Videos on Youtube and Video
Audio podcasts on iTunes and BlogTalkRadio
Documents on Scribd
Articles on article directories
These items are intended to:
* be easily found in search engines and other popular, high-PR sites
* attract attention of people interested in the subject
* demonstrate expertise or coolness
* get visitors to click over to a target site
The most recent statistics I've seen about these types of promotions comes from a year ago. At that time, people were finding that if they picked reasonably active keywords, and had reasonably good material, they got an average of a visitor a day from each of these items.
Is that still current?
Is the average now better than a visitor a day per item, because more people are spending more time on the Internet?
Is the average now worse than that, because the competition is more intense?
What's the current word about this, early in 2010?