How Do You Pick A Niche

by homebizoutlook 47 replies
Another one of those "just curious" questions ...

I saw the thread of which niche keyword tool that everyone uses. But just curious how everyone goes about picking a niche. Looking for any ideas you might have, thanks!
#main internet marketing discussion forum #niche #pick
Avatar of Unregistered
  • Profile picture of the author BanchenK
    I guess using Market Samurai would be better
    {{ DiscussionBoard.errors[1733398].message }}
  • Profile picture of the author Biggy Fat
    Well, to give you a headstart, here are five niches off the very top of my head you can choose from:

    1. Weight Loss
    2. Relationships/Dating
    3. Make Money
    4. Acne
    5. Reverse Phone Lookup

    Just drill those down into subniches and you'll be good. But as far as how to go about finding them, just pick out what's selling. I'm sure other Warriors can give you more insight.
    {{ DiscussionBoard.errors[1733400].message }}
    • Profile picture of the author tresfavian
      I look for good search keywords, low competition and what I'm interested in.
      {{ DiscussionBoard.errors[1733408].message }}
      • Profile picture of the author tresfavian
        oh and if there's any money to be made in the niche.
        {{ DiscussionBoard.errors[1733410].message }}
      • Profile picture of the author homebizoutlook
        Originally Posted by tresfavian View Post

        I look for good search keywords, low competition and what I'm interested in.
        I understand that part of it. I'm just curious how different members go about deciding which niche (at a high level) to pursue before drilling down.

        Is it because of their interests, or are there other things that are considered when you target a specific niche.
        Signature
        {{ DiscussionBoard.errors[1733450].message }}
        • Profile picture of the author AFD
          Originally Posted by homebizoutlook View Post

          I understand that part of it. I'm just curious how different members go about deciding which niche (at a high level) to pursue before drilling down.

          Is it because of their interests, or are there other things that are considered when you target a specific niche.
          If your objective is to make money, interest is third option. The first option is high-paying niche and second is availability of that keyword domain.
          {{ DiscussionBoard.errors[1734016].message }}
  • Profile picture of the author mine1718
    whatever you think that your good at or have some knowledge of, give it a shot, but have a plan on how to operate your site, if you want to turn it into a business, not just a info based site.
    Signature

    {{ DiscussionBoard.errors[1733415].message }}
  • Profile picture of the author Wiggy0618
    I was actually thinking of putting together a product on this...still might. Either way, here is a list of things I recommend to people (esp if their noobs to IM):

    -if at all possible, pick something you're already an expert in (and by "expert" that really only needs to mean that you're Yogi Bear...smarter than the average bear - lol...in that topic)

    -also if at all possible, pick something you have genuine interest in as a hobby or whatever...learning the IM game itself can be hard enough w/o not knowing what you're doing in your niche itself

    -are others already in the niche?

    -if so, how many? are they making money? how is the competition? are you going up against the "big boys"?

    -go to a bookstore...are there magazines dedicated specifically to the niche you want to get into? If so, that means there's a market for it.

    -if you wanna create your own product, is there already something out there like you wanna create? If so, does it sell and sell well? If the answer to that is yes, then there is a possibility for your product to sell well (esp if you improve on what's already available).

    A really good thing to do (call me crazy) when learning how to pick niches is to watch that show on ABC called "Shark Tank" (where entrepreneurs come on and ask these really rich folks to invest in their companies). Seeing what random folks come up with, and what these "sharks" are willing to invest in can be very enlightening.

    For instance, I was watching an episode earlier tonight via DVR from a few days ago. A guy had come up with his own spin on building blocks. It was made of a flexible material, could be pieced together kinda like tinker toys, could be used to make round shapes...stuff was even designed/created by an architect. Had a patent on the product and everything.

    Yet 4 of the 5 wanted nothing to do with it simply b/c Lego already has a stranglehold on the building block market. Who wants to compete with Lego? The 5th "shark" (the guy who started Fubu clothing) agreed to invest *contingent* upon calling one of the big 4 toy makers and getting one of them interested. If that couldn't be done, he wasn't gonna invest.

    Now, use some of that same sorta principle and apply it to picking a niche.

    That kinda thing...

