Fellow Warrior, here's why I just unsubscribed from your newsletter / ezine

by Jillian Slack 36 replies
Does this sound like you, fellow Warrior?

You had a great WSO selling a report that was fabulous and full of great content, and that's how many of the people on your list became subscribers.

But once you've got me on your list, you don't send your newsletter out with any consistency, so I never know when I'm going to hear from you and it's always a surprise when I see your name in my inbox.

I can't seem to think of you as an online friend because your contact with me is so sporadic.

When I do hear from you, it's never a newsletter filled with tips or great content. Instead, it's a short pitch for whatever affiliate product you're pimping at the moment.

***

People, please!!! If you're going to send out a newsletter to your list, make it a newsletter and not YET ANOTHER ad! Send it with consistency -- every ___day or every other __day or whatever. Not when you stumble upon a great affiliate program to promote.

If I feel like you respect me, I'm more likely to buy from you. But if it's always a sales pitch, I dread seeing your name in my email inbox.

The only reason I've stayed on your list for so long was hoping that you'd learn more stuff here on the WF and realize what it takes to keep subscribers happy.
#main internet marketing discussion forum #ezine #fellow #newsletter #unsubscribed #warrior
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  • Profile picture of the author write-stuff
    Well said, Jillian.
    - Russ
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  • Profile picture of the author JayXtreme
    Ahh....

    you see Jillian... you wouldn't have that issue on my list...

    I don't sell WSO's so that wouldn't be how you got on my list... and you also wouldn't feel the need to unsubscribe.. you'd never wanna leave

    I do get your point and it is a very valid one.. but my sunday mood is playing games

    Peace

    Jay
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    Bare Murkage.........

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  • Profile picture of the author Danielle_B
    That's great advice for us beginners....thank you!


    ~Danielle
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  • Profile picture of the author BeachCruzer
    Right on Jillian:

    Send out an email newsletter is similar to weight loss. It's not about being gung-ho for a few days or trying the latest trend. It is about consistency. Over the long term, you gain trust and get the results you're seeking. Similar to seeing the pounds melt away and stay off.

    Kudos!

    Michael Cruz
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    • Profile picture of the author Peter Bestel
      Jillian

      I agree with you about pitching nothing but affiliate products, that's just bad form and will have me hitting the unsubscribe button immediately. But as to the frequency, well, I don't mind the sporadic nature of some marketers emails, as long as they're not doing anything much different from what they initially promised.

      Some folk just send stuff when they've got good stuff to send.

      Peter
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      • Originally Posted by Peter Bestel View Post

        Jillian

        I agree with you about pitching nothing but affiliate products, that's just bad form and will have me hitting the unsubscribe button immediately. But as to the frequency, well, I don't mind the sporadic nature of some marketers emails, as long as they're not doing anything much different from what they initially promised.

        Some folk just send stuff when they've got good stuff to send.

        Peter
        That's what I do. I send out a broadcast if and when I have something to say to my list.
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      • Profile picture of the author Ricter
        Originally Posted by Peter Bestel View Post

        Jillian

        I agree with you about pitching nothing but affiliate products, that's just bad form and will have me hitting the unsubscribe button immediately. But as to the frequency, well, I don't mind the sporadic nature of some marketers emails, as long as they're not doing anything much different from what they initially promised.

        Some folk just send stuff when they've got good stuff to send.

        Peter
        Agreed. Sporadic says, "NOW I have something useful to say."
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  • Profile picture of the author Glenn Newsome
    Originally Posted by Jillian Slack View Post

    Does this sound like you, fellow Warrior?

    You had a great ...... that was fabulous and full of great content,......

    But once you've got me on your list, you don't ......... with any consistency, so I never know when I'm going to hear from you and it's always a surprise when I see your name in my inbox.

    I can't seem to think of you as a friend.... because your contact with me is so sporadic.

    When I do hear from you, ......... you're pimping at the moment.

    ***

    People, please!!! If you're going to ......... your list, make ...... it with consistency -- every ___day or every other __day or whatever.

    If I feel like you respect me, I'm more likely to buy from you. But if it's always a sales pitch, I dread seeing your name in my email inbox.

    The only reason I've stayed on your list for so long was hoping that you'd learn more stuff here on the WF and realize what it takes to keep subscribers happy.
    OK, Ok, Jillian. I promise dinner and a movie first from now on!

    Just having a little fun with ya.
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  • Profile picture of the author tommygadget
    All my subscriptions get deleted eventually. Here's the top mistakes that get me going. First and most annoying is all the blathering about how they are doing, where they are going, where they sent the post from, blah, blah, blah. Who cares? I don't. Next comes those who shill for every great launch with the same titles, copy, etc. And every email I see with the words bad news in it, I delete before opening.

