me was the Miller ad where the grinning delivery guy announced that Miller was giving up its time to promote some of their customers. That was followed by four "regular guy" local businesses, by name and location. Definitely reinforced Miller's brand image of premium beer for the common person.

I agree with your first point!

However, for me personally, I thought the Miller Beer one was stupid!

I actually said, "Huh?", at it's completion, LOL!

Could be that I hate beer though...:p

MissTerraK

Thanks
1 reply

{{ DiscussionBoard.errors[1726363].message }}

JohnMcCabe

14 years ago

Originally Posted by MissTerraK

I agree with your first point!

However, for me personally, I thought the Miller Beer one was stupid!

I actually said, "Huh?", at it's completion, LOL!

Could be that I hate beer though...:p

MissTerraK

I agree that, as a standalone, this ad made little sense. In the context of their advertising over a variety of sporting events (college and pro football, basketball and even baseball), it fit.

Many of their ads for their "High Life" brand feature the same delivery guy showing up at a tailgate party, private box, etc. and finding stereotypical hoity-toity types doing things that don't fit the image. The delivery guy not only doesn't deliver the beer, he confiscates what's already there and distributes it to people who do fit the brand image. Kind of a beer version of Robin Hood.

The Super Bowl ad, in effect, did the same thing to the company itself. Instead of using the time for one of the bigger corporations in the country, they gave it to a handful of average Joes pursuing the "high life".

At least that's how I saw it...

Thanks

{{ DiscussionBoard.errors[1726510].message }}

salegurus

14 years ago

I must say i was a little dissapointed with the SB adds this year, but
this did stand out from the rest. OH and ofcourse the beer adds.

Thanks

Signature

Think of how stupid the average person is, and realize half of them are stupider than that.

― George Carlin

{{ DiscussionBoard.errors[1726830].message }}

Hooper

14 years ago

Thumbs up .... where would we be without Google.

Thanks

Signature

Italian Recipes | Software

{{ DiscussionBoard.errors[1726894].message }}

JonMills

14 years ago

I liked that, really like the music

Thanks
1 reply

Signature

http://www.thecopywriterwhisperer.com/ Persuasion at it's best!
http://www.affiliateorganizer.com/ Organize your entire online business - Super affiliates give it the thumbs up!

{{ DiscussionBoard.errors[1726901].message }}

grayambition 14 years ago

Awwww, that was soooo cute!!

And regarding whether Google needs to advertise, well, maybe not right now, but Bing is really bringing out the big guns trying to shoot Google down, so I see this as a defensive move to keep Google on people's minds and counter some of the garbage that Bing's putting out in its ads.
- Thanks
- 2 replies
Signature

Jan Weingarten
Substitute "damn" every time you're inclined to write "very"; your editor will delete it and the writing will be just as it should be. ~Mark Twain
{{ DiscussionBoard.errors[1727872].message }}
- 4morereferrals 14 years ago
  
  I saw the ad live ... and while I thought it conveyed how near ingrained the site is into the fabric of our everyday lives - or most folks who work with a computer regularly anyhow ... that google can help you with a great many things. It left me a bit disappointed.
  
  I thought ... that was a prime spot by one of the globes most influential information and marketing and tech co's on the planet, and thats all they could come up with?
  
  They have the resources, the brain power and the reasons to have created an ad that was awe inspiring.
  
  Perhaps they could have done somehting a little more creative that would have helped their customers ... all the people sending them Millions of Dollars in PPC!!! $$$$
  
  Thanks
  
  Signature
  
  Rank Ascend Network - High PR Links / Guaranteed Rankings Increase
  
  {{ DiscussionBoard.errors[1728255].message }}
- Jeremy Morgan 14 years ago
  
  That was a brilliant ad, very cheap to produce, and the cost of running it was a drop in the bucket for them.
  
  Look at all of us talking about them today! This is all about mindshare. Yes, even your grandma has heard of Google, but a lot of people are talking about Bing and if Google starts to appear like a has-been or 2nd place it would be disastrous for them. This is just a small step to prevent that avalanche from starting.
  
  Thanks
  
  Signature
  Jeremy Morgan, Software Developer / SEO
  Check out my Programming Blog for news, tips, and tutorials
  
  {{ DiscussionBoard.errors[1728266].message }}

krharper

14 years ago

Would take 30 minutes to create on Camtasia, but I'll bet some advertising agency charged them $500,000 to come up with it.

Thanks

{{ DiscussionBoard.errors[1728425].message }}

Emi_Suzuki

14 years ago

Very cute commercial.

Thanks

{{ DiscussionBoard.errors[1728461].message }}

mlord10

14 years ago

I thought is was brilliant. Looking at it from outside the IM world, it showed people how efficient Google can be, and how many ways you can find the information you need using their search engine.

Really cool video too. It's not like Google doesnt have the money to spend a few million on advertising.

Thanks
1 reply

Signature

Entrepreneurs: Own Precious Metals, Real Estate & More in Your Self-Directed IRA

{{ DiscussionBoard.errors[1728520].message }}

deniserowe 14 years ago

The ad did make me think about how far they have come since their first Super Bowl ad.
- Thanks
Signature

Denise Rowe

Trial Offer For Serious Marketers:
All The Marketing Tools You Need Under One Roof
{{ DiscussionBoard.errors[1728567].message }}

Kurt

14 years ago

The Betty White/Abe Vigoda (he's still alive!!!) commercial for Snickers was the best commercial this year:

YouTube- Broadcast Yourself.

Thanks

Signature

Discover the fastest and easiest ways to create your own valuable products.
Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.

{{ DiscussionBoard.errors[1728599].message }}

freudianslip27

14 years ago

I thought that the ad did a good job of teaching people more about what you can use google for. I have people in my family are still "afraid of the internet" and I think watching that commercial, and seeing so many examples of Google in action is neat. "Wow, I can use google to find a local business? check on a flight? translate from another language? All from Google?"

So many people watch the superbowl. There had to be some potential people there.

Matt

Thanks

Signature

WarriorForum Rules!

{{ DiscussionBoard.errors[1728688].message }}

kcom

14 years ago

I must be the only one, but I did not like Google's superbowl ad, too boring and dull. Then again most of the ads were lame this year, good thing the game was pretty good.

Thanks

{{ DiscussionBoard.errors[1728917].message }}

TelegramSam

14 years ago

I actually thought the google advert was a poor effort.

It lacked impact and was too subtle.

It was trying to be clever and could have been much more direct.

Sam

Thanks

{{ DiscussionBoard.errors[1729809].message }}

Peter Hupuczi

14 years ago

I think they had to make an advert! Probably because they want to reduce the tax what they are pay to the government! So they had to spend on advertising a little!

Everyone knows they don't need to advertise them self! Even a complete Alien knows what is Google for sure.

Anyway the ad is great! I like it.

Thanks

{{ DiscussionBoard.errors[1729878].message }}

Anyone See the Google Commercial from the Super Bowl?

Trending Topics

best high quality crypto traffic.

Some interesting stats about brand comms

Fixing a massive traffic drop after rebranding

Meta AI now has Google Search results

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?