This Is Why Affiliate Competition Does Matter - Debate Encouraged
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The competition doesn't mean anything once you've got them to your site. The competition would only affect the number of clicks on your actual articles OFF site, such as EzineArticles.com, or would affect your PPC clickthrough. Once you've got the visitors to your blog, it makes absolutely no difference how many other people are competing to sell that same product. |
Although less bounce rate does mean more sales and also less affiliate competition means a higher chance your solid review/pitch will make the sale and not someone elses.
The conduit style is a very viable alternative, all those bounce rates will end up in someone elses page using such methods taking the sale.
In more simple terms:
Visitor A lands on her blog and is not convinced. Visitor A goes to Google and does a search for the product. Conduit affiliates have dominated page 1 of the Google search results for that search term (the product's name). Conduit affiliate takes the sale.
Grab your all time unique visitors and multiply that number by the bounce rate, that is an estimate of how much potential sales your are losing to conduit affiliates.
Low affiliate competition means a lot less conduit affiliates and a MUCH higher chance of ranking in page 1 for the product's name on the search results and therefore a much higher chance the visitor goes back to your page for the affiliate click through.
In the majority of affiliate programs, the affiliate cookie is replaced if another affiliate link is clicked and gives credit to the last affiliate linked clicked. All CB affiliate programs work like this.
Not to mention that if there is a lot of affiliates for any given product, chances are the visitor (who has already been looking around for a solution to a specific problem) has already seen the product before and was either not interested or already has it.
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I encourage a debate because I think this is a subject interesting for every single affiliate out there. Maybe I'm mistaken and I always enjoy constructive criticism.
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