    TomG.
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    • Profile picture of the author rajhu
      Originally Posted by tommygadget View Post

      All my subscriptions get deleted eventually. Here's the top mistakes that get me going. First and most annoying is all the blathering about how they are doing, where they are going, where they sent the post from, blah, blah, blah. Who cares? I don't. Next comes those who shill for every great launch with the same titles, copy, etc. And every email I see with the words bad news in it, I delete before opening.

      TomG.
      Pretty funny Tom.

      I agree all of those doom and gloom headlines didn't work after Frank Kern's recommendation. When you see basically the same subject line constantly and you know why they are doing it, it just gets to be annoying.

      What else is bad besides everyone mailing the same thing is the lack of good subject lines. So many of these marketers are sending you an email as if they're you're buddy. But if I'm not your buddy and I know it's a newsletter then I'll have no interest in reading your email because you've put nothing in your subject line to interest or benefit me.

      Cheers,

      Roger Haeske
      The 41-Year-Old Teenager
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  • Profile picture of the author CorradoCoia
    I agree with everything except for the level consistency. I don't think you have to send one newsletter every X days, on the dot. As long as you send one out every week (for example), or roughly every X days, I think you're good.

    I know for me, I used to get an email every X days, right on schedule. After about 3-4 times, I just ignored it, because I knew it would be there: it became consistent and numbing to me.

    I personally feel that having some variance in your newsletter sending is beneficial. Now, I don't mean sending one today, then one tomorrow, then one next month. I mean if you say you'll send one a week (for example), it does not always have to go out to your list Tuesday at 8:32am. Maybe Monday noon o'clock this week, maybe Thursday evening next week.

    Moreso, I think that this variance is more personable, since people don't send emails every week Tuesday at 8:30am, but are flexible with flexible schedules.

    I feel it's even better if you mention what happened to cause you send the email so early in the morning (or late at night) this week. As in, "I know it's 2am but I've been reading up on this ALL NIGHT and I just finished now and I'm excited!" etcera etcera.

    But yes Jillian, I agree! Sporadic contract is bad, sporadic contract with a sales pitch each time is worse.


    ... I ramble on sometimes.
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  • Profile picture of the author Allen Graves
    Good post!

    A newsletter is totally different from a sales email. So if that is what you are going to be sending out...don't call it a newsletter. You are ruining it for those of us that do send out NEWS and not a bunch of ads.

    Allen Graves
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    Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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    • Profile picture of the author LadyL08
      I agree with OP. I am still in learning mode and I subscribe to lists to get information. I am so tired of the next email being a 'great program to buy that my good friend has created'. I want to keep the subscriptions because once in a blue moon I get something useful but I have to wade through so many sales pitches trying to sound like information.
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    • Profile picture of the author Steven Wagenheim
      Well, I have many lists and each one serves a different purpose.

      For example. I have one list where the subscriber gets a free report "4 Steps
      To Build Your Business" + a 52 week followup newsletter series, emailed once
      a week. In the space of that time, I may send a broadcast IF I find a product
      that I think will help them. I am very strict about how I manage that list.

      But the key thing is, I tell people what they're going to get BEFORE they opt
      in so there are no surprises.

      Now, I also have another list that is nothing but a free report on why they're
      having trouble making money online. I make no promises about any followup
      newsletter. All they get is the report in exchange for their opt in.

      If I decide to "pitch" them after the fact, well, if they're not happy with
      being pitched, they can opt out. But at least I didn't promise them one
      thing and deliver something else.

      Point is, please don't expect my free report and NOT to be pitched to
      after the fact. This is business...not charity.

      If you're up front with people about what they're going to be receiving
      from you, they may still get pissed off (you won't please everybody) but
      at least I didn't promise one thing and deliver another.

      As far as being marketed to, I'm personally getting very tired about
      marketers bitching about being marketed to.

      Why don't we do this?

      Why don't we all just give away all our knowledge for nothing and convert
      to a socialist system? That way we all have the same amount of money
      and everybody's happy.
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      • Profile picture of the author Peter Bestel
        Originally Posted by Steven Wagenheim View Post

        Why don't we all just give away all our knowledge for nothing and convert to a socialist system? That way we all have the same amount of money and everybody's happy.
        Well said, comrade.
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  • Profile picture of the author tommygadget
    Steven,

    You are right, we are not running a charity. People will join your list because there is something in it for them also. If you take away the part where they benefit, your list will dwindle to zero (and it should).

    TomG.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by tommygadget View Post

      Steven,

      You are right, we are not running a charity. People will join your list because there is something in it for them also. If you take away the part where they benefit, your list will dwindle to zero (and it should).

      TomG.
      Actually Tom, people will join your list because there is something in it for
      them...PERIOD. That's just common sense to make sure you offer your
      subscribers info that is going to help them...which I always try to do.

