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My 82.1% Conversion Squeeze Page + Proof

by Ron Douglas
50 replies
Just thought I'd share something that recently worked well for me. I recently added close to 1,000 leads with a squeeze page conversion of 82.1%. Feel free to steal any ideas from this example.

Let's try to learn something from this as a group. Why do you think it converted so well?

The source of the traffic was Kevin Riley's 2010 Giveaway. Thanks to Kevin for inviting me to participate.

I guess there are two takeaways - 1) I need to do more giveaway events because they are a great source of leads. 2) Simple squeeze pages that focus on a benefit that people really want work like crazy.

Here's the squeeze page:
http://videoforward.com/shorturl.htm

Here's proof:

#821% #conversion #page #proof #squeeze
  • Profile picture of the author Andy_MoreNiche
    Nice work mate
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  • Profile picture of the author butters
    Hehe, swiped .
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  • Profile picture of the author kalios
    Really impressive! I haven't seen so high conversion rate...
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    • Profile picture of the author Steven Wagenheim
      Ron, my guess would be that there were a combination of factors.

      1. The offer is almost irresistible. Anybody who does affiliate marketing and
      uses URL shorteners like TinyURL would be daft not to take advantage of
      this. Even I would, and I create my own by hand using PHP. Real pain in the
      ass.

      2. The look of the page itself is totally different from anything I've ever seen
      so you don't have the problem of what I call "squeeze page blindness" that
      I think kills a lot of these pages.

      Those two things combined, I think make up the high opt in rate.

      Good work.
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      • Profile picture of the author Ron Douglas
        Originally Posted by Steven Wagenheim View Post

        Ron, my guess would be that there were a combination of factors.

        1. The offer is almost irresistible. Anybody who does affiliate marketing and
        uses URL shorteners like TinyURL would be daft not to take advantage of
        this. Even I would, and I create my own by hand using PHP. Real pain in the
        ass.

        2. The look of the page itself is totally different from anything I've ever seen
        so you don't have the problem of what I call "squeeze page blindness" that
        I think kills a lot of these pages.

        Those two things combined, I think make up the high opt in rate.

        Good work.
        I think those are two very good points. I'd like to think it's my copy skills rather than dudes wanting to see the girl in the video.

        But seriously though, all the testing in the world can't help you if you don't offer something that people really want.
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  • Profile picture of the author rapidscc
    Hey thanks man,

    Feel free to steal any ideas from this example.

    Before I came in I was wondering
    whether you'll allow warriors to
    swipe the thing

    Coz there was an issue re: salescopy swipping
    with some warrior not too long ago.

    Again, thanks man.

    best,
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    • Profile picture of the author butters
      Originally Posted by rapidscc View Post

      Hey thanks man,




      Before I came in I was wondering
      whether you'll allow warriors to
      swipe the thing

      Coz there was an issue about some warrior
      not too long ago.

      Again, thanks man.

      best,
      Isn't swipeing just putting it into a file and something to look back in the future? Something which sparks ideas etc...
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    • Profile picture of the author Ron Douglas
      Originally Posted by rapidscc View Post

      Hey thanks man,




      Before I came in I was wondering
      whether you'll allow warriors to
      swipe the thing

      Coz there was an issue re: salescopy swipping
      with some warrior not too long ago.

      Again, thanks man.

      best,
      Abundance, my friend. I couldn't care less if someone swipes the copy. Hopefully it helps them make some money. I wrote the copy myself and take it as a compliment . Plus, people will swipe it anyway regardless of what I say.
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      • Profile picture of the author rapidscc
        Ron, sorry for repeating your words but I thought this should be highlighted
        for the benefit of a lot of us folks.

        Originally Posted by Ron Douglas View Post

        Abundance, my friend.

        Hopefully it helps them make some money.

        I wrote the copy myself and take it as a compliment
        Plus the "b o o b s" was striking, I think "sexy url" is now implanted in
        my gray matter

        Best,
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        • Profile picture of the author Jill Carpenter
          After Stevens comment I had to go take a look at the page.

          I'm going to chalk it up to the Bazoongas that are properly displayed above the fold.

          I would be bold enough to guess that your list is a MIMINUM 80 percent men.

          Good job on getting them in.

          The real task in the giveaway is actually converting them to buy something.
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          • Profile picture of the author Ron Douglas
            Originally Posted by avenuegirl View Post

            After Stevens comment I had to go take a look at the page.

