by Jaz
37 replies
I was going to try and sell a click bank product. I was going to use the gravity attribute as it being a good product. Is that a good way, or how do you know it is going to sell?
#bank #click #products
  • Profile picture of the author francoza
    Originally Posted by John McEachern View Post

    Gravity really isn't that good of an indication of whether you will be able to sell the product. I think maybe you should look at the actual sales page of the product, whether that page has an opt in email for the leads you send, and reading the actual product itself to see whether it actually provides some value. I think that's a pretty good starting point.
    You should choose a product that most affiliates are promoting. Search in google for that product or keyword and see how many advertisements are there. If there are plenty adds then that is a sign of good product to promote as alot of people are investing money on that keyword.

    Hope that helps!
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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author Branlan17
        Originally Posted by Alexa Smith View Post

        Agreed.

        It isn't even a good indication of whether others can sell it (though many wrongly assume that it is).



        Wow ... perhaps I shouldn't comment here, really: I'd certainly be very happy for all my competitors to do that, while I continue doing the exact opposite, myself!

        Both ways work in my experience, my betta fish niche (not as competitive) has a site that is ranking for several keywords but hasn't made much money yet. On the other hand, my penis enlargement articles have made me about $300 this week just by submitting a handful of articles to EZA each day. I think both the "already making people money" and the "less competitive" products both have their place for making you money : )
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        • Profile picture of the author All Night Cafe
          I like to determine if there is a market for the product.

          Does it serve a need that my list will benfit from.

          I like to buy the product that I'm thinking of promoting.

          I also like to ask questions of the owner to see if he
          will return my emails. If he's to busy to email back
          I have to really be sold on the product it self.

          I will search for reviews if I get a negative feeling.

          Are others OK with this owner.
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  • Profile picture of the author GoGetta
    My advice here is to forget gravity!

    Look more at the Referred %, this is the amount of sales being referred to by affilaites!

    Also,

    I am promoting a product that has zero gravity, its brand new, and it is converting like crazy. I made the decision to promote it as the salespage converted me! (Very important IMO)

    If I felt like buying to check out the product and didn't have the problem it was offering the solution too, then a desperate buyer with the problem is likely to lap it up!

    Also, I like to promote a SALESPAGE, not a GLORIFIED OPTIN page. I like to send traffic to a sales page without all the bells and whistles that offer distractions to the buyer!

    I do not take notice of Gravity and if the salespage converts me, and it isn't a glorified optin page, then I will promote it!

    GoGetta
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  • Profile picture of the author GeorgiaB
    Originally Posted by Jaz View Post

    I was going to try and sell a click bank product. I was going to use the gravity attribute as it being a good product. Is that a good way, or how do you know it is going to sell?
    The gravity is only an attribute. You have to use more than gravity.

    As for gravity, it has to be not too high (too much competition) and not too low (in this case product does not sell well - except brand new products).
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    • Profile picture of the author Joshua Summers
      A low %Referred to me means one of two things:

      1) The product itself could be of low quality or hard to promote
      2) There may be issues with affiliates not getting credit for leads they are generating for the product
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      • Profile picture of the author Marc Meole
        "If a tree falls in the forest, there are three stories-yours, mine and the tree's."... Det. Nicky Flippers (Hoodwinked)

        You're are going to get differing opinions on this...everyone has their own method...and if it works...well, then it's good for them.

        This is what I do:

        I pick a topic I am interested in promoting
        Sort Products by gravity
        Look for product with a gravity of 30-150 ( not too high, not too low)
        I then look at their sales pages...I look for a clean professional page, the would sell me if I was look for this type of product.

        Like gogetta said I also like to promote a SALESPAGE, not a GLORIFIED OPTIN page....I'm trying to make money, not build a list for the product owner.

        but test...find what works for you and stick with it...
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        • Profile picture of the author Jaz
          Thanks for all of the information.


          I'll see what I can do. I see what you mean about the opt in page. I'm not going to to that either.