    But then again, I really enjoyed watching "Pitchmen" (RIP Billy Mays) on Discovery, too... ;-)
    {{ DiscussionBoard.errors[1733524].message }}
  • Profile picture of the author sbucciarel
    Banned
    I use Micro Niche Finder to find low competition keywords, and build from there. I also use Amazon.com to find their best selling products. I use Terapeak.com to find out what people are searching for on Ebay (this is a paid service).
    {{ DiscussionBoard.errors[1733541].message }}
  • Profile picture of the author yommys01
    There are so many ways to pick a niche but the best as far as I am concern is to look at what is HOT in the market.

    What I normally do is to go to market places such as ebay, clickbank, cj.com e.t.c and look at the top selling products.

    I particularly stick with clickbank for digital products. You want to market anything that has a gravity above 50.

    People try to avoid products that have gravity of over 200 but not me. The product that has made me the most money has a gravity of over 400 but there are long tail keyword phrases in there.

    Another way to pick a niche is to go to article directories, look at what other marketers are promoting. Click on their websites and see what product that are promoting.

    Nicheaday ... I have not used this one effectively enough but it presents a very good way of picking a niche. All you need to do is to go to Nicheaday.com, sign up and a niche with so many keywords and their competition strenght will be sent to you every day.

    You can also pick a niche by using your discretion. Have you lost some weight in the past? Were you ever desperate to build some muscle? Is there a product you want to buy over and over again? That could be a good niche to get in.
    {{ DiscussionBoard.errors[1733791].message }}
    • Profile picture of the author affilcrazy
      3 places that i use:-

      1) Google Trends

      2) Clickbank Marketplace

      3) My Favourite - Ezine articles - If you click on each individual niche on the home page, it will reveal a further 20-30 sub-niches EACH!

      Cheers
      Partha
      Signature
      "There is no fixed teaching. All I can provide is an appropriate medicine for a particular ailment" - Bruce Lee, Tao of Jeet Kune Do (on Zen)
      {{ DiscussionBoard.errors[1733905].message }}
  • Profile picture of the author costos gohdohb
    choose some general niche at first and then go to some forums in that niche

    see what is hot there, what problems people have

    decide if you can create a product to solve this problem - but at first confirm that people are ready!!! to pay for that product. That they already buy similar products.

    you can also look through the most viewed articles in most popular article directories.

    you can also see what is hot in Amazon in your niche,
    etc.
    {{ DiscussionBoard.errors[1733949].message }}
  • Profile picture of the author dsmpublishing
    Hi guys

    i tend to go for what will always be around and isnt just a seasonal niche. So for example i am in the weight loss niche, debt, make money, food, health, hair and beauty and so on.

    I do put in xmas type offers to my lists though but dont really bother with valentines day though i would if i was in the relationship niche.

    kind regards


    sam
    X
    {{ DiscussionBoard.errors[1733961].message }}
  • Profile picture of the author rypher21
    i just choose thing that interest me..
    Signature
    Business Consulting Services - Kittelson & Carpo Consulting
    {{ DiscussionBoard.errors[1733968].message }}
  • Profile picture of the author jaiganeshv
    I use keyword elite to analyze keywords in my niche. So far it helps ma a lot in my competition.

    Thank you.
    {{ DiscussionBoard.errors[1734002].message }}
  • Profile picture of the author frqhuss
    Originally Posted by homebizoutlook View Post

    Another one of those "just curious" questions ...

    I saw the thread of which niche keyword tool that everyone uses. But just curious how everyone goes about picking a niche. Looking for any ideas you might have, thanks!

    I always go to Market Samurai and Google keyword research for better result to find niche..

    Thanks "FrqHuss"
    {{ DiscussionBoard.errors[1734026].message }}
  • Profile picture of the author Simon Lim
    I usually go to Amazon, EBay, Clickbank...anyplace that indicates that people are already spending money in a certain niche or a certain product.

    Why complicate things when you can find out what people are already spending money on, and then put something in front of them so you can get some of their money?
    {{ DiscussionBoard.errors[1734242].message }}
  • Profile picture of the author Dave777
    Originally Posted by homebizoutlook View Post

    Another one of those "just curious" questions ...

    I saw the thread of which niche keyword tool that everyone uses. But just curious how everyone goes about picking a niche. Looking for any ideas you might have, thanks!
    Pop a few of these Endless niches into your Market Samurai promotion...

