Keyword in Domain name vs content title

7 replies
How many really believe that keywords are better in the domain than content title?

Say I have 5 different but related long tail keywords. Is it really better to have 5 different domain names than to create a 5 page website with those keywords as content page titles?

Is dogcollarinfo.dot.com barkfreedogcollar.dot.com nobarkdogcollar.dot.com better than
dogcollar.dot.com/dogcollarinfo.html, dogcollar.dot.com/barkfreedogcollar.html, etc?
#content #domain #html #keyword #title
  • Profile picture of the author Rob Barbour
    You ALWAYS want at least one of your primary keywords in your domain. It adds to the credibility of the site, makes it easier for people to recognize what should be on it, helps with ranking, and also gives you more FREE advertising perks when running your PPC campaigns - Google highlights search keywords in the domain or display url.
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  • Profile picture of the author Igor Kheifets
    It's important, but it's not that important.

    The title and tags of your page are far
    more important then a domain name.

    Also, the first 2 lines of your content are
    crucial. I'd not worry about keywords
    in the domain name too much, instead
    invest more optimization in content and title.

    Igor
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    • Profile picture of the author LadyL08
      So since Google likes content, it would seem to make more sense to have a website with more than one page. Also saves money for domain names.
      Signature

      LadyL

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  • Profile picture of the author A Bary
    Originally Posted by LadyL08 View Post

    How many really believe that keywords are better in the domain than content title?

    Say I have 5 different but related long tail keywords. Is it really better to have 5 different domain names than to create a 5 page website with those keywords as content page titles?

    Is dogcollarinfo.dot.com barkfreedogcollar.dot.com nobarkdogcollar.dot.com better than
    dogcollar.dot.com/dogcollarinfo.html, dogcollar.dot.com/barkfreedogcollar.html, etc?
    Having 5 webpages on the same site with keywords in titles is much better, these pages will have a "synergistic" effect on each other ranking..
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  • Profile picture of the author Zeus66
    I completely disagree with every reply so far. All other things being equal, you will much more easily rank for each of those 5 keywords if you set up a domain/site around each vs. picking one of them for a domain/homepage and then having the other 4 as inner pages. Google values an exact match in the domain name for a search term over having that term appear just anywhere in the URL. Again, all other SEO issues being equal. It's not even close, in my experience.

    John
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  • Profile picture of the author Troy_Phillips
    Have to agree with John on this one .

    I don't know how important Google's take is on exact domain name matches ... but I do know that it is hard to get better rankings with relative domain/ exact subpage match, even with a few more links than the exact match .

    Now I said it is hard ... not impossible .

    One of my long tails is almost impossible to capture from a very unrelated domain for the fact they have several incoming from an obscure little site called yahoo.
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    • Profile picture of the author LadyL08
      I guess this is what makes our jobs exciting. We are never quite sure what the powers that be (Google, etc.) are really looking for.
      Signature

      LadyL

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