          I guess I'll just try and pick something and promote it. I'm sure there is somebody out there that wants to buy it.
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          • Profile picture of the author jimmyab
            Originally Posted by Jaz View Post

            Thanks for all of the information.


            I'll see what I can do. I see what you mean about the opt in page. I'm not going to to that either.


            I guess I'll just try and pick something and promote it. I'm sure there is somebody out there that wants to buy it.
            Theres one thing nobody has mentioned here...and its this...the very first thing you need to find out...is there a market of hungry willing buyers???

            Gravity only indicates that there is...often it is...but sometimes its sheep mentality...following cos they all went that way!

            You need to do your own research and find the products that have a market full of buyers!

            Here's how to check the market:

            Go to Google keyword tool and search main keywords...anything less than at least 1000 searches/mth forget it...most likely you will struggle to find buyers.

            If your product does have a strong market you'll find that theres crazy competition for the main keywords...thats ok...you can use a keyword tool and search for 'long tail keyword phrases' that have >1000 searches/month and <40,000 competing pages.

            Why?...Cos thats where you will find nuggets of gold...and you can concentrate on these terms and dominate them cos there is much less competition.

            Of course thats just the start...but its the best way to start

            In summary...

            Find a hungry market - regardless of what product it is...and learn how to drive targeted traffic to it through keyword domination...tnyou're on your way!
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            • Profile picture of the author Travis72802
              Originally Posted by jimmyab View Post

              Theres one thing nobody has mentioned here...and its this...the very first thing you need to find out...is there a market of hungry willing buyers???

              Gravity only indicates that there is...often it is...but sometimes its sheep mentality...following cos they all went that way!

              You need to do your own research and find the products that have a market full of buyers!

              Here's how to check the market:

              Go to Google keyword tool and search main keywords...anything less than at least 1000 searches/mth forget it...most likely you will struggle to find buyers.

              If your product does have a strong market you'll find that theres crazy competition for the main keywords...thats ok...you can use a keyword tool and search for 'long tail keyword phrases' that have >1000 searches/month and <40,000 competing pages.

              Why?...Cos thats where you will find nuggets of gold...and you can concentrate on these terms and dominate them cos there is much less competition.

              Of course thats just the start...but its the best way to start

              In summary...

              Find a hungry market - regardless of what product it is...and learn how to drive targeted traffic to it through keyword domination...tnyou're on your way!

              This is my mantra as well...and has made me
              a very happy dude.

              Question is?

              What makes up a Starving Crowd?

              After looking at niche after profitable niche and coming up with what
              each one had in common...I constructed this little report...

              Niche Factors That Never Fail
              http://www.bummarketingmethod.com/nf.pdf

              No opt in, no charge and nothing for sale...just wanted to
              put my observations down in print.

              Hope it serves you as well as it has me.

              Peace,
              Travis
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              • Profile picture of the author jbsmith
                Sorry to disagree guys - but if you find a product on the first page or two of results and has a high gravity, you have a product that has demand.

                You don't get gravity unless someone buys the product which implies that there is demand.

                Herd mentality or not - they are buyers and that means demand.

                Certainly you can monitor it over a few weeks to make sure that the product stays popular and at a high gravity to make sure there was not a one-time event that led to the sales, but many of the top products on Clickbank have been at the top for some time...and that is typically for a few reasons:

                1. There is demand for the topic
                and...
                2. The sales page converts - something not many people think of as important, but is tremendously important as an affiliate.

                You can find the best product in the world, but if the sales letter is crap, you can send traffic to the site all day and make 0 sales.

                Many of the top products on CB have paid BIG money for their sales letters - I've had one written myself by a copywriter who has written other Million dollar sales letters...makes a huge difference.

                Jeff
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              • Profile picture of the author tycoon828
                Thanks Travis for sharing your report. I really like it.




                Originally Posted by Travis72802 View Post

                This is my mantra as well...and has made me
                a very happy dude.

                Question is?

                What makes up a Starving Crowd?