    A very cool Research tool & resource as you head down the page and evaluate the Many golden opportunities...
    SEOmoz | Popular Searches

    Dave
    {{ DiscussionBoard.errors[1734290].message }}
  • Profile picture of the author sdentrepreneur
    I quit chasing niches 2 years ago, too much work. Have been selling Internet Education for over 2 years now, its in high demand online and offline. Good luck !!
    Signature

    Learn to become Digital, Internet and Social Media Marketing Consultant to Business Owners
    Click here to learn more - Internet, Digital and Social Media Marketing Training Course

    {{ DiscussionBoard.errors[1734729].message }}
  • Profile picture of the author uniquecontent
    You can find several posts here regarding your question. But frankly speaking I like google keyword tool most. It is really worthwhile.
    {{ DiscussionBoard.errors[1734738].message }}
  • Profile picture of the author netbank4all
    I always choose a product by which people are running behind. This can be possible if you search in those sites.

    google.com/trends
    buzz.yahoo.com
    hileum.com
    digg.com and so on.
    {{ DiscussionBoard.errors[1734871].message }}
    • Profile picture of the author jbsmith
      There is no one way to find a niche, I have 12 different products across 4 different niches and each time I pick a niche or topic within the niche it happens a little differently.

      However, there are some MUSTS:

      1. You must test that niche for proven flow of money around the product, service or monetization method you are considering. For example, if you want to market infoproducts, then you need to see evidence of buying activtiy around your niche. If you you want to market affiliate products, then you need to validate that there are some successful products to promote, etc...

      2. You must find a way to cost-effecticely target that market online. I don't worry about this one as much, I have yet to find a market that has huge opportunity where there isn't a way to cost effectively target the market, but sometimes it takes some serious out-of-the-box thinking.

      3. I do like to have an interest, knowledge base or passion around the niche. It doesn't mean I need to be an expert or have experience - but I don't tackle markets where I can't get excited about it. The main reason is that it takes effort to get initial traffic to your sites which means content development and an understanding of what motivates your market to buy...without an interest it makes it much tougher.

      All of that said, you may find your niche by

      a) Brainstorming a list of ideas and then testing for buying activity
      b) Searching product directories like Clickbank, CJ, Linkshare, Amazon, magazines.com, bookstores, etc... where you let proven selling products trigger your ideas
      c) Begin on the demand side by looking at keyword searches and then testing those for related products and buying activity (I rarely use this approach - I prefer to start with niches where products are selling and then determine how to fill an unmet demand within that niche).

      Jeff
      {{ DiscussionBoard.errors[1734935].message }}
  • Profile picture of the author Kenster
    If youre looking to find a micro niche, check out your local magazine stand...have done some of my best work from ideas gained that way! best of luck
    {{ DiscussionBoard.errors[1734908].message }}
    • Profile picture of the author TheWinner
      Originally Posted by Kenster View Post

      If youre looking to find a micro niche, check out your local magazine stand...have done some of my best work from ideas gained that way! best of luck
      Hi Kenster, thats exactly what I do to generate some ideas. You can uncover some real goldmines.

      I also recommend people check out the following:

      • Amazon best sellers
      • Amazon Magazine Subscriptions
      • eBay Pulse
      • Google Trends
      • Dummies.com
      • Yahoo Buzz
      • Clickbank and Commission Junction
      I start with a mind map, and ideas start to flow once you have a few niches down for you to dip a little deeper with.
      {{ DiscussionBoard.errors[1734959].message }}
  • Profile picture of the author jimmyab
    Originally Posted by homebizoutlook View Post

    Another one of those "just curious" questions ...

    I saw the thread of which niche keyword tool that everyone uses. But just curious how everyone goes about picking a niche. Looking for any ideas you might have, thanks!

    Hey HomeBiz

    Very first question you need to ask when picking a niche... is there a market full of hungry willing buyers?

    Cos if there's not ... then no matter how passionate you may be about it ... if theres no buyers... youre gonna struggle to make sales!

    So ... how do you find out if theres a market of hungry buyers?

    Well... start by going to Google keyword tool and search the main keywords and phrases ...anything less than at least 1000 searches per/mth forget it...you will struggle to find buyers.

    However if the keywords do have a strong market of say 5k plus ... thats great ... at least you know the product is sought after by hungry buyers.

    Of course you'll also find that theres crazy competition for the main keywords...thats ok...you can use an advanced keyword tool and drill down looking for 'long tail keyword phrases' that have >1000 searches/month and less than 40,000 competing pages.