      But some people, doesn't matter. You can give them 52 weeks of solid
      content and then make one sales pitch and they'll unsubscribe.

      Those are the kind of subscribers NOBODY needs.
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  • Profile picture of the author Asher
    Hi Jillian,

    Just want to thank you for the post about the newsletter. I'm
    in process of making a new set of newsletters and your post
    is a good reminder to me of what I should be doing.

    Thank you.

    Asher
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    • Profile picture of the author Tina Golden
      [DELETED]
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      • Profile picture of the author Steven Wagenheim
        Originally Posted by TMG Enterprises View Post

        I don't mind being pitched to and expect it, actually. After all, the one sending it to me is running a business, too. I just hate the ones that tell you their newsletter is going to teach me something or offer tips but then it's all pitches, every single mailing. That's not a newsletter, in my opinion, and not what I signed up for.

        Alternatively, the ones who send me information that I can use on a semi-regular basis are the ones I will buy from when I do like/need a product. Paul Myers with TalkBizNews sends occasional pitches and I check every one of them out because I trust and respect his opinions. Plus, it's a lot more believable when you're not promoting a new product every single mailing.

        Tina G
        Tina, if everybody ran his newsletters like Paul, this world would be a lot
        better place.

        Some of his newsletters are ebooks. The guy gives away more stuff for
        free than most people sell for profit.

        Yeah, Paul is one of the good guys.
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        • Profile picture of the author TedMarlett
          I agree with most of the thread.

          Thanks Jillian for such a good thread.

          I really don't like the people who put out a news letter and fill it with hype and products all the time and have absolutely nothing good to say.

          I have usubscribed from a bunch the past few months. I agree that Paul's news letter is one of the good ones.
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  • Profile picture of the author talfighel
    Hey Jillian,

    I totally agree with you. You want to send your subscribers a newsletter that has some good content in it.

    You also want to send them an email 3-4 times a week.

    The more subscribers you have, the better.

    Tal
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    • Profile picture of the author Frank Bruno
      If you're going to get people to opt in to your "newsletter" then send a newsletter.


      What I don't like is when you sign up for newsletter and there's no news at all except a pure pitch fest.

      The good news is I rarely get on a "newsletter" mailing list. I usually opt in to receive a free report or free information.

      I expect to be pitched. But I don't expect to be pitched 3 to 4 times in a single day (yes there is one person who's list I'm on who does this).

      I don't even expect to be pitched 3-4 times in a single week I think that's overkill.

      However does that mean I'm going to unsubscribe from their list?

      If they are an influential person in the market I will stay on their list.

      Why?

      Because I like to stay up to date on market trends and also to see their marketing style and if I can integrate something that I think will work into my own business.

      Also some of things that they are selling either as their own product or as an affiliate I check those out too and look at their marketing style and their marketing tactics.

      I'm on lists for pure research purposes, starting out with a free report or free information.

      You can also pick out JV's this way by replying to e-mails.

      Look everybodys in this as a business, you just have to use what works for yourself.

      If you want to become a product consumer, so be it.

      If you want to become an information consumer without taking action so be it.

      If you want to be a savvy information consumer, stay up on trends and learn how you can apply it to your own business so be it.

      Just because you're on the lists doesn't mean you have to buy anything.

      Put on your thinking cap and see how you you can learn from being on people's lists.

      Frank Bruno
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    • Profile picture of the author Geolina
      My favourite newsletter comes once a month - and when I see it I really look forward to reading it. I even pour myself a glass of wine to celebrate the occasion. The ones that come in every single day - well most of the time I donĀ“t have he time to read them all... Just my feelings about newsletters.

      But then: everybody is different! So different approaches might work for different people.

      Chris
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    • Profile picture of the author Flyingpig7
      You're fogetting (Steve & TommyGadget) that it's the bombarding of irrelevant emails everyday,(too often) that put people off.
      (Well me) I immediately unsubscribe because I don't like very long emails every day, I don't have time to read it all! Also many of them are irrelevant as to why I subscribed to them in the first place.Another point is the product launch that a lot of people seem to join the band wagon all at once by sending a dlude into my inbox. Well of course I'm going to delete a few.
      I have bought from a couple of people's backproduct ( the latest a few days ago, I believe he is a forum member) because I trusted him and knew he would provide me with a great product full of content. Now does that make me a selfish person to have on anyone's list?
      To be honest my experience on the receiveing end of list marketing does not encourage me to build one as a marketing tool for my business. I can understand comments made by others that this method is proving harder to sell to. Perhaps this can go some way to explaining why.

      Just my thoughts.

      Keren
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      Have a great day

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  • Profile picture of the author Daniel Molano
    Since I started my first list 2 months ago I have sent approximately 10 e-mails all either giving a tip or giving out a free report. I have sent 1 every week or every 2 weeks.

