Check this out!
Thank me later.
Now there is nothing wrong with this email, in fact it only has one call to action and doesn't give its reader much choice, but that's not the point, lately all the emails I have been getting from this guy are like this only.
Could this be a part of marketing test, or he simply doesn't care what he is blasting to his list( this guy has an enormous list too)?
Then there is this other dude, who also sends me email regularly, now all his emails are geared towards a launch that he is doing or a JV, but they are in a sequence and he provides valuable tips related to the subject along the way, and from the looks of his blog, these messages are very well received.
I think that's important because this second dude is trying to build a long term following rather than a quick sale, providing value along the way and we all should try to build a long term responsive lists by providing content rich information, that's geared towards a sale or an event.
What do you think?