            I'm going to chalk it up to the Bazoongas that are properly displayed above the fold.

            I would be bold enough to guess that your list is a MIMINUM 80 percent men.

            Good job on getting them in.

            The real task in the giveaway is actually converting them to buy something.
            It sure helped, but that alone won't make people opt-in. There are free sites that show a lot more. As a marketer, hopefully that's not all you got from Steven's insightful post.
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            • Profile picture of the author Jill Carpenter
              Originally Posted by Ron Douglas View Post

              It sure helped, but that alone won't make people opt-in. There are free sites that show a lot more. As a marketer, hopefully that's not all you got from Steven's insightful post.
              Well, to be honest with you, those things are what pulled in my attention.

              I'm very straight but if I as a straight female had an issue with feeling like I needed to look, I can only understand what the majority of guys are up against - whether they admit it or not.

              Not trying to dis your copy or the other factors of the page. Just telling you how it honestly affected me.

              I would be silly not to try and add some cantaloupes to an appropriate campaign to see how it affected my opt-in.
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  • Profile picture of the author WD Mino
    Hey Ron,

    Wow that is pretty impressive but proof simple is better. Of course having the name you do may have helped

    Cheers
    -WD
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  • Profile picture of the author JohnHuizinga
    Short and to the point. I like it.
    Have you tried it both with and without the b 0 0 b s?
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  • Profile picture of the author laurenceh
    Ron,

    Really thumps home the fact that you do not need a long drawn out pitch to make a great squeeze page.

    Simple and striking. This is what I offer and this is how you get it!

    Really got my head going. I think I over complicate squeeze pages when I don't need too! If the traffic is targeted it will convert!

    Once again you've planted a seed Mr Douglas!
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  • Profile picture of the author Venturetothetop
    Thanks for the explanation Ron, and yeah I agree with another commenter, the product itself is pretty interesting...

    Good stuff !
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  • Profile picture of the author Jesus Perez
    Ron, your Optin form is blocked by Firefox with Adblock Plus (70 million downloads...10 Million Active Daily Users). You probably could have bumped that conversion rate even higher if you didn't use Aweber's Javascript optin form.

    Here's what I see:
    http://img713.imageshack.us/img713/3...113247amlc.jpg
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    • Profile picture of the author Ron Douglas
      Originally Posted by BlueSquares View Post

      Ron, your Optin form is blocked by Firefox with Adblock Plus (70 million downloads...10 Million Active Daily Users). You probably could have bumped that conversion rate even higher if you didn't use Aweber's Javascript optin form.

      Here's what I see:
      http://img713.imageshack.us/img713/3...113247amlc.jpg
      I didn't realize that. Thanks for sharing.

      It seems like users of that are doing themselves a disservice by blocking all Javascript, but I can't argue with those numbers.
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    • Profile picture of the author Steven Wagenheim
      There's actually more to the success of this opt in page but I didn't want
      to get into a whole big copywriting analysis that would probably bore most
      people to death.

      But just some fine points.

      1. The whole thing practically is above the fold, even on 800 x 600 screen
      res, which is almost unreal.

      2. The top section screams street cred when you've been on all those shows.

      3. The main headline...not only does it say that you don't have to rely on
      those other services, but you can get this setup in 10 minutes or less.
      Sometimes, time is more important than the fact that it's free.

      4. There is the added bonus of discovering how to make money with
      video forward.

      You need to understand. These are affiliate marketers who are going to
      be interested in this script...and affiliate marketers are always looking
      for ways to make money. How much the added incentive helped, don't
      know...but it certainly couldn't have hurt.

      5. Prospect is being told that there are only 2 steps to the process. What
      this does is 2 things.

      First, it assures them that this isn't going to be a long drawn out ordeal.

      But, and this is a psychological think with OCD people, seeing that it IS
      2 steps, they're going to be compelled to complete them WHICH they
      can't do alone on page 1.

      They MUST complete step 1 to get to step 2.

      If this wasn't stated, there could have very well been a lot of people who
      figured, why bother?

      6. The arrow pointing to the opt in box makes it crystal clear where to
      enter the details. This doesn't assume that the person is going to find it
      on their own. Trust me, some opt in pages don't make it crystal clear.

      The whole thing is just a piece of artwork.