    The only promotion I ever sent to my list was a recent "Check out my new WSO coaching program" and that was two days ago.

    Since all I give is free content, 99% of my subscribers did not mind at all the single promotion I ever made (only 8 unsubscribed) and we are talking about a list that is growing in the hundreds weekly.

    Results: 1% unsubscribed and over 20 sales were made for a $250 a pop coaching program.

    That is the value of giving out free stuff and useful information to your list. And I plan to keep it that way.
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    • Profile picture of the author Flyingpig7
      Good for you Daniel, that's sound's like a list I would subscribe to.

      Thanks for sharing that with me

      Keren
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      Have a great day

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      • Profile picture of the author Jillian Slack
        Great comments, everyone.

        To clarify -- these "newsletters" have absolutelyl nothing in them except something like:

        Hello ____,

        My friend so-and-so can really help you out with your business.

        (Link to affiliate program)


        Just for the record, I appreciate a good newsletter / ezine.

        I agree with the person who said they actually look forward to some ezines, pour a glass of wine, and enjoy it. There are a few that I get excited about receiving but wait until I have time to really savor them and that's when I open them to read.

        Then there's the one who sends nothing but glorified spam, always "my friend so-and-so" who can do wonders for me.

        If your friend so-and-so can really do wonders for me, why don't you do a teleseminar and interview this person?

        That's what some of the biggies in the biz do.

        Alexandria Brown, for example, does a fabulous job doing this to introduce people (JV partners, etc.) to her list.

        Jill
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        • Profile picture of the author Paul Myers
          Jillian,

          I really don't think that mailing every day, or even every other day, is a good plan for a lot of people. It's unlikely, for example, that anyone wants the kind of tome I usually send out landing in their mailbox on a daily basis.

          I send issues out when I think I have something useful to say. That's what the sign-up page says. It's been as often as twice a day (rarely), and as infrequent as once a month (also rarely).

          I also don't try to be "buddies" with the folks who read my stuff. Not in the kind of artificial way some seem to do, at any rate. I start most issues with, "Hi, folks," not "Hi {firstname_fix!}." I don't often relate personal stories that don't have a relevant lesson in them.

          I try to be human with folks, but that's not the same thing.

          Some of my subscribers HATE me. That's their business. Mine is to give the people reading it something that can help them get what they wanted when they signed up. And, hopefully, to be entertaining once in a while.

          If you keep that in mind - what's good for your subscribers - you'll get it right most of the time.


          Paul
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          Stop by Paul's Pub - my little hangout on Facebook.

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  • Profile picture of the author valerieSONORA
    That's funny, usually people are whining that they get TOO MUCH emails so they unsubscribe. Now someone says they don't get enough. Just goes to show you, you can't please everyone so don't bother trying.
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    • Profile picture of the author Shannon Herod
      As far as being marketed to, I'm personally getting very tired about
      marketers bitching about being marketed to.

      Why don't we do this?

      Why don't we all just give away all our knowledge for nothing and convert
      to a socialist system? That way we all have the same amount of money
      and everybody's happy.
      Hey Steve,

      Very well said my friend. As usual you are right on point with your post.

      Shannon
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  • Profile picture of the author Chris Lockwood
    Geez... yet another thread whining about email promos.
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  • Profile picture of the author LB
    See my sig for thoughts on this...
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  • Profile picture of the author Bon508
    I send out a newsletter on a monthly basis. Not on a specific date, but definitely once a month. I have about 3,500 subscribers (non-IM niche), and a very low unsubscribe rate.

    My newsletters are ridiculously long, but full of helpful content. I divide each into specific sections. One of those sections is "Resources." That's where I include a link to my product, perhaps to an affiliate product, and to several FREE resources. It's a "lite" sell approach, and people can easily skip that section if they want. I was happy to discover during a reader survey, however, that it's one of their favorite sections!
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    • Profile picture of the author Vector
      Good for you Bonnie, that's what I'm talking about.

      Jay
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  • Profile picture of the author Vector
    I just have to say the word BALANCE!!!!!
    Just mix some content with the pitch from time to time.
    I just unsubed from about 5 lists because in over a year's time there was no content only pitches. I am talking about some well known marketers. It's a shame but it's the reality. BTW, some unsubscribing systems didn't work at all so imagine what I had to do....

    Jay
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  • Profile picture of the author Fender85
    Yeah personally I don't mind sporadic messages . . . I mean I don't like opening my email and seeing a message in there every day (like Mike Filsaime seems to do, a lot lol), but I definitely agree in adding value, and not just using a list for promotion. Sadly, I'm sure his conversions aren't the best because he's not ever giving value, and instead of "fixing the problem," he probably thinks he just needs to send out more offers.
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