    Why?...Cos thats where you will find the nuggets of gold in the niche that many people overlook...and dominate these terms to rank a whole lot quicker cos there is much less competition.

    Of course thats just the start...but its the best way to start when you are looking at what niche to go into.

    Here's a great free ebook download that goes into full detail and shows you exactly what to do, step by step.

    All the best
    Signature

    Stop pointing to your signature

    {{ DiscussionBoard.errors[1738397].message }}
  • Profile picture of the author Marilee Pham
    Thanks for the tips everyone! Great info for a newbie
    {{ DiscussionBoard.errors[1738425].message }}
  • Profile picture of the author goines
    best selling products at amazon, clickbank and cj are mine sources
    {{ DiscussionBoard.errors[1740949].message }}
    • Profile picture of the author Jill Carpenter
      How does that saying go?

      You can pick your friends, and you can pick your niche, but you can't pick your friends niche....

      Or was that nose?
      Signature

      "May I have ten thousand marbles, please?"

      {{ DiscussionBoard.errors[1741091].message }}
  • Profile picture of the author Rod Cortez
    I'm a weird one. I look at keywords toward the end of the process. While not an all-inclusive list, when I look for niches I look for:

    1. A niche with healthy competition.

    2. A niche where it's fairly easy to find WHERE the competition is advertising.

    3. A niche that has rabid, repeatable buyers that get replenished quickly.

    4. A niche that has lots of products / services that I can affiliate / partner with.

    I write down 8 to 12 ideas and then that's when I begin my keyword research. I've used Market Samuraii, Keyword Elite 1 and 2, Keyword Discovery, Wordtracker at one time or another........

    Think of life style such as dating, relationships, marriage, special events, retirement, saving for college, going to college, passing certain exams, etc.

    Think of people with health or life challenges. We used to sell a product dealing with men's baldness and it sold like crazy.

    Think of information people are looking for and figure out how to monetize it. People want to cure their acne. People want to find the person of their dreams. People want fulfillment and want to be happy. Some people want to learn the latest video game techniques and tips. The niches and sub-niches out there are virtually endless.

    Can you believe there's a guy out there that make $600,000 a year in PROFIT teaching people how to play a musical instrument? Another guy is making nearly twice that much teaching people how make jewelry at home? Study your competition like crazy once you've chosen a niche and you'll find ways to out-position them.

    It's a semi-formula I've refined over the years and it's served me well.

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
    {{ DiscussionBoard.errors[1741305].message }}
    • Profile picture of the author HCLee
      I would do some research and assess the size and potential of a niche and also find out the number of people (and the demographics) who search for information on this topic.
      Signature
      Electric Foot Warmers -End your cold feet days now.
      {{ DiscussionBoard.errors[1741477].message }}
      • Profile picture of the author dbarnum
        Some places to check include: Google Adwords and other keywords tools, Amazon top sellers, eBay Hot Sellers and basic research there, long-time paid print newspaper and magazine (and other) classifieds that run a lot (not posted by the publications in-house team themselves, though).
        Signature
        Get customized help:100+ Ways / Support / Warrior4Hire Specials!



        Save & Share: Best Buys / Top Tasks / blog / MAP / Recurring $
        {{ DiscussionBoard.errors[2006801].message }}
  • Profile picture of the author Jamian
    Originally Posted by homebizoutlook View Post

    Another one of those "just curious" questions ...

    I saw the thread of which niche keyword tool that everyone uses. But just curious how everyone goes about picking a niche. Looking for any ideas you might have, thanks!
    Asking yourself with these questions might help you to come up with new niche ideas.

    Which social, industry, and professional groups do you belong to or have you belonged to, and understand?

    Think about your physical habits, work experience and all the list of groups that you belong to. Another suggestion is your buying habits and online subscriptions etcetera.
    Signature
    Affiliate Marketing explained for beginners >>
    www.SuperAffiliateMarketingTrick.com <<
    {{ DiscussionBoard.errors[2006944].message }}
  • Profile picture of the author Heavy S
    I used to pick Niche's that I knew about, but now that I outsource a lot, It is no longer such a concern.