      My advice?

      Study this opt in page and understand what Ron did and why it works so
      well.

      The copy itself is not beyond anything that a fairly intelligent person
      shouldn't be able to come up with. It's actually very basic but it gets right
      to the point.

      I have to say...I'm REALLY impressed.

      Especially since my best opt in pages only do 50%.
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      • Profile picture of the author Jill Carpenter
        Originally Posted by Steven Wagenheim View Post

        I have to say...I'm REALLY impressed.

        Especially since my best opt in pages only do 50%.
        I'm sending you a box of cantaloupes right now.
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  • Profile picture of the author steve-wilkins
    excellent conv.rate my freind! very inspiring keep up the great work and thanks for the post!
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    • Profile picture of the author mrfixituk
      Short, sweet and effective!!
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  • Profile picture of the author nyrsimon
    Awesome dude, agree with most of the comments already

    Although I will add my eyes were drawn IMMEDIATELY to the pic (no surprise eh?)

    Will happily "swipe" it as per your encouragement and see what I can do.

    Many thanks dude

    Simon
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  • Profile picture of the author Mohammad Afaq
    I am not nasty or anything but I am getting a feeling that many the boobs would have hooked up many people and made them stay on the page

    Just my observation, what do ya'll think
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    • Profile picture of the author Ross Vegas
      Can I borrow a ten spot? I'm a bit short on the deal.



      This other site of mine is magic... 1442 submissions... 0% conversions!!!



      Stupid members script kills my tracking...

      Nice work on yours, and you held it for over double the subs..I have no idea what mine is at now as I converted it to the ghost system.

      Personally, I just wrecked your percentages by not opting, but the thing that really pulls, is obviously the video image gets attention, but the idea of getting lots of links to your site instead of others is pretty straight forward and a great proposition.

      It just makes sense. Sure why not do that?

      That, and from my own experience I'm guessing you have great targeted traffic. That helps.

      Very cool though thanks for the revealing look...
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  • Profile picture of the author jfreemon
    That squeeze page is quite well done, mate! I'll be modeling a few of my techniques after it, if you don't mind.
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  • Profile picture of the author mikemcmillan
    Ron, that is indeed a work of art. It's like golf, tennis, or basketball you see on TV. You watch others do it and think, "Thank looks easy, I cold do that myself."

    But when someone puts a ball in your hand and says--go do it--it's a bit harder than it looks. Took a screen shot so I can study it a bit more. I used to be happy with 20% but you've raised the bar substantially. Nice work!
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  • Profile picture of the author RentItNow
    Try throwing this code on the image of the video:

    <a href="#" onClick="alert('Whoa, hold your horses. Enter your email address in the box to the right and hit Get Instant Access. You will be sent a confirmation email and link to the absolutely free video.'); return false;">

    Can adjust your message.
    Bet it increases another few percent. I am getting 89% double optin using this trick.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author Ron Douglas
      Originally Posted by RentItNow View Post

      Try throwing this code on the image of the video:

      <a href="#" onClick="alert('Whoa, hold your horses. Enter your email address in the box to the right and hit Get Instant Access. You will be sent a confirmation email and link to the absolutely free video.'); return false;">

      Can adjust your message.
      Bet it increases another few percent. I am getting 89% double optin using this trick.
      It's funny but I had that code and forgot to put it in. It then started to convert well so I just left it out. Now I'm afraid to jinx it.
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      • Profile picture of the author RentItNow
        Originally Posted by Ron Douglas View Post

        It's funny but I had that code and forgot to put it in. It then started to convert well so I just left it out. Now I'm afraid to jinx it.
        Lol! That's the problem isn't it! What is the ceiling? Sometime we just should not change things :-)

        How are you getting traffic to the site, Ron?
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        I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author Melodican
    awesome work.... it's the breasts in the video that did it for me man !
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    • Profile picture of the author Jack Duncan
      Ron,

      Here's my best guess...

      (And you could confirm this with something like ClickTale)

      I'll bet when most people hit the page, they:

      1. Notice the nice, big blue arrow pointing down....

      2. Want to know WHAT they are signing up for, so they click the video play button....

      3. Nothing happens, but they still want to know, so they THEN scan the copy...

      4. They read the compelling offer, including the free script giveaway...and they then sign up.

      In fact, I'd be willing to "bet a buck" that if the video actually played, your opt-in rate would drop substantially...