                After looking at niche after profitable niche and coming up with what
                each one had in common...I constructed this little report...

                Niche Factors That Never Fail
                http://www.bummarketingmethod.com/nf.pdf

                No opt in, no charge and nothing for sale...just wanted to
                put my observations down in print.

                Hope it serves you as well as it has me.

                Peace,
                Travis
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          • Profile picture of the author scrofford
            Originally Posted by Jaz View Post

            Thanks for all of the information.


            I'll see what I can do. I see what you mean about the opt in page. I'm not going to to that either.


            I guess I'll just try and pick something and promote it. I'm sure there is somebody out there that wants to buy it.
            Opt in pages are for building a list which if you don't, you are leaving money on the table. I know there are a lot of marketers who don't bother with building a list but if you want to maximize your money income, that in my opinion is the way to do it.
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            • Profile picture of the author jbsmith
              When I go into a new niche, typically do a few things:

              1. Build the site with some content (5-10 pages) and inbound links with a combination of things -- a couple of CB products and an opt-in offer. The opt-in offer is to begin building a list, the CB offers are to get a sense for which products are more popular and which ones convert better.

              2. I find those CB products by first looking at popularity (may seem obvious, but many don't know that within each category the default list is ordered by popularity - so taking something from the first couple of pages is usually best

              3. I take into account gravity - but only as one factor. Gravity can be faked easily - and it is commonly done. So, I look to see if it is above 10-20 - not interested in gravity under 20 usually.

              4. I do investigate authority sites in the niche to see what they are promoting - this will open other opportunities than CB as well

              5. All of this is mainly to uncover the top selling topics, titles and sales letters which gives me good insight into the angle so I can create and release my own infoproduct in that market...the ULTIMATE goal.

              Jeff
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  • Profile picture of the author skullzzz
    Gravity is calculated using a sliding scale score of 0 to 1 for every sale over the last 8 weeks. The score for a sale is affected by how old the sale is and the number of additional sales referred by that affiliate. (This is the secret ClickBank recipe/algorithm.) Add all those scores up for all sales and viola; an account's gravity. Keep in mind, some accounts sell more than one product (an account can have up to 500 products). They might have a super crappy product that has no sales, but the account could show a higher gravity because they have other products that are selling well. I use the gravity as a gauge, but it's the sales page I focus on. Does it convert me? Will it convert my traffic?
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  • Profile picture of the author krharper
    I have had most success with fairly low gravity - 10-30, in lesser known niches. It can be easier to dominate a longtail keyword to get cheap or low cost traffic.
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  • Profile picture of the author yesacpow
    Promoting clickbank products is not just about gravity.

    For one the product could have a high gravity and you still make no sales. It all comes down to you doing proper market research and finding out if there is a hungry market for the product.



    Originally Posted by Jaz View Post

    I was going to try and sell a click bank product. I was going to use the gravity attribute as it being a good product. Is that a good way, or how do you know it is going to sell?
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    • Profile picture of the author wolverine1971
      You can make money off of low gravity products if your traffic is super targeted and their sales page converts. It just takes getting the right people in front of the product.
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    • Profile picture of the author zackick
      Originally Posted by yesacpow View Post

      Promoting clickbank products is not just about gravity.

      For one the product could have a high gravity and you still make no sales. It all comes down to you doing proper market research and finding out if there is a hungry market for the product.
      How do you know the market is hungry? where are you went to check it?
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  • Profile picture of the author mikemcmillan
    The sales page along with the existence of willing buyers in the niche are what matter. If either is missing you'll have a hard time with it. There are tons of opportunities with relatively low gravity products. In the IM niche the best keyword phrase is the exact name of the product, unfortunately, if the product is very popular there will be tons of competition for that phrase.

    In other niches, or even in the IM niche if the product hasn't gone through a big product launch, you can often target longer tail keywords related to what the product does rather than its name.