    Go after big sellers if you can find a long tailed keyword with low comp..
    {{ DiscussionBoard.errors[2006971].message }}
  • Profile picture of the author Tomwood
    I look for problems that people are experiencing and are desperate to find a solution for or things people are totally nuts about
    Signature

    FREE >>As We Thinketh << as a man thinketh for the 21st century The missing chapters are actually the best

    {{ DiscussionBoard.errors[2007257].message }}
  • Profile picture of the author Fernando Veloso
    Discovered this a couple years ago when helping a family member:

    Old Magazines.

    Best stuff to grab new (old) niches and content.

    And yeah, I'm a retro kind of guy No ipod's or fashion sites here, just the old and basic niches.
    Signature
    People make good money selling to the rich. But the rich got rich selling to the masses.
    {{ DiscussionBoard.errors[2007304].message }}
    • Profile picture of the author IMBMPGuy
      Google Adwords and Google Wonderwheel!

      Wonderwheel is really wonderful.
      {{ DiscussionBoard.errors[2007365].message }}
    • Profile picture of the author Ricci Cox
      Originally Posted by Fernando Veloso View Post

      Discovered this a couple years ago when helping a family member:

      Old Magazines.

      Best stuff to grab new (old) niches and content.

      And yeah, I'm a retro kind of guy No ipod's or fashion sites here, just the old and basic niches.
      That's a really good tip. Niches like Weight Loss, Work from home, etc have and will always be around... forever!

      Also, I often go to my local magazine store or supermarket and have a look at all the different magazines on the shelves. If there is A LOT of magazines in one particular niche, then you can bet your bottom dollar that this is a big niche with money to be made from it...
      {{ DiscussionBoard.errors[2007378].message }}
  • Would this be your first step into IM? if so, go for something you're passionately/knowledgeable about. It always makes it easier to get your feet wet.
    {{ DiscussionBoard.errors[2007582].message }}
    • Profile picture of the author moneymakingwiz
      To get ideas for a niche:
      - check google trends for today and some days ago and maybe the same date last year.(you can get ideas from here)
      - if you want to go for physical products, check amazon bestselling products
      or ebay pulse.
      eBay Pulse: trends, hot picks, cool stuff and popular searches on eBay.com
      - go to google adwords kw tool and type

      how to
      how do you

      You will get all kinds of different options, this might give you some more ideas.

      Check the adwords avg estimated CPC, sort by it.
      Add the ones at the top to the right side and then enter the phrases you found in google
      Look at the results in page one and the adwords on the side, are they authority sites?, do u recognize some of them?
      I use (paid) Market Samurai (one of the best IM tools in my opinion) or (free) SEOQuake (firefox plugin) to check the quantity of backlinks to the pages in top 10 listings.

      Go to clickbank, commision junction or your CPA network and check for offers on the subject you picked.
      good luck
      D
      Signature
      http://deniseschlez.com
      Internet marketing.
      {{ DiscussionBoard.errors[2007698].message }}
  • Profile picture of the author GeorgR.
    Originally Posted by homebizoutlook View Post

    Another one of those "just curious" questions ...

    I saw the thread of which niche keyword tool that everyone uses. But just curious how everyone goes about picking a niche. Looking for any ideas you might have, thanks!
    it's true, there *IS* no bad niche, its all keywords. In ANY niche you can research and find some "good" keywords and can try to rank and dominate.
    Signature
    *** Affiliate Site Quick --> The Fastest & Easiest Way to Make Affiliate Sites!<--
    -> VISIT www.1UP-SEO.com *** <- Internet Marketing, SEO Tips, Reviews & More!! ***
    *** HIGH QUALITY CONTENT CREATION +++ Manual Article Spinning (Thread Here) ***
    Content Creation, Blogging, Articles, Converting Sales Copy, Reviews, Ebooks, Rewrites
    {{ DiscussionBoard.errors[2007737].message }}
  • Profile picture of the author tush
    Passion, Passion and Passion. IM is not so easy. If one choses a nice that does not excite them, chances are they will get tired and abandon everything before they see any real results
    {{ DiscussionBoard.errors[2008300].message }}
    • Profile picture of the author arttse
      The best niches are the ones that havent been discovered by internet marketers yet. There are hundreds of them at the moment. Just think outside the square and you will discover them.
      {{ DiscussionBoard.errors[2008347].message }}
  • Profile picture of the author actionplanbiz
    i like going for niches that SEO-able with lots of search volume & little competition & high commissions
    {{ DiscussionBoard.errors[2008392].message }}
Avatar of Unregistered

Trending Topics