      Great work!

      Thanks for sharing,
      Jack Duncan
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  • Profile picture of the author davemiz
    no disrespect, i know Rons a good dude.... but cmon.... its in the IM market.... and its a freebie seekers giveaway.... i mean... guys... its not like you're getting real traffic from jv emails... or even cold traffic.

    for me cold traffic is the only number that matters.... anyone can convert well on warm traffic....
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    • Profile picture of the author smartlazy
      Banned
      Maybe the big b00bs helped increase the conversion rate?
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  • Profile picture of the author James Foster
    Ron that's awesome.

    Riley did it right by putting in a limited number of quality marketers into that giveaway. Probably the best one in 2010.
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  • Profile picture of the author Lemy Yusento
    Nice Job Ron...

    Happy for you...
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  • Profile picture of the author Jay norestin
    Banned
    Originally Posted by Ron Douglas View Post

    Just thought I'd share something that recently worked well for me. I recently added close to 1,000 leads with a squeeze page conversion of 82.1%. Feel free to steal any ideas from this example.

    Let's try to learn something from this as a group. Why do you think it converted so well?

    The source of the traffic was Kevin Riley's 2010 Giveaway. Thanks to Kevin for inviting me to participate.

    I guess there are two takeaways - 1) I need to do more giveaway events because they are a great source of leads. 2) Simple squeeze pages that focus on a benefit that people really want work like crazy.

    Here's the squeeze page:
    Get Started - Step 1 of 2

    Here's proof:
    haha...lol I made a tons of cash using boobs on facebook.. boobs work wonders... your subscribers just want to see more boobs..lol
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Steven Wagenheim View Post

      Ron, my guess would be that there were a combination of factors.

      1. The offer is almost irresistible. Anybody who does affiliate marketing and
      uses URL shorteners like TinyURL would be daft not to take advantage of
      this. Even I would, and I create my own by hand using PHP. Real pain in the
      ass.

      2. The look of the page itself is totally different from anything I've ever seen
      so you don't have the problem of what I call "squeeze page blindness" that
      I think kills a lot of these pages.

      Those two things combined, I think make up the high opt in rate.

      Good work.
      Steve your second post saved me a ton of typing. Why is that important? Keep reading...

      Originally Posted by Ron Douglas View Post

      I think those are two very good points. I'd like to think it's my copy skills rather than dudes wanting to see the girl in the video.

      But seriously though, all the testing in the world can't help you if you don't offer something that people really want.
      Ron, I was going to send you a bill after I darn near sprained a mouse finger trying to get that video to play.

      Actually, the fact that it was an image of a video, rather than the real thing, amped up the curiosity factor a ton. I'm sure a few opted in to see if the real video was on the other side. :confused:

      Oh, yeah, forget about the bill. The permission to swipe more than paid it...
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  • Profile picture of the author iw433
    Well done, thanks. All the best to you and yours. Hope the coming New Year brings many good blessings your way.
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  • Profile picture of the author Rod Cortez
    Ron, don't listen to any of the haters. We know your heart's in the right place and you give out good information. I think some people are missing the point here. Ron was explaining that ONE of the reasons the conversion rate was higher WAS because it was warm traffic.

    Contrary to what some people believe, I've had clients who couldn't convert warm traffic if their life depended on it. Sure it's easier to convert, but there are things you can do to make it convert better and Ron shared some of those things. That's what makes it a solid post.

    RoD "Eggnog-Rules!" Cortez
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  • Profile picture of the author 2ndopkate
    Ron,

    I love this "Sqeeze Page" lesson! The robust graphic brings to life the term 'Squeeze'. :>
    All kidding aside, great lesson.

    Kater
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  • Profile picture of the author CaesarSEO
    That's really impressive.

    Maybe I can use squidoo too for my small niche campaigns.. thanks for the report.
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  • Profile picture of the author marketwarrior06
    Banned
    good job bro. its very impressive.
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  • Profile picture of the author ryanbiddulph
    Creative stuff here Ron, congrats.

    Also kudos to your for your prosperity consciousness. Don't see the word "abundance" too much on this forum, let alone your take on people "stealing" ideas.

    I wonder if your mindset has anything to do with the 82% conversion rate? Seems like there might be a correlation

    Keep up the great work and keep prospering.

    RB
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