    Think also about what source of traffic you are going after. Is it through article marketing, top SERP positions for free organic traffic, a combination of Web2.0 posts with links pointing to a blog promoting it, PPC, etc. You should also look at the anticipate traffic you can get. Even if you are making a small amount in sales if you can drive traffic to your page and opt them in to your own list you can market to them over and over. Some niches don't always warrant list building as much as others.

    In the IM niche you really need great bonuses to convince visitors to buy through your links. In other niches bonuses aren't often used. You need to look at the big picture and think about how you will get traffic, how well the sales page can convert, and whether the niche lends itself to building a list from visitors to your page.
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  • Profile picture of the author mbacak
    When I promote something, I look at a few factors.

    Support - will they communicate quickly with my buyers.

    EPC - What's the earnings per click? (1.50 or higher)

    Quality - will this product really help who I'm selling to?

    Want - Do they really want it?
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  • Profile picture of the author Terry Hatfield
    The best way is to keep looking through their listings until you find something that you would want to buy. Then sell it.
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  • Profile picture of the author netbank4all
    Normally every product has its own time, like valantinesday, christmas, and other festivals gift items will sell more, in that time we should use what is hot in that particular period. We should pick perfect product from clickbank, commission junction, amazon, or ebay etc.

    In my experience TV episodes product will sell more because you have much choice in this category. And I read about a good product in internet.
    Some people are eager to earn money in casino, poker games, but they cannot make sure that companies are genuine or not. When they lose their money, they will find the cheat casino and poker companies before they invest to play.

    Click bank provides the casino cheat finder software, you can have a good chance to sell those who have despaired to earn money without losing his own money. Search it in click bank , you will find it.

    cheers!
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  • Profile picture of the author GoGetta
    John,

    The referred % is more important to me than Gravity as it shows affiliates are actually selling the product in question and it isn't just sales from the owner of the product etc.

    Again though, the biggest thing I look for is if the salespage converts me and if it is what it is meant to be.....A SALESPAGE!

    This is the most important thing over any type of stats CB give you! IMO!

    GoGetta
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  • Profile picture of the author BCJason
    I like CBEngine. It breaks down the metrics into graphs. Gravity should be looked at not as a static number but is it rising or falling off.
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  • Profile picture of the author waken
    Well, you shouldn't base alone on gravity while that might serve as an indication that it does sell. However, the best way to actually test a product on Clickbank before you go full fledged with your marketing campaign is to use PPC.

    Just worked out the buying keywords, setup a simple Adwords, drive 1000 targeted clicks and monitor the conversion. It will tell you whether or not you should spend more time on it. But it's the fastest way while a lot people might disagree with me.

    Good luck!
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  • Profile picture of the author Barry Unruh
    I'm not going to give my own comments, I'm just going to recommend you go listen to Travis Sago's take on this. Run over to Watch Us Put Clickbank Checks In Mom's Mailbox (From Start To Finish) and listen to his take on selecting a niche, finding the product on clickbank, and his explanation of Gravity. The videos are very informative and fun to listen to.
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  • Profile picture of the author Radko
    @KansasDragon -- Thanks that is really useful.
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  • Profile picture of the author TimG
    One other point I'd like to mention is many marketers get hung up on trying to promote high priced products because of the high affiliate commissions. I've recently discovered that many low priced products are doing extremely well and thus I'm taking a closer look at promoting them instead.

    The products I'm referring to are not sexy or using outlandish sales letters and are generally priced for less then $20. Instead they provide high quality info that people are looking for and the niches are not as competitive.

    However, with all that said, the KEY point is they sell like hotcakes with very little promoting required.

    For marketers using PPC methods to drive traffic that should be music to your ears because now you don't have to worry about spending $20 in order to make a sale for a $47 product in order to collect the $35 commission (poor example I know).

    Instead, you can safely spend considerably less on PPC costs and actually make more true profit from a lower priced item because the conversion is so much better.

    Respectfully,
    Tim
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  • Profile picture of the author schu31
    I found gravity to be good but also found it is how you intend to market the products that will achieve results.
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